Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	104	158
» ad pricing	9	253
» ad selling	46	216
» ad targeting	51	211
» ad technologies & vendors	58	204
» advertainment	8	254
» affiliate marketing	14	248
» agencies & ad departments	43	219
» alternative marketing	48	214
» Asia/Pacific	11	251
» automotive	7	255
» b2b	13	249
» best practices	16	246
» branding	21	241
» broadband	8	254
» campaigns & creatives of note	13	249
» case studies	1	261
» co-op marketing & partnerships	34	228
» computers & tech	14	248
» consumer packaged goods	8	254
» cross media	17	245
» demographics	15	247
» domain names	1	261
» don't believe the hype	1	261
» e-commerce	158	104
» email marketing	37	225
» entertainment	39	223
» Europe	13	249
» events	4	258
» finance	10	252
» global	2	260
» healthcare	1	261
» I-PR & business communications	3	259
» instant messaging marketing	5	257
» legal, government & regulation	12	250
» loyalty & retention	4	258
» major account moves	4	258
» major brands	36	226
» major players news	163	99
» measurement & analytics	15	247
» media convergence	24	238
» mobile marketing	17	245
» multi-channel marketing	19	243
» new and improved	38	224
» nonsense & parodies	1	261
» online ad market	23	239
» pearls of wisdom	1	261
» people	6	256
» personalization	3	259
» political parties & organizations	1	261
» privacy	2	260
» promotions	13	249
» publishing	79	183
» real estate	5	257
» research & stats	26	236
» rich media	21	241
» search engine marketing	49	213
» signs of doom	3	259
» signs of recovery	10	252
» signs of what's to come	66	196
» small business	15	247
» spam & anti-spam	9	253
» syndication & RSS	1	261
» technical innovation	8	254
» telecom	8	254
» text ads	20	242
» tools & software	56	206
» top stories	54	208
» travel	6	256
» user experience	25	237
» viral marketing & social media	11	251
» weblog marketing	2	260
» women	4	258
» worst practices	6	256
» Youth	2	260

Industry Buzz & Snippets: 09/21/09

Ad Networks and Analytics: 10 social media strategies from top brands. Seven reasons to ramp up paid search. AdMob vies for mobile advertising network leadership. Agenci  [...]
Posted: Monday, September 21st 2009

Nike Adds SocNet Sharing Feature to Marketing Emails

Beginning with a February 12 inbox blast, Nike incorporated a ShareThis button to the bottom of email messages promoting its Lunartrainer+iD product line. ShareThis enables users to share portions of an email -- or website -- with friends across the networks they use, giving otherwise static messages a potentially "viral" quality. It and functionalities like it are dubbed "share with your network" (SWYN) links. News of Nike's SWYN inclusion was reported by the   [...]
Posted: Monday, February 23rd 2009

MostChoice to Fork Over $4.8M for Stuffing Rival with Fake Leads

A Colorado District Court jury awarded $4.8 million to NetQuote after ruling that its rival, MostChoice, submitted over 3500 false applications for insurance quotes to its website. After receiving multiple complaints from insurers that it was filing unqualified leads, NetQuote conducted an investigation and discovered MostChoice had hired a contractor, Brandon Byrd, to submit falls apps to its site. Byrd   [...]
Posted: Friday, November 14th 2008

AdLeads Let Display Ad Marketers Charge Per Lead

Pontiflex has launched AdLeads, a cost-per-lead (CPL) ad marketplace for online marketers. The system enables users to run direct response or display ads -- including rich media -- on a CPL pricing model. Advertisers only pay for qualified leads, "not for clicks and impressions that might never convert," beams spokesman Leo Tignini. Marketers can also purchase bra  [...]
Posted: Monday, September 15th 2008

Comcast Scarfs Daily Candy Down for $125M

Daily Candy, a fashion and culture email newsletter and website for young women, was snapped up by Comcast for $125 million -- incrementally higher than the $100M it asked for two years ago, reports The Wall Street Journal.   [...]
Posted: Wednesday, August 6th 2008

Google Search Users Spend More than Yahoo Search Users

Amidst last week's news of an ad deal between Google and Yahoo, Hitwise's Heather Hopkins examined the search audiences of both firms, finding a greater propensity by Google users to spend greater than $500 online,   [...]
Posted: Monday, June 16th 2008

Pontiflex Nets $2.5M in Series A Funding

Cost-per-lead (CPL) firm Pontiflex has generated $2.5 million in a Series A funding round led by Greenhill SAVP and New Atlantic Ventures. The firm aims to bring transparency to lead generation in online advertising. Pontiflex enables advertisers and publishers to connect on its website. Users may create, optimize and track   [...]
Posted: Wednesday, April 30th 2008

Directory Battle Heats up Between Yellowpages and Superpages.com

Due in part to new strategic partnerships, shifts took place among the top Internet Yellow Pages (IYP) sites in 2007, with Yellowpages.com Network becoming the IYP search market leader in Q4 2007, according to a comScore study of national IYP search activity, MarketingCharts   [...]
Posted: Tuesday, March 25th 2008

