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AP Builds Local LatAm Mobile Offerings

The Associated Press will be delivering local news stories from six Latin American newspapers across its AP Mobile news network through a content distribution deal with Grupo de Diarios América (GDA). Regional newspapers added to its network include: El Tiempo (Colombia), La Nación (Costa Rica), El Comercio (Ecuador), El Nuevo Día (Puerto Rico), El País (Uruguay), and El Nacional (Venezuela). AP first entered the international market last year wi  [...]
Posted: Friday, March 19th 2010

Marketers Adopt Emerging Channels

More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica. Almost Everyone Uses or Will Use Emerging Channels The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion a chain reaction in the fragmentation of media and the proliferation of market  [...]
Posted: Friday, March 19th 2010

Industry Buzz & News: 3/19/10

Creatives & Campaigns: PlayStation Move ad mocks Wii and Natal. Nestle to Facebook fans: consider yourself embraced. Scott's Miracle-Gro amps up local marketing. Search:   [...]
Posted: Friday, March 19th 2010

Retweets, Mentions and Followers: Managing Twitter, part 2

As Twitter begins roll out tools and services for its site - such as @anywhere - it is increasingly important that marketers have a handle on what is and isn't working with their campaigns right now before they incorporate these new options. There are several reasons why this is not easy to capture, as discussed in part 1. But it is possible. Each Tweet a Campaign   [...]
Posted: Thursday, March 18th 2010

Trada Throws Crowdsourcing into Paid Search Mix

Trada is the latest company to use crowd sourcing to craft an online marketing campaign - in this case paid search. The company has launched with a business model that connects small and medium sized companies to hundreds of paid search experts - specifically, people who have Adwords or a similar certification - to build their campaigns. The firm entered into private beta last January and has since built a stable of 280 experts and landed 70 advertisers. It   [...]
Posted: Thursday, March 18th 2010

Hyatt Latest Brand to Jump on Funny or Die's Advertising Bandwagon

Funny or Die, the comedy website co-founded by Will Ferrell and others, has been increasingly moving into brand-sponsored videos - with Hyatt the latest and most notable company to sign on. Hyatt is using the site to launch a campaign for its chain’s meeting planning and hosting services and space,   [...]
Posted: Thursday, March 18th 2010

Marketers Leverage Customer Initiated Interactions

A sizable majority of North American and European marketers use customer initiated interactions as marketing opportunities and have control of inbound marketing, according to [pdf] a new study from marketing technology provider Unica. Marketers Personalize Customer Initiated Interactions Seventy-three percent of marketers say they currently use targeted/personalized messages in at least one inbound channel. There is notably mor  [...]
Posted: Thursday, March 18th 2010

Industry Buzz & News: 3/18/10

Ad Technologies and Vendors: AOL sets up $10 million venture fund to back local startups. Email Marketing: Email firms latch on to market for social campaign tools. Ad Targeting: X+1   [...]
Posted: Thursday, March 18th 2010

@anywhere Complicates Metrics for Twitter Marketing Success

With this week's rollout of @anywhere, Twitter gives marketers a new way to use the micro-blogging site to promote brands and spread news about products and services. A platform for such third party websites as Amazon, eBay and Yahoo, @anywhere lets Twitter users send and receive messages while they are on that site as well as follow a string of related tweets. "It's going to make it easier to keep the conversation going rather than   [...]
Posted: Wednesday, March 17th 2010

PointRoll Builds on Trend of Marrying Ads, Editorial

PointRoll has introduced a new banner ad unit that merges advertising with content. The new unit, called Dig@torial, allows the advertising content to live inside a banner that is next to the editorial content. The effect of that, writes ClickZ, is to bring the idea of a branded microsite directly to a publisher's homepage. "The trend in the marketplace right now is for advertisers and p  [...]
Posted: Wednesday, March 17th 2010

New Ad Opps Abound at Airports, in the Air

The down economy has opened up new opportunities to marketers interested in taking advantage of airport advertising. "“Some of the larger international [airports] are open to very different types of business," says Pam Horn, national sales manager for Clear Channel Airports (via Brandweek). More and more airports are beginning to allow large displays such as the type Monst  [...]
Posted: Wednesday, March 17th 2010

Industry Buzz & News: 3/17/10

Ad Technologies: Google lowers bar to video overlay ads. YouTube tries to spur wider use of InVideo ads. Ad Strategies: Expanding your mobile marketing vision.   [...]
Posted: Wednesday, March 17th 2010

Marketers Use Web Data in Offer Decisions

Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica. Most Marketers Use Online Data Marketers with an online presence routinely collect information about their online visitors. This includes information about customer interests, intent, and behavior. A very high proportion of respondents (75%) use or plan to use thi  [...]
Posted: Tuesday, March 16th 2010

