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P&G's Digital Ad Focus is Part of Larger Trend

Much has been made of Procter & Gamble's decision to lay off 1,600 advertising staffers because—as many publications reported tongue-in-check—digital advertising is free. Certainly, P&G chairman Robert McDonald’s comments that the company belatedly recognized the cost efficiency of digital marketing did little to paint the company as up on advertising trends or media savvy. However, even companies that are more aware of trends in the industry have been loathe to reevaluate budgets--un  [...]
Posted: Monday, February 6th 2012

Closing Bell: Zynga Bingo | AT&T forecast falls short | Wii U

Social Media: Zynga Bingo launches in beta on Facebook. Google+ goes after your young, just like Facebook. Mobile Computing: AT&T forecast falls short as IPhone boosts subsidy costs.   [...]
Posted: Thursday, January 26th 2012

Closing Bell: Megaupload takedown | Apple's textbook foray | Anonymous strikes back

Social Media: Facebook Timeline apps take oversharing to a new level. Security: Indictment charges Megaupload site with piracy. Anonymous   [...]
Posted: Thursday, January 19th 2012

Despite the Money and Interest, Social Commerce Still Receives Lackluster Grade

Social commerce start ups have been attracting talent and financing, especially the latter since the start of the year. However, the arbiter of retail trend success—the holiday shopping season—suggests that social commerce has not yet delivered on its promise. Zmags, Moontoast Zmags, a mobile and social commerce company, has   [...]
Posted: Friday, January 13th 2012

Paid Search Ad Spending Takes Hit in Q3. Fortunately It Doesn't Feel That Way

Spending growth slowed during the third quarter, according to data released by Kantar Media--up only 0.4% compared to last year. This slower growth story was true for every media sector—including online ad spend. Within this sector, paid search was th  [...]
Posted: Monday, December 19th 2011

Facebook, Like the Rest of the Industry, Looks At More Flexible Ad Pricing

Facebook appears to be experimenting with more flexible ad price models, based on an account in All Facebook.  The publication reports that a Facebook advertising test is currently underway in which marketers are charged per action—namely, it is adding likes and comments to the clickthrough-based price model. The social network told All Facebook the test was being conducted to allow marketers "to indi  [...]
Posted: Friday, December 16th 2011

Private Mobile Exchanges, RTB Advance with Nexage's New Offering

Mobile ad exchange provider Nexage has launched a private exchange for premium publishers and developers. Its launch follows a series of similar developments in this space, building support to the notion that both private exchanges and real-time bidding--the private exchange is built on Nexage integrated RTB platform--is becoming a favored way to buy and sell online ads. Nexage touts the   [...]
Posted: Wednesday, December 14th 2011

RTB Mobile Debuts in Asia

Real-time bidding functionality has been proliferating on the mobile platform – and is now expanding into overseas markets. Adiquity Mobile Ads Platform has launched an RTB exchange for Mobile Ads, the first, it says, from Asia. The platform’s global ad inventory is accessible through Adiquity’s Ad network partners, transacting seven bill  [...]
Posted: Tuesday, November 8th 2011

RTB Gets its Own Mobile Auction Site

MoPub, the mobile advertising startup founded by former AdMob and Google employees, has launched a real-time bidding auction place for mobile ads. Called MoPub Marketplace, it is a self-service platform that connects app publishers with ad buyers. MoPub points to its optimization algorithms as a market differentiator, saying they are designed to maximize revenue for publishers across both iOS and Android devices. It is als  [...]
Posted: Thursday, October 27th 2011

Microsoft Aims Ad Campaign at Consumers; Marketers Should Consider It Too

Microsoft is launching a global ad campaign to highlight not just one but several of its products and how they interrelate. The hope is that the company can encourage consumers to buy more of its offerings during the holiday season, it says in its blog post. The campaign is interesting from an industry perspective as it is   [...]
Posted: Tuesday, October 18th 2011

Advertisers Verify Compliance with Online Ad Networks, Then Trust

There has been a significant reduction in non-compliance among ad networks and platforms, according to DoubleVerify’s 1H 2011 Trust Index. Instances of, for example, ads served off white lists, on black lists, alongside inappropriate content, alongside competitors' ads, below the fold, to geographically irrelevant audi  [...]
Posted: Monday, October 3rd 2011

Closing Bell: Facebook ads steal spend from display | Online ad stats | Adwords versus Facebook

Online Ad Market: What double-dip? Online ads keep clicking--for now. Citi Analysts: Facebook ads are taking spending away from display, not search. How to   [...]
Posted: Wednesday, September 28th 2011

Over the Top Video Ads Come into Play with TidalTV, Roku Deal

TidalTV, an online video ad platform, has inked a deal with Roku to serve ads in the over-the-top programming delivered by the service. The ads will run as pre-rolls in some Roku content. TidalTV says the offering will benefit brands that are closely following on the heels of its screen-jumpin  [...]
Posted: Wednesday, September 28th 2011

