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Top News: Super Bowl | Facebook to launch mobile ads | AT&T starts throttling

Super Bowl: Samsung's Bowl ad claims it can help Apple fanboys break free. Best Buy Super Bowl ad puts phone, app makers in one place. Toyota takes to   [...]
Posted: Monday, February 6th 2012

Augmented Reality, QR Codes: Tools for Grownups Only?

Lately it seems as though 2010's "hot" ad technology—augmented reality—was shoved aside in favor of the current craze of QR codes. Not entirely--NorthstarMLS just expanded its iPhone and iPad apps by adding a new augmented reality feature, called HomeSpotter. HomeSpotter uses augmented reality to overlay property information on a device’s live camera feed. As  [...]
Posted: Thursday, February 2nd 2012

Self-serve Ad Platforms' Growing Appeal

Small and mid sized advertisers are finding more choices available to them as platforms expand their self-serve platforms. Facebook The Kelsey Group points to Facebook opening its Ads API to all qualified developers as one example. Facebook has always collected much of its advertising revenues from small and mid-market businesses via   [...]
Posted: Thursday, February 2nd 2012

Cereal Boxes Make for Good Reading—And Digital Ad Displays

The average consumer checks out his or her cereal box 12 times, according to Mark Addicks, chief marketing officer for food giant General Mills, making it a very widely read medium. Not surprisingly General Mills sees opportunity in those numbers and is taking advantage of an array of ad technology to target consumers via this ubiquitous consumer good, according to USA Today.   [...]
Posted: Wednesday, February 1st 2012

Top News: Facebook IPO | A genuine brand on Twitter | Apple boycott

Finance: Will Facebook deliver an IPO surprise? Social Media: Can a brand be genuine on Twitter? Group   [...]
Posted: Wednesday, February 1st 2012

Hotmail Tries Better Ad Targeting

Microsoft is replacing conventional display ads in Hotmail with deal ads it deems to be more relevant and interesting to users. Microsoft is experimenting with this format via a pilot to test for consumer response, Greg Sterling writes at Marketing Land. Sterling spoke with Dharmesh Mehta, director for the Windows and Windows Live Business Group, who told  [...]
Posted: Tuesday, January 31st 2012

McDonald’s Debuts New Geolocation Mobile Ad Campaign

McDonald’s has launched a new geotargeted mobile ad campaign for its signature cup of coffee, McCafe. It is using an iPhone app from Pandora to provide smartphone users with ads and information about McCafe hot beverages—along with directions to the nearest McDonald’s restaurant, as well, Business2Community reports. A very popular application about a year ago, mobil  [...]
Posted: Tuesday, January 31st 2012

Microsoft Advertising Launches Ad Contest that Highlights Its Various Channels

Microsoft Advertising is launching a global digital advertising contest that will also highlight the company’s diverse consumer channels. The company is inviting marketers from 30 countries to submit a hypothetical digital media plan and creative for a brand or non profit organization of their choice. The brand’s story must be told using Microsoft Advertising technology such as MSN, Mobile, Windows Live, Xbox,   [...]
Posted: Tuesday, January 31st 2012

HubSpot Deal Highlights ROI of Voice-based Marketing Automation

Ifbyphone will be supporting the HubSpot App Marketplace with its LeadResponder application. The deal highlights the ROI many companies receive from a voice-based marketing automation application, which is Ifbyphone's specialty. Its premise is that leads are often lost in the gap of time between a prospect completing a web form and the follow up response from the sales rep.   [...]
Posted: Monday, January 30th 2012

Local Paper Uses QR Codes for, Well, Everything

Let's Eat Out Menus is a new magazine format launched in Spotsylvania County, Virginia (via the Free Lance-Star) that features menus from local restaurants and ads from nearby attractions and businesses in Fredericksburg and the counties of Stafford and Spotsylvania. It is a small publication, whose next edition won't arrive until April but whose extensive use o  [...]
Posted: Thursday, January 26th 2012

Top News: Apple results | EU privacy laws have steep fines | Facebook trading

Business News: Stellar Apple results point to a good year ahead. Legal/Regulatory: EU commissioner unleashes draft data protection bill. Companies face   [...]
Posted: Wednesday, January 25th 2012

The End of the QR Code Is Near (Says a Provider of Competing Technology)

bieMEDIA, an online marketing and media company, is predicting the end of the QR Code. It believes that these codes will be replaced with mobile visual search, which provides consumers with faster, more convenient and compelling, interactive marketing experiences. "QR Codes were introduced as a quick extension to modernize the bar code," says bieMEDIA CEO Jon Barocas. "The issue i  [...]
Posted: Tuesday, January 24th 2012

What to Ask As You Make Your Way Through the Changing Digital Ad Agency Landscape

Ad agencies are not doing a good job of navigating the shift to digital, social, and mobile channels, according to Chief Marketing Officer report on client/agency effectiveness. Just 9% of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities in the digital age, in contrast to 22% who view their agencies as struggling  [...]
Posted: Monday, January 23rd 2012

