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Industry Buzz & Snippets: 12/09/09

Media Strategies: NYTimes, Washington Post partner with Google to create living stories. Digital publications may be a hard sell. Yahoo to sell HotJobs for right pric  [...]
Posted: Wednesday, December 9th 2009

Study: CMOs Must Evolve to Meet New Marketing Challenges

The growing popularity of interactive tools like wikis, blogs and social networks gives customers the ability to engage with firms as never before, and global marketers must put users at the center of their operations to respond to this new and challenging reality, according to an study of global CMOs conducted by the Economist Intelligence Unit and sponsored by Google,   [...]
Posted: Monday, November 17th 2008

Lego -- Yes, the Toy Company -- Goes into Gaming

Lego, the company behind its namesake plastic block toy, is getting a significant return on an investment it made several years ago -- in video games. Games feature plastic toy figures that re-enact classic scenes from famous films like Star Wars, Indiana Jones, and Batman. Unlike other video games, Lego's reenactments are non-violent and there is no death or destruction. In total, nearly 14 million of the units have been sold in the US,   [...]
Posted: Thursday, November 13th 2008

Mobile Display Ads Increase Brand Awareness and Interest

Awareness of and interest in "The Golden Compass" among users exposed to promotional full-screen mobile ads increased significantly, according to results of a mobile ad campaign by Greystripe and New Line Cinema, MarketingCharts reports. Greystripe commissioned Dynamic Logic to measure the campaign's success in raising awareness, interes  [...]
Posted: Wednesday, April 30th 2008

American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach

Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities. Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations. ExxonMobil  [...]
Posted: Monday, April 14th 2008

Nissan Leaps into Interactivity for EXtraordinary Campaign

Nissan has kicked off EXtraordinary, a multichannel campaign, to promote its Infiniti EX, a luxury crossover SUV. The company worked with TBWA\Chiat\Day and digital agency Tequila to build a site that lets people play with special features in the car via 3D online video units. TV spots for the EX were reviewed yesterday on Adrants. The campaign also includes print and "  [...]
Posted: Wednesday, February 20th 2008

MTVU, Microsoft Partner for Activist Web Series

MTV's mtvU network is expanding online, thanks in part to a partnership with Microsoft. MtvU is a 24-hour college network broadcast to 750 universities in the US. Together the companies will launch a new online video series called "Cause Effect." It will feature two student activists a week, each "using Windows Live Messenger to take action on behalf of a social cause,"   [...]
Posted: Wednesday, November 28th 2007

Goodby Describes Digital Evolution at Adweek Con

SF-based agency Goodby, Silverstein & Partners described its "Digital Evolution" at Adweek's Creative Conference: Mashup 2007 yesterday. Multi-talented creatives hired across fields -- ranging from academic environments, media labs and design firms -- helped Goodby implement the current HP campaign, "The computer is personal again," where famous hands tell the world what's inside their PCs. The campaign was inspired by a resume film from Goodby new-hire Pete Connolly. The HP  [...]
Posted: Friday, October 26th 2007

comScore: Users Just Not That Into Mobile TV

Both awareness of and interest in watching TV on a mobile device are low, reports MediaWeek. The findings come from comScore, which surveyed over 2,000 mobile users. 41 percent of men and 59 percent of women said they were not interested in watching TV shows on their mobile devices. Usage of mobile TV remains very much in the early adopter stage and is primarily made up of young men. 65 per  [...]
Posted: Wednesday, April 25th 2007

Dell Leaps into Alternative Marketing

Dell has joined other national advertisers in permission-based text messaging promotions hosted by Mobile Campus, reports 1to1 Media. Through the service, participating university students can opt to receive text messages from vendors of choice. The Mobile Campus partnership was one result of Dell's decision to part with print this year for alternative marketing vehicles, such as mobile, outdoor and social networking. De  [...]
Posted: Friday, April 13th 2007

Brands Create Own Shows - Cheaper than TV Ads

To solve the problem of TV viewers' not liking ad interruptions, some brands are creating their own shows, reports USA Today. Gillette, for one, is producing an ABC prime-time reality series starring a group of NASCAR drivers dubbed the "Young Guns," who are featured in its TV ads and online. Gillette is a NASCAR sponsor for each driver and his race team. An MTV special produ  [...]
Posted: Wednesday, April 11th 2007

Carat Digital Makes Gains in Interactive TV

Carat CEO David Verklin has managed to not only grow his Carat Digital shop but also engage the entire industry in a discussion, according to MediaPost. Carat regularly convenes what are called Digital Exchange sessions with Verklin and the heads of other interactive agencies. The sessions are designed to bring together others with a stake in the future of the growing interactive   [...]
Posted: Friday, March 30th 2007

Gotoit Shows How Online, Cable Viewing Differ

Usage of the same ad-supported video content differs greatly depending on whether it's consumed on cable or over the internet, writes MediaPost, citing findings from Gotoit Media, a company that serves ad-supported video-on-demand for both online and cable operators. Gotoit's business model enables it to compare directly how users of the t  [...]
Posted: Thursday, March 29th 2007

MillwardBrown: Video Ads Great for Brand Recall

Video ads within online TV programming is great for brand awareness but repetition is watering that awareness down, according to a new study from MillwardBrown, reports ClickZ. The study comes as more TV networks are putting their programming online and shows that advertising within those shows leads to higher brand recall. Participants had 82 percent brand recall with online viewing compared with 54 percent on TV. The   [...]
Posted: Tuesday, March 27th 2007

IBM: Professional Content to Drive New Media Sales

Despite all sorts of media available on the internet, it's the professionally created content that will drive new media sales, reports Reuters, citing a new study from IBM. Sales of television shows, movies and other content related to TV and movie properties are expected to jump 23 percent over the next four years, according to the study. A third of that is estimated to come from the continued and inc  [...]
Posted: Thursday, February 22nd 2007

Akamai: Traffic Jumps to Super Bowl Advertisers' Sites

Traffic to Super Bowl advertisers' websites increased dramatically during and after the game, according to internet infrastructure provider Akamai, which released findings from its Net Usage Index for Advertising. Traffic to the sites, which averaged about 80,000 visitors per minute in the 2-3 weeks before the   [...]
Posted: Tuesday, February 6th 2007

Sunkist's One Tree Hill Promo a '360-Degree' Effort

The CW network is teaming with one advertiser, the Sunkist line of sodas sold by Cadbury Schweppes, to ask viewers of the show One Tree Hill to create video entries in a contest with an unusual grand prize: a role in an episode for the creator of the winning spot, filmed on location in the winner’s hometown, reports the New York Times. The entrants are being as  [...]
Posted: Friday, December 8th 2006

Social Network Users Becoming Immune to Ads

At least to members of social-networking sites, recommendations from friends and fellow users of social-networking sites now carry more sway than traditional media, a new study finds. Peer recommendations now hold more influence over social-networking users than any other form of information. Moreover, as users of social-networking sites such as MySpace and Facebook spend more time there, they become resistant to traditional advertising, Internet Retailer   [...]
Posted: Monday, October 16th 2006

Wal-Mart Shuts Down MySpace Clone

After just 10 weeks, Wal-Mart has pulled the plug on "The Hub," a social-networking site for teens that the nation's largest retailer had hoped would become a competitor for MySpace. When users try to access the The Hub, they are greeted with the message "Sorry, but the School Your Way promotion has ended," Forbes reports. Though unclear whether Wal-Mart orig  [...]
Posted: Wednesday, October 4th 2006

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006