branding
Articles and advice about how marketers are using the Internet for brand development, from awareness through loyalty and evangelism.Facebook Cuts Google's 'Friend Connect' Out of API Program
Facebook has banned Google's Friend Connect from its API program, reports TechCrunch. The ban occurred mere days after the near-simultaneous launches of Facebook Connect and Google's Friend Connect. Both services enable users to sync profile information across all social networks. Facebook Chief Privacy Officer Chris Kelly told TechCrunch that the ban is a privacy issue, not a […]
Posted: Friday, May 16th, 2008
IAB, PwC: Internet Advertising Revenues Top $21B - Another Record
Internet ad revenue in the US reached a record high of $21.2 billion in 2007, eclipsing revenues in 2006 — the previous record year — by 26 percent, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced, MarketingCharts writes. Search, display, classifieds and lead generation all grew at a healthy rate: The 4Q07 internet advertising revenues […]
Posted: Friday, May 16th, 2008
Turner Launches Contextual Advertising for TV
Turner Broadcasting (TBS) has launched TVinContext, which allows advertisers to make ad placements based on the content of the programming, reports MediaBuyerPlanner. A movie scene that takes place in a cafĂ© may be followed by a coffee ad; meanwhile, a wedding scene might be followed by a wedding-ring ad, said Turner executives (via TV Week). Like contextual […]
Posted: Thursday, May 15th, 2008
How-To: Launching and Monetizing a Facebook Application
Now that Facebook applications can be put on any website, the time is now to create an app, whether to promote a brand or for your own tactical reference. This is intended as an introduction to researching, creating, launching, advertising, and making money from Facebook applications. Researching your app Be sure to do the proper research on […]
Posted: Wednesday, May 14th, 2008
CondeNet Apps Up for MySpace Users
Online publisher CondeNet has launched MySpace applications for Style, Epicurious and Wired, as well as Flip.com, a scrapbook app aimed at female teens. Each app extends the lifestyle experience for magazine devotees. The Epicurious app brings a Recipe of the Day to users; Style shares style tips. As with Facebook, users can install them on their […]
Posted: Wednesday, May 14th, 2008
Nokia to Reposition as 'Internet Company'
At Nokia's shareholders meeting last week, CEO Olli-Pekka Kallasvuo told investors the company would like to act "more like an internet company" than a "traditional manufacturer." "Companies such as Apple, Google, and Microsoft are not our traditional competitors, but they are major forces that must be reckoned with," Kallasvuo added. According to Ars Technica, the handheld-centric firm […]
Posted: Monday, May 12th, 2008
Photo Retoucher Defends Integrity of Dove 'Real Beauty' Campaign
A quote from a photo retoucher for Dove's Campaign for Real Beauty has generated questions about how "real" any of the beauties actually were. In the May 12 issue of the New Yorker, Pascal Dangin — photo retoucher for Annie Leibovitz, who created the Real Beauty ads for Dove and Ogilvy — said this with regard […]
Posted: Friday, May 9th, 2008
Halo 3, HBO Voyeur, Whopper Freakout Honored at One Show
The One Club hosted its annual One Show ceremony last night at Jazz at Lincoln Center, New York. The ceremony honors outstanding ads and campaigns across radio, TV, online and in theatres. HBO/Voyeur, which included an outdoor installation as well as TV and online efforts, won Gold Pencils for Integrated Branding Campaign, Innovative Use of Marketing […]
Posted: Thursday, May 8th, 2008
TBA Global Sets Sights on Digital Entertainment
Today TBA Global is expected to announce the launch of its digital entertainment division, MediaPost reports. TBA Digital Entertainment Engagement Programming (TBA DEEP) is reportedly already used amongst clients like MTV, McDonald's and Ford. Its 12 employees — six specialists, six in sales — will focus on threading campaigns on multiple media, including online and on […]
Posted: Thursday, May 8th, 2008
Mattel Outsources Display Ad Sales to Gorilla Nation
Mattel has tapped online ad firm Gorilla Nation to manage online display ad inventory for Barbie.com and PollyPocket.com. The Barbie site serves 7.3 million unique visitors per month; PollyPocket.com draws about four million. Both sites will be incorporated in Gorilla Nation's GNKids offering. In February, the Star Wars franchise also chose Gorilla Nation to sell ads on its […]
Posted: Wednesday, May 7th, 2008
Web 2.0 Proves Handy for Integrating Brand and Direct Marketing
