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Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

New Regs Coming for E-Mail Marketers

New privacy legislation introduced in the House of Representative last month along with two recent actions by the Federal Trade Commission suggest that email marketers are likely to find new regulations - and new interpretations of existing legislation -  impacting their industry. There are several provisions in a proposed bill on online privacy that are worrisome to the industry, according to comments made by panelists during the annual Email Experience Council's legislative webinar update.  [...]
Posted: Wednesday, June 2nd 2010

4 Additional Ways to Sell to Mobile Consumers

Local coupons.  Check. The ability to pay for a purchase directly from your phone. Check. Maybe a touch of augmented reality technology to add some flair.  Check. These have become the staples of any sophisticated mobile marketi  [...]
Posted: Tuesday, March 30th 2010

Vaseline's Interactive Ad Gets Skin in the Game

A pre-role ad for Vaseline's Sheer Infusion skin lotion has generated more viewer engagements than typical pre-roll ads because of the interactive features embedded in the video, according to video ad network ScanSout. ScanScout ran a campaign for the Unilever brand this fall using a new ad format it recently introduced called "Super Pre-Roll Unit." It's a normal pre-roll, but  [...]
Posted: Monday, December 21st 2009

Delta's DOOH Campaign Targets New York Frequent, Int'l Flyers

A digital out-of-home campaign aimed at increasing awareness of Delta Airline's flight schedule in the New York City area accomplished its task - by a measure of more than 28%. From February to mid June, the airline and its ad agency, Digitas, ran a campaign using both DOOH and traditional media.  Edison Research, which surveyed consumers prior to the launch and during it, also found that business travelers' perception of Delta's international schedule increased by 26% and overall awareness b  [...]
Posted: Wednesday, December 16th 2009

Luxury Retailers Gravitate to Stigma-Free Mobile Coupons

Certain brands like Crate & Barrel are more willing to offer coupons via smartphones compared to traditional avenues. That's because mobile coupons - delivered via sleek and expensive smartphones - are sexy and novel, says Greg Grunberg, co-creator of Yowza, a mobile computing application that allows users to search for nearby, participating retailers either via zip code or by using the device's GPS. Retailers in Yowza's program include Toys R' Us, Babie  [...]
Posted: Wednesday, December 9th 2009

VW Races to iPhone with GTI Ad-App

Volkswagen is, not surprisingly, launching a marketing campaign for its upcoming 2010 Volkswagen GTI. What is surprising is that the campaign is rolling out in the form of an iPhone App – and at least for the time being - will be limited to that platform. The free app, which is called "Real Racing GTI," puts players on the fictional Mayapan Beach racetrack, and is tied to a contest in which, the New York Times   [...]
Posted: Monday, October 26th 2009

iBokan: Confessions Of An iPhone App Developer

A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid. Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin  [...]
Posted: Monday, March 23rd 2009

Unwanted 'American Idol' Text Message Backfires on AT&T

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom. The wordy SMS read: AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game  [...]
Posted: Wednesday, January 14th 2009

Stella McCartney Brings Her '09 Collection Mobile

Design house Stella McCartney partnered with ad network Millennial Media to bring its 2009 collection from the runways to mobile phones. The campaign runs through January and marks the Gucci Group subsidiary's first foray in mobile marketing. Its objective is to "extend the brand into mobile while maintaining a stylish image and enabling the consumer to get a view into the spring and summer fashion lines,"   [...]
Posted: Wednesday, December 17th 2008

Facebook Campaign Quadruples NYT Fan Figures

Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the Presidential election. "The goals [...] were to increase our number of Facebook fans; raise awareness of NYTimes.com as an interactive news center; and engage the Facebook community in a conversation about the election outcome," Heekin-Can  [...]
Posted: Monday, December 1st 2008

TiVo: Good Ads Don't Get Skipped!

Viewers are less likely to skip ads they consider relevant to them, reports TiVo (via AdWeek). The company just released its May 2008 data from PowerWatch, its second-by-second commercial audience measurement service. Data was gleaned from 20,000 TiVo users. Findings from the survey: All demographic segments time shift and fast-forward through commercials at a high rate.   [...]
Posted: Thursday, July 31st 2008

Land Rover, AdMob Connect with Big Spenders on iPhone

For high net worth customers, Land Rover partnered with AdMob. Its resulting campaign targeted smartphone users and took advantage of AdMob's new ad unit, exclusive to the iPhone (see video), which has a store-locator in the banner itself. Of those who clicked on the Land Rover mobile ad, 23 percent of customers responded to at least one call-to-action on the landing page: 88 percent watched the video, 9 percent enter  [...]
Posted: Tuesday, December 4th 2007

Dell Leaps into Alternative Marketing

Dell has joined other national advertisers in permission-based text messaging promotions hosted by Mobile Campus, reports 1to1 Media. Through the service, participating university students can opt to receive text messages from vendors of choice. The Mobile Campus partnership was one result of Dell's decision to part with print this year for alternative marketing vehicles, such as mobile, outdoor and social networking. De  [...]
Posted: Friday, April 13th 2007

Media Buyers Win When Portals Bid against Each Other

Ad agency The Gate Worldwide had online portals and publishers bidding against each other in an innovative online auction, with the prize being online advertising dollars from a Gate client, reports MediaPost. The advertiser, State Street Global Advisors, will run most of its ads on AOL, which won the bidding process. MSN will run a smaller ad   [...]
Posted: Thursday, March 29th 2007

Gotoit Shows How Online, Cable Viewing Differ

Usage of the same ad-supported video content differs greatly depending on whether it's consumed on cable or over the internet, writes MediaPost, citing findings from Gotoit Media, a company that serves ad-supported video-on-demand for both online and cable operators. Gotoit's business model enables it to compare directly how users of the t  [...]
Posted: Thursday, March 29th 2007

Google Looking for More Audio Ad Testers

On its Inside AdWords blog, Google has issued a call for more participants in its trial of Audio Ads, the company's radio ad service. The call for testers includes reports that the interface of the system has received high marks from current users. The creation process, too, is said to be efficient, with the entire process running only a few days from creation to when the ad actually runs. To  [...]
Posted: Wednesday, March 14th 2007

SearchIgnite: Brand Advertisers Benefit from Panama

Early results for Yahoo's Panama platform point to better ad performance for brand advertisers and more efficient search results for users. Search and media management firm SearchIgnite notes that the early results from its clients and those of sister firm 360i show that Yahoo's market share among advertisers stabilized after Panama launched, after having declined last year, ClickZ reports. SearchIgnite also found t  [...]
Posted: Friday, March 9th 2007

Avenue A/Razorfish Reports on Panama Experience

It's been less than a month since Yahoo officially launched its upgraded search advertising platform Panama, but Avenue A/Razorfish has said it's already reporting on how its clients are faring under the new system. Search impressions, click rate and overall CPA were all up on average for the agency's 33 clients, but on a client by client basis the impact was varied. CPC was down an average of six percent  [...]
Posted: Friday, March 2nd 2007

Salon Ad Revenue Outpaces Subscriber Fees

Online magazine Salon's share of revenue from ad sales has grown to eclipse revenues from the subscriber fees it initially based its business model on, according to ClickZ. Salon serves ads to non-members and non-premium members before displaying an article the reader has chosen. Premium subscribers pay for an ad-free experience, a privilege that has cost $30-35 a year but will go up  [...]
Posted: Friday, February 16th 2007