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Top News: Super Bowl | Facebook to launch mobile ads | AT&T starts throttling

Super Bowl: Samsung's Bowl ad claims it can help Apple fanboys break free. Best Buy Super Bowl ad puts phone, app makers in one place. Toyota takes to   [...]
Posted: Monday, February 6th 2012

Augmented Reality, QR Codes: Tools for Grownups Only?

Lately it seems as though 2010's "hot" ad technology—augmented reality—was shoved aside in favor of the current craze of QR codes. Not entirely--NorthstarMLS just expanded its iPhone and iPad apps by adding a new augmented reality feature, called HomeSpotter. HomeSpotter uses augmented reality to overlay property information on a device’s live camera feed. As  [...]
Posted: Thursday, February 2nd 2012

Self-serve Ad Platforms' Growing Appeal

Small and mid sized advertisers are finding more choices available to them as platforms expand their self-serve platforms. Facebook The Kelsey Group points to Facebook opening its Ads API to all qualified developers as one example. Facebook has always collected much of its advertising revenues from small and mid-market businesses via   [...]
Posted: Thursday, February 2nd 2012

Top News: Facebook IPO | Tumblr starts to promote itself | Yahoo mobile search

Facebook IPO: Zuckerberg snaps photo of desk; new Facebook layout 'leaked'? Facebook's Timeline: All my favorite mistakes, organized. Facebook’s S-1   [...]
Posted: Thursday, February 2nd 2012

Cereal Boxes Make for Good Reading—And Digital Ad Displays

The average consumer checks out his or her cereal box 12 times, according to Mark Addicks, chief marketing officer for food giant General Mills, making it a very widely read medium. Not surprisingly General Mills sees opportunity in those numbers and is taking advantage of an array of ad technology to target consumers via this ubiquitous consumer good, according to USA Today.   [...]
Posted: Wednesday, February 1st 2012

Top News: Facebook IPO | A genuine brand on Twitter | Apple boycott

Finance: Will Facebook deliver an IPO surprise? Social Media: Can a brand be genuine on Twitter? Group   [...]
Posted: Wednesday, February 1st 2012

Hotmail Tries Better Ad Targeting

Microsoft is replacing conventional display ads in Hotmail with deal ads it deems to be more relevant and interesting to users. Microsoft is experimenting with this format via a pilot to test for consumer response, Greg Sterling writes at Marketing Land. Sterling spoke with Dharmesh Mehta, director for the Windows and Windows Live Business Group, who told  [...]
Posted: Tuesday, January 31st 2012

McDonald’s Debuts New Geolocation Mobile Ad Campaign

McDonald’s has launched a new geotargeted mobile ad campaign for its signature cup of coffee, McCafe. It is using an iPhone app from Pandora to provide smartphone users with ads and information about McCafe hot beverages—along with directions to the nearest McDonald’s restaurant, as well, Business2Community reports. A very popular application about a year ago, mobil  [...]
Posted: Tuesday, January 31st 2012

Microsoft Advertising Launches Ad Contest that Highlights Its Various Channels

Microsoft Advertising is launching a global digital advertising contest that will also highlight the company’s diverse consumer channels. The company is inviting marketers from 30 countries to submit a hypothetical digital media plan and creative for a brand or non profit organization of their choice. The brand’s story must be told using Microsoft Advertising technology such as MSN, Mobile, Windows Live, Xbox,   [...]
Posted: Tuesday, January 31st 2012

Top News: Facebook's lead in display ads | Apple's new retail chief | Email fights back against spam

Online Ad Market: Facebook builds lead in display ads as its IPO approaches. Retail/Ecommerce: Tim Cook taps John Browett, CEO of Dixons, to head his retail empire. Mobile Computing: Demand for iPhones in China c  [...]
Posted: Tuesday, January 31st 2012

HubSpot Deal Highlights ROI of Voice-based Marketing Automation

Ifbyphone will be supporting the HubSpot App Marketplace with its LeadResponder application. The deal highlights the ROI many companies receive from a voice-based marketing automation application, which is Ifbyphone's specialty. Its premise is that leads are often lost in the gap of time between a prospect completing a web form and the follow up response from the sales rep.   [...]
Posted: Monday, January 30th 2012

Local Paper Uses QR Codes for, Well, Everything

Let's Eat Out Menus is a new magazine format launched in Spotsylvania County, Virginia (via the Free Lance-Star) that features menus from local restaurants and ads from nearby attractions and businesses in Fredericksburg and the counties of Stafford and Spotsylvania. It is a small publication, whose next edition won't arrive until April but whose extensive use o  [...]
Posted: Thursday, January 26th 2012

Top News: Apple results | EU privacy laws have steep fines | Facebook trading

Business News: Stellar Apple results point to a good year ahead. Legal/Regulatory: EU commissioner unleashes draft data protection bill. Companies face   [...]
Posted: Wednesday, January 25th 2012

