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Industry Buzz & Snippets: 5/29/08

Agencies and Marketing Execs: Liz Jones joins Hyperfactory as VP of entertainment and media, spearheading mobile efforts for movie studios, TV networks and other entertainment clients. Whole Foods CEO John Mackey has   [...]
Posted: Thursday, May 29th 2008

Automakers Pay for Gas in Popular Promos

Chrysler is extending its offer of $2.99/gallon for gas through July 7 due to the success of the campaign -- and other automakers have followed suit, reports MediaBuyerPlanner. The automaker's "Let's Refuel America" campaign, which offers consumers $2.99 per gallon of gas for up to three years with the purchase of select models. "Let's Refuel America" boosted showroom traffic by 10 to 20 pe  [...]
Posted: Wednesday, May 28th 2008

'Rush Hour' Director Launches Brand Consultancy

Brett Ratner, the director of X-Men: The Last Stand and the Rush Hour trilogy, has launched Brett Ratner Brands, reports Advertising Age (via Adrants). Less an agency than a "consultancy," Ratner aspires to wed brand messages to pop culture. During the American Idol finale this week, he debuted   [...]
Posted: Friday, May 23rd 2008

'Half-Clad' Roller Derby League Goes Virtual in 'Comic Book World'

Virtual world Urbaniacs, which enables children to act out hero/villain fantasies, has formed an exclusive agreement with roller derby league the LA Derby Dolls. Roller derby is a full-contact sport that caters primarily to women. Its manifesto is perhaps best distilled by the Derby Dolls' slogan, "Half-clad, all bad!" Urbaniacs will co-sponsor the Derby Dolls' summer camp for girls. And an LA Derby Dolls avata  [...]
Posted: Thursday, May 22nd 2008

Industry Buzz & Snippets: 5/20/08

Ad Networks and Analytics: Podcast publisher Podiobooks enlisted Wizzard Media to serve ads against its content. Agencies and Marketing Execs: Marjorie Martin is leaving About.com, where she was SVP and general manager, for more or less the   [...]
Posted: Tuesday, May 20th 2008

Industry Buzz & Snippets: 5/18/08

Ad Networks and Analytics: Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site. comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.   [...]
Posted: Thursday, May 15th 2008

Most Gay-Friendly Brands: Bravo, Apple, Showtime, HBO, Absolut, Levi's

Bravo, Apple, Showtime, HBO, Absolut and Levi's are the gay-friendliest brands. In contrast, Wal-Mart, Dunkin' Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf) the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study, MarketingCharts   [...]
Posted: Wednesday, May 14th 2008

Industry Buzz & Snippets: 5/13/08

Ad Networks and Analytics: Real estate search site Trulia has built its own ad network, which may be valuable for advertisers pursuing local ad opportunities. ABC has introduced the "advertising value index," which tracks how well commerc  [...]
Posted: Tuesday, May 13th 2008

Photo Retoucher Defends Integrity of Dove 'Real Beauty' Campaign

A quote from a photo retoucher for Dove's Campaign for Real Beauty has generated questions about how "real" any of the beauties actually were. In the May 12 issue of the New Yorker, Pascal Dangin -- photo retoucher for Annie Leibovitz, who created the Real Beauty ads for Dove and Ogilvy -- said this with regard to the campaign: "Do you know how much retouching was on that? But it was great to do, a challenge, to keep everyone's skin and f  [...]
Posted: Friday, May 9th 2008

Halo 3, HBO Voyeur, Whopper Freakout Honored at One Show

The One Club hosted its annual One Show ceremony last night at Jazz at Lincoln Center, New York. The ceremony honors outstanding ads and campaigns across radio, TV, online and in theatres. HBO/Voyeur, which included an outdoor installation as well as TV and online efforts, won Gold Pencils for Integrated Branding Campaign, Innovative Use of Marketing and overall Campaign work. HBO Voyeur enabled people to explore  [...]
Posted: Thursday, May 8th 2008

Industry Buzz & Snippets: 5/8/08

Ad Networks and Analytics: DoubleClick introduced a widget calculating tool that tells advertisers how much weight their widgets are pulling among users. Agencies and Execs: DG FastChannel and Enliven Marketing Technologies Corp. plan to merge in a deal valued at $98 million. Havas Media   [...]
Posted: Thursday, May 8th 2008

MoveOn Solicits Agency Assistance for Presidential Campaign

Political nonprofit MoveOn.org is seeking creative entries from agencies in order to help steer the 2008 Presidential election in its favor. MoveOn's political "ad network" will be organized by Fenton Communications, the PR firm representing MoveOn. Jonathan Cranin, formerly chief creative officer at McCann Erickson, shall act as chief talent recruiter and director. Agencies of interest will receive creative briefs and can submit print, broadcast and online advertising. Ads will be tested   [...]
Posted: Wednesday, May 7th 2008

