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EyeWonder's PageMorph 'Manipulates' Site Content

Yesterday EyeWonder debuted PageMorph, a homepage-takeover ad format that manipulates the page upon which it sites by apparently shrinking, crumpling, stretching or affecting a real-time screenshot of the content with other means. "Publishers are looking to create premium placements to sell to advertisers while also keeping ad clutter off their home pages," explained VP-Enterprise   [...]
Posted: Thursday, July 9th 2009

Royalty-Sharing Deal Tosses Lifeboat to Internet Radio

SoundExchange, a nonprofit that collects royalty fees for copyright owners from digital radio services, reached an agreement with several pure-play webcasters that is an alternative to the unpopular rates established by the Copyright Royalty Board in 2007, MediaBuyerPlanner reports  [...]
Posted: Thursday, July 9th 2009

Marketers See 'Customer Insight' Value in SocNets

Nearly 60% of marketing and management professionals think social networking can significantly influence their company's brand awareness. However, less than one-quarter say they are "actively engaged," with it, according to a survey from the Direct Marketing Association’s (DMA) Social Media Council (SMC) in partnership with HeadMix (  [...]
Posted: Wednesday, July 8th 2009

Sprint Theater Kiosks Scan Phones, Print Popcorn Coupons

Sprint has unveiled kiosks in the lobbies of movie theaters where Sprint customers can scan a code from their phones to get coupons for popcorn and sodas. The campaign, in 500 theaters across the country, will continue through December, MediaBuyerPlanner writes. Cinema advertising is growing in popularity, and companies like Screenvision and National CineMedia are expanding t  [...]
Posted: Wednesday, July 8th 2009

Longer-Form Content Makes Slow Invasion of Online Video

Debunking the superstition that viewers are only willing to watch short films over the 'net, advertisers and producers are increasingly discovering that users are willing to watch streaming video that's over two minutes long. The popularity of slapstick amateur YouTube videos is increasingly being supplanted by production-rich oeuvres of 10 and 20 minutes, with scripts and even story arcs written specifically for the 'net,   [...]
Posted: Monday, July 6th 2009

Bing Sprinkles Tweets into Search Results

Bing is now displaying Twitter results for select users that it deems to be "prominent and prolific." Relevant Tweets will appear in search results, as will a link to "see more Tweets" from the same user. The data is fed to Bing via Twitter's API and is not the result of a liaison with Twitter, Search Engine Land points out. Bing's decision to incorporate real-time Twitter results into search speaks to growing   [...]
Posted: Thursday, July 2nd 2009

How-To: Use Customized Socnets to Meet Brand Goals without Overspending

Although the potential benefits of social media marketing are huge, many marketers are afraid to take the leap. But to remain relevant in the digital world and survive the economic downturn, businesses would be prudent to leverage social media networks to enhance marketing campaigns and connect with consumers in a cost-effective manner. Now users eagerly embrace, if not expect, the ability to contribute to and even drive the conversation around a brand and its products. While this often happ  [...]
Posted: Wednesday, July 1st 2009

Twitter Hits Right Notes for Music Industry

Twitter users are more engaged with music - both online and offline - than non-tweeting counterparts. They also are more likely to spend money on downloaded music, according to research from The NPD Group. Findings from the firm's latest music acquisition study suggest Twitter, if approached appropriately by marketers, has the potential to spread the word about new music and  [...]
Posted: Wednesday, July 1st 2009

YouTube CTA Overlay Lets You Drive Users Elsewhere

Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite. Prior to this inclusion, advertisers that wished to drive users off YouTube had to include a link in the summary on the right-hand side of the video. TechCrunch   [...]
Posted: Tuesday, June 30th 2009

Urban Outfitters Mobilizes Brand

Specialty youth lifestyle retailer Urban Outfitters is extending its brand to mobile with help from mobile marketing content delivery solutions provider Acuity. Urban Outfitters will deploy Acuity solutions to manage activities such as text messaging and more in-depth mobile commerce (m-commerce),   [...]
Posted: Tuesday, June 30th 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Display Ads Lift Spending & Brand Engagement

Online consumers exposed to display advertising are 50% more engaged with advertisers' brands and spend 10% more money online, according to a study commissioned by the Online Publishers Association (OPA) and conducted by comScore, Inc. OPA's "  [...]
Posted: Monday, June 29th 2009

Facebook's Hybrid Engagement Ads; Multi-Currency Support

In a bid to increase user interaction and drive new fans to Facebook Pages, Facebook released new versions of its Engagement Ads offering. The additions combine capabilities of ads that already exists. Advertisers can, for example, combine videos and polls in the same piece of creative -- as demonstrated at left. Ads can also be markedly larger than the classified-style ads that typically pepper the right-hand column of a profile page, and leaving more room for copy and interaction tools.   [...]
Posted: Monday, June 29th 2009

