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Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]
Posted: Tuesday, February 17th 2009

Obama Inauguration Drives Droves to Web

Viewership at the top three US cable network news websites surged fourteen-fold from 12:00-1:00 p.m. EST on Inauguration Day, accounting for 30% of online event viewing, as millions of viewers tuned in to watch Barack Obama take the presidential oath and deliver his address, according to data from comScore Video Metrix (  [...]
Posted: Thursday, January 29th 2009

What Genachowski as FCC Chair Might Mean for Media

Former FCC chairman Dick Wiley thinks President Obama's likely choice for FCC chief, Julius Genachowski, will build a commission that is tough on media mergers and acquisitions. Wiley, a partner at law firm Wiley Rein, believes Genachowski's focus will be broadband, technology innovation and net neutrality,   [...]
Posted: Wednesday, January 21st 2009

Obama Eyeballs Former IAC Exec for FCC Chairman

The Associated Press and Reuters report that President Elect Barack Obama is nominating a "key technology advisor" to Chairman of the Federal Communications Commission (FCC). The source was a person who worked directly with the transition team on technology issues. Julius Genachowski served as law clerk at the Supreme Court from 1992 to 1994, follow  [...]
Posted: Wednesday, January 14th 2009

Tech Magnates Welcome Obama with Lavish (Financial) Support

Silicon Alley Insider compiled a list of tech icons that made sizable donations to Barack Obama's Presidential Inaugural Committee. Listed endorsers from Google averaged $25,000 each, while executive donors (and spouses) at Microsoft averaged $50,000. Just one Yahoo notable made the cut -- Associate General Counsel Laura Covington, who gave $10,  [...]
Posted: Tuesday, December 30th 2008

Google Zeitgeist Unearths Global Interest in Socializing, Politics

Equipped with data from over 30 countries, the objective of Google's Year-End Zeitgeist is to hone in on topics of global interest. In 2008, "Sarah Palin," "Beijing 2008" and "Facebook login" topped the fastest-rising topics worldwide: Meanwhile, top-of-min  [...]
Posted: Wednesday, December 10th 2008

HuffPo's 'World Affairs' Enlists Bloggers Queen Noor, John Kerry

The Huffington Post, one of the fastest-growing independent political sites this year, is launching a World Affairs section. The new channel shall include analysis from US foreign policy experts and bloggers worldwide. Contributors are expected to include Queen Noor of Jordan, John Kerry and Harvard professor Joseph Nye. Correspondents are expected to represent over 50 countries, and syndicated editorial content will also be f  [...]
Posted: Friday, December 5th 2008

HuffPo Infused with $25M, Site Valued at $100M

Political news site The Huffington Post received $25 million in a financing round led by VC firm Oak Investment Partners. HuffPo plans to invest in infrastructure, increase in-house advertising capabilities and expand content offerings. The site primarily curates political content from other web destinations, but plans to launch a new investigative journalism initiative and unveil local versions of HuffPo in select metropolises. More video will   [...]
Posted: Tuesday, December 2nd 2008

Army Puts Overseas Soldiers Behind Recruitment Webcasts

Beginning today -- Veterans Day -- the US Army will integrate a series of webcasts, labeled "Straight from Iraq," into its website and overall media campaign. "Now you can find out what it's really like to be deployed in the Middle East from the men and women stationed there," claims the subsite on GoArmy.com. The effort -- where users can field questions to Iraq-based soldiers -- is targeted to Americans between the a  [...]
Posted: Tuesday, November 11th 2008

YHOO/GOOG Liaison Gets Blessing from CA Congress Members

Few groups, particularly advertisers, appear to be rooting for Google and Yahoo's sponsored search deal. But in a letter sent to US Attorney General Michael Mukasey, 11 Democratic Congress members from California have demanded that the Department of Justice permit the deal to go through. The letter stated that a lawsuit to obstruct the liaison may "detrimentally affect the online advertising ma  [...]
Posted: Tuesday, September 30th 2008

