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Yahoo Rushes To Market With Axis

Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience.   [...]
Posted: Friday, May 25th 2012

WPP’s 24/7 Media and Microsoft Announce "Frictionless" Digital Ad Partnership

  [...]
Posted: Wednesday, May 23rd 2012

Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360

Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi  [...]
Posted: Tuesday, May 22nd 2012

Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text

  [...]
Posted: Wednesday, May 16th 2012

Deloitte Digital: A New Marketing Strategist Born Of An Old Consultancy

Investment accelerates Deloitte's leadership position in the global digital market Deloitte Digital, a global service line focused on helping clients harness digital technologies to transform their businesses. Deloitte Digital promises to provide clients with a suite of strategy, creative, user experience, engineering and implementation services across mobile, web, social and di  [...]
Posted: Monday, May 14th 2012

Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement

Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.” Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics. TechCrunch described Jelli  [...]
Posted: Thursday, May 3rd 2012

Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows

Business Buzz: 2012: Year of the Online Political Ad [INFOGRAPHIC] Business Strategies:  [...]
Posted: Thursday, May 3rd 2012

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Spotify Pens Global Promotional Deal With Coca-Cola

It is official: Music-streaming service Spotify has signed a strategic partnership with Coca-Cola. Spotify will provide a brand app for the beverage giant inside the Spotify desktop app, alongside brand apps for AT&T, McDonelds, Intel and Reebok. In return, Coca-Cola will feature Spotify as the centerpiece of its "Year of Music" campaign in 2013. The announcement broke on Ad Age, which repo  [...]
Posted: Wednesday, April 18th 2012

Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion

The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012. Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne  [...]
Posted: Tuesday, April 17th 2012

Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers

Ad Technology: CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution ChaCha Partners With Adometry   [...]
Posted: Tuesday, April 17th 2012

Facebook Marketplace Ads: 41% Higher CPMs, But Softening U.S. Market

Facebook's average Cost per Thousand impressions (CPM) has increased by 41% since Q1 in 2011 according to the latest Global Facebook Advertising Report compiled by TBG Digital (TBG) and verified by the University of Cambridge in the U.K. This is the latest report examining the trends and changes in the performance of Facebook campaigns managed by TBG Digital. As the U.K.’s   [...]
Posted: Monday, April 16th 2012

Closing Bell: Netflix Chastises Comcast | ScoreBig Mimics Priceline | FCC Fines Google

Streaming Media: Netflix CEO Calls Out Comcast on Net Neutrality Business Strategies: ScoreBig Uses Priceline’s Model to Name Your Own Price for Live Events Privacy:   [...]
Posted: Monday, April 16th 2012

Closing Bell: Facebook files its IPO | Google buys ads to defend privacy | Kinect for Windows apps

Finance: Facebook files for IPO. Facebook cites Google+, media coverage among potential risks. Privacy: Google   [...]
Posted: Wednesday, February 1st 2012

Closing Bell: All about Google and Motorola | Firefox 8 | Foursquare

Google & Motorola: What is Google’s patent strategy? Exclusive: Guess who else wanted to buy Motorola? Google buying Motorola: Nokia, Samsung, and other industry players   [...]
Posted: Monday, August 15th 2011

Smartphones Take On Yet Another Role - Payment

A new report says that Apple is adding near-field communication technology to its iPad2 and iPhone5, with the goal of offering users payment capabilities for wireless transactions. Bloomberg reported the news first, citing Richard Doherty, director of the consulting firm Envisioneering Group. Among the capabilities, the device would be able to tap into user inform  [...]
Posted: Tuesday, January 25th 2011

Top News: AdMob reaches 2 billion daily requests | Facebook preps for IPO | 1B downloads for Map App Store's first day | Facebook v Google ads?

Online Ad Market: Google's AdMob reaches 2 billion daily ad requests. Greystripe’s flashy iOS ads help boost mobile ad network’s revenue by 400 percent. Business News: Facebook   [...]
Posted: Friday, January 7th 2011

Top News: Top tech toys at CES | American Airlines v travel web | Toshiba's glasses-free 3D TV | CityVille gets 100M users |

CES: Five technologies to watch for at CES. With CES raining tablets, some will get flooded out. CES 2011 photo gallery: the   [...]
Posted: Wednesday, January 5th 2011

Top News: Google plans more large-scale acquisitions | Social web browsing | Groupon seeks $3B in funding |

Social Media: Web browsing takes a social turn. Online Ad Market: Google to acquire more companies as big as YouTube, DoubleClick. Google does   [...]
Posted: Monday, November 8th 2010