Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 284 | 234 |
| » ad pricing | 18 | 500 |
| » ad selling | 116 | 402 |
| » ad targeting | 217 | 301 |
| » ad technologies & vendors | 163 | 355 |
| » advertainment | 163 | 355 |
| » Advertising | 3 | 515 |
| » affiliate marketing | 8 | 510 |
| » agencies & ad departments | 82 | 436 |
| » alternative marketing | 180 | 338 |
| » Asia/Pacific | 11 | 507 |
| » automotive | 16 | 502 |
| » b2b | 22 | 496 |
| » best practices | 41 | 477 |
| » Big Picture | 1 | 517 |
| » broadband | 52 | 466 |
| » campaigns & creatives of note | 153 | 365 |
| » case studies | 12 | 506 |
| » co-op marketing & partnerships | 135 | 383 |
| » computers & tech | 39 | 479 |
| » consumer packaged goods | 38 | 480 |
| » CRM | 5 | 513 |
| » cross media | 96 | 422 |
| » demographics | 68 | 450 |
| » direct marketing | 21 | 497 |
| » domain names | 144 | 374 |
| » don't believe the hype | 12 | 506 |
| » e-commerce | 64 | 454 |
| » email marketing | 14 | 504 |
| » entertainment | 213 | 305 |
| » Europe | 28 | 490 |
| » events | 6 | 512 |
| » finance | 20 | 498 |
| » global | 4 | 514 |
| » healthcare | 4 | 514 |
| » I-PR & business communications | 8 | 510 |
| » instant messaging marketing | 5 | 513 |
| » interviews | 2 | 516 |
| » intrusive formats | 7 | 511 |
| » Latin America | 1 | 517 |
| » legal, government & regulation | 24 | 494 |
| » loyalty & retention | 56 | 462 |
| » major account moves | 42 | 476 |
| » major brands | 278 | 240 |
| » major players news | 268 | 250 |
| » measurement & analytics | 23 | 495 |
| » media convergence | 122 | 396 |
| » mobile marketing | 56 | 462 |
| » multi-channel marketing | 39 | 479 |
| » new and improved | 57 | 461 |
| » nonsense & parodies | 5 | 513 |
| » online ad market | 256 | 262 |
| » pearls of wisdom | 3 | 515 |
| » people | 37 | 481 |
| » personalization | 15 | 503 |
| » political parties & organizations | 10 | 508 |
| » privacy | 6 | 512 |
| » promotions | 33 | 485 |
| » publishing | 145 | 373 |
| » real estate | 1 | 517 |
| » research & stats | 56 | 462 |
| » rich media | 87 | 431 |
| » search engine marketing | 63 | 455 |
| » sex sells | 2 | 516 |
| » signs of doom | 10 | 508 |
| » signs of recovery | 6 | 512 |
| » signs of what's to come | 188 | 330 |
| » small business | 8 | 510 |
| » Spanish-speaking | 2 | 516 |
| » syndication & RSS | 39 | 479 |
| » technical innovation | 17 | 501 |
| » telecom | 20 | 498 |
| » text ads | 57 | 461 |
| » tools & software | 49 | 469 |
| » top stories | 33 | 485 |
| » travel | 3 | 515 |
| » user experience | 133 | 385 |
| » viral marketing & social media | 64 | 454 |
| » weblog marketing | 35 | 483 |
| » women | 30 | 488 |
| » worst practices | 16 | 502 |
| » Youth | 79 | 439 |
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Spotify Pens Global Promotional Deal With Coca-Cola
It is official: Music-streaming service Spotify has signed a strategic partnership with Coca-Cola. Spotify will provide a brand app for the beverage giant inside the Spotify desktop app, alongside brand apps for AT&T, McDonelds, Intel and Reebok. In return, Coca-Cola will feature Spotify as the centerpiece of its "Year of Music" campaign in 2013.
The announcement broke on Ad Age, which repo [...]
Posted: Wednesday, April 18th 2012
3M's Real-World Privacy Filters Get Virtual Campaign
3M has launched a virtual goods marketing campaign to promote its Privacy Filters product line. It's a serious product and serious subject - filters designed to prevent data theft in public places by making a computer screen impossible to read from the side.
The campaign, though, focuses on the lighthearted with several TMI (" [...]
Posted: Friday, December 18th 2009
McDonald's Augments Brand with Avatar Campaign
McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar.
The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among [...]
