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Millennials Fuel 19% Jump in Loyalty-Program Participation

Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).   [...]
Posted: Friday, July 10th 2009

EyeWonder's PageMorph 'Manipulates' Site Content

Yesterday EyeWonder debuted PageMorph, a homepage-takeover ad format that manipulates the page upon which it sites by apparently shrinking, crumpling, stretching or affecting a real-time screenshot of the content with other means. "Publishers are looking to create premium placements to sell to advertisers while also keeping ad clutter off their home pages," explained VP-Enterprise   [...]
Posted: Thursday, July 9th 2009

Industry Buzz & Snippets: 07/09/09

Ad Networks and Analytics: Online audience analytics firm Quantcast is angling to raise $50 million at a $300 million pre-money valuation. Sources say the company has received a number of term sheets for unspecified amounts; identities of the lead investors are not known. Need to learn AdWords in a pinch? Here's a   [...]
Posted: Thursday, July 9th 2009

GOOG Adds Creative Commons Filter to Image Search UI

Google has formally added a Creative Commons filter to Image Search. The options appear in Advanced Search, and enable users to filter for images they are permitted to reuse with attribution, modify or use commercially. In May, Yahoo added a Creative Commons license filter to its own Image Search -- but the filter o  [...]
Posted: Thursday, July 9th 2009

Royalty-Sharing Deal Tosses Lifeboat to Internet Radio

SoundExchange, a nonprofit that collects royalty fees for copyright owners from digital radio services, reached an agreement with several pure-play webcasters that is an alternative to the unpopular rates established by the Copyright Royalty Board in 2007, MediaBuyerPlanner reports  [...]
Posted: Thursday, July 9th 2009

39% of Moms Make 'Net Time Their Quiet Time

The number of tech-savvy mothers in the US who use social media has jumped 462% since 2006, while the number who use cell phones to go online has increased 348% during the same time period, according to a recent research study from BabyCenter, LLC. "The 21st Century Mom Report" revealed that, in addition to bigger trends   [...]
Posted: Wednesday, July 8th 2009

Patent Filings Divulge Ad Model for Kindle

Over the last 30 days, the US Patent Office has published several patents for Amazon that lend insight on the company's future plans for its Kindle book reader. One patent, filed in December 2006, will grant customers that purchase a print copy of a book the ability to access the electronic version as well. Two other patents go into detail about incorporating targeted advertising in on-demand content on Kindle. Under the terms of the patents, Amazon could inserts ads throughout its eboo  [...]
Posted: Tuesday, July 7th 2009

Industry Buzz & Snippets: 07/07/09

Agencies and Marketing Execs: Serial entrepreneur Marc Andreessen is going the VC route. Mobile: Nokia is reportedly developing a phone that runs on Android software, an iPhone contender platform developed by Google.   [...]
Posted: Tuesday, July 7th 2009

Ad Coalition Preps Behavioral Ad Guidelines for '10

In yet another hard-pressed effort to keep federal regulation at bay, a coalition of major media and marketing trade associations have issued self-regulatory principles for behavioral advertising (pdf). The principles, drafted by American Association of Advertising Agencies, Association of National Advertisers, Direct Marketing Association, Interactive Advertising Bureau and Council of Better Business Bureaus, prioritize privacy and dema  [...]
Posted: Tuesday, July 7th 2009

Top 20 Countries for SocNet Engagement

Of the 1.1 billion people ages 15+ worldwide who accessed the internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, a penetration of 65%, according to data from the comScore World Metrix service. Among 40 individual countries reported by com  [...]
Posted: Tuesday, July 7th 2009

Danoo Acquires IdeaCast from NCM

Location-based media network Danoo has acquired IdeaCast from National CineMedia, operator of the largest digital cinema network in North America for cinema advertising, for an undisclosed sum, reports MediaBuyerPlanner. The move helps consolidate the highly fragmented digital out-of-home industry, creating one of t  [...]
Posted: Tuesday, July 7th 2009

Longer-Form Content Makes Slow Invasion of Online Video

Debunking the superstition that viewers are only willing to watch short films over the 'net, advertisers and producers are increasingly discovering that users are willing to watch streaming video that's over two minutes long. The popularity of slapstick amateur YouTube videos is increasingly being supplanted by production-rich oeuvres of 10 and 20 minutes, with scripts and even story arcs written specifically for the 'net,   [...]
Posted: Monday, July 6th 2009

Google Beefs Up Property Listings on Maps Site

Hoping to rock the waves in the real estate listings arena, Google has expanded its own property listings, buttressing them with extra search functionality for locating property listings on Google Maps. A search for "seattle real estate," for example, still features listings of real estate agents and brokers on a map. But below the search box -- and a souped-up search tool -- is a just-added invitation to search current listings,   [...]
Posted: Monday, July 6th 2009