AT&T to Rock Youth Vote from Handsets

In partnership with Rock the Vote and FunMobility, AT&T is releasing downloadable mobile content to encourage young people to vote this November. The campaign includes pop music (like America the Beautiful by Christina Aguilera), artistic contributions, and Rock the Vote wallpaper for handsets, created by FunMobility. Material can be downloaded at RocktheVote.FunMo.com, or at the AT&T MEdia Mall on AT&T mobile phones. Content will be continuousl  [...]
Posted: Wednesday, August 13th 2008

Take that, Obama: McCain One-Ups Olympic Buy

Weeks after Obama committed $5 million in ad spend to the Olympics, Senator John McCain's Presidential campaign is making a last-minute Olympic ad buy for $6 million -- trumping his Democratic rival by a round million. "Imitation is the sincerest form of flattery," drawled CEO Evan Tracey of TNSMI's Campaign Media Analysis Group. "For the same reason the idea was good for Barack, it is good for Mc  [...]
Posted: Tuesday, August 5th 2008

Ex-Clinton Aid Reps Phorm to Policy-Makers

Behavioral ad targeting firm Phorm selected Ricchetti, Inc., a lobbying firm headed by Steven Ricchetti, to represent its interests on Capitol Hill. Mr. Ricchetti was the deputy chief of staff to the Clinton Administration. His firm has also represented Sirius Satellite Radio and AT&T. Like US-based NebuAd, United Kingdom-based Phorm partners with ISPs to serve ads against data gathered from online activity. And while Phorm positions itself as   [...]
Posted: Friday, August 1st 2008

GOP Unhappy Over Use of Its Trademarks in CafePress Merchandise

The Republican National Committee (RNC) plans to sue CafePress for permitting vendors to sell unlicensed Republican merchandise, including shirts and stickers that portray the Grand Old Party elephant -- even if those portrayals are positive. CafePress.com enables users to "brand" shirts, caps, stickers and other items, then sell them in their own CafePress online stores. "Please cease and desist from allowing vendors to utilize the federally registered trademarks of the RNC or we will be   [...]
Posted: Friday, July 18th 2008

To Bait Young Political Enthusiasts, Mochila Enlists Obama Girl

To compel Gen-Y voters to follow election news on its content distribution channels, Mochila formed a partnership with Barely Political, a racy political site that owns the Obama Girl brand. Obama Girl -- played by Amber Lee Ettinger -- became an internet star last year with her video "I Got a Crush ... on Obam  [...]
Posted: Thursday, July 17th 2008

Newsmax on the Market for GOP-Loving Advertisers

Conservative news site Newsmax is going all out to attract advertisers looking to reach Republicans. The site is launching a multi-platform campaign to convince advertisers it's the go-to destination for moneyed Conservatives. Potential advertisers can also obtain demographic data, including how many readers have college degrees (62 percent) and how many are financially well-off (41 percent earn over $250,000). Despite its appeal to Conservatives, however, the site hopes to avoid pigeon  [...]
Posted: Tuesday, February 5th 2008

In Stake Talks, Microsoft Prices Facebook at $10BN; Google Interested Too

In yet another sign pointing to Facebook's explosive growth, Microsoft has expressed interest in buying a stake that could value the social network at US$ 10 billion or more if talks prove successful. The deal would entail that Microsoft pay between US$ 300 million and US$ 500 million for an up-to-five percent stake, according to the Wall Street Journal. Google is also in  [...]
Posted: Tuesday, September 25th 2007

Girly Mags Prove Unwilling to Shake Cig-Serving Ad Habits

Representative Lois Capps (CA-D), the leader of a group of US representatives asking women's magazines to stop publishing cigarette ads, is dissatisfied with the apathy she's receiving from the industry. "I am extremely disappointed with the decision of these 11 women's magazines to continue running ads promoting cigarette smoking," said the California Democrat in the report by Advertising Age.   [...]
Posted: Friday, August 17th 2007

Google Public Policy Blog Makes Online Debut

Perhaps bored with having conquered the online ad market, Google has just launched a blog focused on US government legislation and regulation, a move that betrays its growing interest in overt political affairs, reports Yahoo. The blog focuses on issues such as privacy and c  [...]
Posted: Tuesday, June 19th 2007