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Games Get Reward Ad Model from Zynga; Better Position on Facebook

Zynga is piloting a project on CityVille that lets players refill their energy bar by interacting with an advertising. Sponsors in the trial project, dubbed Reward Advertising, include Coca-Cola, MasterCard and the 20th Century Fox film 'What’s Your Number?', according to eConsultancy. The ads run when a player is low on energy. They range from the offer to watch the film tr  [...]
Posted: Friday, February 3rd 2012

Social Gaming on the Move

Brands will find more opportunities to target customers via games as social gaming moves beyond its place of origin - Facebook - and onto the mobile web as well. Both of these trends have been developing for some time, however they received a huge push in recent days from two separate developments. Project Z One, Zynga just announced it will launch an independent platform called Project Z. It will still maintain close ties with Facebook, it says, but it is  [...]
Posted: Wednesday, October 12th 2011

Capital One Debuts in Three Top Zynga Games

Capital One will be appearing simultaneously in CityVille, FarmVille and The Pioneer Trail, starting this week - a first according to the companies. Players will be able to interact with the goat from Capital One's commercials, which is being introduced in both games as one the in-game incentives. Increasingly brands are eying gaming as an   [...]
Posted: Tuesday, September 20th 2011

Gaming May Be Next Online Ad Format for Fashion

Fashion - especially luxury fashion - came slowly to social media and related ad technologies. However as the industry   [...]
Posted: Tuesday, August 30th 2011

Top News: FTC looks at search, Android | Hotel finder DOA | End of Apple App Store

Legal/Regulatory: FTC sharpens focus on Google's Android, search. David Cameron considers banning suspected rioters from social media. Search: Infographic of the day: Google's hotel finder is   [...]
Posted: Thursday, August 11th 2011

Gaming Gets Ever More Social

Social gaming, a la FarmVille and its brothers and sisters, are inseparable from such social networks as Facebook. Now the more traditional gaming sector is borrowing from this model. A social feature in Nintendo’s 3DS portable game system released earlier this year called StreetPass has become very popular, the Wall Street Journal writes. It allows gamers, if their machines come withi  [...]
Posted: Wednesday, June 15th 2011

Closing Bell: All about iOS 5 | Mac OS X Lion | Bing on Xbox |

Mobile Computing: Apple's iOS 5: all the details. Apple pushes Twitter sign-ins in iOS 5. Apple unveils iMessage, its BBM competitor, at WW  [...]
Posted: Monday, June 6th 2011

Top News: Twitter adds Follow button | Schmidt takes blame for Google's social failure | Tapjoy says Apple's ban on promos kills profits | iCloud | YouTube to create network of networks

Social Media: Twitter adds a one-stop 'Follow' button for sites. More than friending: how can the social web go beyond Facebook? Schmidt sa  [...]
Posted: Wednesday, June 1st 2011

Zynga Gives Lady Gaga Her Own Game

Social game-maker Zynga is giving musical artist Lady Gaga her own game to release tracks from her upcoming album 'Born This Way.' Called GagaVille, the game will lead players through various challenges that, once they complete, will reward them with exclusive tracks. The album is coming out on May 23 and the GagaVille promotion runs May 17 through May 26. While a number of brands have used the Zynga pla  [...]
Posted: Wednesday, May 11th 2011

They're Here: 4 New eBook Ad Formats (And Counting) Set to Go Mainstream

Amazon.com has unveiled yet another version of the Kindle - this one priced at $114 that comes with software to show ads to readers. Called the Kindle With Special Offers, it will be go on sale May 3 at Best Buy Co. and Target, as well as, of course, Amazon. General Motors's Buick, Procter & Gamble’s Olay skin products and Visa will be among the first advertisers on  [...]
Posted: Tuesday, April 12th 2011

Top News: Facebook reaches deal with Baidu | RIM eyes rebound | Paypal about to get trounced by Facebook, Square | Creative suite gets subscriptions

Online Ad Market: Ad spending set to rise. Internet to become second biggest ad medium by 2013, says ZenithOptimedia. Social Media: Facebook   [...]
Posted: Monday, April 11th 2011

Under the Microscope: RewardVille

What: A game by Zynga based on game points and credits that can be used to buy virtual goods for existing games. Why It Matters: The company makes most of its money through virtual goods sales, as well as advertising and partnerships. Social media analyst Lou Kerner of Wedbush Morgan estimates Zynga's revenue will this year approach $850 million, up from $529 million last year. (  [...]
Posted: Monday, March 21st 2011

Price Will Be Amazon's Weapon of Choice in the App Store Wars

Signs are pointing to an imminent launch by Amazon of its App Store - and one that is going to the mat in terms of pricing. According to screen shots captured by AndroidNews of a demo site that has since gone dark, the Amazon store will be offering some titles at lower prices than th  [...]
Posted: Friday, March 18th 2011

