Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	781	89
» ad selling	677	193
» ad targeting	449	421
» ad technologies & vendors	418	452
» advertainment	40	830
» Advertising	1	869
» affiliate marketing	11	859
» agencies & ad departments	161	709
» alternative marketing	85	785
» Asia/Pacific	17	853
» automotive	29	841
» b2b	32	838
» best practices	57	813
» biz buzz	126	744
» branding	96	774
» broadband	40	830
» campaigns & creatives of note	49	821
» case studies	13	857
» co-op marketing & partnerships	19	851
» computers & tech	17	853
» consumer packaged goods	18	852
» CRM	4	866
» cross media	76	794
» deep coverage	1	869
» demographics	44	826
» direct marketing	72	798
» domain names	13	857
» don't believe the hype	18	852
» e-commerce	79	791
» email marketing	30	840
» entertainment	65	805
» Europe	30	840
» events	11	859
» finance	25	845
» global	17	853
» healthcare	5	865
» How-to	3	867
» I-PR & business communications	8	862
» instant messaging marketing	3	867
» interviews	6	864
» intrusive formats	16	854
» Latin America	5	865
» legal, government & regulation	45	825
» loyalty & retention	7	863
» major account moves	5	865
» major brands	100	770
» major players news	287	583
» Marketing	1	869
» measurement & analytics	128	742
» media convergence	82	788
» minorities	4	866
» mobile marketing	46	824
» multi-channel marketing	11	859
» new and improved	93	777
» nonsense & parodies	5	865
» online ad market	401	469
» pearls of wisdom	21	849
» people	17	853
» personalization	15	855
» political parties & organizations	10	860
» privacy	24	846
» promotions	20	850
» publishing	345	525
» real estate	9	861
» research & stats	267	603
» rich media	71	799
» search engine marketing	281	589
» Segmentation & Markets	1	869
» sex sells	1	869
» signs of doom	36	834
» signs of recovery	44	826
» signs of what's to come	225	645
» small business	19	851
» spam & anti-spam	8	862
» Spanish-speaking	4	866
» syndication & RSS	20	850
» technical innovation	61	809
» telecom	16	854
» text ads	198	672
» tools & software	150	720
» top stories	344	526
» travel	7	863
» user experience	53	817
» viral marketing & social media	44	826
» weblog marketing	39	831
» women	11	859
» worst practices	48	822
» Youth	10	860

Top Industry News for 8-24-10: Google tests recall button for e-mail

Technical Innovation: Google tests hidden button to stop e-mails from being sent. Campaign & Creatives: Social media drives Hyundai uncensored campaign. Ad Technologies:  [...]
Posted: Tuesday, August 24th 2010

Marketing Data RoundUp: Online video ad spend to reach $2.7B

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Online Video Ad spend to Reach $2.7B Online video advertising and related media spend is forecast at $2.7 billion in 2010, according to AccuStream Research. In-banner video spend surpassed pre  [...]
Posted: Thursday, August 12th 2010

Marketing Data RoundUp: What is the best allocation of interactive media spend?

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. A Formula for the Optimal Allocation of Interactive Media Spend The optimal allocation of interactive media spend should be between 1.6x and 2.2x the percentage of the budget originally allocated to interactive,   [...]
Posted: Thursday, August 5th 2010

Will Google's New Mobile Ad Format Usher in CPA on a Wide Scale?

Google has launched a new mobile local ad product that extends the click-to-call phone number functionality that debuted at the beginning of the year. This latest enhancement lets marketers embed maps within expandable ad units, and then target the ads according to a customer's immediate location.   [...]
Posted: Tuesday, August 3rd 2010

Unlike Promoted Tweets, Earlybird May Work

Twitter's first Twitter account to promote deals from select advertisers, Earlybird, has launched with its first deal. According to the Twitter Blog, the site’s first exclusive offer comes from The Walt Disney Studios. "For a limited time, @earlybird followers in the U.S. can get a special deal on tickets for "The Sorcerer's Apprentice," a new feature film from Walt Disney Pictures and Jerry Bruckheimer Films that opens   [...]
Posted: Wednesday, July 14th 2010

