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Drug Marketers Remind Consumers They May Be Sick
General-illness awareness campaigns that drive consumers online for more information are proving effective for drug marketers, reports MediaPost.
Unbranded ads designed to raise awareness of an illness or condition are becoming more common in the pharmaceutical industry despite initial doubts of their effectiveness. These ads direct consumers to go online and find more information [...]
Posted: Monday, April 9th 2007
Targeting Boomers Through Email
MarketingSherpa: Special Report Part I: Emailing Aging Boomers vs. "Seniors"
Older consumers adore email. However, you can't treat the two
major demographics -- aging boomers vs "seniors" the same. Part
I of MarketingSherpa's new brief report tells you:
a. Quick Boomer Demographic Basics
b. What's the difference? Aging boomers vs. "Seniors"
c. Marketing through boomers to seniors
d. Eight Tips [...]
Posted: Friday, May 16th 2003
- Showing 1 - 2 of 2