Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1106 | 1542 |
| » ad pricing | 78 | 2570 |
| » ad selling | 700 | 1948 |
| » ad targeting | 489 | 2159 |
| » ad technologies & vendors | 630 | 2018 |
| » advertainment | 145 | 2503 |
| » Advertising | 1 | 2647 |
| » affiliate marketing | 51 | 2597 |
| » agencies & ad departments | 422 | 2226 |
| » alternative marketing | 328 | 2320 |
| » Asia/Pacific | 122 | 2526 |
| » automotive | 41 | 2607 |
| » b2b | 81 | 2567 |
| » best practices | 109 | 2539 |
| » Beyond Marketing | 1 | 2647 |
| » branding | 268 | 2380 |
| » broadband | 343 | 2305 |
| » campaigns & creatives of note | 138 | 2510 |
| » case studies | 15 | 2633 |
| » co-op marketing & partnerships | 359 | 2289 |
| » computers & tech | 247 | 2401 |
| » consumer packaged goods | 56 | 2592 |
| » CRM | 7 | 2641 |
| » cross media | 228 | 2420 |
| » demographics | 154 | 2494 |
| » direct marketing | 163 | 2485 |
| » domain names | 226 | 2422 |
| » don't believe the hype | 49 | 2599 |
| » e-commerce | 393 | 2255 |
| » email marketing | 70 | 2578 |
| » entertainment | 631 | 2017 |
| » Europe | 205 | 2443 |
| » events | 22 | 2626 |
| » finance | 142 | 2506 |
| » global | 66 | 2582 |
| » healthcare | 13 | 2635 |
| » How-to | 1 | 2647 |
| » I-PR & business communications | 17 | 2631 |
| » instant messaging marketing | 33 | 2615 |
| » interviews | 5 | 2643 |
| » intrusive formats | 32 | 2616 |
| » Latin America | 13 | 2635 |
| » legal, government & regulation | 230 | 2418 |
| » loyalty & retention | 90 | 2558 |
| » major account moves | 121 | 2527 |
| » major brands | 688 | 1960 |
| » Marketing | 1 | 2647 |
| » measurement & analytics | 142 | 2506 |
| » media convergence | 403 | 2245 |
| » minorities | 8 | 2640 |
| » mobile marketing | 220 | 2428 |
| » multi-channel marketing | 75 | 2573 |
| » new and improved | 261 | 2387 |
| » nonsense & parodies | 22 | 2626 |
| » online ad market | 668 | 1980 |
| » pearls of wisdom | 17 | 2631 |
| » people | 305 | 2343 |
| » personalization | 49 | 2599 |
| » political parties & organizations | 23 | 2625 |
| » privacy | 46 | 2602 |
| » promotions | 47 | 2601 |
| » publishing | 793 | 1855 |
| » real estate | 12 | 2636 |
| » research & stats | 219 | 2429 |
| » rich media | 325 | 2323 |
| » search engine marketing | 618 | 2030 |
| » Segmentation & Markets | 2 | 2646 |
| » seniors | 1 | 2647 |
| » sex sells | 6 | 2642 |
| » signs of doom | 105 | 2543 |
| » signs of recovery | 47 | 2601 |
| » signs of what's to come | 969 | 1679 |
| » small business | 52 | 2596 |
| » spam & anti-spam | 15 | 2633 |
| » Spanish-speaking | 11 | 2637 |
| » syndication & RSS | 78 | 2570 |
| » technical innovation | 110 | 2538 |
| » telecom | 89 | 2559 |
| » text ads | 246 | 2402 |
| » tools & software | 459 | 2189 |
| » top stories | 441 | 2207 |
| » travel | 22 | 2626 |
| » user experience | 344 | 2304 |
| » viral marketing & social media | 112 | 2536 |
| » weblog marketing | 104 | 2544 |
| » women | 48 | 2600 |
| » worst practices | 104 | 2544 |
| » Youth | 70 | 2578 |
Spotify Pens Global Promotional Deal With Coca-Cola
It is official: Music-streaming service Spotify has signed a strategic partnership with Coca-Cola. Spotify will provide a brand app for the beverage giant inside the Spotify desktop app, alongside brand apps for AT&T, McDonelds, Intel and Reebok. In return, Coca-Cola will feature Spotify as the centerpiece of its "Year of Music" campaign in 2013.
The announcement broke on Ad Age, which repo [...]
Posted: Wednesday, April 18th 2012
Closing Bell: All about Google and Motorola | Firefox 8 | Foursquare
Google & Motorola:
What is Google’s patent strategy?
Exclusive: Guess who else wanted to buy Motorola?
Google buying Motorola: Nokia, Samsung, and other industry players [...]
Posted: Monday, August 15th 2011
Top News: AdMob reaches 2 billion daily requests | Facebook preps for IPO | 1B downloads for Map App Store's first day | Facebook v Google ads?
Online Ad Market:
Google's AdMob reaches 2 billion daily ad requests.
Greystripe’s flashy iOS ads help boost mobile ad network’s revenue by 400 percent.
