Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	106	20
» ad selling	104	22
» ad targeting	61	65
» ad technologies & vendors	68	58
» advertainment	12	114
» affiliate marketing	3	123
» agencies & ad departments	35	91
» alternative marketing	32	94
» Asia/Pacific	2	124
» automotive	1	125
» b2b	4	122
» best practices	8	118
» branding	18	108
» broadband	13	113
» campaigns & creatives of note	10	116
» case studies	1	125
» co-op marketing & partnerships	13	113
» computers & tech	6	120
» consumer packaged goods	1	125
» CRM	1	125
» cross media	11	115
» deep coverage	1	125
» demographics	5	121
» direct marketing	9	117
» domain names	6	120
» don't believe the hype	5	121
» e-commerce	11	115
» email marketing	3	123
» entertainment	14	112
» Europe	1	125
» events	1	125
» finance	6	120
» I-PR & business communications	2	124
» instant messaging marketing	1	125
» intrusive formats	2	124
» legal, government & regulation	5	121
» loyalty & retention	6	120
» major account moves	2	124
» major brands	26	100
» major players news	78	48
» Marketing	1	125
» measurement & analytics	12	114
» media convergence	13	113
» mobile marketing	6	120
» multi-channel marketing	4	122
» new and improved	11	115
» online ad market	66	60
» pearls of wisdom	1	125
» people	6	120
» personalization	2	124
» political parties & organizations	2	124
» privacy	4	122
» promotions	4	122
» publishing	58	68
» research & stats	24	102
» rich media	15	111
» search engine marketing	43	83
» Segmentation & Markets	1	125
» signs of doom	4	122
» signs of recovery	8	118
» signs of what's to come	51	75
» small business	6	120
» spam & anti-spam	2	124
» syndication & RSS	4	122
» technical innovation	6	120
» telecom	4	122
» text ads	28	98
» tools & software	17	109
» top stories	50	76
» user experience	9	117
» viral marketing & social media	6	120
» weblog marketing	11	115
» women	1	125
» worst practices	5	121
» Youth	4	122

Facebook Marketplace Ads: 41% Higher CPMs, But Softening U.S. Market

Facebook's average Cost per Thousand impressions (CPM) has increased by 41% since Q1 in 2011 according to the latest Global Facebook Advertising Report compiled by TBG Digital (TBG) and verified by the University of Cambridge in the U.K. This is the latest report examining the trends and changes in the performance of Facebook campaigns managed by TBG Digital. As the U.K.’s   [...]
Posted: Monday, April 16th 2012

Top Industry News for 7-12-10: Social media is sinking ad pricing

Ad Pricing: Social media sinks online ad pricing. Social Media: Can the Foursquare keep up with marketers' demand? Gowalla - we're still in the   [...]
Posted: Monday, July 12th 2010

Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]
Posted: Thursday, October 8th 2009

Google Expands DoubleClick Ad Exchange to AdSense/Adwords Users

Google -- whose profitability was realized in great part by its sponsored search and text ad business -- is making inroads into the graphical display ad market, an arena dominated by Yahoo, The New York Times reports. Today the search giant introduces the new version of a stock market-style ad exchange, where advertisrs and publishers can buy and sell ad space as they please. This mode  [...]
Posted: Friday, September 18th 2009

Industry Buzz & Snippets: 8/7/09

Ad Networks and Analytics: E-mail expands growth by double digits, becomes fastest-growing DM segment. CBS upbeat on ad spend. Analysts cautious. Agencies and Marketing Execs: Publicis in lead to acquire   [...]
Posted: Friday, August 7th 2009

Mixpo Offers Low Risk Online Video Ad Trials

Local broadcasters and cable operators who want to try out online video but don't have the budget can now try their hand at online advertising using online video advertising company Mixpo’s services to test their video platform with very little risk involved, writes Bizreport. Mixpo aspires to help local broadcasters and cable operators create and deliver a  [...]
Posted: Thursday, June 18th 2009

OpenX Scores $10 Mil in Series C

OpenX has reported raising another $10 million in Series C funding, bringing the total investment in the open-source ad server to more than $30.8 million. Many investors from previous rounds pitched in again, including Accel Partners, Index Venture, Mangrove Capital, First Round Capital, and digital media head of News Corp Jon Miller, who is also chairman of Open  [...]
Posted: Wednesday, May 27th 2009

GOOG to Serve 'Premium' News, Unbidden, to Users

At a Hollywood party last week, CEO Eric Schmidt of Google revealed the search giant's intentions to provide a "solution" to the collapsing newsprint industry. "Schmidt is distinctly aware of the newsprint meltdown going on in an information world dominated by his company, and that [the Google News] system only works as long as there is someone to report the news that his system delivers to readers," wrote The Wrap's Sharon Waxman, after sp  [...]
Posted: Wednesday, April 29th 2009

