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PubMatic Launches Real Time Ad Price Prediction Tool

A tool called Ad Price Prediction - released by online ad revenue optimization service PubMatic - could help publishers predict the cost of an ad unit in real time. The predictions (pdf) are based on real time API pricing and machined algorithms. The tool has apparently already created a 70% increase on ad inventory for ten major publishers who participated in a beta trial of the unit,  [...]
Posted: Monday, June 29th 2009

Global Ad Forecast 'Finally Stops Tumbling'

Worldwide ad spend in measured media is expected to drop 5.5% to $417 billion in 2009 but will experience a mild recovery in 2010 with a decline of only 1.4%, or $411 billion, according to (pdf) the latest 70-country forecast report from GroupM.   [...]
Posted: Friday, June 26th 2009

AdSense for iPhone, Android Apps Goes Live Today

Today Google launches AdSense for Mobile Apps, which lets users develop programs for iPhone and Android, buttressed by text and image ads. Google began testing the program earlier this year on popular iPhone applications like Urbanspoon and Backgrounds. At the time, ads were text-based and featured one company, just below the browser bar. Clicking on an ad guided users to information about the advertiser; or, in  [...]
Posted: Thursday, June 25th 2009

Mediabrands, Microsoft Unveil Media Operations Management System

IPG's Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized, MediaBuyerPlanner reports. The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies   [...]
Posted: Wednesday, June 24th 2009

Social Networking Gives Online Ads A Break

One morning in January, hundreds of commuters at the Liverpool Street Station in London started dancing. The feat was aired during a break in the reality television show Celebrity Big Brother as an advertising stunt for wireless telephone network T-Mobile. The ad was shown only once on television, but word of it spread via email message, blogs and social networks, until it was watched more than 15 million times on YouTube.    [...]
Posted: Tuesday, June 23rd 2009

Mixpo Offers Low Risk Online Video Ad Trials

Local broadcasters and cable operators who want to try out online video but don't have the budget can now try their hand at online advertising using online video advertising company Mixpo’s services to test their video platform with very little risk involved, writes Bizreport. Mixpo aspires to help local broadcasters and cable operators create and deliver a  [...]
Posted: Thursday, June 18th 2009

iheartradio Boosts Clear Channel's Optimism Over '09 Ad Expenditure

Clear Channel launched an online media player at iheartradio.com, using Adobe Flash technology to provide a better user experience and more advertiser opportunities. The player serves as a single gateway to more than 350 streaming AM/FM broadcasts (more are being added weekly), the company's digital streaming channels, its entire library of original on-demand audio and video programming, and social media elements including on-air talent blogs and photos, MediaBuyerPlanner   [...]
Posted: Friday, June 12th 2009

The Profitability of craigslist's Nonprofit Model

craigslist's revenue for 2009 is estimated at more than $100 million, according to a study from Classified Intelligence Report, a publication of Orlando-based web consultant AIM Group, via the New York Times. The San Francisco-based online classified ads company, which promotes itself as non-profit oriented and service minded, seems to  [...]
Posted: Thursday, June 11th 2009

PageGage Takes Content-Crunching Legwork Out of Display Ad ROI

This week FatTail launches the PageGage RAFT (reach and frequency tool), whose aim is to enable online publishers to squeeze more profit out of their display ad inventory. RAFT automatically combines ad contract data and site content by buying search traffic at a low rate and guiding that traffic to the pages most in need of an impressions boost, according to MediaPost. A client dashboard provides page  [...]
Posted: Monday, June 8th 2009

Chronicle Of A Death: Newspaper Advertising Hit Hard

Newspapers ad sales dropped 28.3% in the first three months of 2009, down $2.6 billion from the prior year, according to statistics posted on the Newspaper Association of America (NAA) website. Print ad sales fell by an unprecedented 29.7% to $5.9 billion in the first period of this year, and online sales fell a record 13.4% to $696.3 million. The worst hit was employment classified advertising   [...]
Posted: Wednesday, June 3rd 2009

OpenX Scores $10 Mil in Series C

OpenX has reported raising another $10 million in Series C funding, bringing the total investment in the open-source ad server to more than $30.8 million. Many investors from previous rounds pitched in again, including Accel Partners, Index Venture, Mangrove Capital, First Round Capital, and digital media head of News Corp Jon Miller, who is also chairman of Open  [...]
Posted: Wednesday, May 27th 2009

Twitter to Remain Ad-Free, Founder Says

Micro-blogging service Twitter - which enjoyed incredible user growth over the past few months - will continue to steer clear of advertising as a source of revenue, according to founder Biz Stone. Earlier this year, bloggers speculated that Twitter may begin to monetize the site by inserting advertisments directly into users' conversation streams - a  [...]
Posted: Thursday, May 21st 2009

IAB's Click Measurement Guidelines Filter Frauds

The Interactive Advertising Bureau (IAB) has released its Click Measurement Guidelines, the parameters with which publishers and advertisers can uniformly sell and buy cost-per-click advertising. In addition to helping identify and discard fraudulent clicks, the Guidelines: Define the life-cycle of a "click," and the standard by which clicks should be measured and counted. Provide agnostic terms to streamline the  [...]
Posted: Tuesday, May 12th 2009