DAA Launches 'Your AdChoices' Campaign

Hoping to convince consumers—as well as Congress--about the benefits of targeted advertising, the Digital Advertising Alliance (DAA), a coalition of media and marketing trade associations, has launched the 'Your AdChoices' public education campaign. The campaign is also educating consumers on how to take greater control of their privacy. Created pro bono by the Salt Lake City office of MRM, a McCann Worldgroup company, the 'Your AdCh  [...]
Posted: Friday, January 20th 2012

Luxury brand Ralph Lauren Scores with Online Sales

Ralph Lauren Corp. reported a telling figure in its latest financials: Online sales increased 25% in the second quarter. In general, Q2 sales jumped 24% to $1.7 billion. This growth was fueled by a number of cutting-edge online ad initiatives, the Star Tribune reports. These initiatives included a 24-hour, touch-manipulated storefront window a la sci-fi thriller "Minority Report." In 2010, it held Ralph Lauren "  [...]
Posted: Wednesday, January 18th 2012

Product Videos and the Conversion Factor

With videos appearing in the 70% of the top 100 search results, companies cannot afford to ignore this channel. So concludes Kissmetrics, which gathered a number of case studies and statistics—including the one above—to make the case that well-done product videos almost inevitably lead to increased sales. It points to housewares e-tailer StacksAndStacks.com, which has said that visitors were 144% more likel  [...]
Posted: Tuesday, January 17th 2012

Not All Social Media Users Like Starring in Someone Else's Ad

One online ad trend in social media is to use people’s digital responses--their likes, their comments, even their photos--in an online ad. Many people, though, do not appreciate their inadvertentl starring role in a company's ad. The most recent illustration of this comes via Facebook, which is being sued in a California court for violating a state law regulating commercial endorsements. U.S. District Judge Lucy Koh in San Jose rejected Facebook’s bid to dismiss the lawsu  [...]
Posted: Monday, December 19th 2011

Top News: Ad spending slows in Q3 | Apple plots TV assault | BT sues Google

Online Ad Industry: Ad spending slowed to a crawl in the 3rd quarter, report finds. Convergence: Apple plots its TV assault. Mobile Comp  [...]
Posted: Monday, December 19th 2011

Twitter or Facebook: Which Do B2B Marketers Really Use?

Conflicting data has come out as to which social media platform B2B marketers prefer. A StrongMail survey suggests that B2B marketers are leaning to Facebook and will ignore the mobile channel next year. A separate study by Pardot finds that B2B marketers are using Twitter more often to generate leads compared to other platforms—by some 91%.  [...]
Posted: Friday, December 16th 2011

Microsoft Folds on QR Code Tech

One reason why QR codes may not have caught on with the public--at least to the degree that marketers would like--is the varying providers and systems.  One vendor, Microsoft, has surrendered by opening its proprietary Microsoft Tag so it can read and generate QR bar codes. Likely the reason is that Microsoft has recognized that Tag will not be able to gain critical mass at this point, Dan Shust, director of emerging media at interactive marketing firm Resource Interactive,   [...]
Posted: Wednesday, December 14th 2011

Private Mobile Exchanges, RTB Advance with Nexage's New Offering

Mobile ad exchange provider Nexage has launched a private exchange for premium publishers and developers. Its launch follows a series of similar developments in this space, building support to the notion that both private exchanges and real-time bidding--the private exchange is built on Nexage integrated RTB platform--is becoming a favored way to buy and sell online ads. Nexage touts the   [...]
Posted: Wednesday, December 14th 2011

Digital Advertising's Fight for the Small Business

Increasingly small businesses are focusing more resources on digital advertising--and the providers are finally taking notice. Next year Twitter will be rolling out a self-serve ad product, aimed at small businesses.   Earlier this year,  Facebook   [...]
Posted: Tuesday, December 13th 2011

Even with Google Entering the Space, Mobile Check-in Campaign Expectations Must be Adjusted

Google has confirmed it plans to launch a mobile check-in deals feature within days, according to a report by the British newspaper, the Inquirer.  The article tells of a documentation page, since removed, that describes how users will be able to share offers that are redeemed with people in Circles of their choice. Or, conversely, they could choose to keep the deal private.   [...]
Posted: Tuesday, December 13th 2011

Singapore Commuters Order Meals Via, Yes, QR Code

The different types of use cases for QR codes seem to be growing by the day. Shopping via QR code while commuting to and from work appears to be the latest, with the most recent example   [...]
Posted: Friday, December 9th 2011

About that Twitter Self-Serve Ad Product

Twitter grabbed headlines with the announcement of its new look and features—aimed at both users and brand pages.  At the same press conference, Twitter CEO Dick Costolo and co-founder Jack Dorsey also said they would be rolling out the previously announced self-serve ad product early next year, according to a Tweet by Reuters.  [...]
Posted: Friday, December 9th 2011