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EyeWonder's PageMorph 'Manipulates' Site Content

Yesterday EyeWonder debuted PageMorph, a homepage-takeover ad format that manipulates the page upon which it sites by apparently shrinking, crumpling, stretching or affecting a real-time screenshot of the content with other means. "Publishers are looking to create premium placements to sell to advertisers while also keeping ad clutter off their home pages," explained VP-Enterprise   [...]
Posted: Thursday, July 9th 2009

Patent Filings Divulge Ad Model for Kindle

Over the last 30 days, the US Patent Office has published several patents for Amazon that lend insight on the company's future plans for its Kindle book reader. One patent, filed in December 2006, will grant customers that purchase a print copy of a book the ability to access the electronic version as well. Two other patents go into detail about incorporating targeted advertising in on-demand content on Kindle. Under the terms of the patents, Amazon could inserts ads throughout its eboo  [...]
Posted: Tuesday, July 7th 2009

Danoo Acquires IdeaCast from NCM

Location-based media network Danoo has acquired IdeaCast from National CineMedia, operator of the largest digital cinema network in North America for cinema advertising, for an undisclosed sum, reports MediaBuyerPlanner. The move helps consolidate the highly fragmented digital out-of-home industry, creating one of t  [...]
Posted: Tuesday, July 7th 2009

Google Beefs Up Property Listings on Maps Site

Hoping to rock the waves in the real estate listings arena, Google has expanded its own property listings, buttressing them with extra search functionality for locating property listings on Google Maps. A search for "seattle real estate," for example, still features listings of real estate agents and brokers on a map. But below the search box -- and a souped-up search tool -- is a just-added invitation to search current listings,   [...]
Posted: Monday, July 6th 2009

YouTube CTA Overlay Lets You Drive Users Elsewhere

Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite. Prior to this inclusion, advertisers that wished to drive users off YouTube had to include a link in the summary on the right-hand side of the video. TechCrunch   [...]
Posted: Tuesday, June 30th 2009

Germans Take Ads in Exchange for Cheaper Mobile Service

Alcatel-Lucent has given German carrier E-Plus the tools to inserts advertisements onto mobile devices based on demographic information provided by a subsidiary of the carrier,   [...]
Posted: Tuesday, June 30th 2009

PubMatic Launches Real Time Ad Price Prediction Tool

A tool called Ad Price Prediction - released by online ad revenue optimization service PubMatic - could help publishers predict the cost of an ad unit in real time. The predictions (pdf) are based on real time API pricing and machined algorithms. The tool has apparently already created a 70% increase on ad inventory for ten major publishers who participated in a beta trial of the unit,  [...]
Posted: Monday, June 29th 2009

Most Free iPhone Apps Don't Bring Bacon Home

A report indicates that over half of the iPhone apps featuring ads had less than 1000 users in May. The report by mobile ad network AdMob shows that 54% of the 2,300 apps in which ads appear had fewer than 1,000 users - compared to the most popular apps, 5% of the market, which had more than 100,000 users. The biggest hits had more than 2 million, and about 11 apps had over 1 million users.   [...]
Posted: Friday, June 26th 2009

Burst Vets Transparency Commitment with NAI Allegiance

Ad representation firm Burst Media has joined the Network Advertising Initiative (NAI), a gathering of online ad giants dedicated to transparency and user disclosure in behavioral advertising. The NAI is composed of companies like Google, Yahoo, Microsoft, AOL, and Fox Audience Network. Its objective is to act as a central body to police data use in the ad industry, as well as reward businesses that act responsibly. Late last year, the organization rel  [...]
Posted: Friday, June 26th 2009

AdSense for iPhone, Android Apps Goes Live Today

Today Google launches AdSense for Mobile Apps, which lets users develop programs for iPhone and Android, buttressed by text and image ads. Google began testing the program earlier this year on popular iPhone applications like Urbanspoon and Backgrounds. At the time, ads were text-based and featured one company, just below the browser bar. Clicking on an ad guided users to information about the advertiser; or, in  [...]
Posted: Thursday, June 25th 2009

PointRoll Punts WYSIWYG Rich Media Ad Creator

Rich media ad firm PointRoll has launched AdArchitect, a suite of tools that enable users to develop and execute rich media ads with greater ease and minimal coding knowledge. Targeted to designers and developers, AdArchitect promises to reduce production time by 30%. Ads created on the product can be executed using any of PointRoll's rich media offerings, including expandable, "polite" and floating formats. It also comes equipped wit  [...]
Posted: Thursday, June 25th 2009

Mediabrands, Microsoft Unveil Media Operations Management System

IPG's Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized, MediaBuyerPlanner reports. The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies   [...]
Posted: Wednesday, June 24th 2009

Yahoo Develops Self-Serve Display Ad Product

In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads. "Display advertising isn't just for the big companies, anymore," the product description reads. "Yahoo! My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a   [...]
Posted: Monday, June 22nd 2009

Mobile Comes of Age in Tough Economy

In an economic environment where consumers are hyper-connected, more conscious, spending less, switching brands, and searching for deals online, mobile presents great opportunities for brands to turn browsers into buyers - especially for those buyers who still make unplanned purchases, writes AdAge. Marketers have been slapped in the face with ROI ever since online advertising made itse  [...]
Posted: Friday, June 19th 2009

