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The Future of SEM

avant|marketer: Emerging Trends in Paid Search Marketing - Part I A good interview with Jupiter Research analyst Gary Stein covering current and future trends in SEM, discussing the relative importance of PPC, PFI and SEO. Well worth a read if you are into this sort of thing.   [...]
Posted: Monday, July 14th 2003

More on Overture's Content Match

Search Engine Watch: Overture's Content Match Takes On Google's Contextual Ads I appreciate that we have already reported on this twice - but this article by search expert Danny Sullivan goes into more detail than previous coverage, as well as discussing the impact in a wider context. In particular he does a great job of doing a compare and contrast between Google's AdSense and Overture's Content Match.   [...]
Posted: Wednesday, July 2nd 2003

Google Adsense Makes No Sense

Clickz: Does Google's AdSense Make Sense? A good summary of why Google's new Adsense programme maybe flawed. What I don't understand (well I probably do) is why Google is mixing contextual advertising in with search advertising? The two are fundamentally different, and target different audiences ie. users in "browse mode" and users in "search mode."   [...]
Posted: Friday, June 20th 2003

Neil Monnens Re-emerges With Newsletter for Ad Sellers

MediumDoneWell Launches OnThePublisherSide Newsletter You've been in this industry a long time if you know the name Neil Monnens. Once president of WebRep, which was later merged with IMGIS (there's a blast from the past!) to form 2CanMedia, which was later acquired by CMGi's AdForce (now defunct).... Anyway, I've managed to keep in touch with Neil on and off over the years, because he always struck me as one of the smartest folks in the indust  [...]
Posted: Monday, June 16th 2003

ESPN Sells Web Advertising as Part of TV Upfront

AdAge: Major Ad Clients Take ESPN Online Time in TV Upfront ESPN reports some success in selling ESPN Motion, its broadband streaming video feature on the ESPN.com Web site, as part of the TV upfront for about $20 per cost per thousand viewers. Ratings are measured by the number of impressions viewed. [...] "We are selling it in the upfront as part of our integrated package," Mr. Erhardt said. "We began in March and so fa  [...]
Posted: Tuesday, June 10th 2003

German Media Body Changes Online Ad Pricing Scheme

EuropeMedia: Germany to Introduce New Online Ad Rating Interesting short item. If any German readers of MarketingFix can shed more details on this announcement, please do.Germany is to introduce a new system for rating online adverts. The new 'currency', as it is called by the working group online research (AGOF), will standardise the way advertising charges are calculated. The key development is that rating  [...]
Posted: Monday, May 26th 2003

Investigating Gator

CNET: Harvard study wrestles with Gator Study: Documentation of Gator Advertisements and Targeting This article highlights the key findings of a Harvard study into how Gator works. Wednesday's report shows that Gator is very specific in monitoring Web browsing. For example, it carefully watches what people type into the Google search engine, hunting for  [...]
Posted: Thursday, May 22nd 2003

Google Drops Adwords Minimum Bid to 5 Cents

Webmaster World: Minimum bid dropped to $.05? It will be interesting to see how/if Overture respond. This will should liven up the game. For more on Adwords, see Google's recently launched tutorial.   [...]
Posted: Monday, May 19th 2003

Is Online Advertising Recovering?

NYT: Signs of a Revival for Online Ads An insightful look at research, trends and development, in an attempt to identify the future course of online advertising. The article includes a lot of high level industry opinion - Well worth a read.   [...]
Posted: Monday, May 5th 2003

What Does the Future Hold for Text Ads?