Posted: Thursday, December 17th 2009
Coke Zero Challenges Facebook Fans to Find Digital Double
Coke Zero has launched a novelty app for Facebook that lets users find their look-alikes on Facebook. Called Coke Zero Facial Profiler, the app uses advanced facial profiling software to match players against a database of 200,000 faces collected by Coke Zero.
To participate, users grant the profiler app access to their Facebook account via Facebook Connect. The app then searches for the player's photos that he or she has uploaded to their [...]
Posted: Monday, December 14th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Industry Buzz & Snippets: 11/25/09
Ad Strategies:
Verizon challenges a Sprint marketing claim.
Online Media:
Group of magazine publishers said to be building an online newsstand.
MediaNews Group, Belo [...]
Posted: Wednesday, November 25th 2009
Bayer's Yaz Tests 'FDA-Friendly' Google Ads
Pharmaceutical giant Bayer appears to be taking Google up on its recent offer to create new, 'FDA-Friendly' online pharmaceutical ads with the marketing of birth-control pill Yaz.
The search-engine first introduced the format - which has yet to be sanctioned by regulators - last week at the Food and Drug Administration's two-day conference on social media.
During the gathering, which gave the FDA more o [...]
Posted: Thursday, November 19th 2009
Industry Buzz & Snippets: 10/29/09
Media Strategies:
CBS digital guru to leave and start own shop
How Twitter search will help Google, Microsoft Bing.
Yahoo CEO says 6% operating margin 'unacceptable [...]
Posted: Thursday, October 29th 2009
Microsoft Yanks Support for Family Guy Special
Microsoft is withdrawing its support for a Family Guy show special that will be airing Nov 8 on the Fox network because the computer giant decided that some of the humor is offensive and edgy and does not fit with the brand image it is trying to project, according to ABC News.
The 30-minute clip, "Family Guy Presen [...]
Posted: Tuesday, October 27th 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
Technorati to Reposition as Blogger Rival
Technorati, at one time the go-to place to locate popular blogs by topic, is planning a strategy that will pit it against the industry it once attempted to organize and aid.
The company is now in the process of hiring writers with the objective of creating its own content site, according to TheNextWeb, which published a letter discreetly sent to bloggers last week:
Become a Techn [...]
Posted: Tuesday, September 8th 2009
Bing May Power Yahoo Search
As the two companies draw close to concluding a long, tumultuous courtship, word has it that Microsoft's Bing may, in the future, power Yahoo's search engine, Advertising Age reports.
The revenue share-based liaison would make Yahoo, the second most widely-used search engine in the United States, a more formidable competitor against Google, which [...]
Posted: Monday, July 27th 2009
iPhone Rains on Palm Pre's Search Parade
Though a digital ad campaign for the new Palm Pre smartphone appears to have reached target consumer segments and generated early interest for the new device in May and early June, online searches for the Pre declined significantly after Apple's new 3G iPhone was announced on June 17, according to a comScore analysis of rec [...]
Posted: Thursday, July 23rd 2009
Online Games Grow 22%; Gain Steam with Cost-Cutters
The number of US internet users playing online games in May 2009 rose to 87 million, up 22% vs. last year, as budget-conscious consumers opt for cheaper entertainment alternatives, according to data from the comScore Media Metrix service.
The online gaming c [...]
Posted: Tuesday, July 14th 2009
Twitter Hits Hollywood: Users Stalk Stars in Unscripted Show
Microblogging label Twitter is partnering with Reveille and Brillstein Entertainment to launch an unscripted TV show whose objective will be to "[put] ordinary people on the trail of celebrities in a revolutionary competitive format," reports Variety.
Novelist and screenwriter Amy Ephron will executive produce the show alongside Kevin Foxe and Steve Latham, Reveille's Mark Koops and Howard T. Owens, Brillstein [...]
Posted: Tuesday, May 26th 2009
AT&T, Yahoo Top March Display Ad Rankings
Yahoo Sites - which racked up 42.8 billion US ad views in March 2009 - ranks as the top display ad publisher for the month, while AT&T is the top display advertiser, capturing nearly 6 billion ad views, according to data from the comScore Ad Metrix service.
comScore says Yahoo Sites captured 13.2% market share of the over 324 million ad views overall and reached 139 million people online in March Fox Interactive Media ranked second with 31.4 billion ad views (9.7% share), while social network [...]
Posted: Friday, May 15th 2009