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Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad

Ad Technology: Google Inside adSense Blog: Introducing Redesigned Payments Pages Agencies: MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB Business Strategies: 12 Reasons to   [...]
Posted: Wednesday, May 2nd 2012

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Nielsen: Spring Training, March Madness Took Over the Web

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Posted: Friday, April 27th 2012

Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest

Ad Technology: Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues Brands: Oscar de la Renta reinvents social commerce via   [...]
Posted: Friday, April 27th 2012

Newspaper Website Traffic Up, But Subscribers Elusive

Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin  [...]
Posted: Thursday, April 26th 2012

Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers

Mobile networks are “teeming with streaming,” finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,” based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific. The news is good for  [...]
Posted: Thursday, April 26th 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits

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Posted: Wednesday, April 25th 2012

Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation

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Posted: Tuesday, April 24th 2012

YouTube Entices Small Business With Keyword Search, Credit, Ambassadors

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Posted: Monday, April 23rd 2012

Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations

Ad Technology: Amazon Goes After B2B Market With AmazonSupply The App That Zaps Junk Mail - And The Postal Service Business Strategies: Inside   [...]
Posted: Monday, April 23rd 2012

Surprise: Consumers Want Email, But Want It Their Way

Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts. What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha  [...]
Posted: Thursday, April 19th 2012

Reach Travelers on Smart Phones: They Expect It

Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from   [...]
Posted: Thursday, April 19th 2012

Google Offers TV-Like Viewable Impressions, Ratings Technology

Google joins the list of online ad venue that is “chasing TV ad dollars” (as AllThingsD describes it). Just like streaming video giant Hulu announced yesterday (April 17), Google introduced technologies to enable campaign reporting based on viewable impressions and Gross Rating Points or GRPs, a TV metric. Compared to digital metrics, GRPs are crude, but they are “still the preferred currency  [...]
Posted: Wednesday, April 18th 2012

Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion

The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012. Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne  [...]
Posted: Tuesday, April 17th 2012

Pew Research: 20% of Americans Aren't Online, Don't See Your Ads

A bit of a surprise late Friday. The Pew Internet Project released its findings, that one in five U.S. adults simply is not on the Internet. So there is a “digital desert,” where senior citizens, Spanish speakers and low-income families reside, blind to search, social ads and streaming media.   [...]
Posted: Monday, April 16th 2012

Facebook Marketplace Ads: 41% Higher CPMs, But Softening U.S. Market

Facebook's average Cost per Thousand impressions (CPM) has increased by 41% since Q1 in 2011 according to the latest Global Facebook Advertising Report compiled by TBG Digital (TBG) and verified by the University of Cambridge in the U.K. This is the latest report examining the trends and changes in the performance of Facebook campaigns managed by TBG Digital. As the U.K.’s   [...]
Posted: Monday, April 16th 2012

Top News: Facebook buys Instagram | Adobe online ad report | Windows strategies

Business Strategies: Facebook snaps up Instagram app for $1 billion. How Google is using OpenFlow to lower its network costs. Online Ad Market: Adobe online ad report: Search spending up 16%, mobile traffic   [...]
Posted: Tuesday, April 10th 2012

Google Enhances Mapping as Competition Encroaches

Google has improved its indoor mapping functionality via a new app. Google released its indoor maps for Android last November, along with Google Maps Floor Plans--a tool for business owners to upload the floor plans for their venue and have them appear in Google Maps for Android. The newly-released Google Maps Floor Plan Marker app, available through Google Play, collects data from   [...]
Posted: Friday, April 6th 2012

Top News: Paramount, Google movie rentals | AdWords conversion tracking | Social energy app

Ecommerce: Paramount, Google link up for movie rentals. Search: Google AdWords ad extensions get conversion tracking. Social Media: Palo Alto   [...]
Posted: Wednesday, April 4th 2012

Local TV Stations Do Well With Online Ads

Gray Television and Meredith grew online ad revenues by 50% in the last half of 2011, leading a trend highlighted by Borrell Associates in its new Benchmarking Local Online Media survey. Other local television stations that performed well with digital ads included LIN, Nexstar and Gannett. All together local TV broadcasters posted $1.97 billion in online   [...]
Posted: Tuesday, April 3rd 2012

AVG Goes on Offensive with Do Not Track

AVG is adding active "Do Not Track" technology to its security software. Do not Track will be the default setting in AVG's 2012 product and in the updated AVG’s free and paid 2012 Service Pack. Users can modify the setting from within the user interface. FTC's Final Report The announcement dovetail  [...]
Posted: Wednesday, March 28th 2012

Top News: FTC online privacy proposal | 4G label targeted in Australia | Siri makes traction

Privacy: U.S. agency seeks tougher consumer privacy rules. FTC online privacy proposals slammed by activists Broadband: Australian agency   [...]
Posted: Tuesday, March 27th 2012

Twitter Slowly Opens Door on Self-serve SMB Ad Platform

Last month American Express used Twitter's Promoted Tweets and Promoted Accounts to offer special deals to cardholders. The campaign was deemed a success and now Twitter and the financial services company are  expanding the offering to select SMB cardholders in its long-awaited self-serve ad offering for SMBs. Initially, only a small group of businesses will have acces  [...]
Posted: Monday, March 26th 2012