Valpak Launches Mobile Coupon Apps

Direct marketer Valpak is taking its coupons mobile. Valpak has recently launched free mobile coupon applications for the Android, iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms. Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available in digital format on Valpak.com,   [...]
Posted: Tuesday, March 16th 2010

Integrating Email, Direct Email Improves ROI

Integrated email/direct mail marketing programs bring benefits on both sides of the ROI equation: revenue and costs, according to [pdf] a new report from customer relationship marketing agency Merkle. Integrated Programs Bring Higher Revenue, Margin Consumers who receive both email and direct mail generally contribute more revenue per household. In terms of revenue, consumers who receive both email and direct mail on   [...]
Posted: Tuesday, March 16th 2010

Industry Buzz & News: 3/16/10

Ad Technologies: Yahoo finally allows real-time bidding on network and exchange. Internet TV's new ad medium is an old one: live sponsor ads. Email Marketing: Click-through rates ar  [...]
Posted: Tuesday, March 16th 2010

Will the Hearst App Strategy Run into Apple's New Policies?

Hearst is launching a new strategy to further monetize its content online - essentially it will be carving up its content into apps for Apple’s iPhone.  The focus of these apps, which could reach as high as into the thousands, will be on easily digestible - and updatable - subject matters: sports teams, players and celebrities, along with hobbies and topics, like coffee, Barbie and cupcakes, writes t  [...]
Posted: Monday, March 15th 2010

Almost Half of Marketers Use SocNets

Close to half of global marketers currently use social media in their marketing efforts, according to [pdf] a new study from marketing technology provider Unica. Eight in 10 Marketers Use or Will Use SocNets Reflecting the rapid explosion in the popularity of social media sites such as Facebook and Twitter among consumers, a combined 80% of marketers currently use social media or plan to in the future,   [...]
Posted: Monday, March 15th 2010

With or Without the FTC, the Mobile Ad Market Will Be Unrecognizable in Five Years

Right now the mobile ad market is tiny - and largely dominated by Apple's apps. Just ask Google, which has protested the anti-trust inquiries into its proposed $750 million acquisition of AdMob. Its main argument has been the market is too small and too fragmented for any one firm to dominate.  But will Google’s entry into the space change that? The Federal Trade Commission is showing signs that it thinks so - regulators there are s  [...]
Posted: Friday, March 12th 2010

Google Throws Retail Inventory into the Local Mix

Google has introduced a new application that lets mobile users search local retailers' inventory to see if a particular item is in stock. Only a handful of stores are participating - Best Buy, Sears, Williams-Sonoma and Pottery Barn among others - but even this limited number adds a new twist to the local search and ad markets. Essentially users type in the name of a product and the app pulls up the  [...]
Posted: Friday, March 12th 2010

Target Unveils Scannable Mobile Coupon Campaign

Target is entering the increasingly crowded retail mobile coupon arena, launching a new national program that allows customers to receive coupons directly on their mobile phones and redeem them by scanning a barcode at checkout. Target says it is the first national retailer to offer scannable mobile coupons directly to customers’ mobile phones for   [...]
Posted: Friday, March 12th 2010

Mobile Marketing Popularity Rapidly Grows

Mobile marketing is steadily progressing toward much greater significance, according to [pdf] a new study from marketing technology provider Unica. One-Third of Marketers are Mobile When asked if their company currently uses or plans to use mobile marketing tactics, such as mobile messaging, applications and/or websites, 33% said their company currently uses these tactics. Another 24% said their company plans to use mobile tact  [...]
Posted: Friday, March 12th 2010

Industry Buzz & News: 3/12/10

Ad Technologies: Instant ads set the pace on the web. Jumptap mulling mobile ad licensing program. E-Commerce: E-tailers should act fast to comply with Colorado's  [...]
Posted: Friday, March 12th 2010

An App for the Android? Your CFO Will Love You

It is becoming increasingly difficult for brands and marketers to break even - or make a dent in the mobile public's awareness - when developing an app for Apple. Not so with the Android, as the recent example of Car Finder illustrates. The app, which as the name suggests helps people find their car, was developed by Edward Kim, who gives a detailed breakdown of the day-by-day sales at his blog. It is now   [...]
Posted: Thursday, March 11th 2010

CBS Uses 'Boss Button' to Promote Facebook Page

It’s March Madness, which means it's time to activate the so-called Boss Button again. While this probably started out as a joke, the Boss Button has gotten a lot of actual use - and at least one advertiser, writes Big Money. A feature that allows web surfers at the office to hide, with a click of the button, what they were really looking at online with a business-like d  [...]
Posted: Thursday, March 11th 2010