A Marketer's Guide to Hiring Outside Help

Marketers are now contemplating ad budgets, new technologies and new markets they want to try out and penetrate, respectively, for 2012. Part of the mix is the SEO firm, digital ad agency or ag  [...]
Posted: Tuesday, September 27th 2011

Top News: Kindle Fire | Advertise.com plans expansion | SEO checklist

Mobile Computing: Amazon to unveil Kindle Fire tablet Wednesday. Windows Phone Web Marketplace starts to go live around the world. Square COO: There’s no   [...]
Posted: Tuesday, September 27th 2011

Flash Sale Email Alerts: When to Send Them

If, indeed, daily deal emails are less likely to clutter consumers' inboxes as recent trends suggest they might, flash sales' more urgent messages will be the clear beneficiary as they won’t be drowned out by other emails that consumers are increasingly viewing as gr  [...]
Posted: Friday, September 23rd 2011

Top Weekly Tools: Adobe SearchCenter + | New AdWords Metrics | 3 Sitelinks Lines

Adobe SearchCenter+ Adds Keyword Performance Predictive Analytics Adobe SearchCenter+ has added keyword performance predictive analytics through a partnering agreement with OptiMine Software. The OptiMine algorithms will help SearchCenter+ keyword performance data to more accurately predict keyword performance and automatically generate optimal bids accor  [...]
Posted: Thursday, September 8th 2011

IAB Takes Stab at Standardizing Rich Mobile Ads

The IAB Mobile Marketing Center of Excellence has released "Mobile Rich Media Ad Interface Definitions," or MRAID, for public comment. The paper establishes a common API for mobile rich media advertisements, as well as introducing a framework of principles and guidelines with an eye to consistency in this space. One reason that in-app ads have not gained the traction the industry had expected, IAB maintains, is the many disparate APIs from numerous rich media vendors most of wh  [...]
Posted: Wednesday, September 7th 2011

Top News: Facebook gaming friendly, ends deal program | Apple eyes 2012 for TV | Social media power users

Social Media: Facebook now gambling friendly. Facebook ends online deal program. Online Ad Network: Millennial Media   [...]
Posted: Monday, August 29th 2011

Hotels Push Their Online Ad Tactics

Formic Media recently ran a campaign to test out Google's new offering, AdWords Express. It was for Heathman Lodge, a resort in Vancouver, Wash, Information Week reports. Formic was interested in seeing whether the automated platform could earn a return on the ad buy, (the answer is yes), but the hospitality industry took note as well. It is likely no accident tha  [...]
Posted: Friday, August 19th 2011

Long Form Videos Meet Online Ads

When Hulu first launch there was much question whether viewers would tolerate video ads with video content. That question has been answered - and now new statistics show that people are becoming even more accepting of online ads in video. Indeed, at least one observer theorizes that there is plenty of room run left in the online ads that can be served with video content. The stats come video ad manager FreeWheel, which   [...]
Posted: Thursday, August 18th 2011

Procter & Gamble is Poster Child for CPG Online Ad Spend

Bob McDonald, president, chairman and CEO of Procter & Gamble, has an ambitious goal for the CPG company: he wants to deeply penetrate every market on the globe. "There’s no question that 30 years from now, when people look back at this moment in time they are going to ask, 'Did the [P&G] leadership team properly move the center of gravity of the company more toward Asia and Africa where the babies are being born, or in this country to the Hispanic population, or in the Middle East to the Isla  [...]
Posted: Monday, August 15th 2011

How to: Get the most out of your ad placement | Use Google's new "top vs. side" report segment

How to Get the Most Out of Your Ad Placement Certain impressions are generally more effective depending where they are on the page, finds a new report [PDF] by Casale Media. Try to, it said: Place the ad above-the-fold. Ads displayed within the first screen of a user's browser window were almost seven times more effective at generating a click-thru than ads delivered below-the-fold. Be f  [...]
Posted: Thursday, July 28th 2011

Three Examples Make a Trend: NBCUniversal Creates Private Ad Exchange

NBCUniversal has rolled out a private ad exchange for select digital agencies, including BlueKai, Nielsen and Quantcast. It is part of an online ad network it launched a year ago, meant to offer clients d  [...]
Posted: Friday, July 22nd 2011

Live Gamer Latest to Step Up Ad Game

Another day, another ad initiative aimed at gamers. In this case it is Live Gamer. The company has acquired New York-based video game ad network gamerDNA Media, and engagement advertising platform BrandPort. Live Gamer plans to use the two additions to form Live Gamer Media, a new business unit complementing its microtransact  [...]
Posted: Tuesday, July 19th 2011