Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 670 | 795 |
| » ad pricing | 51 | 1414 |
| » ad selling | 377 | 1088 |
| » ad targeting | 294 | 1171 |
| » ad technologies & vendors | 345 | 1120 |
| » advertainment | 122 | 1343 |
| » affiliate marketing | 23 | 1442 |
| » agencies & ad departments | 198 | 1267 |
| » alternative marketing | 267 | 1198 |
| » Asia/Pacific | 52 | 1413 |
| » automotive | 20 | 1445 |
| » b2b | 39 | 1426 |
| » best practices | 92 | 1373 |
| » Beyond Marketing | 1 | 1464 |
| » Big Picture | 2 | 1463 |
| » branding | 188 | 1277 |
| » broadband | 233 | 1232 |
| » campaigns & creatives of note | 102 | 1363 |
| » case studies | 12 | 1453 |
| » co-op marketing & partnerships | 244 | 1221 |
| » computers & tech | 187 | 1278 |
| » consumer packaged goods | 58 | 1407 |
| » CRM | 4 | 1461 |
| » cross media | 194 | 1271 |
| » deep coverage | 1 | 1464 |
| » demographics | 86 | 1379 |
| » direct marketing | 66 | 1399 |
| » domain names | 196 | 1269 |
| » don't believe the hype | 35 | 1430 |
| » e-commerce | 219 | 1246 |
| » email marketing | 30 | 1435 |
| » entertainment | 455 | 1010 |
| » Europe | 109 | 1356 |
| » events | 15 | 1450 |
| » finance | 69 | 1396 |
| » global | 34 | 1431 |
| » healthcare | 4 | 1461 |
| » How-to | 1 | 1464 |
| » I-PR & business communications | 11 | 1454 |
| » instant messaging marketing | 25 | 1440 |
| » interviews | 3 | 1462 |
| » intrusive formats | 32 | 1433 |
| » Latin America | 6 | 1459 |
| » legal, government & regulation | 128 | 1337 |
| » loyalty & retention | 76 | 1389 |
| » major account moves | 64 | 1401 |
| » major brands | 470 | 995 |
| » major players news | 969 | 496 |
| » measurement & analytics | 60 | 1405 |
| » media convergence | 323 | 1142 |
| » minorities | 7 | 1458 |
| » mobile marketing | 154 | 1311 |
| » multi-channel marketing | 49 | 1416 |
| » new and improved | 199 | 1266 |
| » nonsense & parodies | 7 | 1458 |
| » online ad market | 450 | 1015 |
| » pearls of wisdom | 19 | 1446 |
| » people | 163 | 1302 |
| » personalization | 36 | 1429 |
| » political parties & organizations | 15 | 1450 |
| » privacy | 32 | 1433 |
| » promotions | 25 | 1440 |
| » publishing | 406 | 1059 |
| » real estate | 9 | 1456 |
| » research & stats | 134 | 1331 |
| » rich media | 203 | 1262 |
| » search engine marketing | 264 | 1201 |
| » Segmentation & Markets | 2 | 1463 |
| » sex sells | 2 | 1463 |
| » signs of doom | 77 | 1388 |
| » signs of recovery | 38 | 1427 |
| » small business | 24 | 1441 |
| » spam & anti-spam | 8 | 1457 |
| » Spanish-speaking | 8 | 1457 |
| » syndication & RSS | 70 | 1395 |
| » technical innovation | 95 | 1370 |
| » telecom | 70 | 1395 |
| » text ads | 133 | 1332 |
| » tools & software | 258 | 1207 |
| » top stories | 195 | 1270 |
| » travel | 11 | 1454 |
| » user experience | 268 | 1197 |
| » Verticals & Sector | 1 | 1464 |
| » viral marketing & social media | 91 | 1374 |
| » weblog marketing | 57 | 1408 |
| » women | 31 | 1434 |
| » worst practices | 42 | 1423 |
| » Youth | 61 | 1404 |
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
Ad Industry Bonus Best Practice: Use Formula-Based Approach
Marketing and advertising companies that used a pre-determined list of criteria when awarding bonuses - instead of just a general assessment of ad-hoc factors - tended to post higher profits. So says a new study by Palazzo Advisory | Acquisition.
That any ad firm last year gave out bonuses would seem a surprise - however, according to the survey, 92% did. The survey also found, though, that the vast majority of these companies were not strategic in thei [...]
Posted: Thursday, April 22nd 2010
Industry Buzz & News: 4/08/10
Online Ad Market:
Online ads show signs of a pickup.
