Industry Buzz & Snippets: 5/8/08

Ad Networks and Analytics: DoubleClick introduced a widget calculating tool that tells advertisers how much weight their widgets are pulling among users. Agencies and Execs: DG FastChannel and Enliven Marketing Technologies Corp. plan to merge in a deal valued at $98 million. Havas Media acquired interactive firm archibald ingall stretton and will integrate it into the agency. Larry Gerbrandt left […]

Posted: Thursday, May 8th, 2008

Google's Paid-Search Performance Metrics Improve in Q1

Google accounted for 77% of total search spend in the first quarter of 2008, up 3.3 percentage points from 1Q07 in search spending share, according to the "Search Engine Performance Report: Q1 2008" by Efficient Frontier, MarketingCharts reports. Compared with 1Q07, in 1Q08 Google registered gains in all of the metrics analyzed in the report: Return […]

Posted: Monday, April 21st, 2008

UK's Online Spend to Top TV This Year

Online ad spend in the UK rose 38 percent in 2007 and is expected to surpass TV spend this year, reports BusinessWeek. According to a joint study from the Internet Advertising Bureau and PriceWaterhouseCoopers, online budgets hit 2.8 billion pounds in 2007, up 38 percent from the 2006 level and the second-largest portion of ad budgets […]

Posted: Wednesday, April 9th, 2008

ZenithOptimedia Ad Forecast: Boom in Developing Markets, Gloom in West

In its first ad expense forecasts of '08, ZenithOptimedia downgraded combined growth forecasts for North America and Western Europe from 4.4 percent to 3.8 percent, as the credit crunch drains consumer and business confidence, reports MarketingCharts. Growth continues to strengthen elsewhere. Zenith increased its 2008 forecasts for the rest of the world from 10.9 percent […]

Posted: Wednesday, April 2nd, 2008

US Ad Spend Up 0.6% in '07, Internet Ad Spend Up 18.9%

US advertising spend in '07 rose just 0.6 percent from '06, lower than in other regions. But internet ad spend continued to demonstrate the strongest performance (18.9 percent growth) of any US media category, according to Nielsen, writes MarketingCharts. Other media categories showing increases in ad spend were National Magazines (7.6 percent), Outdoor (7.2 percent), National Sunday […]

Posted: Wednesday, April 2nd, 2008

Newspaper Online Ad Spend Jumps 19%, Print Ads Down 9%

Advertising expenditures for newspaper websites in '07 increased 18.8 percent to $3.2 billion, accounting for 7.5 percent of all newspaper ad spend last year (up from 5.7 percent in 2006), according to preliminary estimates from the Newspaper Association of America, MarketingCharts writes. Print ad expenditures were down 9.4 percent in the same period, and total […]

Posted: Monday, March 31st, 2008

MediaMath Brings Meta to Ad Exchanges

MediaMath has launched a tool that enables media buyers to manage multiple ad exchanges from one dashboard. The service has launched with account support for Right Media and the DoubleClick Advertising Exchange. Other exchanges have been approached but have not yet joined. The MediaMath platform allows users to view ad progress and retarget them from a […]

Posted: Thursday, March 27th, 2008

Collective Adds Timber to Roll-Your-Own-Network Field

Collective Media is introducing a tool that allows publishers to create and manage their own ad networks. The Ad Network Management Platform avails tools to publishers that Collective Media has long used to manage its own network. The platform allows for both behavioral and contextual ad targeting. Publishers that use the tool will also have access to […]

Posted: Tuesday, March 25th, 2008

SEM Spend to Grow as Marketers Shift Budgets amid Economic Concerns

Search engine marketing (SEM) spending is taking budget share from other marketing efforts — not only offline but also online — according to preliminary findings from the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), reports MarketingCharts. Essentially, SEM is following consumers as they increasingly rely on search engines to […]

Posted: Wednesday, March 19th, 2008

March Madness an Ad Bonanza Worth $545MM

As sports fans eagerly await March Madness — the NCAA Men's Division I Basketball Tournament — advertisers are also anticipating the 19-day event. March Madness ranks among the top sports marketing shindigs, with network TV Ad sales projected by TNS to reach $545 million, reports MarketingCharts. Commercial spots will during 65+ hours of telecasts on CBS, for […]