Print News Firms Intensify Web Investments

Print newspapers have been battling with competition from free online news sources like Google for some time now, and many thought the huge media companies that own newspapers would go down with them. But they're making a comeback in an entirely different way, Ad Age reports. Take Gannett, the nation's biggest publisher. It's acquired half a dozen start-up companies and taken stakes in several others. With est  [...]
Posted: Monday, May 4th 2009

GOOG to Serve 'Premium' News, Unbidden, to Users

At a Hollywood party last week, CEO Eric Schmidt of Google revealed the search giant's intentions to provide a "solution" to the collapsing newsprint industry. "Schmidt is distinctly aware of the newsprint meltdown going on in an information world dominated by his company, and that [the Google News] system only works as long as there is someone to report the news that his system delivers to readers," wrote The Wrap's Sharon Waxman, after sp  [...]
Posted: Wednesday, April 29th 2009

ADSDAQ to Provide Real-Time Impression-Based Bidding Service

ContextWeb -- which runs the ADSDAQ Ad Exchange -- has launched a real-time impression-based bidding platform whose API enables clients to purchase media from the ADSDAQ in real-time. The offering is targeted to digital ad agencies and ad networks. "With ADSDAQ’s Real Time API buyers can marry their own proprietary client data with impression attributes available from the exchange to m  [...]
Posted: Wednesday, April 29th 2009

Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line

Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone. Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to   [...]
Posted: Tuesday, April 28th 2009

Us Weekly First to Sell Facebook Page Sponsorship

Celebrity magazine Us Weekly has offered its fan page and the sponsorship of its new Facebook profile to insurance giant State Farm – the first time a media company on the social network website has done so, reports Advertising Age. Us Weekly's former Facebook page had just 2,918 fans, a small figure for such a large-scale publication. (By comparison, The New York Times page has 447,749 fans, National Geogra  [...]
Posted: Friday, April 24th 2009

Digg to Microsoft: Thanks, We'll Take it From Here

Social news site Digg is axing its ad partnership with Microsoft a full year before the deal is set to expire - and will rely on its own sales force to sell ad inventory, CNET reports. The 3-year contract, which began in mid-2007, was a big win for Microsoft, beating Google for ad selli  [...]
Posted: Tuesday, April 21st 2009

Zenith Optimedia Sees -6.9% Worldwide Ad Growth

New amended forecasts from Zenith Optimedia now predict (pdf) that global ad spend will decline 6.9% over the course of 2009. This represents a downward revision from late 2008 numbers tha  [...]
Posted: Wednesday, April 15th 2009

Virgin 'Bails Out' Hardup Customers Facing Layoffs

Hoping to stimulate consumer spend and spark some brand loyalty on the side, prepaid wireless firm Virgin Mobile USA is offering its laid-off customers calling plans for three months, fully-paid, including taxes and surcharges. The so-called Pink Slip Protection Plan launches April 15, AdAge reports. Customers that select plans that cost $29.99 or more will be automatically enrolled, but must be clients for at least two months before el  [...]
Posted: Friday, April 10th 2009

YouTube: Ad Sales Hit 9% of Total Views

YouTube is selling ads against hundreds of millions of views each month, and in fact is selling ads against more videos than its nearest competitor - Fox Interactive Media - has total views, according to Shishir Mehrotra, YouTube's director-product management. According to AdAge, YouTube currently sells ads against about 9% of its video views in the US, up from just 6% a year ago. Globally, those numbers are much lower. Stil  [...]
Posted: Friday, April 10th 2009

Newspaper Association Acknowledges Need for SEM Savvy

During a presentation at the Newspaper Association of America's annual convention this week, two NAA executives made a handful of suggestions for newspaper firms wishing to enhance their digital suites. Among them were search engine marketing services. The suggestions were made by SVP-Business Development Randy Bennett and VP-Advertising Mort Goldstrom of the NAA. "We must empower our sales staffs to sell our full portfolio of print and digital products -- giving them the right tools, trai  [...]
Posted: Thursday, April 9th 2009

iPhone Gets Dynamic Ad Network Platform

Adrollo has launched a service that enables iPhone app developers to switch between different ad networks without submitting a new application to Apple. The offering currently supports five different ad networks, with more expected to follow. From the Adrollo dashboard, developers can review their existing ad setup and specify which ad networks they wish to utilize, as well as how often their ads appear. At the developer's preference, Adrollo can also automatically switch between all avail  [...]
Posted: Thursday, April 2nd 2009

Goodmail Systems Releases Streaming Video for Email

Goodmail Systems just released CertifiedVideo, a system that enables companies and nonprofits to incorporate streaming video into the body of email messages (provided that they are opt-in). CertifiedVideo was first announced in December, at which time Goodmail boasted a partner base that included AOL, Yahoo, Cox and Comcast. AOL, which   [...]
Posted: Thursday, April 2nd 2009