Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	692	618
» ad pricing	40	1270
» ad selling	198	1112
» ad targeting	481	829
» ad technologies & vendors	344	966
» Advertising	4	1306
» affiliate marketing	11	1299
» agencies & ad departments	192	1118
» alternative marketing	644	666
» Asia/Pacific	11	1299
» automotive	95	1215
» b2b	16	1294
» best practices	116	1194
» Beyond Marketing	1	1309
» Big Picture	2	1308
» biz buzz	317	993
» branding	545	765
» broadband	179	1131
» campaigns & creatives of note	501	809
» case studies	44	1266
» co-op marketing & partnerships	196	1114
» computers & tech	65	1245
» consumer packaged goods	76	1234
» CRM	3	1307
» cross media	231	1079
» demographics	236	1074
» direct marketing	41	1269
» domain names	190	1120
» don't believe the hype	19	1291
» e-commerce	124	1186
» email marketing	22	1288
» entertainment	681	629
» Europe	41	1269
» events	36	1274
» finance	14	1296
» global	7	1303
» healthcare	7	1303
» How-to	10	1300
» I-PR & business communications	17	1293
» Insider News	1	1309
» instant messaging marketing	26	1284
» interviews	8	1302
» intrusive formats	19	1291
» Latin America	2	1308
» legal, government & regulation	43	1267
» loyalty & retention	85	1225
» major account moves	18	1292
» major brands	438	872
» major players news	354	956
» Marketing	2	1308
» measurement & analytics	52	1258
» media convergence	262	1048
» minorities	7	1303
» mobile marketing	135	1175
» multi-channel marketing	95	1215
» new and improved	71	1239
» nonsense & parodies	42	1268
» online ad market	424	886
» pearls of wisdom	25	1285
» people	55	1255
» personalization	62	1248
» political parties & organizations	33	1277
» privacy	15	1295
» promotions	132	1178
» publishing	273	1037
» real estate	4	1306
» research & stats	147	1163
» rich media	313	997
» Sales	1	1309
» search engine marketing	58	1252
» seniors	3	1307
» sex sells	12	1298
» signs of doom	13	1297
» signs of recovery	7	1303
» signs of what's to come	352	958
» small business	5	1305
» spam & anti-spam	2	1308
» Spanish-speaking	4	1306
» subscribe to marketingwonk daily	1	1309
» syndication & RSS	71	1239
» technical innovation	64	1246
» telecom	11	1299
» text ads	54	1256
» tools & software	123	1187
» top stories	87	1223
» travel	16	1294
» user experience	353	957
» viral marketing & social media	369	941
» weblog marketing	73	1237
» women	80	1230
» worst practices	35	1275
» Youth	183	1127

MTV's European Winterjam 2003 Viral Advergame

BrandRepublic: MTV Taps Urge to Swear in Viral Jackass Campaign MTV Europe taps into everyone's (well..not everyone's) urge to swear with a new advergame to promote it's Winterjam 2003 to be held in Switzerland. (Robert: I wonder where they got that idea from?!)   [...]
Posted: Tuesday, February 18th 2003

Kmart & Joe Boxer Team up For Advergame

AdWeek: Kmart Bows 'Boxer Boogie' GameKmart has launched an interactive game featuring the man who made famous the "boxer boogie" in the discount retailer's Joe Boxer commercials. The game stars an animated version of Vaughn Lowery, the high-energy, boxer-wearing dancer seen in some of the company's recent ads from TBWAChiatDay in New York. Called the   [...]
Posted: Friday, February 14th 2003

Coca-Cola Joins Branded Content Bandwagon

SMH: Coke says advertising is missing the bus AdAge: Steve Heyer's Manifesto for a new Age of Marketing The method that Coke will use is that latest buzzword in marketing - "brand-driven content". The soft-drink giant will produce media content and entertainment that it believes will connect with its customers in more meaningful ways. Coca-Cola is ju  [...]
Posted: Wednesday, February 12th 2003

Terry Tate Born as an Internet Film

Adweek: Reebok's Hot Streak Good article discussing the thinking behind Reebok's Terrible Terry Tate campaign. How did this 330 pounder in the red jersey become a national treasure in a mere two weeks? The back story is as intriguing as the commercials. The office linebacker character had such immediate power because he was hatched as a fully formed hero of a screenplay, a work by USC fi  [...]
Posted: Monday, February 10th 2003