Abercrombie & Fitch Debuts Multi-Sensory Store Format

Specialty youth apparel retailer Abercrombie & Fitch will open a new store format called EPIC Hollister in New York, NY on July 16. Abercrombie describes the 40,000-square-foot, four-story store as "pure California fantasy." The format will feature "sight, sound, scent, taste, touch and positive energy,"   [...]
Posted: Thursday, June 25th 2009

SocNets Still Not Viable Commerce Platforms

Though online social networks continue to post dramatic growth, users still see them as as a way to communicate and interact with one another rather than a means for conducting e-commerce, according to the most recent Consumer Internet Barometer report from The Conf  [...]
Posted: Wednesday, June 24th 2009

Social Networking Gives Online Ads A Break

One morning in January, hundreds of commuters at the Liverpool Street Station in London started dancing. The feat was aired during a break in the reality television show Celebrity Big Brother as an advertising stunt for wireless telephone network T-Mobile. The ad was shown only once on television, but word of it spread via email message, blogs and social networks, until it was watched more than 15 million times on YouTube.    [...]
Posted: Tuesday, June 23rd 2009

Lipton Unveils Microsite on NationalGeographic.com

Lipton has contracted with National Geographic’s Web site to create a microsite that tells about sustainable agriculture in general, including the origins of Lipton teas, as well as sustainability, social and economic aspects of the tea-growing and harvesting process, reports  [...]
Posted: Tuesday, June 23rd 2009

2/3 of Households Play Computer or Video Games

68% of American households play computer or video games, a three-percent increase over 2008. This indicates growth of entertainment software across all demographics, according to a study from the Entertainment Software Association (ESA). Study findings, detailed in the ESA's "Essential Facts About the Computer and Video Game Industry 2009  [...]
Posted: Tuesday, June 23rd 2009

Facebook Faces Fraud Allegations

Facebook's revenue target for 2009 is reportedly $550 million, nearly twice last year's $280 million; a large part of that revenue derives from cost-per-click (CPC) advertising from small advertisers. But recent news and complaints about click fraud of up to 100% has made these advertisers angry. Complaints (on WickedFire)  [...]
Posted: Monday, June 22nd 2009

Whole Foods Spit-Shines Apple App

Specialty grocery retailer Whole Foods Market is joining the growing trend of retailers launching iPhone applications to drive sales and customer loyalty, reports Retailer Daily. The app features recipes and a  [...]
Posted: Monday, June 22nd 2009

IAB Seeks Comment for In-Game Ad Guidelines

The Interactive Advertising Bureau (IAB) is compiling a common methodology for in-game advertising measurement. Areas it hopes to unify include how impressions are counted, and how in-game ads are bought and sold. Industry leaders were involved to help compose the standards, which primarily cover dynamic in-game ads that appear in PC or console-based games. They also: Provide a unified method for counting impressions Include definitions to clarify and quantify the value o  [...]
Posted: Thursday, June 18th 2009

YouTube Empowers Instant Video Seeding Across SocNets

Now YouTube users can directly syndicate recently-uploaded videos across social networks, including Google Reader, Twitter and Facebook. YouTube's integration with Facebook Connect is particularly interesting: not only does it unite the YouTube label to a number of associated online destinations; it will also precipitate video dissemination on TV, via consoles, and across handhelds,   [...]
Posted: Monday, June 15th 2009

LocaModa Weds iPhones to Times Square Spectacolor Board

Word game Jumbli, which connects audiences with thousands of place-based screens, including Clear Channel's Spectacolor Jumbotron in Times Square, can now be played via iPhones. The game, from LocaModa, has users build words from a screen of floating letters. Jumbli is displayed several times per hour on the Spectacolor screen; when Jumbli is live in Times Square, all plays made during that period are displayed in real-time,   [...]
Posted: Monday, June 15th 2009

Nestle Puts Tweets Inside Ad Units

Food mogul Nestle has turned to Twitter for an ad campaign to promote JuicyJuice, reports AdAge. Juicy Juice is not the first brand to integrate Twitter into an ad campaign, but it is the first to allow users to post tweets within an ad unit that appears anywhere on the web. The ad unit will be tested for one month on mom-targeted sites   [...]
Posted: Friday, June 12th 2009

Augmented Reality Technology Brings Useful Service to USPS

To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator. The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients. Users print a little eagle off the website, switc  [...]
Posted: Friday, June 12th 2009