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Sex Sells

Media Life: Long, glorious history of S*E*X* in advertising This is great interview with Tom Reichert, author of The Erotic History of Advertising, and professor of advertising at the University of Alabama. I think that it is absolutely criminal how little "erotic" advertising there currently is on the internet. At last a medium arrives that allows you to freely speak to red blooded girls and boys i  [...]
Posted: Tuesday, June 17th 2003

Daytime Isn't Internet Primetime For Everything

eMarketer: Evening E-Mail and Net Users We've seen all kinds of studies illustrating daytime as being an important and "prime" daypart for the medium. A new study by BIGresearch indicates that daytime isn't the only busy time on the Net for certain segments of the population. A survey done among Wal-mart, Target, and JC Penny customers showed evening (4:30P - 11P) to b  [...]
Posted: Tuesday, June 17th 2003

Neil Monnens Re-emerges With Newsletter for Ad Sellers

MediumDoneWell Launches OnThePublisherSide Newsletter You've been in this industry a long time if you know the name Neil Monnens. Once president of WebRep, which was later merged with IMGIS (there's a blast from the past!) to form 2CanMedia, which was later acquired by CMGi's AdForce (now defunct).... Anyway, I've managed to keep in touch with Neil on and off over the years, because he always struck me as one of the smartest folks in the indust  [...]
Posted: Monday, June 16th 2003

Viral Marketing - A Practitioner's Perspective

New Media Knowledge: Online viral marketing: next big thing or yesterdayís fling? Justin Kirby, who I work with over at DMC, talks here about viral marketing, giving his perspective on how it has and continues to develop. Trend-wise, and an area that Justin discusses in this article, viral marketing is being used more and more as a component of larger campaigns - mai  [...]
Posted: Monday, June 16th 2003

Everything You Need to Know About Online Advertising

eMarketer: Net Users Spend 7.6 Hours per Week Online eMarketer has a new study called Online Advertising Essentials which delves deep into the Internet audience addressing the increase in online ad spending, how demographics should be used by advertisers, why current metrics don't show the complete ROI picture, the effects of cross media consumption, where th  [...]
Posted: Thursday, June 12th 2003

DoubleClick and IMS Release Reach & Frequency Tool

Press Release: DoubleClick and IMS Partner to Deliver Reach and Frequency Tools to Online Advertisers DoubleClick and Interactive Marketing Systems (IMS), a provider of information systems for the advertising industry, have announced the integration of a new integrated online reach and frequency (R/F)   [...]
Posted: Wednesday, June 11th 2003

Real-time Campaign Optimisation

avant marketer: Real-time Branding Optimization: The Future of Internet Branding An interesting interview with Rich Person, CEO, Poindexter Systems (get your website sorted out) providing insight into the process of real-time optimisation for online campaign. What I don't get though is why this is being put forward as new. Please correct me if I'm wrong, but I thought that companies su  [...]
Posted: Tuesday, June 10th 2003

DoubleClick, Macromedia Roll Out Integrated Rich Media Platform

Press Release: DoubleClick Rolls Out Beta Program for New Rich Media Advertising Solution MSN, Modem Media, Mass Transit Interactive, Moxie Interactive and some 30 other companies are participating in the beta test of DoubleClick's "integrated rich media solution," in partnership with Macromedia. The press release states in part: "DoubleClick's DART technology has been integrated  [...]
Posted: Tuesday, June 10th 2003

Search Marketing - Future Predictions

Search Engine Watch: The Future of Search Engine Marketing More feedback from the Boston Search Engine Strategies conference. Lots of great insight including: Marckini emphasized that the focus of search engine marketing should not only be on keywords, but on conversions. "When you increase your web site's conversion rate, you improve the results obtained from all marketing sources including search, ba  [...]
Posted: Tuesday, June 10th 2003

Leading Ad Agencies Move into TV

Mad: BBH launches into TV programmes (Subscription required) Bartle Bogle Hegarty (BBH) is venturing into the production of ad-funded television programmes after hiring former Virgin Radio executive Mark Boyd as head of content to help the agency begin promoting its brands through programming rather than paid-for advertising. [...] Grey Worldwide is beginning to look at similar projects, with  [...]
Posted: Tuesday, June 10th 2003

ESPN Sells Web Advertising as Part of TV Upfront

AdAge: Major Ad Clients Take ESPN Online Time in TV Upfront ESPN reports some success in selling ESPN Motion, its broadband streaming video feature on the ESPN.com Web site, as part of the TV upfront for about $20 per cost per thousand viewers. Ratings are measured by the number of impressions viewed. [...] "We are selling it in the upfront as part of our integrated package," Mr. Erhardt said. "We began in March and so fa  [...]
Posted: Tuesday, June 10th 2003

More Speculation on Honda Cog Commercial

iMedia Connection: Viral Marketing - Part 2 In this piece Joseph Jaffe suggests that the Honda Cog campaign was a planned online viral success. Let's have a closer look at this claim. Letís assume the powers that be had nothing to do with the online distribution of the spot. If so, then props should go to the clients who allowed the message to spread. But what if it was planned all along? Is it a coinci  [...]
Posted: Monday, June 9th 2003

