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Industry Buzz & Snippets: 01/12/10

Ad Technology: Real time price changes reflected in banner ads. Consumer opinions online seen as curse, not gift. Commission Junction vets   [...]
Posted: Tuesday, January 12th 2010

Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]
Posted: Thursday, October 8th 2009

Amazon Pulls Plug on Paid Search Associates' Fees

As of May 1, 2009, web retail giant Amazon will cease paying referral fees to Associates that use pay-per-click programs on search engines to send traffic to amazon.com, amazon.ca or endless.com. The news was covered in the Amazon Associates FAQ section and is a permanent change. According to Amazon, the decision was made after an overall review of how the company invests its advertising resources. Only Associates   [...]
Posted: Monday, April 6th 2009

Google Tests Ads on iPhone Apps

VentureBeat has confirmed that Google is testing an ad program on Urbanspoon, an iPhone application that introduces local restaurants to users; and Backgrounds, a mobile wallpaper directory. The ads are text-based and feature one company at a time, just below the browser bar. Clicking on it guides users to information about the advertiser; or, in some cases,   [...]
Posted: Wednesday, March 18th 2009

MSFT Heaps Multimedia Ad Offerings Under Single Umbrella

Microsoft is integrating its sprawled multi-media ad network offerings into a single ad network unit, tailored to US clients. Labels consolidated under the Network include Drive PM, Windows Live, Office Live and XBOX Live, MSN, in-game ad network Massive and even partner sites like Facebook. The conglomo, dubbed Microsoft Media Network, shall empower advertisers to try-and-buy any of Microsoft's media ad offerings without having to keep track of different contacts. Invoices will also be unit  [...]
Posted: Tuesday, February 24th 2009

Oodle Raises Funding to Realize Dream of 'Social Classifieds'

Online classifieds firm Oodle raised $5.6 million in funding from its existing pool of investors: RedPoint Ventures, Greylock Partners, and JAFCO Ventures. The financing will go toward improving its product, expanding internationally and expanding its partner network, which already includes Wal-Mart, MySpace and Facebook. According to Geoff Yang, a partner at RedPoint, Oodle is further developing the concept of "social classifieds" -- a way to "uniquely combine commerce, social interactio  [...]
Posted: Wednesday, February 11th 2009

MSFT's 'Gaze' Eyes Snap.com Territory

Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze. Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched   [...]
Posted: Thursday, February 5th 2009

Google's Ad Server Market Share at 57%

Together, Google AdSense and Google-owned DoubleClick account for 57% of total ad server market share, while Microsoft and Yahoo lost significant share since March and together make up only 15% of the ad server market, according to an analysis by Attributor.   [...]
Posted: Wednesday, January 7th 2009

Clear Channel, MovieTickets.com Liaise to Target Radio Sites

Clear Channel Radio's chosen online movie ticket firm MovieTickets.com as its exclusive online movie ticketing partner. The deal enables Clear Channel Radio to offer online ticketing services across its network of radio station websites, reports MediaBuyerPlanner. Ticket buyers that search for movies and show times at Clear Channe  [...]
Posted: Monday, December 15th 2008

Platform-A Uses BidPlace to Sashay into Online Ad Exchange Market

AOL's Platform-A marks its foray in the online ad exchange space with BidPlace, a self-service marketplace exchange with an eye toward helping marketers better manage display campaigns, reports MediaBuyerPlanner. BidPlace launches in the first half of next year. The marketplace lets advertisers bid for CPM, CPC and CPA ads on AOL, across other partner sites, and across Platf  [...]
Posted: Wednesday, September 24th 2008

BlueKai Auctions Anonymous Online Shopper Data

A team of online advertising executives, spearheaded by former general manager Omar Tawakol of Medio Systems, launched BlueKai today. BlueKai works with data buyers and sellers to aggregate anonymous shopping and research behavior across the internet. It then auctions that data -- without providing personally identifiable details -- to advertisers trying to hone their ad targeting abilities. "Intent data" on BlueKai's market includes search queries for aut  [...]
Posted: Monday, September 15th 2008

