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More Brands Eyeing the Interactive TV Ad Format

Just before the start of the holidays a handful of companies announced plans to add interactive TV to their online marketing strategies. InterContinental Hotels Group said it would expand its booking solution across the Android platform for the Kindle Fire and other Android tablets --- as well as Google TV. "As consumers embrace new devices like tablets and interactive televisi  [...]
Posted: Wednesday, December 28th 2011

Industry Buzz & Snippets: 12/14/09

Account Moves: TVGuide.com has selected PubMatic to optimize its ad revenue. Strategies: Package-goods players are ramping up online spend. Email Marketing: Embedded video in e-mail slows  [...]
Posted: Monday, December 14th 2009

Grocery Stores Spiff Up Digital Offerings

Grocery stores are increasingly turning to digital strategies - from mobile Apps to industry-specific ad platforms - to enhance their overall sales. An example of the former is Whole Foods Market, which rolled out an iPhone App earlier this year and has now launched a version of its e-commerce site optimized for web-enabled mobile devices  [...]
Posted: Friday, December 11th 2009

Luxury Retailers Gravitate to Stigma-Free Mobile Coupons

Certain brands like Crate & Barrel are more willing to offer coupons via smartphones compared to traditional avenues. That's because mobile coupons - delivered via sleek and expensive smartphones - are sexy and novel, says Greg Grunberg, co-creator of Yowza, a mobile computing application that allows users to search for nearby, participating retailers either via zip code or by using the device's GPS. Retailers in Yowza's program include Toys R' Us, Babie  [...]
Posted: Wednesday, December 9th 2009

Industry Buzz & Snippets: 12/09/09

Media Strategies: NYTimes, Washington Post partner with Google to create living stories. Digital publications may be a hard sell. Yahoo to sell HotJobs for right pric  [...]
Posted: Wednesday, December 9th 2009

'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

Study: CMOs Must Evolve to Meet New Marketing Challenges

The growing popularity of interactive tools like wikis, blogs and social networks gives customers the ability to engage with firms as never before, and global marketers must put users at the center of their operations to respond to this new and challenging reality, according to an study of global CMOs conducted by the Economist Intelligence Unit and sponsored by Google,   [...]
Posted: Monday, November 17th 2008

Land Rover, AdMob Connect with Big Spenders on iPhone

For high net worth customers, Land Rover partnered with AdMob. Its resulting campaign targeted smartphone users and took advantage of AdMob's new ad unit, exclusive to the iPhone (see video), which has a store-locator in the banner itself. Of those who clicked on the Land Rover mobile ad, 23 percent of customers responded to at least one call-to-action on the landing page: 88 percent watched the video, 9 percent enter  [...]
Posted: Tuesday, December 4th 2007

Media Buyers Win When Portals Bid against Each Other

Ad agency The Gate Worldwide had online portals and publishers bidding against each other in an innovative online auction, with the prize being online advertising dollars from a Gate client, reports MediaPost. The advertiser, State Street Global Advisors, will run most of its ads on AOL, which won the bidding process. MSN will run a smaller ad   [...]
Posted: Thursday, March 29th 2007

Wal-Mart, Apple Considering Digital Download Deal

After months of pressuring movie studios not to partner with Apple to make movies available for download via iTunes, Wal-Mart itself may be ready to partner with Apple over movie, music, and TV show downloads. Apple and Wal-Mart are considering an alliance that would allow consumers to purchase a digital download "coupon" that would let consumers download movies, music, and TV shows, with Apple paying Wal-Mart a portion of the proceeds, Variety   [...]
Posted: Tuesday, October 3rd 2006

Analyst: MySpace Going Mobile

RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years. Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massi  [...]
Posted: Thursday, September 28th 2006

Study: Tech Strengthens Family Ties

A new study finds that although technology now allows families to jam 43 hours worth of activities into a 24-hour day, it also makes communication between family members much easier. One of the key findings of the study was that technological advances create more hectic lives for online families, but also give them the tools to increase communication with other family members. Seventy percent of respondents said technology helps them stay connected with their family, and half of the  [...]
Posted: Thursday, September 28th 2006

Behavioral Media Study Shows Largest Benefits Go to Publishers

A 24/7 Real Media study of behavioral marketing incremental performance showed that some campaigns experienced extremely steep performance gains. The study used 24/7's OnTarget behavioral targeting mechanism and found that the gains were greatly exaggerated when combined with contextual  [...]
Posted: Monday, April 4th 2005

iTunes Sells Quarter Billionth Online Song

Internet Retailer notes that Apple Computer's iTunes store marked the 250 millionth song sold. Interestingly, the iTunes store is not a web sales mechanism. It instead employs its own proprietary browser-like internet program to navigate through Apple's selections and is the only store compatible with Apple's wildly-popular iPod digital song players. The store launched about 21 months ago and now represents about 70 percent of   [...]
Posted: Tuesday, January 25th 2005

Proflowers.com Pushes Net Order Tech All the Way Back to Farms

Internet Retailer points to the case study of Proflowers.com pushing ordering technology all the way back to the flower farm to shorten deliveries from the one-week average from ground to buyer to a period of only three days. Already a third of flowers sold by Proflowers.com come from growers who h  [...]
Posted: Wednesday, December 29th 2004

RealNetworks' Guerilla Online Effort Backfires

eCommerce Times: RealNetworks Online Petition Targeting Apple Backfires RealNetworks' guerilla marketing effort to try to shame Apple Computer into allowing more open standards in its massively popular music products backfired yesterday. When an online "petition" was set up for people to air their opinions, many directed their ire at RealNetworks, posting profanity-laden screeds lambasting the streaming media company for "picking on"   [...]
Posted: Friday, August 20th 2004

Behavioral Targeting Works

ClickZ: Sizing Up Site-Centric Behavior Targeting Just in time for the battle of contextual ad network announcements, James Hering wrote a review of the degree to which contextual advertising works. The ads, placed next to content that is thought to be relevant to the product advertised - or at least the mindset of the target audience - have earned a reputation as not being quite as effective as keyword advertisi  [...]
Posted: Tuesday, April 27th 2004

Dart Motif Test Case a Success

CRM Buyer: DART Motif On Target for Atkins A Dart Motif case study showed some good results for diet company Atkins. A review of an online campaign showed the technology - a product of DoubleClick and MacroMedia - was able to reduce the time it took to tag and track a complex media campaign from a couple weeks to a couple days. Mass Transit Interactive's Jason Heller, CEO of Atkins' interactive agency for media, said one of the best b  [...]
Posted: Friday, April 2nd 2004

Democrats and Republicans Having Fun With Streaming Video

Turnto10.com: Parties Use Internet To Spread Their Messages Democrats and Republicans have a new toy: streaming video, and they are reveling in their ability to sling mud 'round the globe via the Internet. As a result of improved technology, distributing video on the Internet is "practically free," according to political commentator Bill Rappleye of NBC TV's Pro  [...]
Posted: Tuesday, March 30th 2004

How Schwab Reduces Costs and Increased Profit With Email

eCRMGuide: Targeted E-mail: A Case in Point MarketingFix reader Cezanne Huq wrote to complain that too much of our email coverage is about spam and not enough about best practices. So here you are, a great case study of how Charles Schwab has used email to reduce call center costs and increase customer profitability by over 30%. The piece extensively quotes Jim Nail, senior analyst for Forrester Research, and   [...]
Posted: Saturday, April 26th 2003