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- Showing 1 - 5 of 5
Indy Agency Doner Takes Amazon Upon Its Shoulders
Web retail giant Amazon.com has chosen Doner to produce fresh marketing for its brand, reports Advertising Age.
Doner was founded in 1937 in Southfield, Michigan. It is the largest privately-owned ad agency in the United States. Agencies chosen to assist Doner include WPP's Cole & Weber United, Publicis/Seattle -- owned by Publicis Groupe -- and McKinney, which recently repurchased its liberty from Havas.
Amazon is histori [...]
Posted: Friday, August 29th 2008
M&M's Indiana Jones Ad Tops 10 Most-Liked, Most-Recalled TV Spots
M&M's Mint Crisp ad, part of a cross-promotion for Indiana Jones and the Kingdom of the Crystal Skull, topped the 10 most-liked new TV ads between April 21 and May 18, according to Nielsen. At second was Tropicana's Pure Valencia, followed by a Nissan Ultima ad.
Meanwhile, Sega's Iron Man video game ad topped the 10 most-recalled new TV ads for the same time period, followed by a Pizza Hut spot for its new [...]
Posted: Tuesday, June 3rd 2008
American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach
Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities.
Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations.
ExxonMobil [...]
Posted: Monday, April 14th 2008
Time Warner Raises Verizon's Ire for False Ads About FiOS
Verizon has brought a false advertising suit against Time Warner Cable.
The company alleges one of Time Warner's TV ads (falsely) suggest Verizon FiOS requires a satellite dish, and that it lacks phone, broadband and video capabilities, reports ZDNet.
To compensate for "immediate and irreparable harm" to the reputation [...]
Posted: Friday, April 11th 2008
AdGabber Officially Launches for Marketing/Advertising Networking Scene
Today Adrants announced the official launch of AdGabber, a professional networking site for members of the marketing and advertising sectors.
The platform has grown from its low-key May inception to approximately 1600 members via word of mouth and cross-linking from Adrants, a marketing and advertising critique site, to help build momentum.
The site, which is hosted by [...]
Posted: Wednesday, September 19th 2007
- Showing 1 - 5 of 5