Amazon Explores PPC Model on Product Pages

Amazon.com debuted an affiliate advertising feature called Product Ads on Amazon, which enables e-commerce sites to promote their own wares on Amazon's product pages. Ads can consist of both a price and product image. "Amazon will display your ads in highly targeted placements," -- including positions beside the shopping cart button, according to the program description.   [...]
Posted: Monday, March 2nd 2009

YHOO Takes Q4 Loss of $303M; Bartz Keeps Eye on Silver Lining

In her first earning call for Yahoo, just-inaugurated CEO Carol Bartz touted the company's "wonderful energy" and vowed to directly address any viability issues Yahoo faces. She also denied any intention to sell Yahoo or any of its services, and did not indicate plans to reopen acquisition talks with Microsoft. "I would just make a plea that this is a fantastic Internet property and really doesn't deserve everybody trying to pick it and pull it apart," she is   [...]
Posted: Wednesday, January 28th 2009

NYTimes Ad Revenue Declines 20% from '07

Internet ad revenues on The New York Times' online properties fell 3.8% in November, compared to a 4.6% increase in October -- marking a whopping 20% decline from this time last year. The 3.8% slump represents the first monthly decline in online ad revenue that the company has reported to date, suggesting even the most aggress  [...]
Posted: Friday, December 26th 2008

With Oodle's Help, Facebook Moves in on craigslist Turf

Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato. Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar  [...]
Posted: Thursday, December 4th 2008

In 2009, Hulu Ad Spend to Nip YouTube's Heels

In terms of ad revenue in '09, one-year-old Hulu might give YouTube a run for its money, MediaBuyerPlanner reports. Unlike the older video site, Hulu streams primarily professional content, including network TV shows, clips and films. If its ad revenue manages to surpass that of YouTube's, it could  [...]
Posted: Tuesday, November 18th 2008

One Billion Tweets Strong, Twitter Contemplates Charging for Use

Microblogging service Twitter may be brewing a pay-to-Tweet model for businesses using it to promote wares or connect with consumers. Twitter enables users to publish "microblogs" of up to 140 characters apiece. Last month it ranked among the fastest-growing social networks -- racking up 343% growth year over year. It received between $1 million and $5 million in VC funding   [...]
Posted: Monday, November 17th 2008

GOOG-YHOO: We Changed Our Deal; Approve it, Please!

To fend off a complete rejection of its proposed search ad liaison, Yahoo and Google have submitted a revised operating proposal to the Department of Justice (DOJ). Under the new terms of the agreement first announced in June, Yahoo shall run Google search ads on its own sites and the c  [...]
Posted: Tuesday, November 4th 2008

MySpace MyAds Goes Beta, Courts Small Biz

Today marks the beta launch of MySpace MyAds, which enables fledgling businesses to create, target and track the performance of their ads on its social network. MyAds is accessible via advertise.myspace.com, or on any MySpace page through a link marked "Advertise." It was designed to teach advertisers how best to promote themselves on-site while making ad creation as simple as possible: Create a display ad in the MySpace MyAds   [...]
Posted: Monday, October 13th 2008

Antitrust Subcommittee Admonishes DoJ to Watch GOOG/YHOO Carefully

Chairman Herbert Kohl (D-WI) of the Senate Antitrust Subcommittee wrote a letter to assistant attorney general Thomas Barnett, urging that the Department of Justice keep a critical eye on the sponsored search relationship between Google and Yahoo. "Even should you conclude at present that this deal is not contrary to antitrust law, the Department must be sure that [it] never [...] crosses   [...]
Posted: Friday, October 3rd 2008

ANA: GOOG/YHOO Deal Makes Tyrants of Two Ad Titans

The Association of National Advertisers (ANA) sent a letter to anti-trust regulators in opposition to the sponsored search ad deal between Yahoo and Google. ANA is a trade coalition that represents some of the largest advertisers in the United States, including P&G and General Motors. That it opposes the deal is no surprise; advertisers exhibited ner  [...]
Posted: Monday, September 8th 2008

'Ad Director' Improves Search Ads 'by 44 Percent!', WebTrends Claims

WebTrends' new Ad Director tool will improve search ad results by 44 percent on average, the web analytics firm claims. The tool arrives at a dire moment for search engine marketers. A recent liaison between Yahoo and Google is likely to increase Yahoo pay-per-click search rates by about 22 percent, SearchIgnite found. Yet another study found Google gets   [...]
Posted: Friday, August 15th 2008

Terms of Google/Yahoo Pact (Modestly) Revealed

Select terms of the search deal that Yahoo and Google struck on June 12 were revealed on Friday. The SEC filing from both companies states Google will supply Yahoo's search system with ad services (via AdSense), but did not disclose any financial terms -- that is, how they plan to split the revenue was not  [...]
Posted: Monday, August 11th 2008