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Private Mobile Exchanges, RTB Advance with Nexage's New Offering

Mobile ad exchange provider Nexage has launched a private exchange for premium publishers and developers. Its launch follows a series of similar developments in this space, building support to the notion that both private exchanges and real-time bidding--the private exchange is built on Nexage integrated RTB platform--is becoming a favored way to buy and sell online ads. Nexage touts the   [...]
Posted: Wednesday, December 14th 2011

RTB Gets its Own Mobile Auction Site

MoPub, the mobile advertising startup founded by former AdMob and Google employees, has launched a real-time bidding auction place for mobile ads. Called MoPub Marketplace, it is a self-service platform that connects app publishers with ad buyers. MoPub points to its optimization algorithms as a market differentiator, saying they are designed to maximize revenue for publishers across both iOS and Android devices. It is als  [...]
Posted: Thursday, October 27th 2011

Macy's Leads the Way in Department Store Social Media

Macy’s took the top spot in NYU’s Luxury Lab’s think tank’s annual Digital IQ Index, which ranks specialty retailers according to their online competence. It is a surprising finding until one considers that department stores in general have been stepping up with social media strategies, the survey said, according to Woman’ Wear Daily. The average  [...]
Posted: Wednesday, August 24th 2011

Three Examples Make a Trend: NBCUniversal Creates Private Ad Exchange

NBCUniversal has rolled out a private ad exchange for select digital agencies, including BlueKai, Nielsen and Quantcast. It is part of an online ad network it launched a year ago, meant to offer clients d  [...]
Posted: Friday, July 22nd 2011

Is the Connecticut AG Going to Upend the Daily Deal Model?

The Connecticut Attorney General's office is looking into whether Groupon may be violating state law. The AG, George Jepsen, has sent a letter to the company asking how its certificates are bought and redeemed, how many have been sold in the state, their expiration dates, which retailers have accepted them and their typical terms. The reason behind the inquiry, he said, is that "it appears that what Groupon Inc. sells or offers may fall within the definition of a gift certifica  [...]
Posted: Friday, July 15th 2011

Is Project Devil the Industry's Next iAd?

Hearst has announced plans to move forward with AOL's Project Devil ad format - that is, its interactive ads that are four times the size of regular online ads, created by its display unit Pictela. The publisher will be running the ads in such sites as Cosmopolitan.com, MarieClaire.com, and Esquire.com, acc  [...]
Posted: Wednesday, May 4th 2011

The Private Ad Exchange Concept Gains Momentum, Taking RTB Along For the Ride

Technorati Media's partnership with AppNexus to create a private ad exchange is the latest in a series of such ventures, giving momentum to this concept. Over the past several months, traditional media companies, including NBCUniversal, CBS and IDG introduced their own private exchanges, Adweek   [...]
Posted: Wednesday, April 6th 2011

Microsoft Ad Exchange Open for Business. Again

Microsoft has unveiled the latest iteration of the Microsoft Advertising Exchange, which is now integrated with the AppNexus real-time bidding (RTB) platform. It previous platform, AdECN, is now officially retired. Microsoft is positioning the exchange as offering better advertiser ROI via its premium assets - a category that   [...]
Posted: Thursday, March 31st 2011

Is In-Game Mobile Advertising Here? Tap Me Says Yes. A Wealth of Anecdotal Evidence Says No.

Tap Me has unveiled an in-game mobile advertising platform that it says solves two problems that have hampered the mobile gaming ad market to date: it will make ad insertion easy and the ads will non-disruptive to players. Certainly the details of the offering as described by Tap Me sound promising.   [...]
Posted: Monday, February 28th 2011

Top News: Google's search cleanup has major effect | Facebook's Like button now publishes full news feed | New online distribution channel for small biz ads | Google sees display as $200B biz

Search: Google's search cleanup has big effect. Google kills eHow competitors, eHow rankings up. Social Media: All of Facebook’s Like buttons on third-party sites now   [...]
Posted: Monday, February 28th 2011

Boarding Passes: Another Variation of Online Ads

Ryanair is partnering with London-based Ink to sell ads on the one piece of paper that no traveler can afford to overlook: a boarding pass. The strategy, described in the Wall Street Journal, borrows from current travel advertising techniques in that the travelers is targeted based on his or her route an  [...]
Posted: Monday, February 21st 2011

The Deflating Value of a Facebook Fan; Now at $1.07

A consumer who became a fan on a brand's Facebook page via an ad is worth about $1.07. At least that is what the cost of advertising is to the brand to attract said fan, according to an analysis by the Wall Street Journal of new data from Webtrends. The report has generated much digital ink as it also showed that the   [...]
Posted: Thursday, February 3rd 2011

TargetSpot's $8M Round of Funding Indicates Big Brands' Belief in Online Radio

TargetSpot will soon be expanding its network and growing its national sales force, thanks to a new round of $8 million in equity funding. The funds will also be used to fuel investments in the company’s advertising technology, according to the company. The fundi  [...]
Posted: Thursday, January 13th 2011

