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Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

Unwanted 'American Idol' Text Message Backfires on AT&T

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom. The wordy SMS read: AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game  [...]
Posted: Wednesday, January 14th 2009

Spammers Reap Plenty on 0.00001% Response Rate

By effectively "hacking" an existing spam network, researchers unearthed the "economics" of being an email spammer, reports the BBC. Here's the secret: high volume and a virally-expanding network, which means even the tiniest response rate can produce millions of dollars in profit per year. Computer scientists at the University of California, Berkeley and San Diego conducted a month-long study of the Storm Network, a spam oper  [...]
Posted: Thursday, November 13th 2008

Subway Sues Quiznos for UGC Faux-Pas

Subway has filed a lawsuit against competitor Quiznos and Viacom-owned website iFilm. The dispute is over the submissions of a user-generated contest Quiznos ran, which iFilm helped host. Subway says many of the videos depict its brand in a negative manner. The New York Times, which reported the lawsuit and posted one of the offending entries, mused, "Quiznos did not make the insulti  [...]
Posted: Wednesday, January 30th 2008

Study: Branding Can Alter Kids' Perception of Taste

Preschoolers' perception of what tastes better can be heavily influenced by the packaging, if it's branded by ubiquitous food brands - in this case, McDonalds - according to the findings of a study by a Stanford University researcher, writes MarketingCharts, citing the Associated Press. The  [...]
Posted: Wednesday, August 8th 2007

MillwardBrown: Video Ads Great for Brand Recall

Video ads within online TV programming is great for brand awareness but repetition is watering that awareness down, according to a new study from MillwardBrown, reports ClickZ. The study comes as more TV networks are putting their programming online and shows that advertising within those shows leads to higher brand recall. Participants had 82 percent brand recall with online viewing compared with 54 percent on TV. The   [...]
Posted: Tuesday, March 27th 2007

Microsoft Offers to Pay Companies for Using Live Search

Microsoft has confirmed a trial program that pays companies for having their workers use Live Search on the job. The "Microsoft Service Credits for Web Search" program will give companies credits based on the number of searches performed, CNET reports. The credits can be redeemed for products and training. Search blogger John Battelle   [...]
Posted: Monday, March 19th 2007

(RED) Campaign Spawns BUY (LESS) Backlash

A Buy (LESS) campaign was launched this week at buylesscrap.org to protest the shop-to-give charity business model to raise money for the Global Fund via the recent (RED) cause marketing campaign, according to the MarketingProfs Daily Fix. Created   [...]
Posted: Thursday, March 1st 2007

Akamai: Traffic Jumps to Super Bowl Advertisers' Sites

Traffic to Super Bowl advertisers' websites increased dramatically during and after the game, according to internet infrastructure provider Akamai, which released findings from its Net Usage Index for Advertising. Traffic to the sites, which averaged about 80,000 visitors per minute in the 2-3 weeks before the   [...]
Posted: Tuesday, February 6th 2007

Wal-Mart Shuts Down MySpace Clone

After just 10 weeks, Wal-Mart has pulled the plug on "The Hub," a social-networking site for teens that the nation's largest retailer had hoped would become a competitor for MySpace. When users try to access the The Hub, they are greeted with the message "Sorry, but the School Your Way promotion has ended," Forbes reports. Though unclear whether Wal-Mart orig  [...]
Posted: Wednesday, October 4th 2006

MySpace, YouTube Reassuring Advertisers Still

Fears over being associated with "unsavory" content continues to make advertisers hesitant to make the leap to hot social media sites such as MySpace and YouTube. As a compromise, many user-generated sites are creating special areas or channels that shield ad placements from objectionable content, AdWeek reports, citing various speakers at Interactive Advertising Bureau's MIXX Conferen  [...]
Posted: Wednesday, September 27th 2006

Advertisers: Pesky Click Fraud Is Cost of Doing Business

When last month Google began providing data on "invalid clicks," some advertisers had their fears of click fraud confirmed - nevertheless they remain unfazed, writes MarketWatch, based on an informal survey it conducted of Google advertisers. Like spam and viruses, click fraud may be irritating, but it's part of the current ecosystem of online marketing, advertisers   [...]
Posted: Friday, August 25th 2006

New Book: 37 Percent of Advertising Wasted

The authors of a new book, What Sticks, tracked campaigns from 36 top advertisers over five years and concluded that 37 percent of advertising is wasted. What Sticks, written by Rex Briggs, a market researcher and founder of Marketing Evolution, and Greg Stuart, CEO of the Interactive Advertising Bureau, concludes that it's po  [...]
Posted: Wednesday, August 9th 2006

Kraft Nixes Google Campaign Due to Lack of Publisher Monitoring

SearchEngineWatch points to a few articles describing the travails of Kraft's star-crossed search text ad campaign, which was pulled after the ads starting appearing on a white supremacist site. Google, upon hearing complaints, pulled all of its ad programs from the site, but not before Kraft decided to nix its search engine mark  [...]
Posted: Monday, January 10th 2005

O&M Forgot U.K. Domain Name, Probably Regrets It

adland: Ogilvy London Hijacked Reminiscent of the   [...]
Posted: Sunday, November 7th 2004

RealNetworks' Guerilla Online Effort Backfires

eCommerce Times: RealNetworks Online Petition Targeting Apple Backfires RealNetworks' guerilla marketing effort to try to shame Apple Computer into allowing more open standards in its massively popular music products backfired yesterday. When an online "petition" was set up for people to air their opinions, many directed their ire at RealNetworks, posting profanity-laden screeds lambasting the streaming media company for "picking on"   [...]
Posted: Friday, August 20th 2004

Olympics Sponsors Suffering Internet Share Setbacks

The three lead Olympics sponsors saw their web traffic share decrease significantly in the lead up to the games in Greece, according to the web traffic measuring company Hitwise. Site visitor figures don't equate to branding, but the lackluster online presence begs the question of whether or not Home Depot, McDonald's and Visa put their many eggs in one big fat Greek basket to the detriment of the day-to-day, top-of-mind brand metrics. Home Depot's site saw a  [...]
Posted: Wednesday, August 18th 2004

RealNetworks' Fee vs. Free Efforts too Aggressive

Wired: Find the Download in a Haystack RealNetworks' media player may be "free," but it certainly takes some searching to find the download. It is often hidden in relatively fine print and behind offers for fee-based versions that confuse visitors. This might help explain why Real's paid subscriber rate is so high, but it also explains why many video providers are starting to move to other technologies, like A  [...]
Posted: Tuesday, April 6th 2004

Ford's 'Unapproved' Ad to Backfire

Ewww. Call PETA and fire the guy that came up with this disgusting idea. It seems to be another example of sub-viral marketing, in which companies set up their own campaigns that seem to be created by an Internet prankster. Then they have their PR firm spread the word about the supposed spoof. Well, Ford is really over the top on this one, and it should backfire on them.  [...]
Posted: Monday, April 5th 2004

Chrysler Campaign Fails Miserably

Ad Age: Inside Chrysler's Celine Dion Advertising Disaster Buy my carThe agency said it was a bad idea. The client insisted. Research showed that Chrysler's proposed use of Celine Dion as a spokesperson appealed to the wrong target. The client said to do the research again, and this time "Mak  [...]
Posted: Tuesday, November 25th 2003