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Online Dayparting Roadblock on Forbes.com

Technology Marketing: Sun To Rise On Forbes.com In what Forbes.com calls a first for its web site, Sun Microsystems has bought all available ad inventory for a four-hour window on Feb. 10, from 9 a.m. to 1 p.m. PST. The ads -- to appear on windows, billboards and columns on Forbes.com -- will promote a special web event, Sun's Network Computing laun  [...]
Posted: Wednesday, February 5th 2003

Newspapers saw growth in 2002

IAR: Newspaper Publishers See Online Growth Newspaper publishers, both large and small, have begun to show solid returns from their online units. Knight-Ridder's 2002 online revenue was "$55.3 million, up 31 percent from 2001." The Washington Post Co. "brought in $35.9 million, 18 percent more than last year." WSJ.com saw an "8 percent growth in subscribers compared to a year  [...]
Posted: Saturday, January 25th 2003

Day Parts Key to Hitting Morning Audience

IAR: The Promise of Dayparts Advertisers trying to reach consumers during the morning hours should turn to online news sites as a vehicle, according to research done for the Newspaper Association of America (NAA). The Minnesota Opinion Research Inc. (MORI) found that news sites were a dominant force throughout the day, but mostly in the morning, between 8 a.m. and 11 a.m. During that time, workers tend to be foc  [...]
Posted: Friday, January 24th 2003

The Pop Debate Goes On

Online Spin: Pop Goes The Weasel Jim Meskauskas has decided to have another go at the pop up/under question - but incredibly he still refuses to turn his back on this format. In a previous article he cited frequency as the main problem with pops. At the time I responded in my own charming   [...]
Posted: Thursday, January 23rd 2003

Advertising on School Website

Pioneer Press: School Web site offers ads Deerfield School District 109 will soon be selling advertisements on its Web site, a virtually unheard of method for a school to recoup some of the monthly costs ($7,500) of a state-of-the art site. The company is discussing possible deals with school districts in Highland Park, Lake Forest, Wauconda  [...]
Posted: Thursday, January 23rd 2003

Targeting Behavior on News Sites

E&P Online: Newspaper Sites Enhance Behavior Targeting The NYTimes.com is leading the way again amongst news paper websites. They're adding 'behavioral targeting' to their list of options for advertisers, mainly to sell some of their inventory that reamins unsold up to this point. If a particular advertiser only wants to target readers of The New York Times on th  [...]
Posted: Monday, January 20th 2003

UK Online Advertising to Soar in 2003

Bloomberg: U.K. Internet Ad Spending Will Soar 46 Percent, Study Says Advertising spending on the Web in the U.K. will rise 46 percent this year from 2002, driven by increased Internet usage, according to a forecast by i-level, a media agency that specializes in Web advertising. The agenc  [...]
Posted: Wednesday, January 15th 2003

Lessons Learnt in 2002

Anne Holland sent out an email a few weeks back asking MarketingSherpa readers to contribute to a "lessons learnt" report for 2002. Astonishingly she ended up receiving best practice feedback from over 600 marketers. The report, covering 26 sub-topics, is available free of charge here . I've yet to read it in full, but can confirm with absolute confidence that it is a gem.   [...]
Posted: Tuesday, January 14th 2003

Advertising.com Wins 3 Major New Clients

Press Release: Major Marketers Choose Advertising.comís(SM) ACE Serve(TM) Technology for Online Ad Management Advertising.com, Inc. today announced the addition of three new clients for its ACE Serveô ad delivery and management technology. New ACE Serve technology licensees include content websites Maps.com and Dictionary.com and advertising agency Margeotes | Fertitta + Partners LLC.   [...]
Posted: Tuesday, January 14th 2003

Mulling Advertorials

CBS Marketwatch: Ad Separation a Delicate Web Dilemma Thoughtful piece on the role of advertorials online:While many of the most blatant content mixers disappeared in the recent tech wreck, online publishers are still grappling with how to merge paid advertising and objective information, without compromising either... As ye  [...]
Posted: Monday, January 13th 2003

MSN/IAB I-Marketing Best Practices Tour Free in 10 Cities

MSN Advantage Marketing: Interactive Marketing Best Practices Executive Briefing ExecutiveSummary.com: Rick to Speak in 10 Cities for MSN 'I-Marketing Best Practices' Tour... Okay, this could be seen as a grossly self-indulgent plug or a highly on-target opportunity significant value for readers, you decide. You may remember reading   [...]
Posted: Saturday, January 11th 2003

Three Golden Tickets to Internet Marketing Success

iMediaConnection: Jaffe Juice: The Golden Ticket, Part III Joe Jaffe, in his usual blunt fashion, puts forth three more of his golden tickets to success for Internet marketers. These three: Reach and Frequency may not be the answer but practices like surround sessions, dayparting, and "impressionless" audience measurement techniques will allow the Internet to m  [...]
Posted: Thursday, January 9th 2003