Posted: Friday, March 14th, 2008

Google Brings TV Advertising to Adwords

Select Adwords members have been invited to test Google TV Ads Beta, a platform that enables users to upload or mail 15, 30, 45 or 60-second TV spots. According to the NCTA (via Pinny Cohen), TV reaches 98 percent of US households. Its ad business remains a $26.9 billion industry. Measurement tools for Google TV Ads include: Impressions […]

Posted: Friday, March 7th, 2008

Effectiveness of TV Advertising Backslides in Two Years

Most marketers say television advertising has become less effective in the past two years, but many are interested in exploring new ad formats and forms of video commercials, according to the Association of National Advertisers and Forrester Research, MarketingCharts writes. Among the major findings of the fourth biennial TV & Technology study: 62 percent of marketers say […]

Posted: Thursday, February 21st, 2008

Upcoming Academy Awards: Fewer Viewers, Higher Ad Rates, Less Clutter

TV audience numbers have declined over the past decade as viewing choices expand and the audience splinters. The upcoming Academy Awards reflects that trend, with current audience levels 25 percent less than they were 10 years ago, according to TNS Media Intelligence, MarketingCharts reports. Now that the writers strike is over, advertisers can capitalize on prime viewing […]

Posted: Wednesday, February 20th, 2008

More Super Bowl XLII Advertising Stats than You Can Shake a Stick at

Data on spending trends across categories, viewers' reactions, impact on commercial ratings, and social-media buzz are included in a TNS analysis of Super Bowl commercial winners and losers issued last week, reports MarketingCharts. TNS Media Intelligence, TNS Media Research, TNS Media and Entertainment and TNS Media Intelligence/Cymfony provided the information. Below, among the findings released by […]

Posted: Monday, February 11th, 2008

'Recession-Proof' Super Bowl Dubbed Agency Beauty Pageant

Lou D'Ermilio of Fox reported the network sold out of Super Bowl spots sooner — and at a higher average cost — than in any previous Super Bowl Fox has hosted. The transaction for the last available :30 spot was finalized last week. Spots averaged $2.7 million per 30 seconds, a marked climb from the $2.5 […]

Posted: Monday, February 4th, 2008

Nielsen Issues 2008 Guide to the Super Bowl

The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US — the NFL's Super Bowl — scheduled for February 3 in Glendale, AZ, MarketingCharts reports. Below, some key findings from Nielsen. Online Super Bowl 2007 advertisers […]

Posted: Friday, February 1st, 2008

Super Bowl Ad Spend Totaled $1.84B over 20 Years, Rates Quadrupled

Super Bowl XLII is not just about football. TV commercials shown during the game are as much the subject of anticipation and speculation. In the past 20 years, Super Bowl ads translated into $1.84 billion of network sales from over 200 different advertisers, according to TNS Media Intelligence. Below are findings released by TNS MI (via MarketingCharts). […]

Posted: Thursday, January 24th, 2008

Networks to Distribute Advertising Make-Goods Up to 3Q08

Three major networks have begun to compensate advertisers for abominable TV ratings for the fall season. Compensation comes mainly in the form of extra ad time. But according to some media buyers and network heads (via Reuters), NBC has begun paying its dues in cash. NBC stated its refunds form "an extremely small portion of NBC's business […]

Posted: Thursday, December 13th, 2007

Ad Council Wants You to Stay in School

Advertising Council is going multimedia online to encourage kids to stay in high school, reports ClickZ. The campaign, which aims to keep youth from dropping out of high school, extends from an early phase in traditional media. The new push will involve MySpace, YouTube, text messages and online display ads. Profile pages will be set up on […]

Posted: Thursday, December 13th, 2007

Adult Network Leaves AdBrite for Etology, Drags Clients Along

Online ad exchange Etology has just signed a multi-year agreement to power AVN Media Network's ad platform. The relationship is mutually exclusive. Etology unseats AdBrite as AVN Ads' ad-serving partner. AVN Media Network serves over 4,000 adult entertainment sites. It brings 1,268 pre-registered clients to Etology's stable. AVN Ads 2.0 launched on 3 December. Publisher revenue share has […]

Posted: Friday, December 7th, 2007