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Investigating Gator

CNET: Harvard study wrestles with Gator Study: Documentation of Gator Advertisements and Targeting This article highlights the key findings of a Harvard study into how Gator works. Wednesday's report shows that Gator is very specific in monitoring Web browsing. For example, it carefully watches what people type into the Google search engine, hunting for  [...]
Posted: Thursday, May 22nd 2003

CBSMarketwatch Hosts Daypart Campaign for Absolut

AdAge: Absolut Online Ad Deal Stakes Out Friday 'Happy Hour' Raising its glass to vodka and the online daypart advertising concept, CBSMarketWatch.com is launching a "Happy Hour" ad campaign with Absolut. The financial news Web site and the vodka maker have signed a one-year ad deal for Fridays from 2 p.m. to 8 p.m. [...] The intense Absolut advertising package, aimed at a weary audience counting down the hours to the end  [...]
Posted: Wednesday, May 21st 2003

The Accountability Of Online Media Moves Offline

MediaPost: MediaPost Advertising & Media Directory Here's something that might bode well for agencies struggling to make ends meet, particulary interactive agencies that, by nature of the medium, just have that much more to do to manage and measure a campaign. This article discusses the proliferation of accountability methodology seeping into offline media. Not ratings an  [...]
Posted: Wednesday, May 21st 2003

@d:tech Fully Booked

Opt-in News: Leading Event for Interactive Marketing Sold-Out AD:TECH announced that attendance for the San Francisco event (June 16-18, 2003, Palace Hotel) is tracking more than 100% ahead of the 2002 event in LA and the exhibit hall is nearly sold out. The original exhibit hall sold out several weeks ago and an additional hall was added to increase the inventory of available booths. Great news, especial  [...]
Posted: Wednesday, May 14th 2003

Rich Media Continues to Expand

ClickZ: Why Rich Media Is Suddenly Everywhere According to this article, the expansion of rich media being tied to the expansion of broadband is incorrect. The real reasons rich media have expanded are as follows: Flash Player Penetration Rich Media Proven to Increase Branding and Direct Response Falling (and irrelavance of) Click Through Rates   [...]
Posted: Monday, May 12th 2003

In Support of Gator

Media Post: Darwin Liked The Gator When journalists, or in the case consultant/journalists write an article, I always wonder what's really behind it. In this instance, I'd be facinated to know why Jim is defending Gator? I personally don't think that his argument is particularly strong, revolutionary, well founded, or in the best interests of the industry, so why exactly is he making it? In the interest of full disclosure, a  [...]
Posted: Thursday, May 8th 2003

Yahoo! Runs EyeBlaster Ads on Yahoo Mail

I don't know if this is just happening in the UK, or whether Yahoo have run this format already elsewhere, but this is the first time that I've seen them served over Yahoo mail. The EyeBlaster format that I'm refering to is "Floating Ads" - an example of which can been see here. Whilst others in the industry, such as AltaVista, AOL, EarthLink have become less intrusive with the advertising th  [...]
Posted: Thursday, May 8th 2003

Why AOL Ad Revenue Is Still Poor

Business Week: For AOL, Ads Are Still a Minus A detailed article discussing the reasons behind AOL's poor ad revenue performance. Related: AOL Ad Deals Questioned by SEC More Dismal News For AOL   [...]
Posted: Wednesday, May 7th 2003

Is Intrusive Advertising a Lazy Cop Out?

Business 2.0: Online Advertising After the Bust In a Business 2.0 article, Jimmy Guterman looks at the current state of online advertising and questions where it is headed saying: "There's only one question the many recent reports (from DoubleClick, Nielsen, and others) have left unanswered: Are ads getting more in-your-face because that tactic w  [...]
Posted: Wednesday, May 7th 2003

Someone Please Shoot This Guy

MSNBC: The Prince of Pop-Up Ads Referred to as the Prince of Pop Up Ads, Brian Shuster is one of those guys you'd like to kick in the ass as you throw your computer out the window because it has been taken over by an endless loop of pop ups ads. He recently received a patent for the pop up which he refers to as a "Traffic Management Utility". Funny how all these leezy products end up with innocuous names like   [...]
Posted: Wednesday, May 7th 2003

Ad Software That Profiles

CNET: Advertising software knows who you are A look at the growing trend towards user profiling by advertisers. Whilst this was previously the domain of more dubious entities, the practice is now becoming mainstream. Related Post: Relevance the Advertising Panacea   [...]
Posted: Wednesday, May 7th 2003

Espotting Moves into Online Exhibitions

Press Release: Espotting Media and Exhibitions.com Strike Pan-European Marketing The offline world is being mirrored online. It is traditional for offline exhibitions to partner with media owners to market their events. Now the same premise is coming to the Web, through a pan-European deal between Espotting Media, Europe's 'Best Paid Placement Service'* and Exhibitions.com. The marketing deal incorpo  [...]
Posted: Tuesday, May 6th 2003

Why Web Advertising Doesn't Work...Apparently

useit: Making Web Advertisements Work Undetered by last weeks failure, Jakob Nielsen is today making yet another attempt at reinventing himself as an advertising guru. Citing extensive research (him and his pals working on their usability projects) he explains how the whole online advertising industy could be saved if sites were to   [...]
Posted: Monday, May 5th 2003

Gaming and Advergaming

iMediaConnection: Advergaming Equals Attention A good overview piece on the gaming industry and how it is moving into the advergaming space. Always perceived to be a "younger" form of communication, a campaign by Chrysler challenges that assumption showing the following results: The average age of a player was 45, and 42% of users were   [...]
Posted: Monday, May 5th 2003

Google Readying for IPO?

