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Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

eBay Launches Rainforest Preservation Marketing Efforts

eBay has launched two green initiatives to position itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who reuse,   [...]
Posted: Thursday, March 11th 2010

4 Things to Remember As You Twitter

Recently Alex Payne, an engineer at Twitter, posted the following message: "If you had some of the nifty site features that we Twitter employees have, you might not want to use a desktop client. (You will soon.)" This seemingly benign Tweet, which has since been deleted from Payne’s Twitter stream, resulted in storm among third party Twitter developers - and inspired a revisit of rules marketers should keep in mind as they use this medium to promote their own companies and products.   [...]
Posted: Monday, March 8th 2010

Southwest, Smith Clash Illustrates Blogs' Marketing Role

It has been suggested that social media has pushed aside, to a certain extent, more traditional forms of marketing outreach such as press releases and corporate blogs. But the recent clash between Southwest Airlines and actor-director Kevin Smith illustrates blogs are necessary when you have a story to tell that goes beyond 140 characters. They also, when the content is compelling enough, can outperform other forms of marketing. Person of Size The clash between Smith and S  [...]
Posted: Tuesday, February 16th 2010

Vaseline's Interactive Ad Gets Skin in the Game

A pre-role ad for Vaseline's Sheer Infusion skin lotion has generated more viewer engagements than typical pre-roll ads because of the interactive features embedded in the video, according to video ad network ScanSout. ScanScout ran a campaign for the Unilever brand this fall using a new ad format it recently introduced called "Super Pre-Roll Unit." It's a normal pre-roll, but  [...]
Posted: Monday, December 21st 2009

McDonald's Augments Brand with Avatar Campaign

McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar. The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among  [...]
Posted: Thursday, December 17th 2009

LL Bean: Best Customer Service Across All Formats

For providing great customer service, LL Bean is once again hailed as the No. 1 in retail, according to the fourth annual NRF Foundation/American Express Customers' Choice survey, conducted by BIGresearch, writes Retailer Daily. Surveyed shopper  [...]
Posted: Thursday, January 15th 2009

Unwanted 'American Idol' Text Message Backfires on AT&T

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom. The wordy SMS read: AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game  [...]
Posted: Wednesday, January 14th 2009

Stella McCartney Brings Her '09 Collection Mobile

Design house Stella McCartney partnered with ad network Millennial Media to bring its 2009 collection from the runways to mobile phones. The campaign runs through January and marks the Gucci Group subsidiary's first foray in mobile marketing. Its objective is to "extend the brand into mobile while maintaining a stylish image and enabling the consumer to get a view into the spring and summer fashion lines,"   [...]
Posted: Wednesday, December 17th 2008

Facebook Campaign Quadruples NYT Fan Figures

Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the Presidential election. "The goals [...] were to increase our number of Facebook fans; raise awareness of NYTimes.com as an interactive news center; and engage the Facebook community in a conversation about the election outcome," Heekin-Can  [...]
Posted: Monday, December 1st 2008

Uni Devs Hack Victoria's Secret Collegiate Campaign

Last summer Victoria's Secret launched Pink Collegiate, a college-level clothing line featuring licensing partnerships with 33 schools. Shoppers can buy Pink products branded with labels and logos of participating universities, including the University of Texas, Boston College and the University of California, Berkeley. I  [...]
Posted: Tuesday, November 25th 2008

Study: CMOs Must Evolve to Meet New Marketing Challenges

The growing popularity of interactive tools like wikis, blogs and social networks gives customers the ability to engage with firms as never before, and global marketers must put users at the center of their operations to respond to this new and challenging reality, according to an study of global CMOs conducted by the Economist Intelligence Unit and sponsored by Google,   [...]
Posted: Monday, November 17th 2008

Lego -- Yes, the Toy Company -- Goes into Gaming

Lego, the company behind its namesake plastic block toy, is getting a significant return on an investment it made several years ago -- in video games. Games feature plastic toy figures that re-enact classic scenes from famous films like Star Wars, Indiana Jones, and Batman. Unlike other video games, Lego's reenactments are non-violent and there is no death or destruction. In total, nearly 14 million of the units have been sold in the US,   [...]
Posted: Thursday, November 13th 2008

Three Marketing Initiatives Key to Breakout B2C Brand Growth

Placing disciplined focus on three key business-to-consumer marketing initiatives and executing them properly helps top brands achieve "category killing" performance and can make a difference in market-share growth of up to 30%, according to research from the Marketing Leadership Council, a division of the Corporate Executive Board,   [...]
Posted: Wednesday, November 5th 2008

Mad Ravings of Busey Take GotVMail Viral

"Gary Busey on Business," an online campaign featuring TV star Gary Busey, appeared on the 'net this month, bringing brand awareness -- if not business -- to virtual phone systems vendor GotVMail. In each spot, Busy shares left-of-field business wisdom and anecdotal entrepreneurial insights:   [...]
Posted: Thursday, July 31st 2008

Automakers Pay for Gas in Popular Promos

Chrysler is extending its offer of $2.99/gallon for gas through July 7 due to the success of the campaign -- and other automakers have followed suit, reports MediaBuyerPlanner. The automaker's "Let's Refuel America" campaign, which offers consumers $2.99 per gallon of gas for up to three years with the purchase of select models. "Let's Refuel America" boosted showroom traffic by 10 to 20 pe  [...]
Posted: Wednesday, May 28th 2008

American Idol Charity Effort Tests Sponsors' PR Savvy; ExxonMobil Proves a Peach

Direct marketing firm SendTec examined the TV sponsors for Idol Gives Back, an event during which American Idol viewers were admonished to donate to charities. Sponsors included ExxonMobil, Ford, Coca-Cola, AT&T, iTunes, Allstate and the M·A·C AIDS Fund. The study profiles how well ExxonMobil, iTunes, Ford and Coca-Cola maximized their public relations. ExxonMobil  [...]
Posted: Monday, April 14th 2008

Economic Impact of Word-of-Mouth Calculated with Net Promoter Model

Customer word-of-mouth (WOM) behaviors have strong financial positive and negative impact on customer loyalty, ultimately affecting company growth, according to a SatMetrix Syst  [...]
Posted: Thursday, April 3rd 2008

Subway Sues Quiznos for UGC Faux-Pas

Subway has filed a lawsuit against competitor Quiznos and Viacom-owned website iFilm. The dispute is over the submissions of a user-generated contest Quiznos ran, which iFilm helped host. Subway says many of the videos depict its brand in a negative manner. The New York Times, which reported the lawsuit and posted one of the offending entries, mused, "Quiznos did not make the insulti  [...]
Posted: Wednesday, January 30th 2008

MTVU, Microsoft Partner for Activist Web Series

MTV's mtvU network is expanding online, thanks in part to a partnership with Microsoft. MtvU is a 24-hour college network broadcast to 750 universities in the US. Together the companies will launch a new online video series called "Cause Effect." It will feature two student activists a week, each "using Windows Live Messenger to take action on behalf of a social cause,"   [...]
Posted: Wednesday, November 28th 2007