Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	396	233
» ad pricing	32	597
» ad selling	177	452
» ad targeting	222	407
» ad technologies & vendors	191	438
» advertainment	193	436
» Advertising	1	628
» affiliate marketing	15	614
» agencies & ad departments	85	544
» Asia/Pacific	17	612
» automotive	7	622
» b2b	10	619
» best practices	49	580
» Big Picture	1	628
» branding	180	449
» broadband	97	532
» campaigns & creatives of note	119	510
» case studies	13	616
» co-op marketing & partnerships	160	469
» computers & tech	51	578
» consumer packaged goods	25	604
» CRM	3	626
» cross media	95	534
» deep coverage	1	628
» demographics	78	551
» direct marketing	48	581
» domain names	126	503
» don't believe the hype	14	615
» e-commerce	102	527
» email marketing	9	620
» entertainment	314	315
» Europe	31	598
» events	11	618
» finance	17	612
» global	12	617
» healthcare	4	625
» I-PR & business communications	8	621
» instant messaging marketing	16	613
» interviews	1	628
» intrusive formats	10	619
» Latin America	2	627
» legal, government & regulation	15	614
» loyalty & retention	45	584
» major account moves	9	620
» major brands	185	444
» major players news	328	301
» measurement & analytics	31	598
» media convergence	158	471
» minorities	2	627
» mobile marketing	71	558
» multi-channel marketing	31	598
» new and improved	72	557
» nonsense & parodies	12	617
» online ad market	213	416
» pearls of wisdom	5	624
» people	41	588
» personalization	33	596
» political parties & organizations	7	622
» privacy	7	622
» promotions	37	592
» publishing	195	434
» real estate	3	626
» research & stats	46	583
» rich media	136	493
» search engine marketing	55	574
» Segmentation & Markets	1	628
» sex sells	3	626
» signs of doom	12	617
» signs of recovery	3	626
» signs of what's to come	267	362
» small business	16	613
» spam & anti-spam	1	628
» Spanish-speaking	2	627
» syndication & RSS	48	581
» technical innovation	20	609
» telecom	13	616
» text ads	62	567
» tools & software	101	528
» top stories	68	561
» travel	4	625
» user experience	165	464
» viral marketing & social media	108	521
» weblog marketing	69	560
» women	20	609
» worst practices	18	611
» Youth	88	541

Deloitte Digital: A New Marketing Strategist Born Of An Old Consultancy

Investment accelerates Deloitte's leadership position in the global digital market Deloitte Digital, a global service line focused on helping clients harness digital technologies to transform their businesses. Deloitte Digital promises to provide clients with a suite of strategy, creative, user experience, engineering and implementation services across mobile, web, social and di  [...]
Posted: Monday, May 14th 2012

Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement

Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.” Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics. TechCrunch described Jelli  [...]
Posted: Thursday, May 3rd 2012

3M's Real-World Privacy Filters Get Virtual Campaign

3M has launched a virtual goods marketing campaign to promote its Privacy Filters product line. It's a serious product and serious subject - filters designed to prevent data theft in public places by making a computer screen impossible to read from the side. The campaign, though, focuses on the lighthearted with several TMI ("  [...]
Posted: Friday, December 18th 2009

Industry Buzz & Snippets: 12/17/09

Ad Platforms: AOL clarifies what Seed could mean for advertisers. Search: Google unveils tool to see how others view a website. Google enhances analytics API.   [...]
Posted: Thursday, December 17th 2009

Coke Zero Challenges Facebook Fans to Find Digital Double

Coke Zero has launched a novelty app for Facebook that lets users find their look-alikes on Facebook. Called Coke Zero Facial Profiler, the app uses advanced facial profiling software to match players against a database of 200,000 faces collected by Coke Zero. To participate, users grant the profiler app access to their Facebook account via Facebook Connect. The app then searches for the player's photos that he or she has uploaded to their  [...]
Posted: Monday, December 14th 2009

WOM Stars in Hollywood; Plays Leading Roles Elsewhere

Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.  Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a  [...]
Posted: Tuesday, October 20th 2009

Alliance Raises $3.3M for More Health-Related Socnets

Health-oriented socnet creator Alliance Health Networks has raised $3.3 milion in a third round of funding, bringing its total to $6.6 million. This round was led by Highway 12 Ventures, with existing investor EPIC Ventures also participating, MediaPost reports. Alliance Health launched its first social network in 2006 under the moniker DiabeticConnect.com, a space especially for diabetic online us  [...]
Posted: Friday, September 18th 2009

Technorati to Reposition as Blogger Rival

Technorati, at one time the go-to place to locate popular blogs by topic, is planning a strategy that will pit it against the industry it once attempted to organize and aid. The company is now in the process of hiring writers with the objective of creating its own content site, according to TheNextWeb, which published a letter discreetly sent to bloggers last week: Become a Techn  [...]
Posted: Tuesday, September 8th 2009