Forecast: Overseas Online Ad Spend to Hit $25 Billion by 2013

Internet ad spend will keep growing despite the recession, but the nature of the spend will transition from display ads to online alternatives, writes AdAge.  Total internet ad spending in the Europe, Middle East and Africa region will grow from $19.4 billion in 2008 to $25.2 billion in 2013, stated PricewaterhouseCoopers. But online display ads will decline, dropping to $4.8 billion from $5.1 billion ove  [...]
Posted: Monday, July 6th 2009

Industry Buzz & Snippets: 07/02/09

Agencies and Marketing Execs: YouTube co-founder Steve Chen is pursuing other pastures at Google -- news that's nearly a year old, but that wasn't well-known until recently. Biz Buzz: The Ford Foundation has just granted $300,000 to the Wikimedia Foundation. Funds will go toward growing Wikimedia Commons, a free educa  [...]
Posted: Thursday, July 2nd 2009

Bing Sprinkles Tweets into Search Results

Bing is now displaying Twitter results for select users that it deems to be "prominent and prolific." Relevant Tweets will appear in search results, as will a link to "see more Tweets" from the same user. The data is fed to Bing via Twitter's API and is not the result of a liaison with Twitter, Search Engine Land points out. Bing's decision to incorporate real-time Twitter results into search speaks to growing   [...]
Posted: Thursday, July 2nd 2009

Bigger Ads Not Necessarily Better

Yesterday the Online Publishers Association announced that 37 members, including The New York Times, Forbes, ESPN, CNN and MSNBC.com, are planning to start running the new, larger ad units the organization introduced last March. With brands like Bank of America and Mercedes-Benz that reach about 68% of the total US internet audience, the formats have a strong launchpad. The three ad units are named and sized as follows: The Fixed Panel (336×700) - remains in v  [...]
Posted: Thursday, July 2nd 2009

TV Ads Most Helpful; Web Banners Most Ignored

Over one-third of Americans (37%) say TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to (pdf) a poll from AdWeekMedia and Harris Interactive (  [...]
Posted: Thursday, July 2nd 2009

How-To: Use Customized Socnets to Meet Brand Goals without Overspending

Although the potential benefits of social media marketing are huge, many marketers are afraid to take the leap. But to remain relevant in the digital world and survive the economic downturn, businesses would be prudent to leverage social media networks to enhance marketing campaigns and connect with consumers in a cost-effective manner. Now users eagerly embrace, if not expect, the ability to contribute to and even drive the conversation around a brand and its products. While this often happ  [...]
Posted: Wednesday, July 1st 2009

Industry Buzz & Snippets: 06/30/09

Agencies and Marketing Execs: Facebook's tapped David Ebersman as its new CFO. Apple's Steve Jobs has reportedly returned to work after a five-month medical leave. Orbitz has left Mullen and teamed up with Hollywood agency Trailer Park. Biz Buzz: After acquiring it 17 months ago, Yahoo has decided to k  [...]
Posted: Tuesday, June 30th 2009

Germans Take Ads in Exchange for Cheaper Mobile Service

Alcatel-Lucent has given German carrier E-Plus the tools to inserts advertisements onto mobile devices based on demographic information provided by a subsidiary of the carrier,   [...]
Posted: Tuesday, June 30th 2009

Display Ads Lift Spending & Brand Engagement

Online consumers exposed to display advertising are 50% more engaged with advertisers' brands and spend 10% more money online, according to a study commissioned by the Online Publishers Association (OPA) and conducted by comScore, Inc. OPA's "  [...]
Posted: Monday, June 29th 2009

Facebook's Hybrid Engagement Ads; Multi-Currency Support

In a bid to increase user interaction and drive new fans to Facebook Pages, Facebook released new versions of its Engagement Ads offering. The additions combine capabilities of ads that already exists. Advertisers can, for example, combine videos and polls in the same piece of creative -- as demonstrated at left. Ads can also be markedly larger than the classified-style ads that typically pepper the right-hand column of a profile page, and leaving more room for copy and interaction tools.   [...]
Posted: Monday, June 29th 2009

Most Free iPhone Apps Don't Bring Bacon Home

A report indicates that over half of the iPhone apps featuring ads had less than 1000 users in May. The report by mobile ad network AdMob shows that 54% of the 2,300 apps in which ads appear had fewer than 1,000 users - compared to the most popular apps, 5% of the market, which had more than 100,000 users. The biggest hits had more than 2 million, and about 11 apps had over 1 million users.   [...]
Posted: Friday, June 26th 2009

Global Ad Forecast 'Finally Stops Tumbling'

Worldwide ad spend in measured media is expected to drop 5.5% to $417 billion in 2009 but will experience a mild recovery in 2010 with a decline of only 1.4%, or $411 billion, according to (pdf) the latest 70-country forecast report from GroupM.   [...]
Posted: Friday, June 26th 2009