Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 108 | 73 |
| » ad pricing | 27 | 154 |
| » ad selling | 61 | 120 |
| » ad targeting | 89 | 92 |
| » advertainment | 10 | 171 |
| » Advertising | 1 | 180 |
| » affiliate marketing | 11 | 170 |
| » agencies & ad departments | 24 | 157 |
| » alternative marketing | 31 | 150 |
| » Asia/Pacific | 7 | 174 |
| » automotive | 2 | 179 |
| » b2b | 4 | 177 |
| » best practices | 34 | 147 |
| » biz buzz | 29 | 152 |
| » branding | 14 | 167 |
| » broadband | 6 | 175 |
| » campaigns & creatives of note | 12 | 169 |
| » case studies | 4 | 177 |
| » co-op marketing & partnerships | 8 | 173 |
| » computers & tech | 9 | 172 |
| » consumer packaged goods | 3 | 178 |
| » cross media | 7 | 174 |
| » demographics | 4 | 177 |
| » direct marketing | 9 | 172 |
| » domain names | 10 | 171 |
| » don't believe the hype | 14 | 167 |
| » e-commerce | 13 | 168 |
| » email marketing | 4 | 177 |
| » entertainment | 10 | 171 |
| » Europe | 4 | 177 |
| » events | 2 | 179 |
| » finance | 2 | 179 |
| » global | 2 | 179 |
| » healthcare | 1 | 180 |
| » I-PR & business communications | 2 | 179 |
| » interviews | 1 | 180 |
| » intrusive formats | 47 | 134 |
| » legal, government & regulation | 85 | 96 |
| » loyalty & retention | 6 | 175 |
| » major account moves | 4 | 177 |
| » major brands | 27 | 154 |
| » major players news | 78 | 103 |
| » measurement & analytics | 28 | 153 |
| » media convergence | 4 | 177 |
| » minorities | 1 | 180 |
| » mobile marketing | 5 | 176 |
| » new and improved | 5 | 176 |
| » nonsense & parodies | 3 | 178 |
| » online ad market | 52 | 129 |
| » pearls of wisdom | 10 | 171 |
| » people | 10 | 171 |
| » personalization | 6 | 175 |
| » political parties & organizations | 13 | 168 |
| » privacy | 46 | 135 |
| » promotions | 6 | 175 |
| » publishing | 41 | 140 |
| » real estate | 1 | 180 |
| » research & stats | 33 | 148 |
| » rich media | 9 | 172 |
| » search engine marketing | 43 | 138 |
| » sex sells | 1 | 180 |
| » signs of doom | 39 | 142 |
| » signs of recovery | 4 | 177 |
| » signs of what's to come | 26 | 155 |
| » small business | 2 | 179 |
| » spam & anti-spam | 11 | 170 |
| » syndication & RSS | 1 | 180 |
| » technical innovation | 10 | 171 |
| » telecom | 3 | 178 |
| » text ads | 35 | 146 |
| » tools & software | 56 | 125 |
| » top stories | 56 | 125 |
| » travel | 1 | 180 |
| » user experience | 42 | 139 |
| » viral marketing & social media | 7 | 174 |
| » weblog marketing | 4 | 177 |
| » women | 1 | 180 |
| » Youth | 3 | 178 |
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012
ReturnPath: Don't Ignore a Customer Who Ignores You
One mistake e-mail marketers make is to ignore customers who show no interest in their e-mails - and continue to send out messages with the same frequency, ReturnPath says. In a new study that follows up its 2008 survey of e-mail practices among e-commerce companies, ReturnPath found most retailers did exactly that - sending as many as 9 to 11 messages per month to inactive subscribers.
None of the com [...]
Posted: Wednesday, August 18th 2010
4 Surprising Things You Can't Trust Online
By now most people are aware of the obvious security pitfalls of the web: phishing attacks, identity theft and so on. Everything else, though - or so we would like to think - is okay. Not so, unfortunately. Consider the following surprisingly unsafe activities.
Third Party Certificate Authorities
Third-party encryption made the web safe to bank and conduct financial transactions. Now, though, a new problem is emerging: there are too many third-party "certificate authoritie [...]
Posted: Tuesday, August 17th 2010
Local Search Attracts Fraud Too
Fraud is endemic for internet advertisers - with perpetrators becoming ever more innovative.
Local search advertising, now, is attracting its own breed of fraud - described as geo-listing hijackings b [...]
