Performics: Ads Ignored On TV and Online

Half of DVR owners had watched shows online, but just four percent do so on a weekly basis, according to Performics. Google's DoubleClick Performics unit examined the commercial watching behavior of 500 viewers. 35 percent of DVR owners said they pay attention to ads seen on TV. But only nine percent said paid attention to ads online. […]

Posted: Friday, May 9th, 2008

Demographic-Based Search Tool Returns Relevant Sites with Available Ad Space

Quantcast has launched a service that allegedly enables marketers to search for websites by readership demographic. "If a marketer is targeting black male readers, over 40, with an income over $60,000, then Quantcast’s new service serves up a list of websites which attracts that audience, and also tells you whether or not the site accepts advertising," […]

Posted: Thursday, May 8th, 2008

Mattel Outsources Display Ad Sales to Gorilla Nation

Mattel has tapped online ad firm Gorilla Nation to manage online display ad inventory for Barbie.com and PollyPocket.com. The Barbie site serves 7.3 million unique visitors per month; PollyPocket.com draws about four million. Both sites will be incorporated in Gorilla Nation's GNKids offering. In February, the Star Wars franchise also chose Gorilla Nation to sell ads on its […]

Posted: Wednesday, May 7th, 2008

Media, Entertainment Execs: Digital Is the Future - but How to Get There?

Media and entertainment companies generally agree about how the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years. But execution remains an issue, according to an Accenture survey, MarketingCharts writes. Accenture's 2008 Global Media Content Survey — its third annual survey of over 100 senior executives in the […]

Posted: Wednesday, May 7th, 2008

Big Jump in Online Radio Listening at Work

American workers that listen to radio at work online, as opposed to traditional radio receivers, grew dramatically from 2007 to 2008, according to data from Arbitron and Edison Media Research, MarketingCharts reports. The Internet & Multimedia series of studies found that among people who are employed full- or part-time and listen to radio at work, […]

Posted: Wednesday, May 7th, 2008

IAB Releases Video Ad Guidelines

The Internet Advertising Bureau has released its final set of guidelines for digital video advertising. The standards were prepared to ease the video ad buying and submission process. A standardized marketplace may make video ad investment more attractive to skeptical advertisers. If the guidelines are observed, advertisers will be able to create a single video ad for […]

Posted: Wednesday, May 7th, 2008

Online Advertised Job Vacancies Fall Sharply in April

In April there were 3,649,900 online advertised job vacancies, a 16.4 percent decline from April 2007 — and the second consecutive month of year-over-year declines — according to The Conference Board Help-Wanted OnLine Data Series, MarketingCharts reports. In April, there were 2.4 advertised vacancies posted online for every 100 persons in the labor force, down from […]

Posted: Wednesday, May 7th, 2008

Spot Runner Scores $51M from Publishing and Other Media Firms

Video ad creation firm Spot Runner has secured $51 million in financing elicited from firms like Daily Mail, General Trust, Grupo Televisa, and Legg Mason Capital Management. The inclusion of the Daily Mail suggests Spot Runner may use its "war chest" to explore opportunities in print.

Posted: Wednesday, May 7th, 2008

Loss of Microhoo Draws Bad Blood from Advertisers and Stockholders

Those most disappointed by Microsoft's failure to buy Yahoo are the latter's advertisers and stockholders. Advertisers were as attracted to the increased capabilities of the combined entity as they were to a potential Google contender, Advertising Age reports. Currently, Google's lead in the search ad market is so significant that rivals like Yahoo generate little competitive […]

Posted: Wednesday, May 7th, 2008

Industry Buzz & Snippets: 5/6/08

Ad Networks and Analytics: Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL. Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures. Blinkx is licensing a toolset called Advanced Media Platform to publishers. The platform lets users manage video search ad inventory. New deals with both BlueLithium and Marchex will […]

