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WaPo Launches Sponsored Apartment Finder Widget

The Washington Post (WaPo) introduced its first ad-supported widget, an apartment finder for DC, Maryland and Virginia. Sponsored by local realty firm The Bozzuto Group, the widget is available on the Washington Post website, at ClearSpring and on Google's content ad network, AdWeek reports  [...]
Posted: Thursday, May 29th 2008

Revenue Science Launches Season-Based Behavioral Targeting

With a new segmentation process by Revenue Science, advertisers can target consumers based on seasonal shopping behavior. The behavioral targeting firm's "seasonal segmentation" offering provides breaks down consumer behavioral trends in a given season. Advertisers can use that information to tailor their ads based on how users are expected to behave. Summertime segments includes Summer Seasonal Shoppers,   [...]
Posted: Wednesday, May 28th 2008

CW Encourages Viewers to Toggle Between TV and 'Net

The CW is creating an ad-supported series of two-minute video clips. In order to see the complete thread, users must watch some online and some on television. "All we're doing is kind of mimicking the way our viewers move from platform to platform," said executive VP Rick Haskins of marketing at the CW. "[Users] are going to like moving back and forth because it's the way they move across media." According to Haskins, these micro-series will appear in the middle or near the end of a TV sho  [...]
Posted: Wednesday, May 28th 2008

Security Bin Ads Reach 211.5 Million Shoeless Consumers this Summer

Some 211.5 million passengers are expected to place their shoes, laptops and other personal items in plastic bins as they pass through airport security stations this summer. Advertisers can attempt to connect with them during those hectic moments via a program from SecurityPoint Media, MediaBuyerPlanner reports. The p  [...]
Posted: Wednesday, May 28th 2008

Nielsen Debuts Improved, Mobile-Ready Media Planning Tool

Nielsen Media Research has introduced a platform that media planners can use to mine audience research data. Clear Decisions, which took two years and $3.5 million to develop, was in some ways conceived from the inadequacies of Nielsen's Interactive Market Systems (IMS). Nielsen analyzed the behavior of 85 percent of its customer base to determine how they used IMS, ultimately developing Clear Decisions out of those findings,   [...]
Posted: Tuesday, May 27th 2008

Industry Buzz & Snippets: 5/27/08

Ad Networks and Analytics: Federated Media has launched Green Federation, a network of Federated Media properties focused on eco-friendly media and publishing. Biz Buzz: Widget maker RockYou has   [...]
Posted: Tuesday, May 27th 2008

4INFO, Yahoo Partner for Text Ad Trial

Mobile content firm 4INFO has enlisted Yahoo for a trial run of its mobile text ad technology, reports The Wall Street Journal. Through 4INFO's platform, Yahoo can text breaking news stories, weather forecasts and other content to mobile registrants. Each message will contain a single small ad. The ads will be sold through both Yahoo and 4INFO. Revenue will l  [...]
Posted: Tuesday, May 27th 2008

SheKnows Proclaims Pregnancy 'The New Black' with Two Niche Acquisitions

SheKnows.com has just acquired PregnancyFashion.com and CelebrityPregnancy.com, two sites targeted to young mothers preoccupied with style and pop culture. Editor Kim Gundy of CelebrityPregnancy said celebs in gestation draw "an entirely new fan base of expectants and mothers." "Women are obsessed with wanting to know everything about celebrity pregnancy," she spouted.  [...]
Posted: Friday, May 23rd 2008

Industry Buzz & Snippets: 5/22/08

Ad Networks and Analytics: Ad widget maker Clearspring secured $18 million in its third round of financing, which could help turn it into an influential player as widget advertising matures. Out-of-home ad network C  [...]
Posted: Thursday, May 22nd 2008

RD.com Relaunches with User-Generated Vigor

The relaunched Reader's Digest website includes seven new content channels which, according to RD.com general manager Steven Schwartz, allow advertisers to connect with readers via "branded environments," MediaBuyerPlanner reports. Content channels include a user-generated section about community activism, a section on advice and know-how, a section with articles from the current issue  [...]
Posted: Thursday, May 22nd 2008

Hulu Broadens Distribution, Lets Users Cherry-Pick Ads

Hulu.com is adding new distribution outlets for its suite of streaming movies, shows and clips, reports Reuters. The site's content ranges from films like Meet Joe Black and The Usual Suspects, to seasons of The Simpsons and Bones. Selections will be syndicated to TV.com, TVGuide.com and Break.com, which join   [...]
Posted: Wednesday, May 21st 2008

Microsoft Debuts Mobile Display Ads

Microsoft is launching display ads for mobile users of Windows Live Messenger and Live Hotmail. It is also testing text-based ads on Live Search Mobile. The beta program will expand beyond the US later this year. While it is the last among its rivals to launch mobile ad capabilities, the market penetration of Microsoft's devices may nonetheless make it a serious force in the burgeoning market.   [...]
Posted: Wednesday, May 21st 2008

