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WPP’s 24/7 Media and Microsoft Announce "Frictionless" Digital Ad Partnership

  [...]

Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement

Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.” Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics. TechCrunch described Jelli  [...]

Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows

Business Buzz: 2012: Year of the Online Political Ad [INFOGRAPHIC] Business Strategies:  [...]

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]

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Spotify Pens Global Promotional Deal With Coca-Cola

It is official: Music-streaming service Spotify has signed a strategic partnership with Coca-Cola. Spotify will provide a brand app for the beverage giant inside the Spotify desktop app, alongside brand apps for AT&T, McDonelds, Intel and Reebok. In return, Coca-Cola will feature Spotify as the centerpiece of its "Year of Music" campaign in 2013. The announcement broke on Ad Age, which repo  [...]

Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion

The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012. Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne  [...]

Closing Bell: Netflix Chastises Comcast | ScoreBig Mimics Priceline | FCC Fines Google

Streaming Media: Netflix CEO Calls Out Comcast on Net Neutrality Business Strategies: ScoreBig Uses Priceline’s Model to Name Your Own Price for Live Events Privacy:   [...]

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Top News: AdMob reaches 2 billion daily requests | Facebook preps for IPO | 1B downloads for Map App Store's first day | Facebook v Google ads?

Online Ad Market: Google's AdMob reaches 2 billion daily ad requests. Greystripe’s flashy iOS ads help boost mobile ad network’s revenue by 400 percent. Business News: Facebook   [...]

Top News: Top tech toys at CES | American Airlines v travel web | Toshiba's glasses-free 3D TV | CityVille gets 100M users |

CES: Five technologies to watch for at CES. With CES raining tablets, some will get flooded out. CES 2011 photo gallery: the   [...]

Top News: Google plans more large-scale acquisitions | Social web browsing | Groupon seeks $3B in funding |

Social Media: Web browsing takes a social turn. Online Ad Market: Google to acquire more companies as big as YouTube, DoubleClick. Google does   [...]

Top News: MySpace redesign and its leaked traffic stats | PlayStation prototype | PayPal's new payment system | Video analytics

Social Media: MySpace site redesigned around entertainment. A leaked document of MySpace's traffic analytics. Yahoo speeds up email,   [...]

Top Industry News for 8-10-10: Net neutrality advocates blast Google, Verizon plan

Legal/Regulatory: Net neutrality advocates blast Google, Verizon plan. Privacy: Google agonizes on privacy as ad world vaults ahead. Online Ad Market: How Skype   [...]

Top Industry News for 7-12-10: Social media is sinking ad pricing

Ad Pricing: Social media sinks online ad pricing. Social Media: Can the Foursquare keep up with marketers' demand? Gowalla - we're still in the   [...]

Top Industry News for 7-08-10: Facebook pitches social context ads

Social Media: Facebook touts selling power of friendship. Facebook makes headway around the world. Rich Media: YouTube   [...]

Top Industry News for 7-07-10: Twitter launches new ad product

Online Ad Market: Twitter launches Earlybird Exclusive Offers. Facebook, Twitter battle for billions in TV ads. Impact of   [...]

Industry Buzz & News: 7/02/10

Online Ad Market: Apple lets Google sell targeted ads. Apple's interactive iAds begin to appear in iPhone apps. E-Commerce: Bill would   [...]

Industry Buzz & News: 6/29/10

Online Ad Market: Why is it taking so long to get an ad on iAd? Measurement & Analytics: Measuring audience engagement with social media. Biz Buzz: Elevation Part  [...]

Industry Buzz & News: 4/27/10

Legal/Regulatory: Senators press Facebook on giving data to advertisers. Search: Google Maps gets 3D view of the world. Social Media: Facebook open graph and what it   [...]

Ad Industry Bonus Best Practice: Use Formula-Based Approach

Marketing and advertising companies that used a pre-determined list of criteria when awarding bonuses - instead of just a general assessment of ad-hoc factors - tended to post higher profits. So says a new study by Palazzo Advisory | Acquisition. That any ad firm last year gave out bonuses would seem a surprise - however, according to the survey, 92% did. The survey also found, though, that the vast majority of these companies were not strategic in thei  [...]