TV Is Still the Best Way to Reach Kids

Media Post: TV Still Tops Among Kids In brief summary this MultiMedia Mentor Junior study shows that TV still rules amongst kids, but that girls are showing an increased interest in other medium, particularly magazines and the internet. Interestingly, girls are also more likely to use multiple mediums at a type, particiularly the internet at the same time as TV.   [...]
Posted: Monday, June 9th 2003

Interview with United Virtualities' Dr. Mookie Tenembaum

eMarketer: Let Them Eat Crumbs! Some great insight here, including a great opening rant on why money is not being attracted to this medium. The money today is in the hands of a guy who's 50 years old, running a big advertising agency or who's the big CMO in a large company, he's spending a billion dollars building the brand, and you're coming to him saying, "Bring that to me, and in most of t  [...]
Posted: Monday, June 9th 2003

Unilever Spent $1 Million on a Viral Campaign !?!

Business 2.0: Spray Here. Get Girl. Let's do a bit of maths here. The production costs of these 3 video would not have exceeded $300,000 at an extreme, leaving $700,000 to piss away between BBH, the digital agency, and some online buying. The results of this campaign were: "Unilever says its return on investment has exceeded all expectations. The site and related ads cost slightly less than $1 million and were e  [...]
Posted: Friday, June 6th 2003

Getting Ad Agencies to Embrace the Internet

New Media Age: Industry needs vision to take online ads into the mainstream Interactive work is seen as the bottom rung of the ladder in traditional agencies, with all the budding young creatives desperate to move up into TV; and budgets for online work are far smaller than offline, so while the percentage paid for creative work is similar, the actual amounts of money involved are less. In my opini  [...]
Posted: Thursday, June 5th 2003

Virgin Mobile Cause Controversy with "Mangina" Ad

Brand Republic: Virgin Mobile adds to controversy with 'mangina' viral There is a lot of talk at the moment about turning the internet into a video advertising broadcast medium, but most of it is misguided, and seems to totally ignore the fact that the inter  [...]
Posted: Wednesday, June 4th 2003

ValueClick Buys Search123

Press Release: ValueClick Acquires Search Marketing Company Search123 ValueClick, Inc. (Nasdaq: VCLK), a leading provider of innovative multi-channel media and technology solutions, today announced that it has acquired Search123.com Inc., a privately-held pay-per-click search engine company based in Agoura Hills, California. The ac  [...]
Posted: Tuesday, June 3rd 2003

NetRatings Upgrades AdRelevance

Press Release (PDF): NetRatings Launches Nielsen//NetRatings AdRelevance 4.0 NetRatings adds several new features to AdRelevance, which is one of the industry's leading advertising competitive intelligence and media buying tools. New services include AdAcross to measure cross-media advertising spending (in conjunction with Nielsen's Monitor-Plus product), AdLink for tracking spending on search engine keywork advertising, Ad Format Measureme  [...]
Posted: Tuesday, June 3rd 2003

Ad Agencies Moving into SEM

SearchEngineWatch: Ad Agencies Slowly Embrace Search Engine Marketing As the cottage industry of search engine marketing continues to mature into a legitimate form of brand and conversion marketing, traditional ad agencies are actively stepping in to take advantage of the growth in search industry dollars. Are they? Whilst it is true that the media, interactive, digital and direct marketi  [...]
Posted: Wednesday, May 28th 2003

Detailed Look at iTV

All the following is from the Emerging Interest Newsletter. I'm presently doing some stuff in this area, looking at how the web, wireless and iTV can be integrated together within a campaign. This is nice follow up on yesterday's report on the TV Meets the Web Seminar.   [...]
Posted: Tuesday, May 27th 2003

German Media Body Changes Online Ad Pricing Scheme

EuropeMedia: Germany to Introduce New Online Ad Rating Interesting short item. If any German readers of MarketingFix can shed more details on this announcement, please do.Germany is to introduce a new system for rating online adverts. The new 'currency', as it is called by the working group online research (AGOF), will standardise the way advertising charges are calculated. The key development is that rating  [...]
Posted: Monday, May 26th 2003

Thoughts on the Digital Marketing Industry & Media Planning

Imedia Connection: The Digital Edgeís Todd Fraipont An interview with Todd Fraipont, West Coast Director of Strategy at The Digital Edge (a Y&R company,) with interesting comments on reach/frequency (like it or not, advertisers want R/F metrics, so give it to them if you want their money,) and dayparts: I think many mistakenly equate impression skews across time of day with performance skews when it come  [...]
Posted: Friday, May 23rd 2003

Cross Media Done Right

MediaPost: Cross-Media Comes of Age Multi-channel Marketing. Integrated Communications. Cross Platform Campaigns. Fancy words for something quite simple. Use the right communications medium. Maximize that medium's specific strengths. And do it in alignment with other media, meeting the consumption patterns of your target audience and achieving your plans media objectives.   [...]
Posted: Thursday, May 22nd 2003

Ad Expert Critiques Jane Magazine's Ad Tactics

Last week, ad sales strategy consultant Leslie Laredo called my attention to a story about Jane Magazine integrating pursuing a campaign to track the effectiveness of its print ads by requiring readers to enter product purchase codes into their web site for a contest entry. Now Leslie follows up by offering a thorough critique of Jane's online and   [...]
Posted: Thursday, May 22nd 2003