Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 14 | 14 |
| » ad pricing | 2 | 26 |
| » ad selling | 4 | 24 |
| » ad targeting | 10 | 18 |
| » ad technologies & vendors | 9 | 19 |
| » advertainment | 2 | 26 |
| » affiliate marketing | 1 | 27 |
| » agencies & ad departments | 6 | 22 |
| » alternative marketing | 1 | 27 |
| » automotive | 2 | 26 |
| » b2b | 1 | 27 |
| » best practices | 11 | 17 |
| » biz buzz | 3 | 25 |
| » branding | 6 | 22 |
| » broadband | 1 | 27 |
| » campaigns & creatives of note | 4 | 24 |
| » computers & tech | 1 | 27 |
| » consumer packaged goods | 1 | 27 |
| » cross media | 4 | 24 |
| » demographics | 1 | 27 |
| » direct marketing | 4 | 24 |
| » domain names | 1 | 27 |
| » e-commerce | 4 | 24 |
| » email marketing | 1 | 27 |
| » entertainment | 2 | 26 |
| » healthcare | 1 | 27 |
| » How-to | 1 | 27 |
| » instant messaging marketing | 1 | 27 |
| » legal, government & regulation | 2 | 26 |
| » loyalty & retention | 1 | 27 |
| » major account moves | 1 | 27 |
| » major brands | 4 | 24 |
| » major players news | 11 | 17 |
| » measurement & analytics | 5 | 23 |
| » media convergence | 2 | 26 |
| » minorities | 1 | 27 |
| » mobile marketing | 4 | 24 |
| » multi-channel marketing | 5 | 23 |
| » online ad market | 8 | 20 |
| » pearls of wisdom | 5 | 23 |
| » people | 1 | 27 |
| » personalization | 1 | 27 |
| » political parties & organizations | 1 | 27 |
| » privacy | 2 | 26 |
| » promotions | 1 | 27 |
| » publishing | 6 | 22 |
| » research & stats | 9 | 19 |
| » rich media | 1 | 27 |
| » seniors | 1 | 27 |
| » signs of doom | 2 | 26 |
| » signs of recovery | 3 | 25 |
| » signs of what's to come | 6 | 22 |
| » spam & anti-spam | 1 | 27 |
| » technical innovation | 2 | 26 |
| » text ads | 7 | 21 |
| » tools & software | 6 | 22 |
| » top stories | 4 | 24 |
| » user experience | 3 | 25 |
| » viral marketing & social media | 1 | 27 |
| » weblog marketing | 1 | 27 |
| » worst practices | 3 | 25 |
Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast
Business Buzz:
TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million
Business Strategies:
How time of day [...]
Posted: Tuesday, April 24th 2012
Industry Buzz & Snippets: 12/14/09
Account Moves:
TVGuide.com has selected PubMatic to optimize its ad revenue.
Strategies:
Package-goods players are ramping up online spend.
Email Marketing:
Embedded video in e-mail slows [...]
Posted: Monday, December 14th 2009
Industry Buzz & Snippets: 12/09/09
Media Strategies:
NYTimes, Washington Post partner with Google to create living stories.
Digital publications may be a hard sell.
Yahoo to sell HotJobs for right pric [...]
Posted: Wednesday, December 9th 2009
Calling All SEOs and Webmasters: Google Wants You
Now through Sept. 30th, Google is looking once again to its community of developers to help guide others and contribute short tutorial videos to their Webmaster Central YouTube channel. The basic requirements are as follows:
- Keep the video short: Approximately 3-5 minutes.
- Think small: A short video is a good [...]
Posted: Friday, August 7th 2009
McCain Pummels Obama in Search Ad Relevance; Neither Does Great
While Sen. Barack Obama has historically outdone Sen. John McCain in terms of social media savvy, McCain bests him in sponsored search and targeted advertising. Unfortunately, neither candidate does exceptionally well in the latter regard.
Author Jonathan Mendez of search engine marketing blog Optimize and Prophetize conducted an analysis of how well McCain and Obama fare in se [...]
Posted: Wednesday, September 10th 2008
Drug Marketers Remind Consumers They May Be Sick
General-illness awareness campaigns that drive consumers online for more information are proving effective for drug marketers, reports MediaPost.
Unbranded ads designed to raise awareness of an illness or condition are becoming more common in the pharmaceutical industry despite initial doubts of their effectiveness. These ads direct consumers to go online and find more information [...]
Posted: Monday, April 9th 2007
Microsoft Offers to Pay Companies for Using Live Search
Microsoft has confirmed a trial program that pays companies for having their workers use Live Search on the job. The "Microsoft Service Credits for Web Search" program will give companies credits based on the number of searches performed, CNET reports.
The credits can be redeemed for products and training. Search blogger John Battelle [...]
Posted: Monday, March 19th 2007
SearchIgnite: Brand Advertisers Benefit from Panama
Early results for Yahoo's Panama platform point to better ad performance for brand advertisers and more efficient search results for users.
