Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 20 | 16 |
| » ad pricing | 2 | 34 |
| » ad selling | 7 | 29 |
| » ad targeting | 6 | 30 |
| » ad technologies & vendors | 7 | 29 |
| » advertainment | 2 | 34 |
| » agencies & ad departments | 5 | 31 |
| » alternative marketing | 7 | 29 |
| » automotive | 1 | 35 |
| » best practices | 7 | 29 |
| » biz buzz | 6 | 30 |
| » branding | 7 | 29 |
| » broadband | 5 | 31 |
| » campaigns & creatives of note | 6 | 30 |
| » case studies | 4 | 32 |
| » co-op marketing & partnerships | 2 | 34 |
| » computers & tech | 1 | 35 |
| » consumer packaged goods | 1 | 35 |
| » demographics | 4 | 32 |
| » direct marketing | 1 | 35 |
| » don't believe the hype | 4 | 32 |
| » e-commerce | 3 | 33 |
| » email marketing | 1 | 35 |
| » entertainment | 14 | 22 |
| » Europe | 2 | 34 |
| » events | 3 | 33 |
| » global | 1 | 35 |
| » healthcare | 1 | 35 |
| » legal, government & regulation | 8 | 28 |
| » loyalty & retention | 2 | 34 |
| » major account moves | 1 | 35 |
| » major brands | 10 | 26 |
| » major players news | 12 | 24 |
| » measurement & analytics | 6 | 30 |
| » media convergence | 12 | 24 |
| » mobile marketing | 2 | 34 |
| » multi-channel marketing | 1 | 35 |
| » nonsense & parodies | 2 | 34 |
| » online ad market | 6 | 30 |
| » people | 2 | 34 |
| » personalization | 2 | 34 |
| » political parties & organizations | 1 | 35 |
| » privacy | 1 | 35 |
| » promotions | 2 | 34 |
| » publishing | 13 | 23 |
| » real estate | 1 | 35 |
| » research & stats | 12 | 24 |
| » rich media | 3 | 33 |
| » search engine marketing | 3 | 33 |
| » signs of doom | 10 | 26 |
| » signs of what's to come | 10 | 26 |
| » technical innovation | 2 | 34 |
| » telecom | 1 | 35 |
| » tools & software | 3 | 33 |
| » top stories | 9 | 27 |
| » user experience | 9 | 27 |
| » viral marketing & social media | 6 | 30 |
| » weblog marketing | 1 | 35 |
| » women | 1 | 35 |
| » Youth | 2 | 34 |
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012
YouTube Goes After Local News, Attempts to Sign Newspaper, TV Partners
YouTube has created a new feature called “News Near You†which uses the internet address of the visitor’s computer to determine the user’s location, and offers relevant local videos from within a 100-mile radius.The feature is just one element in YouTube’s push into news video. This summer, YouTube invited more than 25,000 news sources from Google News to become video suppliers, [...]
Posted: Tuesday, August 4th 2009
Agency.com Takes iCrossing to Court for 'Employee Raiding'
Omnicom's Agency.com has filed suit against digital ad firm iCrossing, insinuating the latter poached a number of major executives and clients, reports the Wall Street Journal.
$19.5 million in damages are sought. The suit alleges tortious interference, breach of contract and conspiring to misappropriate proprietary data and trade secrets. In specific it accuses iCrossing CEO Donald Scales, former Chief Exec [...]
Posted: Tuesday, November 11th 2008
AT&T Staunchly Defends Ad Targeting
As mobile advertising picks up steam, AT&T sets a precedent by issuing a strong defense of tracking users' web-browsing behavior across its network, arguing it can "dramatically improve their experience," reports the New York Times.
AT&T also emphasized the importance of doing so "the right way," meaning using of the "opt-in" method (requiring customers to affirmati [...]
Posted: Monday, August 18th 2008
Super Bowl Advertisers Fumble Search, Social Media; Gain Elsewhere
This year's Super Bowl marked the second most-watched TV show in US history, clocking 97.5 million watchers, reports the BBC News.
Some of the biggest brands in the world vied to capitalize on buzz created by Super Bowl ads, but few maximized their multimillion-dollar investments [...]
Posted: Wednesday, February 6th 2008
Pharma Marketers to Spend $2.2B in Online Ads in '11
Online advertising spending by the pharmaceutical and healthcare industry will reach US$ 975 million in 2007 - a gain of 19 percent over 2006, according to eMarketer, reports Hospital Buyer.
The pharmaceutical category will account for 4.5 percent of the total US online ad spending in 2007, down from 4. [...]
Posted: Wednesday, September 19th 2007
Multichannel Data Use Marketers' Greatest Challenge
Multichannel data utilization is marketers' greatest challenge, cited by almost 30 percent of respondents to a recent survey of marketers attending the Alterian Annual Summit, held in Chicago in August, reports MarketingCharts.
[...]
