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Yahoo Rushes To Market With Axis

Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience.   [...]

Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text

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Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement

Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.” Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics. TechCrunch described Jelli  [...]

Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows

Business Buzz: 2012: Year of the Online Political Ad [INFOGRAPHIC] Business Strategies:  [...]

Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion

The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012. Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne  [...]

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Industry Buzz & News: 4/27/10

Legal/Regulatory: Senators press Facebook on giving data to advertisers. Search: Google Maps gets 3D view of the world. Social Media: Facebook open graph and what it   [...]

Industry Buzz & News: 4/19/10

Ad Agencies: Skilled clients pose threat to ad agencies. New services monitor exactly when ads appear. Ad networks work to lure brand marketers.   [...]

Industry Buzz & Snippets: 02/16/10

Ad Platforms: Former Havas digital chief wants to simpli.fi ad targeting of online searchers. Online video gets an ad exchange. Search: Google maint  [...]

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McDonald's Augments Brand with Avatar Campaign

McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar. The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among  [...]

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]

Good News for Headbangers: New Access to Live Online Concerts

A slew of new offerings that enable consumers to watch concerts online - live in some cases, free in others -  have been introduced this month by a host of providers. Social Media Streaming The night before Thanksgiving, fans of the legendary rocker group KISS will be able to watch the group perform live in Los Angeles through Facebook via its Ustream service. Fans will also be able to connect with each other for real  [...]

2010 Olympics Inspires Diverse Digital Campaigns

News organizations have been ramping up for the 2010 Winter Olympics in Vancouver with a host of digital campaigns they hope will inspire more online interest. NBC Universal, for example, is adding a variety of new high-tech and social media features to its main Olympics website - including the debut of DVR-like functionality. Now, as the February 12 start date nears, other companies - ranging from Samsu  [...]

Vevo Music Gets A&T Ad Nod; Could Be Next Hulu

Vevo, an online music video service expected to launch later this year, has landed AT&T as an advertiser, both companies have announced. According to Rio Caraeff, president and CEO of Vevo, and Chris Schembri, AT&T's VP of media services, AT&T will provide financial support to the music servic  [...]

Industry Buzz & Snippets: 10/28/09

Media Strategies: The WSJ's odd mobile application strategy. Disney offers iPhone app. Online Marketing Scams: Gawker   [...]

Real-Time Search: Twitter, Facebook and Beta-Bing

In partnership agreements that were announced at this week's Web 2.0 Summit in San Francisco, Microsoft has inked two non-exclusive search deals with Facebook and Twitter in which it will integrate real-time status updates and tweets into Bing's search results. A beta Bing with Twitter data is now live, and a Facebook integration - with presumably the real time functionality   [...]

Web Retailers Cope with Shipping-Charge Rejection

In response to consumer demands for low or no-cost shipping and the increasing role shipping costs play in online purchase decisions, a growing number of top online retailers are planning free shipping promotions during the 2009 holiday season, the Wall Street Journal reports. The moves come as a slew of industry studies and internal retailer data confirm that shipping charges rank as one of the bigge  [...]

SMBs Marketing Online: Yes or No?

Recent news coverage suggests that a growing number of small and medium-sized businesses (SMBs) are flocking to sites such as Facebook and MySpace to market their products and services.  But how profitable they find these networks - and the actual number of firms actually embracing social media - is still up for discussion.   Unfortunately, two recent studies on SMB adoption of social media marketing do little to clear up this confusion. A recent online survey by Internet2Go a  [...]

Amazon Rolls Out Same-Day Service in 7 Cities

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Google Contemplate 'Monetizable' Store for Wave Apps

While the anticipated communications service isn't yet ready for a public launch, Google has announced plans to launch a limited preview of Wave, which is already in testing among select developers. Wave was developed by an Australian team led by brothers Jens and Lars Rasmussen. It aspires to wed instant messaging capabilities, document handling and sharing, email and social networking features in one package. Google apparently also plans to launch a "monetizable wave extension store" that e  [...]

Industry Buzz & Snippets: 09/21/09

Ad Networks and Analytics: 10 social media strategies from top brands. Seven reasons to ramp up paid search. AdMob vies for mobile advertising network leadership. Agenci  [...]