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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 770 | 231 |
| » ad pricing | 104 | 897 |
| » ad targeting | 393 | 608 |
| » ad technologies & vendors | 441 | 560 |
| » advertainment | 75 | 926 |
| » affiliate marketing | 25 | 976 |
| » agencies & ad departments | 156 | 845 |
| » alternative marketing | 177 | 824 |
| » Asia/Pacific | 28 | 973 |
| » automotive | 27 | 974 |
| » b2b | 28 | 973 |
| » best practices | 37 | 964 |
| » branding | 116 | 885 |
| » broadband | 178 | 823 |
| » campaigns & creatives of note | 47 | 954 |
| » case studies | 4 | 997 |
| » co-op marketing & partnerships | 152 | 849 |
| » computers & tech | 58 | 943 |
| » consumer packaged goods | 13 | 988 |
| » CRM | 1 | 1000 |
| » cross media | 120 | 881 |
| » deep coverage | 2 | 999 |
| » demographics | 93 | 908 |
| » direct marketing | 46 | 955 |
| » domain names | 42 | 959 |
| » don't believe the hype | 11 | 990 |
| » e-commerce | 102 | 899 |
| » email marketing | 14 | 987 |
| » entertainment | 268 | 733 |
| » Europe | 56 | 945 |
| » events | 10 | 991 |
| » finance | 31 | 970 |
| » global | 19 | 982 |
| » healthcare | 13 | 988 |
| » How-to | 1 | 1000 |
| » I-PR & business communications | 6 | 995 |
| » instant messaging marketing | 7 | 994 |
| » interviews | 1 | 1000 |
| » intrusive formats | 12 | 989 |
| » Latin America | 5 | 996 |
| » legal, government & regulation | 44 | 957 |
| » loyalty & retention | 27 | 974 |
| » major account moves | 15 | 986 |
| » major brands | 186 | 815 |
| » major players news | 700 | 301 |
| » measurement & analytics | 48 | 953 |
| » media convergence | 157 | 844 |
| » minorities | 10 | 991 |
| » mobile marketing | 62 | 939 |
| » multi-channel marketing | 29 | 972 |
| » new and improved | 123 | 878 |
| » nonsense & parodies | 7 | 994 |
| » online ad market | 398 | 603 |
| » pearls of wisdom | 5 | 996 |
| » people | 70 | 931 |
| » personalization | 26 | 975 |
| » political parties & organizations | 9 | 992 |
| » privacy | 18 | 983 |
| » promotions | 19 | 982 |
| » publishing | 451 | 550 |
| » real estate | 5 | 996 |
| » research & stats | 97 | 904 |
| » rich media | 189 | 812 |
| » search engine marketing | 221 | 780 |
| » Segmentation & Markets | 1 | 1000 |
| » sex sells | 1 | 1000 |
| » signs of doom | 22 | 979 |
| » signs of recovery | 17 | 984 |
| » signs of what's to come | 377 | 624 |
| » small business | 30 | 971 |
| » spam & anti-spam | 2 | 999 |
| » Spanish-speaking | 7 | 994 |
| » syndication & RSS | 26 | 975 |
| » technical innovation | 28 | 973 |
| » telecom | 18 | 983 |
| » text ads | 143 | 858 |
| » tools & software | 145 | 856 |
| » top stories | 206 | 795 |
| » travel | 10 | 991 |
| » user experience | 124 | 877 |
| » viral marketing & social media | 35 | 966 |
| » weblog marketing | 53 | 948 |
| » women | 32 | 969 |
| » worst practices | 15 | 986 |
| » Youth | 36 | 965 |
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Top Industry News for 7-08-10: Facebook pitches social context ads
Social Media:
Facebook touts selling power of friendship.
Facebook makes headway around the world.
Rich Media:
YouTube [...]
Posted: Thursday, July 8th 2010
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Microsoft Earnings Cap Promising Week
Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share.
These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of [...]
Posted: Monday, October 26th 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Marketers Thwart TweetNothings, Move Toward ROI
Marketers are discovering more and more ways they might potentially leverage Twitter to make money, even as the microblogging site appears to be doing its best to ignore - and in some cases, outright discourage them.
In a keynote presentation at the ongoing Web 2.0 Summit conference held in San Francisco, Twitter CEO Evan Williams was adamant that the site remains focused on improving its p [...]
Posted: Wednesday, October 21st 2009
Industry Buzz & Snippets: 10/7/09
Ad Networks and Analytics:
Facebook shutting out developers.
Magazines band together for new ad network.
Agencies and Marketing Execs:
[...]
Posted: Thursday, October 8th 2009
Facebook Retires Beacon
“This is something we think is going to be a really good thing.â€
What was once heralded by Facebook CEO Mark Zuckerberg as a unique advertising platform that would connect brands with users is now a footnote.