Soup to Nuts Guide to Changing Ad Formats

Earlier this year MSNBC.com introduced a site design - a 'single-page' format. The goal, it said, was to be able to sell large, customizable ads, with advertisers offered the choice of as many as 30 different combinations. Banner ads, though, were not among them. It was, in the eyes of the ad industry, the final nail in the coffin for the much-maligned banner ad. After years of being ignored by consumers, online publishers   [...]
Posted: Wednesday, December 1st 2010

Real Time Bidding: The Sleeper Ad Technology Growth Story

At least half of all targeted ads will be bought using real-time bidding technologies within five years, predicted Neal Mohan, Google's VP of product management at the Mixx Conference in New York. That has been Google's experience with DoubleClick, which has seen its real-time advertising triple in the past year. Particularly hated by privacy advocates, real-time bidding lets advertisers target audiences by individual impressions via auctions. Advertisers get access to consumers based on thei  [...]
Posted: Wednesday, September 29th 2010

OfferMobi Nudges Industry Along Cost-Per-Action Path

OfferMobi is claiming to be the first to sell cost-per-action ads on mobile devices - a format that has long intrigued media buyers with its clear value of only paying when a consumer makes a purchase. Advertisers, though, have been leery of the model, fearing it could lead to diminished revenues. So far, according to OfferMobi's head Mark Roth those fears haven’t been realized. "We've already got revenue. We've got traction. We have got people conv  [...]
Posted: Friday, September 24th 2010

Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards

E-Commerce: Target to sell Facebook Credits gift cards. Online Ad Market: Start-up seeks to outflank Google in display market. Google lays out display ad strategies.   [...]
Posted: Wednesday, September 1st 2010

Marketing Data RoundUp: Green, coupled and fit consumers use more cellphone features

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. If you are environmentally conscious, newly married or living with someone in a partnership, and/or fitness-minded, you are more likely to use more of your wireless phone capabilities, according to a J.D. Power Tribe Intell  [...]
Posted: Friday, August 13th 2010

For Better or Worse, Demand Media's Plans Tied to Google

Demand Media is beginning to move toward its initial public offering - which could well be the biggest web IPO this year. The company filed a S-1 disclosure with the Securities and Exchange Commission - the first step in this process. Criticized by some as a content mill, Demand Media's business strategy produces online content for the purpose of attracting keyword advertising. The company's algorithms look at what search words are most popular, and then pays writers to produce content for s  [...]
Posted: Monday, August 9th 2010

How Engaged? Some Tips from Mobclix to Up iPad Ad Interactivity Even More

Early advertisers on the iPad - Target, Dove and Ford Lincoln - all sounded the same trumpet call: their iPad campaigns had higher levels of user engagement than their online campaign counterparts. Since then research firms have been scrambling to quantify just how much more engaged iPad users are with advertisers. New figures come from   [...]
Posted: Wednesday, August 4th 2010

Will Google's New Mobile Ad Format Usher in CPA on a Wide Scale?

Google has launched a new mobile local ad product that extends the click-to-call phone number functionality that debuted at the beginning of the year. This latest enhancement lets marketers embed maps within expandable ad units, and then target the ads according to a customer's immediate location.   [...]
Posted: Tuesday, August 3rd 2010

Unlike Promoted Tweets, Earlybird May Work

Twitter's first Twitter account to promote deals from select advertisers, Earlybird, has launched with its first deal. According to the Twitter Blog, the site’s first exclusive offer comes from The Walt Disney Studios. "For a limited time, @earlybird followers in the U.S. can get a special deal on tickets for "The Sorcerer's Apprentice," a new feature film from Walt Disney Pictures and Jerry Bruckheimer Films that opens   [...]
Posted: Wednesday, July 14th 2010

How Long with Consumers Click on Those iAd Ads?

It has been several days since Apple rolled out its iAd advertising platform and from the first wave of accounts, it is a success. One developer, Jason Ting, famously posted details of his initial iAd earnings for an LED camera light application - he has seen a click-through rate of nearly 12% and earned a total of $1,372.20 in revenue in a single day.  A big reason for the success is, of course, that u  [...]
Posted: Monday, July 12th 2010

The Battle of the Ad Formats Gets Underway

The online ad industry is on the prowl for new ad formats that go beyond what display and search have delivered - or not, depending on whose point of view is being voiced. Google, a market-maker for ad formats, appears to be embracing interactive video ads, according to the Wall Street Journal, which reported on Allen & Co.'s annual gathering of media moguls. Such ads, according   [...]
Posted: Monday, July 12th 2010

Top Industry News for 7-08-10: Facebook pitches social context ads

Social Media: Facebook touts selling power of friendship. Facebook makes headway around the world. Rich Media: YouTube   [...]
Posted: Thursday, July 8th 2010