Posted: Thursday, September 13th 2007
Study: Americans Think Mobile TV & Web too Much
Americans are enthusiastic about new tech like mobile video and high-definition broadband but at the same time express trepidation about nonstop access to the Net, according to a new poll (via ZDNet).
Sixty-four percent of respondents with children under 18 said they believe mobile TV in cars would be a useful way to keep kids entertained, but 70 percent still wouldn't subscrib [...]
Posted: Tuesday, April 17th 2007
MillwardBrown: Video Ads Great for Brand Recall
Video ads within online TV programming is great for brand awareness but repetition is watering that awareness down, according to a new study from MillwardBrown, reports ClickZ.
The study comes as more TV networks are putting their programming online and shows that advertising within those shows leads to higher brand recall. Participants had 82 percent brand recall with online viewing compared with 54 percent on TV.
The [...]
Posted: Tuesday, March 27th 2007
Internet Radio Hit Hard by New Rate Hikes
Internet radio just got a lot more expensive. The United States Copyright Royalty Board approved rate increases suggested by the recording industry that would make webcasters pay more for each song heard by each listener.
The rates came after hikes were proposed by the RIAA-associated Sound Exchange, which represents major and some indie music labels, Wired reports ( [...]
Posted: Tuesday, March 6th 2007
YouTube Anti-Piracy Policy Perturbs Media Companies
YouTube's proposal to offer privacy measures only to distribution partners is drawing the ire of many media companies, which consider it a negotiating tactic that places them under duress, Reuters reports.
YouTube says it plans to offer technology to help media companies identify copyrighted videos that are uploaded to the site, but only to potential l [...]
Posted: Monday, February 19th 2007
Marketers Fumble Super Bowl Ad Replays, Aggregators on the Ball
Instead of going to the homepages for advertisers to re-watch the Super Bowl commercials, viewers went to aggregator sites such as YouTube, reports AdAge.
Despite being some of the most popular videos on the internet in the days after the game, Super Bowl commercials were re-watched on sites other than those of the advertisers that created them. iFilm, [...]
Posted: Tuesday, February 13th 2007
New NBC Chief Zucker Takes Swing at YouTube
Just after being officially announced as the new chief executive at NBC Universal, Jeff Zucker accused video-sharing site YouTube of failing to protect NBCU's copyrighted content, reports the Financial Times.
Zucker, who has been with NBC for a number of years and was named CEO on Tuesday, sa [...]
Posted: Wednesday, February 7th 2007
Akamai: Traffic Jumps to Super Bowl Advertisers' Sites
Traffic to Super Bowl advertisers' websites increased dramatically during and after the game, according to internet infrastructure provider Akamai, which released findings from its Net Usage Index for Advertising.
Traffic to the sites, which averaged about 80,000 visitors per minute in the 2-3 weeks before the [...]
Posted: Tuesday, February 6th 2007
Viacom Asks YouTube to Remove 100,000 Clips
YouTube said it would comply with Viacom's request on Friday to pull more than 100,000 clips, which have accounted for 1.2 billion or so video streams.
Viacom said YouTube and parent company Google have not followed through on their promise to provide filtering tools that would let Viacom (and others know) when copyright-infringing vides have been uploaded, writes Broadcasting & Cable ( [...]
Posted: Monday, February 5th 2007
A Peek into the Online Marketing Year That Was
2006 was not Madison Ave's year of embracing the internet, but that didn't stop it from being interesting: GE came up with a solution for TiVo, a slew of virals broke out, and the PR world faced a brick wall after creating fake blogs, writes The New York Times.
General Electric's One Second Theater [...]
Posted: Tuesday, December 19th 2006
YouTube Moves, Censors CBS Clips' Comments
For CBS video clips, YouTube has placed the comments section on a page separate from the video and is also filtering comments left by viewers. The changes took place shortly after YouTube reached a content distribution deal with CBS, which likely required the changes, according to the New York Times. Advertisers have long worried about the type of content [...]
Posted: Tuesday, December 12th 2006
NFL Wants User Content, but Bans Post-Game Vids
The Cinncinati Bengals have become the first NFL franchise to create a website for fans to submit their own videos. At the same time, the NFL is restricting local news sites from posting videos of postgame press conferences or locker room interviews online.
The new Bengals video site, hosted by technology firm ViTrue, will be part of the Fan Zone section of the Bengals team website and was first announced to Bengals fans during last week's football game, MediaPost [...]
Posted: Thursday, October 5th 2006
Wal-Mart Shuts Down MySpace Clone
After just 10 weeks, Wal-Mart has pulled the plug on "The Hub," a social-networking site for teens that the nation's largest retailer had hoped would become a competitor for MySpace.
When users try to access the The Hub, they are greeted with the message "Sorry, but the School Your Way promotion has ended," Forbes reports. Though unclear whether Wal-Mart orig [...]
Posted: Wednesday, October 4th 2006