As part of a class action lawsuit aimed at Blockbuster for releasing user information, Facebook is finally pulling the plug on the troubled ad platform.
The lawsuit also requires [...]
Posted: Tuesday, September 22nd 2009
Google Expands DoubleClick Ad Exchange to AdSense/Adwords Users
Google -- whose profitability was realized in great part by its sponsored search and text ad business -- is making inroads into the graphical display ad market, an arena dominated by Yahoo, The New York Times reports.
Today the search giant introduces the new version of a stock market-style ad exchange, where advertisrs and publishers can buy and sell ad space as they please. This mode [...]
Posted: Friday, September 18th 2009
Industry Buzz & Snippets: 8/12/09
Ad Networks and Analytics:
Who's No. 1 in mobile advertising?
AD network halo stories.
Agencies and Marketing Execs:
Euro RSCG Taps Marian Salzman for PR.
[...]
Posted: Wednesday, August 12th 2009
Publicis Buys Microsoft’s Razorfish For $530M
Publicis Groupe SA has reached a deal with Microsoft to purchase their digital agency Razorfish, more than two years after the software giant acquired the digital agency. The deal is reportedly worth $530 million in cash and 6.5 million Publicis Groupe treasury shares.
Publicis will also receive favorable advertising deals across Microsoft’s ad and search networks for the next five years. For its part, Razorfish, a member of Publicis’ Groupe entity [...]
Posted: Monday, August 10th 2009
Mixpo Offers Low Risk Online Video Ad Trials
Local broadcasters and cable operators who want to try out online video but don't have the budget can now try their hand at online advertising using online video advertising company Mixpo’s services to test their video platform with very little risk involved, writes Bizreport.
Mixpo aspires to help local broadcasters and cable operators create and deliver a [...]
Posted: Thursday, June 18th 2009
OpenX Scores $10 Mil in Series C
OpenX has reported raising another $10 million in Series C funding, bringing the total investment in the open-source ad server to more than $30.8 million.
Many investors from previous rounds pitched in again, including Accel Partners, Index Venture, Mangrove Capital, First Round Capital, and digital media head of News Corp Jon Miller, who is also chairman of Open [...]
Posted: Wednesday, May 27th 2009
GOOG to Serve 'Premium' News, Unbidden, to Users
At a Hollywood party last week, CEO Eric Schmidt of Google revealed the search giant's intentions to provide a "solution" to the collapsing newsprint industry.
"Schmidt is distinctly aware of the newsprint meltdown going on in an information world dominated by his company, and that [the Google News] system only works as long as there is someone to report the news that his system delivers to readers," wrote The Wrap's Sharon Waxman, after sp [...]
Posted: Wednesday, April 29th 2009
Jango Implements Pay-for-Play Online Radio Model
Music streaming service Jango, which is six million monthly listeners strong, launched a program that enables labels and artists to buy "plays" on its site.
For as little as $30, Jango Airplay lets bands, for example, buy 1,000 plays on Jango. When artists buy a package, they have the option of choosing other artists upon alongside which their music may be recommended.
Each song gives listeners the opportunity to buy the track on [...]
Posted: Monday, March 9th 2009
Amazon Explores PPC Model on Product Pages
Amazon.com debuted an affiliate advertising feature called Product Ads on Amazon, which enables e-commerce sites to promote their own wares on Amazon's product pages.
Ads can consist of both a price and product image.
"Amazon will display your ads in highly targeted placements," -- including positions beside the shopping cart button, according to the program description.
[...]
Posted: Monday, March 2nd 2009
Havas Digital To Leverage Media6Degrees 'Social Graph'
Havas Digital is partnering with Media6Degrees, an ad firm that collects social media data, to improve advertising solutions for its clients.
Media6° -- infused with $9M from US Venture Partners, Contour Venture Partners, Coriolis Ventures, among others -- uses social graph data to provide major brand marketers with "scalable, customized audiences." Havas w [...]
Posted: Friday, February 27th 2009
BrightKit Rebrands, Monetizes Microblogging
BrightKit, a Twitter marketing account management system that went live in November, has changed its name to HootSuite. In addition to services that enable marketers to both manage and track multiple Twitter accounts, it now enables them to monetize that activity on a small scale.
ow.ly, a properietary ser [...]
Posted: Monday, February 23rd 2009
MSFT's 'Gaze' Eyes Snap.com Territory
Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze.
Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched [...]
Posted: Thursday, February 5th 2009
Teen Tracking firm Alloy Snaps Up Sports Source TAKKLE
Teen media/tracking firm Alloy Media+Marketing has acquired TAKKLE.com, a high school sports/college recruitment site.
TAKKLE launched in 2006 and immediately drew the interest of Sports Illustrated, which used the site to expand its high school outreach efforts. It enables high school athletes to build personal and team-based profiles, share photos and videos [...]
Posted: Thursday, February 5th 2009