TwidVid Launches SocialAds Video Ad Network

Twitter video hosting service TwitVid has launched standalone video advertising network called SocialAds. Its goal is to help businesses connect with customers by collecting followers and retweets for their advertising campaigns. The company is positioning it as a departure from the traditional pre-roll ads that dominate video advertising now, offering access to social medi  [...]
Posted: Monday, July 12th 2010

Top Industry News for 7-12-10: Social media is sinking ad pricing

Ad Pricing: Social media sinks online ad pricing. Social Media: Can the Foursquare keep up with marketers' demand? Gowalla - we're still in the   [...]
Posted: Monday, July 12th 2010

Google Pushes Forward With CPA Online Ad Model

Google is pushing forward with its beta of an ad format that could - if it is successful - lead to a wider acceptance of the cost-per-action online ad model. Over the past half year the search giant has been testing a service in which marketers pay only for ads that have been acted upon by consumers - such as a purchase or registration on a web site, Investor's Business Daily   [...]
Posted: Tuesday, June 29th 2010

iPad Ad Creators Claim Better Engagement than Online Counterparts; Ford Concurs

iPad campaigns from Target, Dove and Ford Lincoln all had higher levels of user engagement than their online campaign counterparts, according to textPlus, an ad-supported mobile application that allows free unlimited texting over Wi-Fi and on the iPad. textPlus partnered with PointRoll to create some of the first iPad apps that ran in the days following the iPad’s release, the companies say. (  [...]
Posted: Thursday, June 17th 2010

Digital Media Spend Remains Traditionally Focused

The breakdown of media spend in digital is focused mainly on traditional online media choices, according to a recent study from digital marketing agency Razorfish. Highest Percentage of Digital Ad Spend in Established Online Media Online media outlets that have existed for a long period of time, such as verticals, search, ad networks and portals, received the bulk of digital ad dollars spent in 20  [...]
Posted: Tuesday, June 15th 2010

What's New For Marketers in the Apple-Google War? (Not Much)

Apple dropped the equivalent of a nuclear bomb on Google this week with its revision of its developer policies. Now, only "independent" ad-serving companies will be able to serve ads for the iPhone. That rules out AdMob, now owned by Google. The changes also appear to target third-party app usage analytics firms. Flurry, in particular, has been singled out for criticism by Jobs. Such applications are also banned from the iPhone. The Federal Trade Commission has taken an interest and is rumor  [...]
Posted: Friday, June 11th 2010

Will AT&T's New Data Plan Strangle iAd?

Apple has $60 million in commitments for iAd mobile ads, the first of which will run on July 1 on the iPhone and iPod Touch devices, CEO Steve Jobs said during the company’s Worldwide Developer Conference. That same week, AT&T Wireless announced its move to tiered pricing, saying it will no longer offer new smartphone buyers a simple $30 plan for unlimited data use. Instead, customers will have to estimate how much data they are likely to use and buy an appropriate plan. Are the twain abo  [...]
Posted: Wednesday, June 9th 2010

Online Ad Revenues to Reach $103B by 2015

Worldwide online ad revenues will grow to $103 billion in constant currencies by 2015, according to MagnaGlobal. Online Advertising to Grow 11% during Next Five Years MagnaGlobal expects worldwide online ad revenues to collectively grow by an average rate of 11% between 2010 and 2015. This means by 2015, online ad revenues will reach $103 billion, Marketing Cha  [...]
Posted: Wednesday, June 9th 2010

Will the iPad Redefine Online Ad Metrics?

An online visitor might spend 2.1 minutes per month at Vanityfair.com and 3.8 minutes per month at GQ.com, according to comScore. On those magazines' iPad apps, though, he or she will 'thumb' through the 'pages' for a leisurely 60 minutes, according to Conde Nast (via the Associated Press). Digital publishing platform Zinio - which publishes digital editions for Harper's Bazaar and Car and Driv  [...]
Posted: Monday, June 7th 2010

Google Acquires Real Time Ad Bidding Tech

Google announced its acquisition of Invite Media, a company that has developed a system for real-time bidding on display ad space. Google is expanding its investment in this area at an interesting time - with competitors such as Yahoo stepping up their own real-time bidding functionality and as the possibility of regulatory action grows stronger. The Benefits For now, Google is limiting the discussion to the benefits the technology offers marketers. "Real-time biddin  [...]
Posted: Friday, June 4th 2010