Web 2.0 paves the way for integrating direct and brand marketing, enabling real-time dialog with customers and the joint creation of content that improves brand awareness and perception. More importantly, all that work can generate sales and leads, according to a new report, MarketingCharts writes. "New Media Emergence in DM & Brand," a report from the […]
Posted: Friday, May 2nd, 2008
CRM Suite Helps SMBs Better Address Disgruntled Yelpers
Yelp has launched a set of tools that enable firms to nurture relationships on the popular review site — whose sip-and-tell clientele have likely burned as many small businesses as they have helped. The suite is available at biz.yelp.com. Business owners may: - Update business information - Directly message users that have reviewed their business - Set alerts for […]
Posted: Wednesday, April 30th, 2008
'Most Creative Media Agency' Wins $300M Intel Account
Intel Corp. has passed its $300 million media buying and planning account to OMD, a subsidiary of Omnicom Group. Publicis Groupe's Starcom and Universal McCann, owned by Interpublic Group, were also courting the account. Last week OMD poached its new CEO Alan Cohen from Initiative, also owned by Interpublic. Universal McCann has served the Intel account since […]
Posted: Tuesday, April 29th, 2008
Sprint Brings Minisode Network to Mobile; Honda Foots the Bill
Sony is extending its Minisode Network to mobile devices. The Minisode Network breaks popular 60- or 30-minute shows down into five-minute clips. Sprint customers may access the shows through Sprint TV. The shows will appear with pre-roll ads from Honda, which also sponsored the Minisode Network on MySpace. Ads will educate users on the Honda Fit.
Posted: Monday, April 28th, 2008
Gannett, Meredith Tap Ripple6 to Build Indie Music, Recipe Communities
Social network technology provider Ripple6 has found two new customers in publishers Gannett and and Meredith. Gannett shall use Ripple6 to build a community for supporting local, independent and unsigned bands. Users can vote on which songs they want to hear on the radio. Existing websites with a similar ethos include IndieSolo, which launched late last […]
Posted: Monday, April 28th, 2008
Edelman to Pair Creative Production Talent with PR-Thirsty Brands
PR firm Edelman is exploring creative opportunities to connect clients. Edelman Studios, its new virtual arm, will pair emerging and professional talent with brands seeking engagement opportunities for traditional media and online. Edelman Studios will develop content from producers, directors and screenwriters — which in turn get a chance to strut their stuff for major marketers, […]
Posted: Monday, April 28th, 2008
Green Ads: Consumers Recall Them, but Are Skeptical
Consumer recall of advertising with "green" messaging is high. More than one-third of consumers (37.1%) frequently recall green messaging; another third say they recall it occasionally (33.1%), according to a new Burst Media survey, MarketingCharts reports. The online survey, conducted in April 2008 with more than 6,000 web users over 18 years of age, explores how […]
Posted: Friday, April 25th, 2008
AtomicOnline Buys theFashionSpot, Aims to Launch Fashion Community
AtomicOnline is building a fashion-centric community hub, following its purchase of theFashionSpot, an online fashion destination for young women, earlier this year. theFashionSpot debuted in July '01 as an invitation-only site where would-be "fashionistas" could critique designer collections. It serves 70,000 registered members and one million unique visitors per month. AtomicOnline aspires to expedite theFashionSpot's growth and […]
Posted: Thursday, April 24th, 2008
How-To: Using Twitter to Build Brand Integrity
Enterprise blogging has been lauded for its ability to "humanize" a company and make distant executives feel available to ground-floor customers. Twitter can serve the same purpose much more quickly. Twitter spearheads the "microblogging" trend, where people air thoughts and share information in real-time while observing a 140-character limit. Here are tips for getting the most […]
Posted: Wednesday, April 23rd, 2008
Google Beats Coca-Cola, GE, Microsoft for Top Brand Honors
Google again topped the annual BrandZ Ranking, issued by Millward Brown's Optimor. The firm identified (pdf) the world's most powerful brands as measured by their dollar value. Google's brand is valued at $86.1 billion, up 30 percent from last year, MarketingCharts writes. Google is followed by General Electric at $71.4 billion and Microsoft at $70.8 billion: The […]
Posted: Wednesday, April 23rd, 2008