Ad Technologies:
Apple's iPhone software may include support for mobile ads.
Keeping commercial [...]
Posted: Thursday, April 8th 2010
Competitive Data Ripe for Picking on SocNets
Social networks have become a goldmine of information for companies skilled in the art of connecting the dots - a little-noticed development that is beginning to concern companies.
According to a global study commissioned by Cisco only one in seven of the companies that participated in the research has a formal process to adopt consumer-based social networking tools for business purposes - indicating that the potential [...]
Posted: Friday, January 15th 2010
Industry Buzz & Snippets: 01/12/10
Ad Technology:
Real time price changes reflected in banner ads.
Consumer opinions online seen as curse, not gift.
Commission Junction vets [...]
Posted: Tuesday, January 12th 2010
Industry Buzz & Snippets: 01/07/10
Analytics:
AdClick tracking vs. web analytics: why are the numbers so different?
Industry:
MTV, Crisp partner on mobile ads.
[...]
Posted: Thursday, January 7th 2010
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Mobile Micropayments Make 'Square' Deals
Square, a new venture launched by Twitter co-founder and chairman Jack Dorsey could turn the fledgling mobile-commerce space into a mainstream shopping arena. The company sells a tiny device that plugs into a mobile phone's headphone jack and scans swiped credit cards. With the device, a shopper can pay for a product and receive an invoice by email.
The venture - which is currently being tested by the smallest of businesses - also has a tiny, altruistic compo [...]
Posted: Wednesday, December 2nd 2009
Good News for Headbangers: New Access to Live Online Concerts
A slew of new offerings that enable consumers to watch concerts online - live in some cases, free in others -Â have been introduced this month by a host of providers.
Social Media Streaming
The night before Thanksgiving, fans of the legendary rocker group KISS will be able to watch the group perform live in Los Angeles through Facebook via its Ustream service. Fans will also be able to connect with each other for real [...]
Posted: Wednesday, November 25th 2009
Industry Buzz & Snippets: 11/25/09
Ad Strategies:
Verizon challenges a Sprint marketing claim.
Online Media:
Group of magazine publishers said to be building an online newsstand.
MediaNews Group, Belo [...]
Posted: Wednesday, November 25th 2009
Industry Buzz & Snippets: 11/24/09
Ad Strategies:
Apple iPhone ad succeeds where AT&T fails.
Online Media Strategies:
News Corp. joined by rivals weighing Google block.
Google to [...]
Posted: Tuesday, November 24th 2009
Industry Buzz & Snippets: 11/23/09
Online Media:
Microsoft, News Corp. discuss web deal to remove news sites from Google.
Sony online service to challenge iTunes?
Online Retail:
EBay search glitch [...]
Posted: Monday, November 23rd 2009
Industry Buzz & Snippets: 11/19/09
Ad Procurement:
Three ways clients can push ad agencies to save money.
Email Marketing:
Managing email subscriber expectations during the holidays.
Email [...]
Posted: Thursday, November 19th 2009
Industry Buzz & Snippets: 11/18/09
Online Ads:
New Google policy bans scammers for life.
More about Google taking action against scammers.
Media Strategies:
'YouTube Direct' aimed at citizen journalis [...]
Posted: Wednesday, November 18th 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
2010 Olympics Inspires Diverse Digital Campaigns
News organizations have been ramping up for the 2010 Winter Olympics in Vancouver with a host of digital campaigns they hope will inspire more online interest. NBC Universal, for example, is adding a variety of new high-tech and social media features to its main Olympics website - including the debut of DVR-like functionality.
Now, as the February 12 start date nears, other companies - ranging from Samsu [...]
Posted: Wednesday, November 11th 2009
Industry Buzz & Snippets: 11/11/09
Online Ads:
Online ads are booming, if they're attached to a video.
Media Strategies:
Murdoch bets on survival without Google.
Google [...]
Posted: Wednesday, November 11th 2009
Industry Buzz & Snippets: 11/05/09
Online Media:
Murdoch: Plan to charge for online content delayed.
News Corp reports steep drop at digital unit.
Search:
Google Analytics for mobile apps rolls out. [...]
Posted: Thursday, November 5th 2009
Luxury Brands Move Online to Compete with Discounters
Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event†sales as means to compete with increasingly popular high-end discount websites.
Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new sources of revenue in the current economy.
Though luxury retailers have traditionally been slow to adapt to web-based sales and maketing tactics, a recent Bain & Co. report projects 20% growth i [...]
Posted: Wednesday, November 4th 2009