8.7% of Tweets Have Value to Others, Pear Analytics Perceives

A short-term study by Pear Analytics concludes that 40.5% of messages published on Twitter are "pointless babble" -- a proclamation that fervently circulated the microblogging site this week. To reap its findings, Pear Analytics snapshot Twitter every 30 minutes between 11:00 AM and 15:00 PM "for a fortnight," according to the BBC. A total of 2000 messages we  [...]
Posted: Wednesday, August 19th 2009

Jambool Raises $5M for A-La-Carte Micropayments System

Jambool, the parent company of micropayment platform Social Gold, has raised $5 million in a funding round led by Madrona Venture Group, adding to the $1 million it raised in late 2008. Bay Partners reportedly also participated. Social Gold enables developers to easily implement a micropayments system into virtual worlds, social networking games and similar engagement offerings. Its suite includes an in-game payment system with support for credit cards, mobile payments and online transaction   [...]
Posted: Tuesday, August 18th 2009

Only 8% of Advertisers Deem Twitter an Effective Promo Tool

Though Twitter is currently a media darling, only 8% of advertisers and consumers think it's an effective promotion tool, according to (pdf) results from a LinkedIn Research Network/Harris Poll. The study found advertisers are more likely than consumers to know about Twitter and are more likely to believ  [...]
Posted: Tuesday, July 28th 2009

Popfly Games/Mashup App Goes Belly-Up in August

On August 24, Microsoft will be discontinuing service and support for Popfly, a mashup and games creation app. A blog post by team leader John Montgomery reports that all sites, references and resources will be removed after August 24. Account access, and games or mashups created via Popfly, will also be discontinued. "However, Microsoft is still very much dedicated to helping you express your creativity,"   [...]
Posted: Friday, July 17th 2009

Online Games Grow 22%; Gain Steam with Cost-Cutters

The number of US internet users playing online games in May 2009 rose to 87 million, up 22% vs. last year, as budget-conscious consumers opt for cheaper entertainment alternatives, according to data from the comScore Media Metrix service. The online gaming c  [...]
Posted: Tuesday, July 14th 2009

Royalty-Sharing Deal Tosses Lifeboat to Internet Radio

SoundExchange, a nonprofit that collects royalty fees for copyright owners from digital radio services, reached an agreement with several pure-play webcasters that is an alternative to the unpopular rates established by the Copyright Royalty Board in 2007, MediaBuyerPlanner reports  [...]
Posted: Thursday, July 9th 2009

Fortune-100 CEOs Remain Social-Media Hermits

America's top CEOs appear to be mostly absent from the social media community, according to an analysis by UberCEO. UberCEO found a total of two of 2009's Fortune-100 CEOs have Twitter accounts, none have personal blogs, 13 have LinkedIn profiles and only 19 have a personal Facebook page. UberCEO noted in a blog post that these results poi  [...]
Posted: Monday, June 29th 2009

Kumo Demo Reveals Semantic Category Features, Ecommerce Emphasis

Kumo, the new search engine Microsoft plans to release, place a fresh focus on "the right ideas," like "organic results, layout and advertising," according to Director-Emerging Media/Client Strategy David Berkowitz of 360i, which demoed the pending product. "If it's as good as it looks in the demo, this will be the most impressive search experience Microsoft has offered," he vowed. The search engine places emphasis on image and videos; on a more practical level, it filters data and ecommer  [...]
Posted: Friday, May 22nd 2009

Motivated by Knowledge, Users Tweet Nearly 3 Hours Per Day

Though recent media accounts suggest that some Twitter users jumped on the microblogging bandwagon to make friends, find new-business leads or feed their egos by racking up high numbers of followers, a recent survey from MarketingProfs, LLC finds that a larger number of tweeters are doing it because they want to learn new things and get information quickly, MarketingCharts   [...]
Posted: Monday, April 27th 2009

Amazon UK Says No to Phorm's Behavioral Ad Probe

In a symbolic stance against its business model, Amazon has stated it will not permit behavioral ad firm Phorm to scan its webpages for targeted ads. UK-based Phorm works directly with ISPs to build profiles of user interests, based on their overall web surfing behavior, and serve relevant ads to them across participating websites. The company suffered hard times last year after a series of   [...]
Posted: Wednesday, April 15th 2009

Twitter to Charge for As-Yet-Unspecified Add-Ons

Twitter is further solidifying plans to implement a premium account structure for "power" users or companies. Co-Founder Biz Stone confirmed that the company recently hired a product manager to develop commercial accounts, but reiterated that the service would be "free to use by everyone," and for-profit services would be add-  [...]
Posted: Thursday, March 26th 2009

10 Traditional Brands Solicit Cannes-Tastic Amateur Ad Work

Through a short-film festival called Mofilm, ten major brand marketers have joined forces to launch a user-generated ad competition. The brands include Doritos (owned by PepsiCo), Visa, Hewlett-Packard, Marriott, Telstra, Kodak, Phillips and three others who asked not to be named, reports Advertising Age. The deal was brokered between chief marketing officers for the firms, some in conjunction with their ad agencies. Use  [...]
Posted: Monday, March 23rd 2009