The End of the QR Code Is Near (Says a Provider of Competing Technology)

bieMEDIA, an online marketing and media company, is predicting the end of the QR Code. It believes that these codes will be replaced with mobile visual search, which provides consumers with faster, more convenient and compelling, interactive marketing experiences. "QR Codes were introduced as a quick extension to modernize the bar code," says bieMEDIA CEO Jon Barocas. "The issue i  [...]
Posted: Tuesday, January 24th 2012

Experiments in Virtual Currencies

Microsoft's proprietary virtual currency system, Microsoft Points, will be phased out by the end 2012, Inside Mobile Apps reports, citing a source. Instead, transactions will be based on the region set on the purchasing account. In addition real money will be used to purchase all Windows Phone content. Microsoft declined to comment to Inside Mobile Apps abou  [...]
Posted: Tuesday, January 24th 2012

What to Ask As You Make Your Way Through the Changing Digital Ad Agency Landscape

Ad agencies are not doing a good job of navigating the shift to digital, social, and mobile channels, according to Chief Marketing Officer report on client/agency effectiveness. Just 9% of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities in the digital age, in contrast to 22% who view their agencies as struggling  [...]
Posted: Monday, January 23rd 2012

Spammers Offshore CAPTCHA Solving. Time To Consider Something New

Here is another reason why brands should jettison their increasingly-complex and frustrating CAPTCHA security measures: hackers are breaking them in larger numbers and faster than ever. So says Microsoft MVP Troy Hunt at his personal blog.  He points to an article by security researcher Brian Krebs, who talks abou  [...]
Posted: Monday, January 23rd 2012

DAA Launches 'Your AdChoices' Campaign

Hoping to convince consumers—as well as Congress--about the benefits of targeted advertising, the Digital Advertising Alliance (DAA), a coalition of media and marketing trade associations, has launched the 'Your AdChoices' public education campaign. The campaign is also educating consumers on how to take greater control of their privacy. Created pro bono by the Salt Lake City office of MRM, a McCann Worldgroup company, the 'Your AdCh  [...]
Posted: Friday, January 20th 2012

Top News: Sexy Super Bowl ads | Display and Google | YouTube strategies

Campaigns & Creative: Super Bowl ads get racier, but does sex really sell? Ad Technologies: New display ad push adds to bag of tricks. Search still   [...]
Posted: Friday, January 20th 2012

Microsoft, Google Incorporate Gamification in Unusual Places

Microsoft and Google are incorporating gamification into two un-game like products—the Visual Studio development programs and maps, respectively--illustrating the growing trend of using such technology to increase adoption. Microsoft introduced a new plug-in for its Visual Studio development program that lets software developers unlock achievements, receive badges and work their way up a leaderboard based on the  [...]
Posted: Thursday, January 19th 2012

Luxury brand Ralph Lauren Scores with Online Sales

Ralph Lauren Corp. reported a telling figure in its latest financials: Online sales increased 25% in the second quarter. In general, Q2 sales jumped 24% to $1.7 billion. This growth was fueled by a number of cutting-edge online ad initiatives, the Star Tribune reports. These initiatives included a 24-hour, touch-manipulated storefront window a la sci-fi thriller "Minority Report." In 2010, it held Ralph Lauren "  [...]
Posted: Wednesday, January 18th 2012

Product Videos and the Conversion Factor

With videos appearing in the 70% of the top 100 search results, companies cannot afford to ignore this channel. So concludes Kissmetrics, which gathered a number of case studies and statistics—including the one above—to make the case that well-done product videos almost inevitably lead to increased sales. It points to housewares e-tailer StacksAndStacks.com, which has said that visitors were 144% more likel  [...]
Posted: Tuesday, January 17th 2012

QR Codes May Be Better Match for B2B

B2B marketers have learned that while social and mobile media marketing techniques can pay off for them, they still must be adapted for their business constituency. So it goes with QR codes as well. In this case, however, adoption could be greater in the B2B environment. A   [...]
Posted: Friday, January 6th 2012

Closing Bell: CES gadget track record poor | Facebook, Moo partner on Timeline business cards | Ramnit worm

CES Show: The 'CES curse?' Gadget show has poor record. Social Media: Facebook and Moo partner to print Timeline photos on business cards. Security: Ramnit computer worm   [...]
Posted: Thursday, January 5th 2012

A Look At Yahoo Search's Rich Ads Performance

Last month Rich ads under Yahoo became available to all adCenter advertisers. Mia Brennan at RKGBlog takes a look at their performance in this blog, offering readers several tips how to evaluate their performance. "Initial comparisons between brand keywords triggering standard text ads and those triggering Rich Ads may be misleading," she writes. "Since Rich Ads are only available to show on Yaho  [...]
Posted: Thursday, December 29th 2011