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Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows

Business Buzz: 2012: Year of the Online Political Ad [INFOGRAPHIC] Business Strategies:  [...]
Posted: Thursday, May 3rd 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Top News: AdMob reaches 2 billion daily requests | Facebook preps for IPO | 1B downloads for Map App Store's first day | Facebook v Google ads?

Online Ad Market: Google's AdMob reaches 2 billion daily ad requests. Greystripe’s flashy iOS ads help boost mobile ad network’s revenue by 400 percent. Business News: Facebook   [...]
Posted: Friday, January 7th 2011

Top News: MySpace redesign and its leaked traffic stats | PlayStation prototype | PayPal's new payment system | Video analytics

Social Media: MySpace site redesigned around entertainment. A leaked document of MySpace's traffic analytics. Yahoo speeds up email,   [...]
Posted: Wednesday, October 27th 2010

Top Industry News for 9-09-10: What will Google Instant do to SEO, AdWords?

Search: What will Google Instant do to SEO and its own AdWords system? Google kicks long-tail search to the curb with Instant Search. What's in a search   [...]
Posted: Thursday, September 9th 2010

Ad Industry Bonus Best Practice: Use Formula-Based Approach

Marketing and advertising companies that used a pre-determined list of criteria when awarding bonuses - instead of just a general assessment of ad-hoc factors - tended to post higher profits. So says a new study by Palazzo Advisory | Acquisition. That any ad firm last year gave out bonuses would seem a surprise - however, according to the survey, 92% did. The survey also found, though, that the vast majority of these companies were not strategic in thei  [...]
Posted: Thursday, April 22nd 2010

Industry Buzz & News: 4/22/10

Online Ad Market: Google partners with Bazaarvoice, brings consumer ratings to product searches and ads. Apple corners in-app ad market with changes to developer agreement. Ad Targeting: ShareThis unveils display ad targeting  [...]
Posted: Thursday, April 22nd 2010

Industry Buzz & Snippets: 01/05/09

Industry: Apple to buy Quattro Wireless for $275 million. Analyst forecasts better days in 2010 for online ads. Another year of waiting for serious revenue from mobile ads, online display and social m  [...]
Posted: Tuesday, January 5th 2010

Industry Buzz & Snippets: 12/17/09

Ad Platforms: AOL clarifies what Seed could mean for advertisers. Search: Google unveils tool to see how others view a website. Google enhances analytics API.   [...]
Posted: Thursday, December 17th 2009

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]
Posted: Friday, December 4th 2009

Industry Buzz & Snippets: 11/25/09

Ad Strategies: Verizon challenges a Sprint marketing claim. Online Media: Group of magazine publishers said to be building an online newsstand. MediaNews Group, Belo   [...]
Posted: Wednesday, November 25th 2009

Industry Buzz & Snippets: 11/19/09

Ad Procurement: Three ways clients can push ad agencies to save money. Email Marketing: Managing email subscriber expectations during the holidays. Email   [...]
Posted: Thursday, November 19th 2009

Industry Buzz & Snippets: 10/23/09

Web 2.0 Trends: Amazon: Earnings are up; Kindle is best seller. It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network. Dailymotion, Europe’s biggest online video challenger to YouTube  [...]
Posted: Friday, October 23rd 2009

Industry Buzz & Snippets: 10/22/09

Web 2.0 Trends: Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co. The New York Times sets 7 digital priorities. Th  [...]
Posted: Thursday, October 22nd 2009

SMBs Marketing Online: Yes or No?

Recent news coverage suggests that a growing number of small and medium-sized businesses (SMBs) are flocking to sites such as Facebook and MySpace to market their products and services.  But how profitable they find these networks - and the actual number of firms actually embracing social media - is still up for discussion.   Unfortunately, two recent studies on SMB adoption of social media marketing do little to clear up this confusion. A recent online survey by Internet2Go a  [...]
Posted: Wednesday, October 21st 2009

WOM Stars in Hollywood; Plays Leading Roles Elsewhere

Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal - a strategy first deployed to great success with the Blair Witch Project more than 10 years ago - but also to listen to fans' judgments of film and music and make decisions based on them.  Though Hollywood has always intuitively understood the power of WOM marketing, such buzz usually paled in comparison to the publicity generated by mammoth-sized advertising a  [...]
Posted: Tuesday, October 20th 2009

LinkedIn Reaches 50 Million Milestone

LinkedIn, the social networking site for business professionals, announced Wednesday that it has reached 50 million users worldwide.  In a post on the company’s blog, LinkedIn CEO Jeff Weiner said that while it took the social network more than a year to reach one million users after its founding in 2003 - it took only 12 days to attract the last million users to reach this new milesto  [...]
Posted: Friday, October 16th 2009

Industry Buzz & Snippets: 09/21/09

Ad Networks and Analytics: 10 social media strategies from top brands. Seven reasons to ramp up paid search. AdMob vies for mobile advertising network leadership. Agenci  [...]
Posted: Monday, September 21st 2009

8.7% of Tweets Have Value to Others, Pear Analytics Perceives

A short-term study by Pear Analytics concludes that 40.5% of messages published on Twitter are "pointless babble" -- a proclamation that fervently circulated the microblogging site this week. To reap its findings, Pear Analytics snapshot Twitter every 30 minutes between 11:00 AM and 15:00 PM "for a fortnight," according to the BBC. A total of 2000 messages we  [...]
Posted: Wednesday, August 19th 2009

Only 8% of Advertisers Deem Twitter an Effective Promo Tool

Though Twitter is currently a media darling, only 8% of advertisers and consumers think it's an effective promotion tool, according to (pdf) results from a LinkedIn Research Network/Harris Poll. The study found advertisers are more likely than consumers to know about Twitter and are more likely to believ  [...]
Posted: Tuesday, July 28th 2009