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Weather Channel Bows 'Addressable' Ads

MediaPost: Weathermen: You Don't Need Local Cable To Know Which Way Ads Can Be Addressed During its upfront ad sales presentation in New York Tuesday, The Weather Channel announced the implementation of what it called addressable advertising. The cable channel will offer advertisers the ability to slot different creative at the same time based on geography, time zone or the weather. While this  [...]
Posted: Wednesday, April 21st 2004

FTC Hearing Moves Past Spyware, Pits Privacy vs. Data, Targeting

ZDNet: Few solutions pop up at FTC adware workshop A Federal Trade Commission hearing on spyware allowed various players to air their concerns, but they seemed to agree on very little. Software companies voiced concern that ill-tailored laws would create liability for them and reduce Internet innovation (t  [...]
Posted: Tuesday, April 20th 2004

Gmail Put through Paces

DM News: An Early Look at How Gmail Works Gmail screenshotDM News scored a beta version of Google's new Gmail system and was able to run it through its paces over the last week. It reports very little advertising in the email messages, and the little advertising visible was generally   [...]
Posted: Monday, April 19th 2004

DoubleClick: Hey, Industry, Wait Up

DM News: DoubleClick Readies Search Tool for Testing Having first miscalculated the growing importance of search media to its online technology publishing and advertising clients, DoubleClick found itself without a product component to handle the complex inventory management required. Telling investors that it would design its own, it started engineering such a product not very long ago. In the meantime, arch competitor  [...]
Posted: Monday, April 19th 2004

MSN's Bradford: Demand, Supply Imbalanced

ClickZ: Questions for MSN's Joanne Bradford ClickZ's Zachary Rogers interviewed Microsoft's chief portal revenue executive, Joanne Bradford. She told him that the three biggest issues for Microsoft and other big publishers fall into three categories: - Making the buying process simple for advertisers, as it'  [...]
Posted: Thursday, April 15th 2004

Text Messaging Enters Marketing Mix

iMediaConnection: Texting to Win Text messaging, or Short Message Service (SMS), has been in heavy use by marketers overseas, but is just coming into its own in the U.S. It's already very popular as a companion piece to television as demonstrated by "American Idol" voting, and its efficiency - at 15 cents per contact - can be compelling as well. But, marketers have been slow to adopt mostly due to the steep e  [...]
Posted: Thursday, April 15th 2004

Discussion Boards a Missed Opportunity

ClickZ: On the Cheap: Message Board Ads Tessa Wegert points out a very large media opportunity most companies ignore: message boards. Especially in the business-to-business space, much brand development and opinion forming happens in highly-specialized discussion forums - most of which, nowadays, allow for advertising. Wegert points to her own brother's company as a positive case study. Media buying firms tend to ig  [...]
Posted: Thursday, April 15th 2004

Kerry Online Fundraising Relies on Ads

MediaPost: Web Ads Spur Fund Raising and Prompt Swift Reaction from Kerry Campaign Presidential contender John Kerry's campaign is fast becoming addicted to web ads. A campaign on the New York Times' site was quickly expanded and continued after immediate fundraising results were seen on the Kerry site. Aides set a goal of $10 million for March and found themselves taking in about $20 million. The campaign was quickly expand  [...]
Posted: Thursday, April 15th 2004

Interep Introduces Online and Radio Combo Buy

MediaPost: Big Rep Crosses Media -- Two Of Them, Anyway>/a> Interep, a sales rep firm, announced plans to sell combination buys across its radio and online properties. The firm claims radio and online work well together, as the two media are commonly consumed in tandem. Interep sales reps will be trained to embrace and sell this new integrated offering and be tasked with selling directly to the cl  [...]
Posted: Thursday, April 15th 2004

The Amazon of Search A9.com

CNET: Amazon unveils search tool ClickZ: Amazon Unwraps A9 Search Portal Amazon has found a use for that huge Alexa database that has been underutilized. A9.com, the newly-formed search subsidiary will be experimenting with profiling and personalization. The site allows visitors to search via a novel interface, including the ability to store and view past searches and find book   [...]
Posted: Thursday, April 15th 2004

Google Tightens Local Search Noose

AP: Google Web Search Unveils Localized Ads ClickZ: Google Focuses Local Ad Targeting CNET: Google to target Web surfers by city There is no shortage of announcements from Google. Starting today, marketers will have city-level targeting capability for their ads. Prior to today  [...]
Posted: Thursday, April 15th 2004

WhenU Under Gun in Utah

Detroit News: Advertising company sues Utah over new anti-spyware law WhenU has sued the state of Utah over its Spyware Control Act, which makes it illegal for software to be installed on a computer that monitors web activity and sends information about that activity elsewhere. The law, which takes effect next month and carries $10,000 fin  [...]
Posted: Wednesday, April 14th 2004

Google Damns Legal Torpedoes, Opens up Trademarked Terms

CNET: Google plans trademark gambit Google reversed course and will allow bidders to buy trademarked keywords, so long as bidders reside in Canada or the U.S. Previously, Google had hemmed in the ability to purchase competitive and trademarked terms, as it found itself in increasingly hot legal waters, with multiple civil suits filed by "aggrieved" businesses. But now, as it finds itself unable to free itself of legal quagmi  [...]
Posted: Tuesday, April 13th 2004