Business News:
Facebook [...]
Posted: Friday, January 7th 2011
Industry Buzz & Snippets: 02/16/10
Ad Platforms:
Former Havas digital chief wants to simpli.fi ad targeting of online searchers.
Online video gets an ad exchange.
Search:
Google maint [...]
Posted: Tuesday, February 16th 2010
Industry Buzz & Snippets: 01/21/10
Campaigns:
Facebook, Microsoft scale back ad relationship.
Search:
Is it time for a Winter PPC account makeover?
Security:
Facebook scammers trying to [...]
Posted: Thursday, January 21st 2010
Industry Buzz & Snippets: 01/12/10
Ad Technology:
Real time price changes reflected in banner ads.
Consumer opinions online seen as curse, not gift.
Commission Junction vets [...]
Posted: Tuesday, January 12th 2010
Industry Buzz & Snippets: 01/07/10
Analytics:
AdClick tracking vs. web analytics: why are the numbers so different?
Industry:
MTV, Crisp partner on mobile ads.
[...]
Posted: Thursday, January 7th 2010
Industry Buzz & Snippets: 01/05/09
Industry:
Apple to buy Quattro Wireless for $275 million.
Analyst forecasts better days in 2010 for online ads.
Another year of waiting for serious revenue from mobile ads, online display and social m [...]
Posted: Tuesday, January 5th 2010
Is the AdMob-Google Deal at Risk?
Google's $750 million proposal to acquire the mobile ad network AdMob is coming up against objections from both privacy advocates and the US government. Last week, the Federal Trade Commission told Google it was making a second inquiry into the deal, according to a Google blog post. Putting on its game face, Go [...]
Posted: Wednesday, December 30th 2009
Industry Buzz & Snippets: 12/17/09
Ad Platforms:
AOL clarifies what Seed could mean for advertisers.
Search:
Google unveils tool to see how others view a website.
Google enhances analytics API.
[...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 11/25/09
Ad Strategies:
Verizon challenges a Sprint marketing claim.
Online Media:
Group of magazine publishers said to be building an online newsstand.
MediaNews Group, Belo [...]
Posted: Wednesday, November 25th 2009
Industry Buzz & Snippets: 11/24/09
Ad Strategies:
Apple iPhone ad succeeds where AT&T fails.
Online Media Strategies:
News Corp. joined by rivals weighing Google block.
Google to [...]
Posted: Tuesday, November 24th 2009
Industry Buzz & Snippets: 11/23/09
Online Media:
Microsoft, News Corp. discuss web deal to remove news sites from Google.
Sony online service to challenge iTunes?
Online Retail:
EBay search glitch [...]
Posted: Monday, November 23rd 2009
Industry Buzz & Snippets: 11/19/09
Ad Procurement:
Three ways clients can push ad agencies to save money.
Email Marketing:
Managing email subscriber expectations during the holidays.
Email [...]
Posted: Thursday, November 19th 2009
Industry Buzz & Snippets: 11/16/09
Online Advertising:
Google trademark policy worries holiday advertisers.
Online Payments:
More ways to avoid cash or plastic at checkout.
Media Strategies:
Comcast [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 11/05/09
Online Media:
Murdoch: Plan to charge for online content delayed.
News Corp reports steep drop at digital unit.
Search:
Google Analytics for mobile apps rolls out. [...]
Posted: Thursday, November 5th 2009
Pizza Chains Make Dough with Mobile Apps
Pizza Hut announced last week that it has generated more than $1 million in sales from its iPhone and iTouch application within three months of launch.
The app, which enables users to order pizzas and other foods as well as play games, offers an ongoing 20% discount on all orders.
The news reinforces the growing importance that mobile is playing in the marketing strategies of major pizza chains including Pizza Hut, Domino's, and Papa John’s, which for years have benefited from the succes [...]
Posted: Wednesday, November 4th 2009
Luxury Brands Move Online to Compete with Discounters
Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event†sales as means to compete with increasingly popular high-end discount websites.
Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new sources of revenue in the current economy.
Though luxury retailers have traditionally been slow to adapt to web-based sales and maketing tactics, a recent Bain & Co. report projects 20% growth i [...]
Posted: Wednesday, November 4th 2009
Best Buy, iTunes Validate 'Over-the-Top' Model
A slew of so-called "over the top" services have been coming to market, catching the interest of both consumers and marketers. Today, one - and possibly two - new offerings joined the growing lineup: a tie up with Best Buy and Sonic Solutions and a rumored $30 per month TV subscription service from Apple's iTunes.
These latest initiatives may represent the business model's best case for mainstream adoption given the companies behind them. Right now, as these new services roll out onto the int [...]
Posted: Tuesday, November 3rd 2009
Industry Buzz & Snippets: 11/2/09
Online Marketing Strategies:
Online advertisers doing less monkeying around.
Web marketing tips to target holiday shoppers.
Mobile Marketing:
E-mail marketers [...]
Posted: Monday, November 2nd 2009