Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » consumer packaged goods | 1 | 4 |
| » direct marketing | 2 | 3 |
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- Showing 1 - 5 of 5
Barring Affiliates from Using Brand Keywords Saves Media Costs
Internet Retailer: Barring affiliates from bidding on its name reduces Northern Tool ad costs
Since major e-tailer Northern Tool & Equipment banned its affiliate sites from bidding on its name on search engines late last year, its search engine marketing costs have plummeted. Some companies have ma [...]
Posted: Monday, July 5th 2004
Retailers Say Amazon Placement Works
Internet Retailer: Lands’ End lures new customers through Amazon
Stores hopping onto Amazon.com's tab bar may have been seen as having admitting defeat in their own, independent e-commerce efforts, but results are showing that companies like Lands' End are reaping massive customer acquisition benefits from the Amazon traffic spigot. Roughly half of the customers coming from Amazon are completely new or reactivated customers.
[...]
Posted: Tuesday, April 13th 2004
Teachers Featured in Three Email Case Studies
ClickZ: Targeting Teachers: Three B2B E-Mail Case Studies
In reaching teachers, study guides are the "incentive of choice" to get classroom instructors to open and respond to email messages. Three brands - History Channel, Polaroid and Boston's Museum of Science - provide case study fodder for this niche group.
[...]
Posted: Thursday, August 14th 2003
Affiliate Marketing Seminar, Free, NYC, May 1
Ecommercesig.com: Affiliate Marketing: Best Practices for Advertisers
Join E-Commerce Special Interest Group for a free panel discussion May 1. Experts will discuss:
What percent of your advertising is through your affiliate program?
Have you gotten any of the top 50 sites to work on a performance basis?
What is the yearly budget for your affiliate program (not including staff)?
Does your affiliate s [...]
Posted: Monday, April 28th 2003
Madonna Sells New MP3 Single Via Affiliate Network
Robin Good: Madonna Sanctifies Ethical e-Marketing
Very cool: Madonna has started selling her new antiwar single "American Life" on her own Web site charging $ 1.49 for a high quality MP3 file with no strings attached...
What is most interesting is that a novel supporting marketing program called Madonna Project allows end users to actually resell Madonna's single on their sit [...]
Posted: Monday, March 31st 2003
- Showing 1 - 5 of 5