Dockers Invites Users to Build Ad Spots

Dockers wants customers to create -- and of course, disseminate -- their own commercials. The effort kicked off on The Tonight Show with Jay Leno. Viewers were sent to a microsite at which they may "evangelize the Dockers brand." In tangent with agency Draftfcb, Mixercast provided the platform where ad elements can be customized. Submitted creations will be reviewed for potential   [...]
Posted: Friday, May 2nd 2008

Industry Buzz & Snippets: 5/1/08

Ad Networks and Analytics: MediaBank released v2.0 of its analytics platform, adding widgets and other new formats into the system, and decreasing reliance on manual information entry. One True Media is adding Spot Mixer, a DIY video ad creation tool, to its arsenal.  [...]
Posted: Thursday, May 1st 2008

Industry Buzz & Snippets: 4/29/08

Ad Buying, Planning and Selling: Media service agency KSL Media is launching eWorld Asset Trading, allowing for the bartering of surplus for ad inventory. Emmis Communications is opening its Emmis Interactive online ad production and sales unit to other radi  [...]
Posted: Tuesday, April 29th 2008

Industry Buzz & Snippets: 4/24/08

Ad Networks and Analytics: Adap.tv launched OneSource, the first "universal" video ad platform for multi-site video publishers. Broadband Enterprises has signed on as the exclusive provider of video overlay ads to ScanScout.   [...]
Posted: Thursday, April 24th 2008

Industry Buzz & Snippets: 4/22/08

Ad Networks and Analytics: Increased targeting, and reasonable prices (compared with direct buying), play roles in the growth of ad networks amidst a crippled US economy. The Travel Ad Network, which has several high-profile publisher partners, raised $15 million in its first big round of financing.   [...]
Posted: Tuesday, April 22nd 2008

Barack Obama Takes Lion's Share of Online Video Viewerships

Barack Obama enjoyed the highest number of online video viewers in March, compared to other presidential candidates, reports Nielsen Online. The research group reported "very little viewer overlap" between candidates, suggesting watchers have already committed to whom they plan to vote for. All told, Obama's website drew 518,000 unique visitors in March alone. Hillary Clinton lagged significantly behind at 351,000 uniques, and John McCain had only 38,000. The findings were released in N  [...]
Posted: Tuesday, April 22nd 2008

Segway Launches Enthusiast Community

Segway, a vendor of pricey electric scooters, has launched a site devoted to fostering its community of passionate users. Segway Social allows scooter owners to share war stories and photos. Much like the Harley Club, users are encouraged to organize groups and arrange local get-togethers to foster community and brand loyalty. Segway's agency Plaid says smaller fan sites, which have come and gone, lacked a true central hub for enthusiasts. Segway   [...]
Posted: Thursday, April 17th 2008

Industry Buzz & Snippets: 4/15/08

Ad Networks and Analytics: comScore said AOL's Platform-A was the top-ranked ad network in March, reaching nine out of 10 online users by combining myriad niche verticals. Ad targeting shop Visible World raised $25 million to expand operations. WidgeBucks is now the fir  [...]
Posted: Tuesday, April 15th 2008

American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach

Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities. Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations. ExxonMobil  [...]
Posted: Monday, April 14th 2008

Industry Buzz & Snippets: 4/10/08

Ad Networks and Analytics: TargetSpot added eight stations to its lineup, including FoxNews Radio. aCerno is a new network of e-commerce sites that targets ads based on past purchasing behavior. The ads are served based on what the person is expected to buy next. Agencies and Execs:   [...]
Posted: Thursday, April 10th 2008

Industry Buzz & Snippets: 4/8/08

Ad Networks and Analytics: NAVTEQ will use Operative's software and platform to manage ad inventory on its online and mobile properties, including Traffic.com. Ad optimization service PubMatic introduced the AdPrice Index, which measures eCPM on its network of publisher sites. The first report shows niche sites have a higher  [...]
Posted: Tuesday, April 8th 2008

St. Ives Goes Digital, Helps Ladies Organize Lives

Today St. Ives debuted its first digital marketing initiative. With pastel colors, soothing music and a focus on the elements, "Get a Happy Face" aspires to encourage women to explore the St. Ives Elements product line while plucking up branded widgets that help organize their lives. Widgets are available on individual product pages. They include: A weather widget, which advises women on an outfit for the day and approp  [...]
Posted: Thursday, April 3rd 2008

Industry Buzz & Snippets: 4/1/08

Ad Networks and Analytics: M:Metrics and Mediamark Research are partnering on audience reporting that bridges mobile and print numbers. Admob has served over 20 million ad impressions. ZenithOptimedia says online ad spend will   [...]
Posted: Tuesday, April 1st 2008