Search and media management firm SearchIgnite notes that the early results from its clients and those of sister firm 360i show that Yahoo's market share among advertisers stabilized after Panama launched, after having declined last year, ClickZ reports.
SearchIgnite also found t [...]
Posted: Friday, March 9th 2007
Avenue A/Razorfish Reports on Panama Experience
It's been less than a month since Yahoo officially launched its upgraded search advertising platform Panama, but Avenue A/Razorfish has said it's already reporting on how its clients are faring under the new system.
Search impressions, click rate and overall CPA were all up on average for the agency's 33 clients, but on a client by client basis the impact was varied.
CPC was down an average of six percent [...]
Posted: Friday, March 2nd 2007
Analysts: Google Stealing Yahoo's Thunder
Google continues to move faster than Yahoo, giving analysts and employees reason to wonder whether Yahoo can keep up, let alone catch up.
Google's acquisition of YouTube is the latest setback for Yahoo, which has been losing internet advertising market share, usually to Google, the New York Times writes. Yahoo has been seen as slow to react and difficult during negotiations, whereas Google has moved swiftly with [...]
Posted: Thursday, October 12th 2006
Google Acquisitions Hint at Plans for Future
While competitors such as eBay and Yahoo are making big splashes with acquisitions worth hundreds of millions, Google continues to buy much smaller companies with little media attention.
Those acquisitions nevertheless provide a hint of what Google is up to, observes the Washington Post. In the two years since going public, Google has purchased at least four startups that specialize in [...]
Posted: Monday, September 18th 2006
Advertisers: Pesky Click Fraud Is Cost of Doing Business
When last month Google began providing data on "invalid clicks," some advertisers had their fears of click fraud confirmed - nevertheless they remain unfazed, writes MarketWatch, based on an informal survey it conducted of Google advertisers.
Like spam and viruses, click fraud may be irritating, but it's part of the current ecosystem of online marketing, advertisers [...]
Posted: Friday, August 25th 2006
Search Marketers Outsource to Agencies, but Aren't Loyal
Search engine marketing (SEM) agencies direct the bulk of paid search spending, but marketers' expectations of their agencies is high - and loyalty is low.
Almost half of all search marketers outsource to agencies; and nearly one-third will switch if agencies fail at expectation management, according to a JupiterResearc [...]
Posted: Thursday, August 10th 2006
Forrester: Growth of Behavioral Targeting Imminent
Pervasive use of behavioral targeting in online advertising is in the offing and will drive search engine marketing agencies to expand offerings, according to a new report from Forrester Research titled "The Reality of Behavioral Ad Targeting," writes DM News. As online media costs increase and inventory gets tight, behavioral targeting [...]
Posted: Friday, March 24th 2006
Marketers Explore More Emerging Media Channels
As marketers continue to increase online spending, they are moving beyond search marketing and experimenting with several online tactics that effectively generate leads, according to a panel discussion held Wednesday at BtoB's NetMarketing Breakfast, reports BtoB (via MediaBuyerPlanner). For example, with 80 percent of Avaya's marketing ef [...]
Posted: Friday, March 24th 2006
Roomba Case Study Argues for Search Term Targeting
AdAge compiled a brief case study of automated vacuum brand Roomba using paid search marketing, along with an integrated marketing campaign that included broadcast media, to vastly improve its direct sales. Where its first forays into search proved unsuccessful, a better targeting of search terms prove the key to turning a [...]
Posted: Monday, January 17th 2005
Kraft Nixes Google Campaign Due to Lack of Publisher Monitoring
SearchEngineWatch points to a few articles describing the travails of Kraft's star-crossed search text ad campaign, which was pulled after the ads starting appearing on a white supremacist site. Google, upon hearing complaints, pulled all of its ad programs from the site, but not before Kraft decided to nix its search engine mark [...]
Posted: Monday, January 10th 2005
Barring Affiliates from Using Brand Keywords Saves Media Costs
Internet Retailer: Barring affiliates from bidding on its name reduces Northern Tool ad costs
Since major e-tailer Northern Tool & Equipment banned its affiliate sites from bidding on its name on search engines late last year, its search engine marketing costs have plummeted. Some companies have ma [...]
Posted: Monday, July 5th 2004
Northern Tool Case Study Shows Froogle Banes, Benefits
Internet Retailer: Search engine soup: Northern Tool fits Froogle into Google marketing mix
Northern Tool provides an interesting case study for both the benefits and hassles of feeding data to comparative shopping engines. When the company first started giving Froogle data on their products and prices, the engine wound up delivering all of $40 in revenue for the first quarter. But when Froogle was listed on the Google homepag [...]
Posted: Friday, May 14th 2004
Judges Starting to Use Google Instead of Lexis
CNET: Search engines take the stand
CNET documented several cases where judges used Google searches as support for decisions. Judges often must rule on topics about which they know nothing, and it seems that they are admitting to turning to web search engines to brush up on basic facts. Policies vary by state, but traditionally, judges have wide discretion in conducting their own research.
Judges have long used the Lexis [...]
Posted: Thursday, May 13th 2004