Terry Tate Hits the UK

Fresh from unleashing his own brand of office enforcement in the US, Terry Tate is now being released on an unsuspecting UK audience. The promotion is being done by Cake, who have launched a microsite called The Pain Train which is being used to distribute the clips. As already reported, the Reebok Terry Tate ad has been a   [...]
Posted: Thursday, February 6th 2003

Most People Don't Watch TV Advertising

Media Guardian: TV ads 'a waste of money' Advertainment rocks, everything else sucks :-) To be fair this study is far from conclusive given the limited sample, however even the possibility that it is accurate should send shockwaves through adland. The study found people who watched television with family or friends were far more likely to talk to each other during the commercial breaks than to f  [...]
Posted: Tuesday, February 4th 2003

Internet Played Key Role in Post Superbowl Advertising Buzz

Media Post: Monday Big For Advertiser Websites A number of television advertisers' websites posted dramatic increases in the number of visitors within minutes of the actual television advertisement airing. For example, Cadillac ran five ads between 8:30 p.m. and 11:00 p.m., and visitors to cadillac.com jumped more than tenfold over this period. Also, Warner Brothers ran one ad for The Matrix sequels between 6:  [...]
Posted: Monday, February 3rd 2003

Reebok Super Bowl Ad Huge Web Success

IAR: Super Bowl Ads Use Web to Maintain Buzz Fireman said the commercial led to a surge of traffic to Reebok.com, where the company has set up a Terry Tate Web site with a four-minute film. Modeled loosely on the much-admired BMW Films campaign, the Terry Tate site will have a new short film every ten days. In the three days following the game, Fireman said over 800,000 people visited the site. Of those coming t  [...]
Posted: Friday, January 31st 2003

More Analysis of Super Bowl Ads

Chicago Tribune: Sure the ads were clever, but what was it they were selling? "Things that are the most popular aren't the best ads," said Jim Hanas, editor of AdCritic.com, a Web site covering advertising's creative side. Making audiences laugh isn't enough alone, Hanas said. Ads also need to leave a brand impression, describe the product and hit a br  [...]
Posted: Wednesday, January 29th 2003

Advergaming Misunderstood

Biz Report: Advertisers Use Online Games to Entice Customers On the surface this is a very good article, however I think that it is also very misleading. The numbers spouted in it are either inaccurate, or the examples used are exceptions. One thing is for certain, the idea that advergaming is some sort of marketing panacea is totally false. Let me explain why. Whilst it is true that   [...]
Posted: Tuesday, January 28th 2003

The Super Bowl Ads Drive Online Buzz

IAR: Super Bowl Ads Push Viewers to Web Last week a survey of 230 US senior-level marketing executives found that the no.1 reason that they would advertise during the Super Bowl would be to create buzz. That being the case the internet should offer the perfect vehicle to achieve this, extending the initial interest far  [...]
Posted: Tuesday, January 28th 2003

Results in from 2nd BMWFilms Series

AutoWeek: Z4 roadster stars in BMW's second season of online films BMW and its agency, Fallon Worldwide, have developed another short-film series for the company's Web site. The eight-minute films show what it's like to be behind the wheel of a BMW. Three episodes of Th  [...]
Posted: Friday, January 17th 2003

Marketing to Teens

Media Post: Teen Marketing Online: Know Your Audience I had a meeting this week with a major record label, where we discussed this topic in depth. For ages I've been beating my drum, criticising the way companies attempt to create buzz online. My major complaint being that they tend to use tactics that are so transparent, and so ineffectual, that they are close to pointless, and often counter productive. In short marketers  [...]
Posted: Thursday, January 16th 2003

Invisible Advertising

Sydney Morning Herald: Zooming in under the radar: advertising you don't see until it's too late The advertising industry is warming to the challenge of selling products to a new generation of savvy consumers who are less drawn to conventional advertising. [...] Advertising and marketing agencies are producing TV shows, making films, publishing books, writing pop songs and organising events. Mitsubishi,   [...]
Posted: Sunday, January 12th 2003

Consumer Backlash Against Product Placements

AdAge: Merger of Adveritsing and Content Worries Consumers Seventy-five percent of U.S. consumers believe that the intrusion of advertising into TV and movie content has increased over the past year -- and many find it a distraction, according to an exclusive Advertising Age survey. [...] When consumers were asked whether they found product placement and integration and other new genres, such as online ad films, entertain  [...]
Posted: Monday, January 6th 2003

