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Google Maps, Now Infused with AdSense

AdSense ads now appear under maps in select searches on Google's Maps service, reports Search Engine Land. To illustrate, a search for "seattle real estate" brings up the following map and accompanying text ad:   [...]
Posted: Friday, October 10th 2008

Federated Media Broadens Ad Platform, Launches Idea Exchange

Blog and advertising network Federated Media has launched a self-service ad market and an idea exchange, both intended to draw small- and mid-sized businesses. The self-serve ad platform initially went live as a service to larger labels, but this week it opens to businesses of any size. Advertisers will have access to Federated Media's premium blog content. They will   [...]
Posted: Thursday, October 9th 2008

NYT Shutters IHT.com

The New York Times is shutting down IHT.com, its International Herald Tribune site, reports MediaBuyerPlanner. NYTimes.com will host the international news normally reserved for the deceased sister site. The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller insisted,   [...]
Posted: Thursday, October 9th 2008

AdSense for Games, Now Live in Beta!

Google's long-anticipated AdSense for Games has finally gone into beta. Casual games publishers can display video, image and text ads in their online offerings. They can also define placements "such as interstitial frames before a game, after a level change, or when a game is over," according to the AdSense blog. AdWords team members will help market in-game ad space to relevant advertisers -- but pu  [...]
Posted: Wednesday, October 8th 2008

Twittertise Brings Rhyme, Reason to Twitter Marketing

Twittertise, a tool that launched last month, lets marketers schedule Twitter messages for publication at a certain time, enabling them to prep embargoed news, for example, to appear to other Twitter users in a timely manner. The service also tracks and graphs traffic to links sent on Twitter via Bit.ly, a URL shortener, reports Silico  [...]
Posted: Wednesday, October 8th 2008

Neolane Deploys Campaigns from One Silo to Multiple Media

Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms. Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num  [...]
Posted: Monday, October 6th 2008

Worried About Privacy, 25% Use Fakes ID to View Sites

Most Americans are concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.  [...]
Posted: Monday, October 6th 2008

Advertisers Frustrated by Local Targeting Tactics, Metrics

National advertisers have a significant interest in doing more local online advertising, but are missing opportunities because they remain confused about the best tactics, traffic sources and measurement tools available, according to a study from Marchex, Inc. conducted by Sterling Market Research,   [...]
Posted: Monday, October 6th 2008

MSNBC.com Unveils Self-Serve Option for Local Retailers, SMBs

MSNBC.com is offering local retailers and SMBs the opportunity to run ads on its site for as little as $50 per day, reports MediaBuyerPlanner. Businesses can build and run customized online display ad campaigns in minutes through a new self-serve option through a partnership with AdReady. The Seattle-based advertising tech  [...]
Posted: Friday, October 3rd 2008

AOL's 'Outside the Box' Delivers TV Celebs to 'Net Fanbase

AOL Television is launching a new web series supported by digital ad business Platform-A, which will provide display advertising and content-targeted links on the site, writes MediaPost (via MediaBuyerPlanner). Outside the Box fe  [...]
Posted: Friday, October 3rd 2008

NBCU Taps Appssavvy to Monetize New Facebook App

NBC Universal chose Appssavvy, a social media ad network, to serve as exclusive sales rep for some upcoming social media efforts. In late October the network plans to debut a Facebook app called iCue. Created by NBC Learn, the educational division of NBC News, the app targets users seeking intellectual recreation. Appssavvy will use traditional and customized ad programs to monetize iCue. The account is a promising indication of the future prospects   [...]
Posted: Thursday, October 2nd 2008

Branding on Facebook: Groups or Fan Pages?

Search Engine Journal produced a comparison between two free Facebook branding tools: Facebook Groups, which enable users to cluster around a shared interest; and Facebook Fan Pages, which are like a personal profile page for companies. Two major distinctions were made: Fan Pages are visible to unregistered users and are indexed by  [...]
Posted: Wednesday, October 1st 2008

How-To: Tips for Seeding Branded Web Videos

"Viral" video marketing is a low-cost, high-value complement to traditional online marketing for ad agencies and brands. It gives agencies and clients a chance to experiment with more adventurous creative that doesn't fit on TV or in a pre- and post-roll format. It can also be thought of as the ROI that keeps on giving. Popular videos keep getting views, sometimes months after they're seeded online. For many agencies and brands, questions of strategy and execution persist for what  [...]
Posted: Wednesday, October 1st 2008

Forbes.com Promises Reach, Frequency, Effectiveness -- to Premium Advertisers

With the launch of a new advertising program, Forbes.com is purportedly guaranteeing a combination of reach, frequency and ad effectiveness to its own premium advertisers. The "Total Guarantee" program is targeted to big spenders gone skittish out of economic concerns. To participate, advertisers must spend a minimum of $1 million over 90 days,   [...]
Posted: Wednesday, October 1st 2008