Google Health Site, Image Search Ads Go Live; Meanwhile, Indian Orkut User Goes to Jail

Google made a number of announcements that foreshadow its priorities for the remainder of 2008. To begin with, it finally launched Google Health. Users may import and manage their own health records, then decide which third parties may view it. Google committed to neither sell the data nor serve advertising against it.  [...]
Posted: Tuesday, May 20th 2008

Industry Buzz & Snippets: 5/20/08

Ad Networks and Analytics: Podcast publisher Podiobooks enlisted Wizzard Media to serve ads against its content. Agencies and Marketing Execs: Marjorie Martin is leaving About.com, where she was SVP and general manager, for more or less the   [...]
Posted: Tuesday, May 20th 2008

Bebo to Wed AIM, ICQ in New 'People Networks'

AOL has officially closed its $850 million acquisition of UK-based social networking site Bebo. The parent company plans to integrate Bebo with other proprietary platforms, including AIM and sleepy chat service ICQ. The contingent of community services shall be part of a new business unit dubbed People Networks -- which will comprise 80 million unique users on both sides of the Atlantic,   [...]
Posted: Tuesday, May 20th 2008

Google Content Network Opens to Third Parties

Google announced today that the Google Content Network is open to third-party ad servers. This means Google partners may serve ads and track data across its network. Certified third parties include: - Ad servers DoubleClick (DFA) and Mediaplex - Rich media agencies DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, and Unicast - Research firms Dynamic Logic, IAG Res  [...]
Posted: Monday, May 19th 2008

Continuing Niche Strategy, AOL Launches New Verticals

AOL is launching new vertical-oriented blogs in an ongoing effort to appeal to many niches, reports The Associated Press. In March, the company announced it would debut at least 12 niche sites in 2008, ostensibly to   [...]
Posted: Monday, May 19th 2008

Shoppers Primed for a New World of Shopping Experiences

Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping experience innovations foreseen by shoppers, finds a TNS Retail Forward study, MarketingCharts reports.   [...]
Posted: Monday, May 19th 2008

News Corp., WSJ Throw Greenbacks Behind Financial Ad Network

The Wall Street Journal Digital Network and News Corp.'s .Fox Networks are launching an online ad destination for financial topics, reports Reuters. The Worthnet.Fox network currently includes 30 publishers, such as Barron's, MarketWatch and The Wall Street Journal. Worthnet will target roving executives with an eye for cross-cultural domination; for example, "the head of world financial companies that  [...]
Posted: Monday, May 19th 2008

Now Available to YouTube Advertisers: Age, Sex and Location-Based Targeting

Google has added a demographics tab to YouTube Insight, its YouTube analytics tool. Advertisers and publishers may now review the age, gender and geographical location of video audiences. Clients may also view how a video stacks up against others in a specific locale. The demographic reporting feature follows the debut of Yahoo's   [...]
Posted: Monday, May 19th 2008

WPP to Have its Way with Yahoo Affiliate Data

Yahoo has selected WPP Group to manage online ad and rich media sales, reports The New York Times. The relationship has not yet been formally announced. The deal grants WPP clients access to publishers in Yahoo's display ad network. WPP will also be able to collect information on the demographics and behaviors from Yahoo's Right Media publisher network, which it can then funnel into it  [...]
Posted: Friday, May 16th 2008

Charter to Explore Behavioral Ad Delivery, Courtesy of NebuAd

Cable provider Charter Communications is preparing a foray into behavioral tracking for ad delivery, reports The New York Times. In a limited pilot, Charter will share clients' web-surfing behaviors with NebuAd, which will provide targeted advertising against that data. Select Charter customers have received notificatio  [...]
Posted: Thursday, May 15th 2008

Turner Launches Contextual Advertising for TV

Turner Broadcasting (TBS) has launched TVinContext, which allows advertisers to make ad placements based on the content of the programming, reports MediaBuyerPlanner. A movie scene that takes place in a café may be followed by a coffee ad; meanwhile, a wedding scene might be followed by a wedding-ring ad, said Turner executives (  [...]
Posted: Thursday, May 15th 2008

YouTube's 'Buzz Targeting' Sells Ad Space on Soon-to-Be Viral Videos

Google has introduced "Buzz Targeting" on YouTube, a new way to wring ad dollars from the video site. Buzz Targeting highlights videos that are about to go viral amongst YouTube users. The algorithm examines videos being favorited and distributed across other sites, among other criteria, then gives advertisers the opportunity to advertise around them. Ads incorporated on the ground floor c  [...]
Posted: Wednesday, May 14th 2008

Office Depot Funnels Small Business Clients to AdWords

Office supply store Office Depot has partnered with Google to bring AdWords to small business customers. A co-branded portion of OfficeDepot.com will teach small businesses how to access certain Google products. The site will feature information on AdWords, the Google Apps suite and other enterprise offerings. Small businesses that register for AdWords from OfficeDepot.com will receive $50 in free advertisi  [...]
Posted: Wednesday, May 14th 2008