Large Advertisers Boost Q1 Spending

The largest advertisers boosted spending significantly in the first quarter of 2010, according to new data from Kantar Media. P&G Remains Biggest Spender The top three advertisers increased spending significantly: Procter & Gamble spending jumped 17.7%, AT&T boosted spending 26.7%, and General Motors increased spending 28.5%, according to Kantar. Procter & Gamble maintained its position as the largest advertiser, spending $772.6 million; budgets continued to shift towar  [...]
Posted: Wednesday, May 26th 2010

Google Reveals Revenue Split with AdSense Publishers

Google has announced the revenue split it gives to AdSense publishers for its two main AdSense products, AdSense for content and AdSense for search. Until now, the small publishers who use Google’s self-serve AdSense products had no idea how Google was sharing the revenue pie. AdSense for content publishers, who make up the vast majority of Google’s AdSense publishers, earn a 68% revenue share worldwide, Google says, clarifying: "This means we pay 68% of the revenue that we collect from a  [...]
Posted: Monday, May 24th 2010

Web Users Receive 1.1 Trillion in Display Ads

US web users received 1.08 trillion online display ads in Q1 2010, according to comScore AdMetrix data. This represents 15% growth from 944.4 billion online display ads received by US web users in Q1 2009, writes Marketi  [...]
Posted: Thursday, May 13th 2010

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

2 Reasons to Use Ad Networks; One Not To

Increasingly, content providers are following the lead of such publishers as CBS, Forbes and Walt Disney's ESPN and dropping the use of online ad networks. Their reason? For many it is a bid to get a bigger piece of the online ad market. More and more web publishers are deciding they can do a better job selling ads on their sites with no help from partners, says Pam Horan, president of the Online Publisher's Association trade group. (  [...]
Posted: Monday, April 26th 2010

What iAd Won't Do For Marketers

For online marketers, there is a lot to like about Apple's mobile ad platform, the iAd: an ad that stays inside the app doesn’t force the consumer to choose between the app or leaving the app to satisfy a passing curiosity about an ad (and guess who usually wins in that scenario). Interactive and video content ads will be delivered to users without them ever leaving the app; users can simply close out the ad in order to return to using the app they were engaged with. A Nike ad, for example  [...]
Posted: Friday, April 9th 2010

Record Fourth Quarter for Online Ad Revenue; Search, Video, Display Jump

Online advertising had a record fourth quarter in 2009 following a bleak first nine months of the year. In the fourth quarter, internet advertising grew 2.6% to a record $6.3 billion, compared to the same quarter a year earlier. Meanwhile, total media ad revenue slipped by 2% in the fourth quarter, according to a report from the Interactive Advertising Bureau and PricewaterhouseCoopers. (  [...]
Posted: Friday, April 9th 2010

Developers Create New Opps for iPad Advertisers

Yahoo is working on a new advertising model for the iPad and other tablets which is expected to give advertisers support for interactive product placement similar to that seen in TV and movies, reports MediaPost. Product placement of this type could include ads in animation, video clips and mini games,   [...]
Posted: Thursday, April 8th 2010

What Apple's Mobile Plans Means for SEO

Apple plans to launch a new mobile ad platform this week could complicate search engine marketers' efforts to integrate mobile search into their operations. It could also, though, deliver more targeted campaigns for clients, depending on how rich a data store Apple has compiled from iTunes and the App Store. No details have been released about the new mobile ad system, tho  [...]
Posted: Tuesday, April 6th 2010

4 Missing iPad Features Marketers Won't Like - And One They Will

Before the iPad was launched, most of the information we had about the device was provided by Apple and a few trusted partners. With it now in stores, consumers and business can see for themselves what there is to like about it - and what is missing. For the most part, marketers' business case for the iPad - eventual large scale adoption because of the Apple name, the promise of iPad apps etc - appears to hold true, according to the numerous reviews that ran this weekend. That said, there   [...]
Posted: Monday, April 5th 2010