Marchex Conducts Local Ad Sales, Online Management for Barrington

Barrington Group LLC has agreed to sell its online lead packages and Business Profile Pages to clients via the Marchex local search and ad platform. Barrington ad sales reps shall continue to manage campaigns, but Marchex will help market and fulfill them among search, vertical and pertinent local websites. Existing Barrington advertisers may also buy branded Business Profile Pages, powered by Marchex. Online lead packages will be fulfilled on a budget basis: Marchex will manage the budget  [...]
Posted: Friday, September 12th 2008

Amazon Snaps Up Book-Lover SocNet Shelfari

Amazon.com has acquired social library network Shelfari for an undisclosed amount. Shelfari lets users showcase books they've read on virtual bookshelves. Books can be reviewed and discussed among "friends," which occasionally form on-site reading groups. Some months ago, Shelfari also made it possible to embed virtual bookshelves onto other websites. In addition to all that, Shelfari users now have the option of purchasing books they l  [...]
Posted: Wednesday, August 27th 2008

Demandbase Raises $8M, Launches Streaming Lead-Gen App

Startup firm Demandbase garnered $8 million in venture funding in a round led by Sigma Partners. Altos Ventures and Adobe Systems, which led a round in 1Q07 for $3.3 million, also participated. Demandbase will use the funding to expand its offerings, which seek to carve a contemporary niche for lead generation practices. Two new services will also be announced today: Demandbase Stream, a downloadable web app that enables marketers t  [...]
Posted: Monday, August 25th 2008

Gorilla Nation Cares Enough to Brand the Very Best

Hallmark.com has chosen online ad representation firm Gorilla Nation to sell its ad inventory on an exclusive basis. Hallmark has focused primarily on its cross-media marketing programs, using online ad sales solely to augment marketers' offline efforts. The Gorilla Nation partnership is intended to give Hallmark's online advertising presence its own legs. The card company's user base is 63 percent female. Users spend an average of seven minutes per visit on the site, which serves 3.4 mill  [...]
Posted: Monday, August 11th 2008

Last.fm to Pay Royalties to 'Indy' Musicians, Bands

CBS's online radio community, Last.fm, launched the New Artist Royalty Program, which will issue royalties to independent ("indy") and unsigned bands. Musicians have the option of joining the royalty program when they upload music to Last.fm. Royalties will be paid whenever a user plays one of their songs. The New Artist Royalty Program test-launched in January. Since then it reportedly generated 450,000 uploads. Last March musician Billy Brag claimed social networks, such as Bebo and M  [...]
Posted: Friday, July 11th 2008

Industry Buzz & Snippets: 7/1/08

Ad Networks and Analytics: Lyris has upgraded its HQ product for the marketing and ad industry. HQ for Agencies enables users to manage online marketing campaigns.Google Ad Planner was playfully blamed for yesterday's Google Analytics crash.Italian motorcycle vendor Duc  [...]
Posted: Tuesday, July 1st 2008

Google Rebrands Performics Affiliate Network, Retires AdSense Referrals

Google quietly rebranded its Performics Affiliate Network, reports John Battelle's Searchblog. The service, which Google inherited with the DoubleClick buy, is now called the Google Affiliate Network. And in news that did merit an announcement from Google,   [...]
Posted: Tuesday, July 1st 2008

Yahoo Quits Microsoft, Scores Google Search Deal

Yahoo issued a statement announcing that talks with Microsoft about a liaison are over. Microsoft made an unsolicited takeover bid for Yahoo in February. Yahoo declined, setting off months of media drama between the two companies. In May, Microsoft raised its bid for Yahoo and made a final offer, which Yahoo   [...]
Posted: Friday, June 13th 2008

YouTube Sets Potentially Unreasonable Bar for Producer Ad Sales

More details were revealed on YouTube's sell-your-own-ad-space offer to video producers. "A source tells us YouTube is requiring that do-it-yourselfers sell ads for at least a $15 CPM [...] a lot less than the going rate for professional content," writes Silicon Alley Insider. However, any producers wishing to peddle their own ad space must commit to sell at least $10,000 -- $4500 of which  [...]
Posted: Tuesday, June 10th 2008