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Yahoo Rushes To Market With Axis

Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience.   [...]

Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360

Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi  [...]

Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text

  [...]

Deloitte Digital: A New Marketing Strategist Born Of An Old Consultancy

Investment accelerates Deloitte's leadership position in the global digital market Deloitte Digital, a global service line focused on helping clients harness digital technologies to transform their businesses. Deloitte Digital promises to provide clients with a suite of strategy, creative, user experience, engineering and implementation services across mobile, web, social and di  [...]

Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers

Ad Technology: CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution ChaCha Partners With Adometry   [...]

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Facebook Marketplace Ads: 41% Higher CPMs, But Softening U.S. Market

Facebook's average Cost per Thousand impressions (CPM) has increased by 41% since Q1 in 2011 according to the latest Global Facebook Advertising Report compiled by TBG Digital (TBG) and verified by the University of Cambridge in the U.K. This is the latest report examining the trends and changes in the performance of Facebook campaigns managed by TBG Digital. As the U.K.’s   [...]

Closing Bell: Facebook files its IPO | Google buys ads to defend privacy | Kinect for Windows apps

Finance: Facebook files for IPO. Facebook cites Google+, media coverage among potential risks. Privacy: Google   [...]

Closing Bell: All about Google and Motorola | Firefox 8 | Foursquare

Google & Motorola: What is Google’s patent strategy? Exclusive: Guess who else wanted to buy Motorola? Google buying Motorola: Nokia, Samsung, and other industry players   [...]

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Smartphones Take On Yet Another Role - Payment

A new report says that Apple is adding near-field communication technology to its iPad2 and iPhone5, with the goal of offering users payment capabilities for wireless transactions. Bloomberg reported the news first, citing Richard Doherty, director of the consulting firm Envisioneering Group. Among the capabilities, the device would be able to tap into user inform  [...]

Top Industry News for 9-09-10: What will Google Instant do to SEO, AdWords?

Search: What will Google Instant do to SEO and its own AdWords system? Google kicks long-tail search to the curb with Instant Search. What's in a search   [...]

Top Industry News for 9-07-10: Search spending on Google revealed

Search: What big brands are spending on Google search. A pitched battle over bedbugs in online search advertising. Appeasing the Google gods. Social  [...]

Top Industry News for 7-06-10: MySpace on prowl for new ad partner

Search: MySpace ads up for grabs. Google, Bing search engines turn to music. What other search verticals will Google   [...]

Industry Buzz & News: 7/01/10

Search: Firm toots horn via search. E-Commerce: Amazon acquires eccentric retailer, Woot.com. How Best Buy is using the semant  [...]

Industry Buzz & News: 5/21/10

Ad Technologies: Google's WebM draws praise, critiques. AdWords introduces click-to-call ads for mobile content and apps. Ad Agencies: Gannett   [...]

Industry Buzz & Snippets: 02/16/10

Ad Platforms: Former Havas digital chief wants to simpli.fi ad targeting of online searchers. Online video gets an ad exchange. Search: Google maint  [...]

Competitive Data Ripe for Picking on SocNets

Social networks have become a goldmine of information for companies skilled in the art of connecting the dots - a little-noticed development that is beginning to concern companies. According to a global study commissioned by Cisco only one in seven of the companies that participated in the research has a formal process to adopt consumer-based social networking tools for business purposes - indicating that the potential  [...]

Industry Buzz & Snippets: 01/12/10

Ad Technology: Real time price changes reflected in banner ads. Consumer opinions online seen as curse, not gift. Commission Junction vets   [...]

Is the AdMob-Google Deal at Risk?

Google's $750 million proposal to acquire the mobile ad network AdMob is coming up against objections from both privacy advocates and the US government. Last week, the Federal Trade Commission told Google it was making a second inquiry into the deal, according to a Google blog post.  Putting on its game face, Go  [...]

Industry Buzz & Snippets: 12/28/09

Media: News Corp. repurposing content for mobile devices. E-books spark battle inside the publishing industry. Social Media: 2009   [...]

3M's Real-World Privacy Filters Get Virtual Campaign

3M has launched a virtual goods marketing campaign to promote its Privacy Filters product line. It's a serious product and serious subject - filters designed to prevent data theft in public places by making a computer screen impossible to read from the side. The campaign, though, focuses on the lighthearted with several TMI ("  [...]