Frontline Direct to Merge into Adconion Ad Network

Ad network Adconion Media Group has purchased Frontline Direct, a data management and email marketing firm, for $20 million. Adconion clients will have access to Frontline's email and database technologies including ConsumerInfo.com and Reunion.com, reports DM News. Frontline's Segunda, CA sales office will move to Adconion's office in Santa Monica. A full integration of th  [...]
Posted: Friday, March 7th 2008

Record Industry Goes All Amazon on Apple for Super Bowl Promo

The 2004 Super Bowl was highlighted by Pepsi's giveaway of a million songs via Apple's iTunes. But in a sign of the growing hostility between the record industry and Apple, Pepsi this time will be giving away not a milllion but a billion songs - via Amazon. According to The New York Times, r  [...]
Posted: Tuesday, January 15th 2008

Amazon Scores Coup with DRM-free Sony MP3 Catalog

Sony BMG has announced that songs from its library will be available as DRM-free MP3s through Amazon.com, reports Variety. Sony becomes the fourth of the four major record labels to join Amazon's MP3 store. Tracks from the label will be offered without rights-management encoding, making them playable on just about any portable music player. Sony just   [...]
Posted: Friday, January 11th 2008

Haggin Marketing Buys Database Provider I-Centrix

Haggin Marketing has acquired I-Centrix, a provider of database and data management services, according to a release. Haggin specializes in direct, retail and email marketing. The acquisition will allow Haggin to offer data management services for catalog companies and multichannel marketers. I-Centrix will retain its name and current management team. The deal was finance  [...]
Posted: Friday, January 11th 2008

Travel Meta Search Poised to Take Off with Kayak, SideStep Merger

The merger of the two largest meta search engines in the travel industry, Kayak.com and SideStep.com, announced in December, will likely create critical mass for travel meta search, according to an analysis by Compete of usage levels and performance betwe  [...]
Posted: Tuesday, January 8th 2008

For Email Marketers, MailChimp Lobs Intelligence API Out of Cage

MailChimp has announced the release of the "intelligence API" that enables email marketers to sync campaign data to their customer database. Along with customer data syncing, the API also: "Scrubs" lists, by withdrawing unsubscribe requests and bounced emails Links campaign stats to the database, enabling better targeting Sends campaigns based on purchase/signup date segments The API, available in XML-RPC, PHP and JSON, will ideall  [...]
Posted: Wednesday, December 12th 2007

Major Players Tackle Ebooks with Renewed Vigor

The New York Times reports that Amazon, Google, and Sony are again focusing on digitizing the age-old book, a US$ 35 billion a year business. Amazon is preparing to launch its own digital reader. Called the Kindle and priced between US$ 400 and US$ 500, the reader connects wirelessly to a new ebook section on the Amazon site.   [...]
Posted: Friday, September 7th 2007

Direct Marketing Firms Merge for Cross-Media

Direct marketing firm Click Tactics has acquired Intrasight to bolster both company's cross-media offerings, reports ClickZ. Click Tactics hopes the purchase, the cost of which was not released, will help it build a more all-inclusive database for direct marketers. Such a database would allow customers to manage their campaigns themselves, defining parameters on the fly. The combined system will use Intrasight's Iris sy  [...]
Posted: Thursday, September 6th 2007

BMW Performance School Campaign Enlivens (Unwelcome!) Behind-the-Wheel Memories

A new campaign by the self-proclaimed "ultimate driving machine" asks that customers recall an instance they'd rather not remember. The campaign, which includes interactive online components as well as banners, postcards, emails and print ads, seeks to promote the BMW-owned Performance Driving School in Spartanburg, South Carolina. Relearn to Drive serves as both slogan and URL for the effort, which is designed to sugg  [...]
Posted: Tuesday, August 28th 2007

Girly Mags Prove Unwilling to Shake Cig-Serving Ad Habits

Representative Lois Capps (CA-D), the leader of a group of US representatives asking women's magazines to stop publishing cigarette ads, is dissatisfied with the apathy she's receiving from the industry. "I am extremely disappointed with the decision of these 11 women's magazines to continue running ads promoting cigarette smoking," said the California Democrat in the report by Advertising Age.   [...]
Posted: Friday, August 17th 2007

Tradeshows Rely on Online Advertising, Partnership Marketing

Online registration and online housing information are the most popular functions used by tradeshow attendees - as well as exhibitors - through the websites of event producers, according to preliminary results from a recent "Tradeshow Industry Outlook" study, writes MarketingCharts. Reviewing interactive floor plans is the third most-utilized website function   [...]
Posted: Thursday, July 19th 2007

Drop in Ad Spend Doesn't Mean Marketing is Slowing

A drop in ad spending does not mean companies aren't allocating dollars, it just means they're not spending marketing money on media buys, reports AdAge. Companies are shifting more and more dollars to advertising initiatives not tied to one publication or another. Instead they're spending on marketing-services products such as direct marketing, customer-relationship-management programs or online ad buying. These services of  [...]
Posted: Tuesday, June 12th 2007