Alert Box: Will Plain-Text Ads Continue to Rule? What happens when a usability junky writes about online advertising? Answer: he gets so obsessed with his topic, that he forgets to properly address the question. In this case, usability guru Jakob Nielsen's attempts to shine a light on the complex subject of PPC advertising, amazingly, without using the word "relevancy." Instead he chooses to focus on design and format issues.   [...]
Posted: Monday, April 28th 2003

Slate in the Black

NYT: Slate Sets a Web Magazine First: Making Money OK they cheat, but even so this is still encouraging news. Remember, at one point, even with MSN's help, they were finding things really tough. Web purists who long believed that Slate, the online magazine founded by Michael Kinsley and bankrolled by Microsoft, was never a bona fide digital media service now have a final, damni  [...]
Posted: Monday, April 28th 2003

Getting Advertisers Online - Part XI

iMedia Connection: 4 Tools Needed for Online Ad Growth Some thoughts from Dick Hopple, Chairman & CEO of Unicast. Well worth a read. So it seems to me that if we are going to ask advertisers to take money away from the media they are buying now or add significant allocation to additional media, we need to provide them with the tools to make those kinds of decisions. To me these tools fall into four cat  [...]
Posted: Monday, April 28th 2003

@d:tech, San Francisco, June 16-18

Ad-tech.com: Palace Hotel, San Francisco, June 16-18 There is no question, @d:tech is the only real must-attend show in the overall e-marketing space anymore. Or, in any event, it's the best of them. I attended most recently last November in NYC, and it was an excellent event, just like old times: tons of familiar faces of industry vets, dozens of exhibitors, multiple open-bar parties, tchotchke, the works. Oh yeah, and lots of presentations, too (but the rea  [...]
Posted: Wednesday, April 23rd 2003

Larry Chase on Search and Paid Clicks

WDFM: Pay-Per-Click Optimization A decent assortment of resources and tips from Larry Chase's Web Digest for Marketers on the topic of pay-per-click and search marketing. Unfortunately, the way WDFM indexes its story, it looks like this link will work only till the next issue, so if you're finding this weeks later, sorry.   [...]
Posted: Tuesday, April 8th 2003

Making the Case for Online Advertising Part 34

Media Post: The Online Industry Answers its Accusers A great detailed article providing answers to common objections made by those that doubt the effectiveness of the internet as an advertising channel.   [...]
Posted: Wednesday, April 2nd 2003

Reflections on IAB Road Show

MediaPost: IAB Kicks Off Road Show DM News: IAB Road Show More Pitch Than Data Feedback from the 1st day of the Cross Media Optimization Study Road Show. DM News writes:Meanwhile, presenters yesterday used the words "persistence" and "patience" repeatedly when referring to making the case for Internet advertising, and questions from th  [...]
Posted: Wednesday, April 2nd 2003

The Case for Advertising Online

eMarketer: Why Advertise Online? This article discusses the issue in the context of recent research on affluence. For my money the top factors are: The internet's ability to reach an at work/school audience Use of the internet to source product information Lot of people are presently trying to make the case for internet advertising. This is often done without even a passing mention of relat  [...]
Posted: Tuesday, March 11th 2003

Overture Profit Margin Slips, Minimum Bid Price Rises

CNET (via BusinessWeek): Overture profits down as costs spike You know you have arrived but perhaps should be afraid you're about to leave when BusinessWeek starts reporting on your problems (picking up CNET's story): paid placement text search ad network Overture reported yesterday its fourth quarter revenue was up, but profit margins are getting slimmer as their distribution partners are taking a bigger chunk. So   [...]
Posted: Friday, February 7th 2003

Lessons Learnt in 2002

Anne Holland sent out an email a few weeks back asking MarketingSherpa readers to contribute to a "lessons learnt" report for 2002. Astonishingly she ended up receiving best practice feedback from over 600 marketers. The report, covering 26 sub-topics, is available free of charge here . I've yet to read it in full, but can confirm with absolute confidence that it is a gem.   [...]
Posted: Tuesday, January 14th 2003

AOL Starts Selling Dayparts

Ad Age reports that AOL follows Yahoo! in trying to add value to flagging online sales by dividing up the day into sections with different prices, as has long been the practice with TV and radio advertising. This is long-over, in my opinion.   [...]
Posted: Tuesday, October 8th 2002