IAB Seeks Comment for In-Game Ad Guidelines

The Interactive Advertising Bureau (IAB) is compiling a common methodology for in-game advertising measurement. Areas it hopes to unify include how impressions are counted, and how in-game ads are bought and sold. Industry leaders were involved to help compose the standards, which primarily cover dynamic in-game ads that appear in PC or console-based games. They also: Provide a unified method for counting impressions Include definitions to clarify and quantify the value o  [...]
Posted: Thursday, June 18th 2009

Zeta Mail 5.0 Enables Personalization Across Mass Messages

Digital marketing firm Zeta Interactive launched Zeta Mail 5.0, an email platform that enables marketers to personalize and better target users across high volumes of marketing emails. Clients receive a dedicated set-up, depending on their respective needs. This also enables them to choose their own maintenance and upgrade schedules instead of having such downtime left at the mercy of the service provider. Other features include: An improv  [...]
Posted: Thursday, June 18th 2009

Ace Metrix Uses 'Net's Speed, Efficiency to Measure TV Ads

Ace Metrix, an on-demand advertising intelligence company, launched a television advertising creative measurement service. Ace Metrix is a tool for advertisers and agencies looking to track the performance of their ad creative, the creative performance of competitive ads in their own market and across other industries, and quickly respond to consumer trends and feedback.   [...]
Posted: Wednesday, June 17th 2009

Google/DoubleClick Develop Unified Display Ad Exchange Platform

This summer, Google plans to launch a revamped version of the ad exchange it picked up in tandem with its acquisition of DoubleClick last year. Ad exchanges, which operate somewhat like the stock exchange for online ads, enable publishers to auction ad space to ad agencies. Yahoo and Microsoft already run their own ad exchanges; what's more, both have a large lead over Google in terms of d  [...]
Posted: Monday, June 15th 2009

LocaModa Weds iPhones to Times Square Spectacolor Board

Word game Jumbli, which connects audiences with thousands of place-based screens, including Clear Channel's Spectacolor Jumbotron in Times Square, can now be played via iPhones. The game, from LocaModa, has users build words from a screen of floating letters. Jumbli is displayed several times per hour on the Spectacolor screen; when Jumbli is live in Times Square, all plays made during that period are displayed in real-time,   [...]
Posted: Monday, June 15th 2009

FetchBack Brings Privacy Data, Opt-Outs to Behavioral Ads

This week, FetchBack began adding a link in its behavioral ads that tell users how such ads were delivered -- as well as how they can opt out. "By providing greater consumer disclosure and clarity, Fetchback can enhance the consumer's ability to exercise meaningful choice," said President/CEO Chad Little. "It was only logical to deliver this information within the ad itself, rather than have consumers go to an advertiser’s privacy policy to fish through for details." Spearheads of the be  [...]
Posted: Friday, June 12th 2009

Nestle Puts Tweets Inside Ad Units

Food mogul Nestle has turned to Twitter for an ad campaign to promote JuicyJuice, reports AdAge. Juicy Juice is not the first brand to integrate Twitter into an ad campaign, but it is the first to allow users to post tweets within an ad unit that appears anywhere on the web. The ad unit will be tested for one month on mom-targeted sites   [...]
Posted: Friday, June 12th 2009

ShopSavvy Updates Barcode-Scanning Technology on Android

ShopSavvy, an app that launched on Google's Android mobile platform in October, has unveiled its 3.5 release. The app enables users to scan barcodes with the Android-powered phone cameras to get pricing information. Users can also comparison shop over the 'net from their handhelds. The 3.5 update, nicknamed "Rodan," provides support for 1,000 new retailers and 750,000 new products. It is also better optimized for battery life, accor  [...]
Posted: Thursday, June 11th 2009

AdWords 'Opportunities' Suggests New Campaign Keywords

Google is testing a tab in the AdWords interface labeled "Opportunities," reports AdWords Help Experts. The tab suggests keywords that clients may be interested in adding to their pay-per-click campaigns and ad groups. The feature is vaguely reminiscent of the AdWords campaign optimizer, although no ad text or display URL changes are suggested. Presently, the incorporation of "Opportunities" d  [...]
Posted: Thursday, June 11th 2009

PageGage Takes Content-Crunching Legwork Out of Display Ad ROI

This week FatTail launches the PageGage RAFT (reach and frequency tool), whose aim is to enable online publishers to squeeze more profit out of their display ad inventory. RAFT automatically combines ad contract data and site content by buying search traffic at a low rate and guiding that traffic to the pages most in need of an impressions boost, according to MediaPost. A client dashboard provides page  [...]
Posted: Monday, June 8th 2009

Bing Throws Web Analytics for a Loop

The advent of a new kind of search engine - aka Microsoft’s Bing - is affecting the way information is delivered and may ultimately force marketers to change the way they measure results. Bing pulls content from indexed websites and displays the navigation path and variations on the search query off to the side. Clicking on the new keyword helps the searcher find information more quickly. Preliminary data shows bounce rates on websites to hav  [...]
Posted: Monday, June 8th 2009