Free 2003 Projections from eMarketer

eMarketer: Media Spending Outlook 2003 A free 72-page year-in-preview report from eMarketer: "A Review of the Latest Projections, Survey Data and Trends in the Online/Offline Media Landscape, December 2002." And you thought Christmas was over!   [...]
Posted: Thursday, January 2nd 2003

WashingtonPost.com Jumps on IAB Bandwagon

E&P Online: Washingtonpost.com Offers New Ad Units Following the IAB's announcement of new ad units, WashingtonPost.com seems to be one of the first major news agencies to add these sizes to their repetoire of available ad sizes for advertisers.   [...]
Posted: Monday, December 30th 2002

Company Sues Advertiser Over Gator Pop-Ups

Miami Herald: Popping mad -- and litigious -- over pop-ups Rather than taking on Gator, PetMed Express is going after the advertiser that is running GAIN delivered ads over its website. It will be interesting to see how this pans out. The Pompano Beach firm, which sells healthcare, prescription and nutritional products for pets through its w  [...]
Posted: Monday, December 23rd 2002

Ad Sales Strategy the FT.com Way

MarketingSherpa: How FT.com Kept Ad Sales Strong in 2002 An inside look at how the Financial Times managed to retain high ad sales during 2002. Worth reading in full, the tactics are broken down as follows: Tactic #1: Building closer advertiser relationships Tactic #2: Offering a wide range of formats Tactic #3: Developing sophisticated targeting capacity Tactic #4: Offering cutting edge   [...]
Posted: Thursday, December 19th 2002

IAB Introduces New/Old Ad Formats

Press Release: IAB Ad Sizes Committee Recommends New Larger Unit and Creates 'Universal Ad Package' MediaPost: Newly Proposed IAB Format Standards Snub Banners Silicon.com: Online Advertisers Get a New Uniform MSNBC: Bigge  [...]
Posted: Wednesday, December 11th 2002

AOL's Problems Do NOT Spell Industry Doom

CNET: Why AOL's Ad Woes Are Unique I was really glad to see this headline from CNET, as I was thinking of writing something saying exactly the same thing. All the media are picking up on the last few disastrous quarters for AOL and many are insinuating that much of the rest of the industry is heading the same way. Well, the bigger the  [...]
Posted: Tuesday, December 3rd 2002

AOL Bleak on Future of Advertising

AP: AOL Sees Ad Revenue Falling in 2003 MediaPost: Content King Again for AOL NPR: AOL Expects 50-Percent Drop in Ad Revenues (Real Audio file) AP reports:America Online will meet its previously issued 2002 financial forecast, but expects a drop of 40 to 50 percent in advertising and o  [...]
Posted: Tuesday, December 3rd 2002

Metrics: Reach and Frequency, Branding, and Dayparting

iMediaConnection Interview: Interview: Mass Transit's Jason Burnham In this interview, Jason Burnham talks about some of the newer approaches to buying and measuring an online media campaign as well as educating marketers about the medium. We did generate significant lifts in all the branding metrics, from purchase intent to brand awareness as well as mes  [...]
Posted: Thursday, November 21st 2002

Hot Women's Portal Suffers Ad Revenue Decline

IAR: Online Ad Slump Still Stymies iVillage Doug McCormick, iVillage's chief executive, extolled the company's reach in the lucrative women's demographic but admitted the advertising slump continued to hold iVillage back. "Advertising as a sector has yet to recover and newer companies like iVillage have not been spared," McCormick said. "The advertising market had its worst year since the G  [...]
Posted: Wednesday, November 13th 2002

Local Newspaper Sites Still Having Issues Attracting Buyers

Editor & Publisher Online: Newspaper Sites Struggle With Advertising Question Newspapers have built it, but the advertisers don't necessarily come. "It" is the newspaper Web site, the top online information source in many markets, handily trouncing competitors. Yet online newspaper executives sing this common refrain: "National advertisers ignore us. We can't get in   [...]
Posted: Wednesday, November 13th 2002

Less Advertising Inventory Means More Ad Sales?

ClickZ: Are ROS Banners the Next Pop-Ups? Where Web properties were once willing to accept most every ad placement and bend nearly every rule to satisfy advertisers and capture those coveted marketing dollars. Now they are starting to run a much tighter ship -- and not just when it comes to pop-up advertising. The latest Web property to amend its ad offerings is Ask Jeeves Inc., which has not only dropped pop-  [...]
Posted: Friday, November 8th 2002

More Support For E-Ad Recovery / Recession

Business Week: What's New in Online Ads: Improvement IAR: Online Ads to Recover (a Bit) in 2003 MediaPost: Buyers Warn The Ad Recession Isn't Over ExecutiveSummary.com: Online Ads:   [...]
Posted: Tuesday, November 5th 2002

Drum Beat Against Pop-ups Continues

SF Examiner: Firms Squelching Pop-up Ads Boston Globe: Big Names Enter War Against Spam, Pop-up Ads Interesting to see two mainstream pubs with virtually identical stories today about consumer dispair over garbage online advertising, and how more and more quality pu  [...]
Posted: Monday, November 4th 2002