Posted: Tuesday, May 6th, 2008

Fox Interactive Creates DIY Video Ad Marketplace

Fox Interactive is adding self-service video ads to its menu of online ad options. The FIM AdStore will allow advertisers, especially small businesses, to find video producers and other talent needed to create a video spot. There will also be tools for developing banner ads. AdStore puts Fox Interactive in direct competition with other companies, like […]

Posted: Tuesday, May 6th, 2008

Startups Explore 'Interactive' Alternatives to Old-Fashioned Banners

Slowdown in the online ad market has many startups — which count on ad revenue to push otherwise unprofitable ideas onto the production floor — seeking alternatives, reports the Wall Street Journal. Models of particular interest are ad formats that add "value" to the "user experience" instead of operating on a pure pay-per-click basis. meebo, for […]

Posted: Tuesday, May 6th, 2008

Google Attempts to Patent Ad Consumption Behavior

Techdirt reports that Google is trying to patent targeted video advertising behaviors that compel audiences to watch a set number of TV commercials in exchange for programming. The patent for "Targeted Video Advertising" includes the following clauses: [1] 'Users may be allowed to skip particular commercials, but required to watch or accept a set number of commercials […]

Posted: Monday, May 5th, 2008

Yahoo Exposes Cars.com to 'We Sell, You Sell' Model

Yahoo hopes to broaden its business relationship with Cars.com as it expands its power in vertical-friendly sites. The elaborated Cars.com liaison would follow Yahoo's newspaper consortium model: each party may sell inventory on another's site. Yahoo calls this the "We sell, you sell" model. This will broaden the advertising opportunities on Yahoo's recently-launched AMP ad platform. It […]

Posted: Monday, May 5th, 2008

Digital News Execs Form Mysterious "Efficiency" Unit

Veterans of CNN.com and NYTimes.com are partnering on an enigmatic venture related to online ad buying and selling, reports ClickZ. The unnamed firm is the product of former NYT Digital VP Jason Krebs and former CNN.com SVP David Payne. While details were not divulged, the pair described the project as more grease for the display ad […]

Posted: Monday, May 5th, 2008

PIXSTA Fuses Advertising to Image-to-Image Search

London-based PIXSTA has launched a search engine that lets users search for images with other images — a capability unmatched by text-to-text and text-to-image search engines. PIXSTA visitors query by clicking on a product's photo, which returns items of similar color, shape or texture. Clicking on the new options re-submits them as search terms, further terracing […]

Posted: Thursday, May 1st, 2008

Industry Buzz & Snippets: 5/1/08

Ad Networks and Analytics: MediaBank released v2.0 of its analytics platform, adding widgets and other new formats into the system, and decreasing reliance on manual information entry. One True Media is adding Spot Mixer, a DIY video ad creation tool, to its arsenal. Google might relaunch MeasureMap, a blog analytics service it has quietly owned, as an add-on […]

Posted: Thursday, May 1st, 2008

At Long Last, Google Brings Ad Platform to TV

Calling all advertisers: Google TV Ads has officially launched. To facilitate adoption Google is promoting the Ad Creation Marketplace, where advertisers can create their own TV spots. The Marketplace also pairs them with professional creative talent. Cost of ad creation has been waived up to $2000 for first-time users. Advertisers can target delivery by network and time […]

Posted: Thursday, May 1st, 2008

DoubleClick Mobile to Integrate with Online Ad Platforms

DoubleClick Mobile is fusing with ad networks like AdMob, Google AdSense and Millennial Mobile, according to a company release. Mobile content publishers can offload ad sales to a participating network while managing inventory on DoubleClick. They will also be able to keep track of inventory they personally sold, versus inventory managed by a network, from […]

Posted: Thursday, May 1st, 2008

ADSDAQ Exchange Fills Campaign Holes with Extra Reach

ContextWeb's ADSDAQ, an online exchange for site publishers and advertisers, has launched a "reach extension program" that enables publishers to fill campaign gaps on short notice. "The program eliminates inventory holding cost for publishers and is essentially risk free since publishers buy on the exchange only when they have a specific need for additional audience and […]

Posted: Thursday, May 1st, 2008