Online Videos Break Down Borders in More Ways Than One for Multinationals

Last year an airline little known outside of its market, Cebu Pacific, tried an experiment. It had its flight attendants dance to pop songs by Lady Gaga and Katy Perry while demonstrating to passengers how to use their seat belts, life vests and oxygen masks. [video].  "That was actually the first time our cabin crew danced the safety demo on cruising altitude," says Candice Iyog, Cebu Pacific vice-president for marketing and distribution  [...]
Posted: Thursday, March 10th 2011

Kinect's Superfast Adoption Preps Consumers for Other Interactive Experiences

Kinect for the Xbox 360 has been dubbed the fastest-selling consumer electronics device by the Guinness World Records. The hardware, that allows controller-free gaming, sold through an average of 133,333 units per day, totaling 8 million units in its first 60 days, the publisher says - outstripping both the iPhone and the iPad for the equivalent perio  [...]
Posted: Wednesday, March 9th 2011

Is In-Game Mobile Advertising Here? Tap Me Says Yes. A Wealth of Anecdotal Evidence Says No.

Tap Me has unveiled an in-game mobile advertising platform that it says solves two problems that have hampered the mobile gaming ad market to date: it will make ad insertion easy and the ads will non-disruptive to players. Certainly the details of the offering as described by Tap Me sound promising.   [...]
Posted: Monday, February 28th 2011

Advertisers Take Note: Hulu May Be Developing Original Content

Hulu is reportedly developing a new type of show in which it recaps TV viewing of the day in short five-minute, exclusive clips - original content that is said to be akin to a news or entertainment broadcast. The show will run on Hulu exclusively, reports Fast Company, which describes it as "a quick and humorous survey of the past 24 hours of media and pop culture," hosted by t  [...]
Posted: Tuesday, December 7th 2010

If You Think Social Gaming is Mainstream Now Wait Until They Hitch a Ride on Browsers

The next iteration of gaming will be the use of web browsers as their platform. So says Phil Harrison, who as the former president of Sony, knows this space. He made his comments at a keynote session at the Italian Videogame Developers conference in Rome (via Game Daily). Now with London Venture Partners, Harrison challenged the audience to imagine Modern Warfare 2 in a   [...]
Posted: Tuesday, December 7th 2010

Social Gaming Pushes Deeper into the Mainstream with Zynga, AmEx Deal

Zynga, the maker of such games as FarmVille, CityVille and Mafia Wars, has scored a coup for its corner of the social world via a new partnership with American Express. Social gamers can now use rewards from American Express credit cards to buy virtual goods. The deal is significant not only because it is the first social game to link up with a major credit card but because it will go far in convincing mainstream consumers that virtual goods do indeed have value in the real wor  [...]
Posted: Tuesday, November 30th 2010

Top News: Twitter analytics | Net neutrality will happen, says FCC | Zynga launches CityVille | Verizon reconsiders data pricing

Social Media: Twitter’s official analytics product has arrived. Twitter to sell 50% of all Tweets for $360k/year through Gnip. Twitter still   [...]
Posted: Thursday, November 18th 2010

Social Gaming - and Virtual Goods Sales - Get Huge Boost from Microsoft

Microsoft has given the social gaming space a huge boost with its introduction of a new gaming hub that connects its three major social gaming portals. The move blurs the line between casual and social gameplay, according Michael Wolf, senior marketing manager for Xbox Product Marketing - effectively allowing anyone who uses MSN Games, Bing Games and Windows Live Messenger to play the same games, see their fri  [...]
Posted: Monday, November 15th 2010

Questions Grow about Check-In Promotions

Hardee's and Carl's Jr. are launching a loyalty reward check in app for their 3,000 locations around the country. Called Happy Star Rewards, the iPhone and Android app lets users get free food and prizes, as well as share their locations with friends through Facebook, Twitter and other networks when they check in (via Ad Age). In this particular campaign, after four check-ins, customers get to spin "The Wheel of Awes  [...]
Posted: Thursday, November 11th 2010

Top News: Tech, marketing preps for change after election | Facebook inks agreement with EA | Federated Media targets moms

Legal/Regulatory: Technology, telecom get ready for sea change after the election. What the elections mean for marketers. Social Media: Facebook tightens grip on virtual goods with EA pact.   [...]
Posted: Wednesday, November 3rd 2010

Cascadian Farm Becomes First Branded Crop in FarmVille

Organic brand Cascadian Farm is becoming the first branded organic crop to be offered in Zynga's popular online game FarmVille. Beginning July 19 through July 26, Cascadian Farm will give FarmVille players such benefits as coupon offers, organic farming and green living tips and - per the game's philosophy - the opportunity to enhance their farm. The campaign was developed with the support of Sterling-Rice Group. The brand  [...]
Posted: Wednesday, July 14th 2010

Sports, Product Spots on Goviral's List of Top Ten Videos

Goviral has released its monthly showcase of the top ten top viral campaigns and videos. Not surprisingly, the top rated video was based around the 2010 FIFA World Cup games - but with a twist, throwing Star Wars into the mix. An adidas campaign, the video invites the view to follow celebrities such as David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher and Ciara. It then features appearances from Han Solo, Chewbacca, an  [...]
Posted: Friday, July 9th 2010