Gmail Faces State Resistance

Reuters: Calif. Lawmaker Moves to Block Google's Gmail A Fremont, CA state senator bought the privacy hype on Google's new Gmail service, indicating she will draft legislation to prevent Google from putting "a massive billboard in the middle of your home." While apparently quite happy to have California pharmacies act on individuals' prescription drug consumption, Liz Figueroa drew the line at Intern  [...]
Posted: Tuesday, April 13th 2004

Casinos Hit Audience Paydirt on Anti-Gambling Sites

Reuters: Casinos Bet on Gambling Addiction Web Site Australian for therapyCompulsive gamblers visiting the Gamblers Anonymous site in Australia are finding themselves the target of a pop-up gambling advertising campaign. The offshore casinos are exploiting the help  [...]
Posted: Monday, April 12th 2004

Casinos Hit Audience Paydirt on Anti-Gambling Sites

Reuters: Casinos Bet on Gambling Addiction Web Site Australian for therapyCompulsive gamblers visiting the Gamblers Anonymous site in Australia are finding themselves the target of a pop-up gambling advertising campaign. The offshore casinos are exploiting the help  [...]
Posted: Monday, April 12th 2004

Claria Filing Reveals Details

ClickZ: Claria Comes Out of the Shadows Claria's recent filing for a roughly $150 million IPO forced the closely held company to reveal certain financial details for the first time. It showed that a couple clients provided a large proportion of company revenues in 2002 and 2003. At the same time, it showed that those revenues diversified over time to include different types of revenue streams. In 2002, Avenue A accounted for about one  [...]
Posted: Monday, April 12th 2004

Email Lists Pushed Toward Cost-Per-Delivery

DM News: List Firms Debate E-Mail Pricing Approaches Email list brokers who went to cost-per-action deals in the past few years have mostly succumbed to the temptation to over-use those lists. As a result, they've burned out the inventory at exactly the time when cost per thousand impressions (CPM) deals are now losing their attraction due to problems with getting a high percentage of those emails delivered past various  [...]
Posted: Monday, April 12th 2004

Online Religious Market a Large One

MediaPost: Getting Religion: Faith Goes Online, Advertisers Find Attractive Demo A new Pew study shows that about two thirds of the nation's Internet users have used the net for spiritual purposes (and we're not talking this time about geeky online marketers' "worship" of the Internet medium). About half of those users have gone online to seek religious content, rather than merely sending Christmas cards or prayers to sick r  [...]
Posted: Friday, April 9th 2004

Claria to Go Public

CNET: Gator mutation Claria files for IPO Claria, the company formerly known as Gator, filed for an initial public offering. The company said it cleared about $35 million in profits out of about $90 million in revenue last year, making it easily one of the most profitable web companies of any great scale. It said that it expects to continue to benefit from an ongoing online ad recovery, although its long list of potential r  [...]
Posted: Friday, April 9th 2004

Publishers Again Facing Low Inventory Issues

ClickZ: Selling Out: Web Publishers' Newest Problem Zach Rogers wrote an intelligent, comprehensive review of an increasingly common "good" problem that some publishers now face: selling out their media. Having spent so many years in recovery mode, many publishers don't have the institutional experience needed to move from the sell-the-stuff mode to the get-more-value-out-of-the-stuff mode. When publishers sell out, they   [...]
Posted: Thursday, April 8th 2004

RSS A Potential Ad Medium

MediaPost: RSS Offers Targeted Ad Opportunities RSS, or Really Simple Syndication, is a bit of technology used to deliver content from many sources to one desktop or web-based application. It allows readers to scan and read topics of their choosing - provided publishers use the alternative format - in an uncluttered environment. That is, until advertisers heard about it. Faced with difficult i  [...]
Posted: Thursday, April 8th 2004

Yellow Pages Site to Charge Marketers by Call

DM News: FindWhat Plans Pay-Per-Call Listings FindWhat will sell its yellow pages advertising on a per-call basis, hoping to attract many of the nation's 23 million small businesses, many of which have not yet put up a website. Partnering with Ingenio for a third quarter launch, the participating businesses will be given a special toll-free number that will be used to track results and trigger media costs.   [...]
Posted: Thursday, April 8th 2004

IntelliTXT CEO Interviewed

iMedia: Too Close for Comfort? iMedia interviewed Doug Stevenson, CEO of Vibrant Media - the producer of the sort-of-controversial IntelliTXT ad system - to ferret out the company's perspective on claims that its technology may blur the line between ads and editorial. The system makes certain bought words hot in the editorial systems of participating publishers, causing pop-up ads to appear when rolled over with a cursor.   [...]
Posted: Thursday, April 8th 2004

First Impression Gets Best Results, High Frequency Inefficient

ClickZ: Study: First Impressions Most Important The first impression is the most likely to convert, according to a new AtlasDMT study. Although the results varied among advertisers and types of offers, in general the most effective ad was the one that a viewer saw first. The first three impressions each had on average at least 100 percent lift.   [...]
Posted: Tuesday, April 6th 2004