Fortune: Google Finds a Good Analyst One of Silicon Valley's favorite parlor games is guessing when Google will go public. Though CEO Eric Schmidt says an IPO isn't imminent (see Tech: Where the Action Is), here's a sign that Google is at least thinking of testing the public waters: It has hired respected for  [...]
Posted: Thursday, May 1st 2003

Full Screen Virtues and What the Internet is Not

iMediaConnection: An Industry Call-to-Arms Joe Jaffe praises the full screen superstital approach to online advertising while clearly defining what the Internet is not: This is not a medium of banners and buttons. This is not a medium of pop-ups. This is not a medium in which click-through presides. This is not a medium in which Websites are enoug  [...]
Posted: Thursday, May 1st 2003

Simplifying the Media Buying Process

ClickZ: Making Digital Marketing Easy, Part 1 Today, on ClickZ, David Cohen writes the first in a series of articles covering ways in which we can simplify the online media planning process. His mantra (and we have all heard this before) is K.I.S.S. In this first article, David talks about two big barriers to the simplification process, compensation and planning tools, and offers up solutions to get past these barriers  [...]
Posted: Wednesday, April 30th 2003

A Deeper Look at What Applied Semantics Means for Google

ClickZ: Google Buys Applied Semantics Search engine analyst Danny Sullivan writes:Applied Semantics is one of Overture's top 10 partners, generating traffic for Overture's paid listings through its DomainPark program. It's unlikely Google will allow Overture's paid listings to remain part of the DomainPark program long term. The move would deny Overture traffic and simultaneously give Google new exposure. [...] Go  [...]
Posted: Wednesday, April 30th 2003

Atlas DMT Announces New Upgrade

Press Release: Atlas DMT Launchest Atlas Digital Marketing Suite 3.5 Product upgrade announcement. *Yawn* MediaPost made the press release a lead story. And it's an x.5 release at that...   [...]
Posted: Wednesday, April 30th 2003

The Potential of IM Marketing

iMedia Connection: How to Leverage Instant Messaging A good discussion of the issues surrounding this subject, highlighting areas where marketer may be able to take advantage of this medium. My favourite example of a company using IM to market products was - ELLEgirlBuddy. You can read a case study about it   [...]
Posted: Wednesday, April 30th 2003

Eyeblaster Announces New Ad Units

CNET: Eyeblaster Pushes Fold on Banner Ads Press Release: Eyeblaster Adds New Banner Formats to Its Rich Media Platform Eyeblaster has announced two new animated ad formats. The first is a "polite" banner which can download up to 100K in the background. The second is an ta  [...]
Posted: Tuesday, April 29th 2003

Interview with Google's CEO Eric Schmidt Part 2&3

AlwaysOn: About Google's Schmidt - Part 2 AlwaysOn: About Google's Schmidt - Part 3 Part 2 is most relevant to online advertising, but both are worth a read. From Part 2: Schmidt: Let me talk primarily about advertising because itís easier to conceptualize, though most deals are a combination of search and advertising. These model  [...]
Posted: Tuesday, April 29th 2003

IAB Finalizes Universal Ad Package

Press Release: IAB Announces Final Interactive Ad Package The IAB, today, has made official its Universal Ad Package. First proposed in December 2002, the package consists of four ad sizes that are intended to make the management of an online campaign more streamlined. To be UAP complient, a web site must offer 51% of  [...]
Posted: Tuesday, April 29th 2003

What Does the Future Hold for Text Ads?

Alert Box: Will Plain-Text Ads Continue to Rule? What happens when a usability junky writes about online advertising? Answer: he gets so obsessed with his topic, that he forgets to properly address the question. In this case, usability guru Jakob Nielsen's attempts to shine a light on the complex subject of PPC advertising, amazingly, without using the word "relevancy." Instead he chooses to focus on design and format issues.   [...]
Posted: Monday, April 28th 2003

Web Ads Get Richer

Press Release: Doubleclick's First Quarter Ad Serving Report Reveals That Rich Media Now Accounts For Nearly 28% Of All Ads Served And Has An Impact On Conversion Report (PDF): Executive Summary According to DoubleClick's quarterly survey, more than one quarter of  [...]
Posted: Monday, April 28th 2003