StumbleUpon Ditches Registration Blockade, Courts Non-Firefox Users

eBay-owned StumbleUpon is making efforts to improve its availability beyond Firefox users that have registered and downloaded its toolbar. The service enables idle surfers to "Stumble" through random sites over the 'net. (Select sites are indexed, but publishers can also add pages to the StumbleUpon network.) As users flip through them, each page can be granted a thumbs-up or thumbs-down, which affects future sites they see. These "gut" preference  [...]
Posted: Wednesday, October 1st 2008

Banner Ads Affect Search Conversions; Eyeblaster Aims to Prove It

Eyeblaster launched Channel Connect for Search, which enables marketers to track users that are exposed to, or that interact with, display ads -- even if they don't immediately convert. Channel Connect for Search operates under the premise that banner ads have a latent influence on buyers. Once they click on an ad, users are tracked with cookies for up to 30 days. If they ultimately convert through search, advertisers will be able to recognize them as   [...]
Posted: Tuesday, September 30th 2008

YHOO/GOOG Liaison Gets Blessing from CA Congress Members

Few groups, particularly advertisers, appear to be rooting for Google and Yahoo's sponsored search deal. But in a letter sent to US Attorney General Michael Mukasey, 11 Democratic Congress members from California have demanded that the Department of Justice permit the deal to go through. The letter stated that a lawsuit to obstruct the liaison may "detrimentally affect the online advertising ma  [...]
Posted: Tuesday, September 30th 2008

Mollifying Messages Betray Banks' Attempts to Appear Stable

With the dissolution of investment banks, the falls of Lehman Bros. and Bear Stearns, and the recent absorption of Washington Mutual into JPMorgan Chase, financial service advertisers are doubling-down on ad spend to calm what customers they have left. Last week saw a flurry of marketing activity in the finance space. Banks -- including Fidelity, Charles Schwab, CME Group, T. Rowe Price, Prudential and TIAA-Cref -- refurbished websites, sent soothing emails and purchased ad spa  [...]
Posted: Monday, September 29th 2008

BT Gives Phorm's Behavioral Ad Model Another Go

UK telecom BT is dipping its feelers back in the behavioral advertising market. The company has decided to re-test Phorm, whose technology enables participating websites to serve ads to users, based on web-surfing data provided by their ISPs. Revenue is split between the ISP, website publishers and Phorm. BT courted media contempt when it ran two secret Phorm trials between 2006 and 2007. Discove  [...]
Posted: Monday, September 29th 2008

MySpace Music: Live with All-Star Sponsorship Roster!

Last night MySpace unveiled its ad-supported streaming music and video service, MySpace Music. The service includes shareable playlists and the ability to buy tracks from iTunes rival Amazon. Over time, users will also be able to purchase ringtones, merchandise and concert tickets, reports MediaPost. The   [...]
Posted: Friday, September 26th 2008

Local UK News Sites Tap into Citizen Journalism

In the United Kingdom, online citizen journalism -- when non-journalists record, write about and publish content on a newsworthy event -- is fast becoming a means for newspaper sites to maintain a sense of community relevance. The Teesside Evening Gazette, part of the Trinity Mirror, is aiming to recruit at least 1,000 contributors to its hyperlocal network of news sites over the next 12 months. There are currently  [...]
Posted: Friday, September 26th 2008

Samsung Camera Phones: Pre-Loaded with Barcode-Reading Software

Samsung has inked a deal with mobile marketing firm Scanbuy. The latter sells a product called ScanLife, a 2D barcode application for mobile units. As of next month, this technology will come stock in Samsung camera phones across Spain, Italy and Denmark. Mexico and the United States will follow soon after. ScanLife mobile barcodes enable camera phone users to "scan" (or rather, photograph) 2D barcodes, such as EZcodes, with their phones, which then decrypt and reveal the information stor  [...]
Posted: Thursday, September 25th 2008

Yahoo Pulls Back Curtain on Ad Platfrom

Yahoo's 18-month-old ad platform initiative took its first steps at Advertising Week in New York. APT is designed to make it easier for advertisers and publishers to buy and sell display ads as they do with Google's platform. Using the service, advertisers can target specific audiences, ideally generating better ROI on ad buys. Publishers also hope sharper targeting capabilities will empower them to charge more, though rivals are skeptical. "[Another] new ad network is not goi  [...]
Posted: Thursday, September 25th 2008

Russia Online Video Ad Market to Total $3.5M in '08

In the first half of 2008, Russian online video advertising totaled 30 million rubles -- or $1.2 million -- according to Aegis Group's AdWatch. Over 50 percent of total spend was for video banner advertising. Other online video ad formats included pre- and post-roll, in-video banner ads, product placement and video player branding. (The industry is sufficiently young that industry players are st  [...]
Posted: Thursday, September 25th 2008

Platform-A Uses BidPlace to Sashay into Online Ad Exchange Market

AOL's Platform-A marks its foray in the online ad exchange space with BidPlace, a self-service marketplace exchange with an eye toward helping marketers better manage display campaigns, reports MediaBuyerPlanner. BidPlace launches in the first half of next year. The marketplace lets advertisers bid for CPM, CPC and CPA ads on AOL, across other partner sites, and across Platf  [...]
Posted: Wednesday, September 24th 2008