Advertainment and Engagement Time

iMedia Connection: Brand Entertainment Studios' CEO Steven Marrs, CEO of Los Angelos-based Brand Entertainment Studios talks to iMedia Connection about the convergence of Madison and Vine...the advertising trend towards longer form, entertainment-based ad formats. Interestingly, he mentions "engagement time" as an important new metric to be applied to this new form. While im  [...]
Posted: Thursday, January 2nd 2003

Advertaining Pop-Unders

IAR: Popular Pop-Ups? Hmmm, this is interesting: what do you get when you mix something people like about online advertising -- advergaming -- with something people hate about online ads -- pop-unders? Well, Orbitz is trying to find out.The new holiday-themed ads feature things like a "peg the punk" snowball game and four talking reindeer. In some ads, the user is brought to the Orbitz site through a traditional cl  [...]
Posted: Thursday, December 26th 2002

F**ktalking - Tactics For Viral Video Marketing

MarketingSherpa: The Nine Rules of Viral Marketing -- Hitman 2 Videogame Promoters Reveal Their Tactics An indepth case study detailing the strategy and tactics behind the Eidos Hitman 2 F**ktalking viral video marketing campaign, including an explanation of how the seeding and tracking was executed. Also stated were the results, including: With  [...]
Posted: Monday, December 23rd 2002

Immersive AdverGaming for Screenagers

Macleans: Hey Kids! Let's Play Adver-games! Immersive advertising. Advertainment. Advergaming. Call it what you will but it is becoming ever more prevalent as marketers realize it's potential as a vehicle to reach the growing Internet-savvy group of Tweens (9-14) and Gen-Y (born after 1979). The Internet is embedded in their daily lives. It's not just something they do, it practically defines who th  [...]
Posted: Monday, December 23rd 2002

Advergaming Round Up

MediaPost: Big Brands Currently Building Interest and Educating with Advergames A summary of some of the advergaming approaches big brands such as Nextel, Toyota, and M&M's are doing: When the hottest videogame around is a decidedly mature title like Grand Theft Auto: Vice City, there's no doubt games have transcended kid's stuff status. The same goes for adver  [...]
Posted: Friday, December 20th 2002

Viral Christmas and Advertainment in 2003

For the last week or so I've been drowned in a vast array of corporate christmas greeting e-cards, games and videos. My favourite to date is this Jesus video greeting from Maverick Media, the guys that did the Hitman 2 series. I just love the personal nature of it, and the Monty Pythonesque humour. Will Jeffery's who runs  [...]
Posted: Thursday, December 19th 2002

Advertainment: New Trends in Cross Media Ad Promotion

The Economic Times: Death of Words in Ads, It is All Visual Now But the biggest trend that Goodbyís seen this year at Cannes leaves him speechless ó well, it ought to. ìIíve noticed something overwhelming, there are no words! It made me wonder if thereís some new international language of pictures being developed right here in front of our eyes.î In the print entries, thereís very few headl  [...]
Posted: Wednesday, December 18th 2002

The Shady World of Viral Marketing

Clickz: Surfing the Subviral Wave This is a very good article for a number of reasons, not least of which being that it uses my site, Drunk Guerilla, as one of its sources ;-) Sean Carton kicks off by discussing the fall out from a Guardian article on subviral marketing that falsely implied that certain "spoof" videos were actually autho  [...]
Posted: Monday, December 16th 2002

Jeep Joins the Advergaming Revolution

AdWeek: Jeep Does Advergaming The list of companies joining the advergaming bandwagon continues to grow. The first of several games to appear on the Game Zone include "Disc Dogger" and "Jeep Rescue Patrol." Disc Dogger features the gamer and a dog playing Frisbee for points. In Jeep Rescue Patrol, gamers use their choice of Jeep vehicles to d  [...]
Posted: Friday, December 13th 2002

Everybody Loves Advergaming

MediaPost: Advergames Popular with Blue Chips, Branding Capabilities Disputed Another general feature on advergaming, noting experiments in advertising-gaming from companies as diverse as Nabisco, Toyota, Porsche, National Geographic, John Deere, Pepsi, Heineken USA, and Post cereals.   [...]
Posted: Wednesday, December 11th 2002