Posted: Thursday, May 20th 2010
Microsoft Takes Aim at Click Laundering with Two Lawsuits
Microsoft has filed two federal lawsuits in U.S. District Court in Seattle against perpetrators of what it is calling click laundering.
The lawsuits were filed against Eric Ralls, president of a company called RedOrbit Inc. and several 'John Does' whom Microsoft hopes to identify as part of the legal process of discovery, according to TechFlash.
Click fraud typically oc [...]
Posted: Wednesday, May 19th 2010
Hotels Go On Offensive Against Negative Reviews
Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author.
Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay, [...]
Posted: Monday, May 17th 2010
Solving Hotmail-Firefox Email Issues
More than half of major online retailers have not correctly coded their emails to avoid a common rendering problem with Hotmail displayed in the Firefox browser, according to a recent white paper [pdf] from Smith-Harmon. However, the problem can be resolved with simple coding.
Because email clients support different CSS and HTML coding, ensuring that promotional emails render c [...]
Posted: Wednesday, April 14th 2010
Don't Be Afraid of Negative Reviews
The occasional negative review on online review sites, such as Yelp or TripAdvisor, is nothing to fear, according to a report by Forrester Research, which recently studied the issue.
In its report, Forrester evaluated 4,000 reviews in the Electronics and Home & Garden categories on the Amazon.com site and found that more than 80% of the reviews were positive - and the negative reviews [...]
Posted: Monday, March 8th 2010
Using SocNets? Great - Just Be Sure to Talk About What Your Customers Want
Just about every brand now has a toehold in social media - even such established staples as Land O’Frost and Sara Lee Deli, both of which recently launched campaigns centered around Facebook.
For Land O’Frost, its new community called Land O’Moms, is the brand’s first foray into social media, writes the New York Times. Consumers use the site to exchange recipes and parenting advice, download coupons, r [...]
Posted: Friday, March 5th 2010
Industry Buzz & Snippets: 01/15/10
Ad Technology:
Clear Channel debuts Google-like ad platform.
Privacy:
Flash cookies could become hot button privacy issue.
Message Confusion:
Misunder [...]
Posted: Friday, January 15th 2010
New Statistics Support Controversial Ad Strategy
New statistics that show half of all Americans would watch ads for money support the premise behind a controversial ad technology patent filed by Apple that would compel recipients of cheap mobile devices to watch videos at any time.
More than half of Americans (52%) say they’d be willing to watch the ads if paid to watch them, such as through a discount on their cable bill, according to a multi-country survey by Synovate. The US was the second-highest market globally that said this, after [...]
Posted: Tuesday, December 15th 2009
Rebuffers Kill Online Video Campaign
Online videos are among the top ten internet marketing strategies for 2009, according to SEO. That, however, assumes the technology works.
The online video ad medium is still in early days and there is growing statistical and anecdotal evidence suggests that poor viewing experiences are more common than thought. Not surprisingly, videos that fail to load can be devastating to a marketing in [...]
Posted: Monday, December 14th 2009
Invisible Ads Haunt Marketers
Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers.
In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera [...]
Posted: Friday, October 16th 2009
Hampered by Debt, Zango Shuts Down
Controversial adware firm Zango was sold last week, following a bank foreclosure after its failure to honor over $44 million worth of debts.
The company launched over a decade ago as 180solutions, after which it changed its moniker several times: 180solutions and Hotbar, before concluding its trajectory as Zango. Security firms -- to which it often conveyed threatening letters, and the occasional lawsuit -- gave it flak for installing potentially harmful a [...]
Posted: Thursday, April 23rd 2009
comScore Scrutinizes Faulty Online Ad Operations
Recent research by comScore indicates that just a fraction of campaign impressions reach their intended audience with the desired frequency, reports ClickZ.
Out of eight US brand campaigns with budgets between $400,000 and $2 million, not one reached more than 20% of their target with a frequency of four impressions or less.
And even those with over 4 impressions failed to hit the 40% mark for on-target delivery, comScore found.
[...]
Posted: Wednesday, March 4th 2009
Harvard Prof Accuses Right Media of Deceptive Advertising
Benjamin Edelman, the Harvard 'Spyware' Professor well-known for his analysis of the brokering of sub-premium online ad space, claims that up to 34% of ad messages sold through Yahoo's Right Media may be deceptive or "bad" advertising.
Right Media is the largest online ad space market for unsold inventory. It was acquired by Yahoo in 2007. Its clients typically sell their most desirable real estate at on ad networks where they can fetch premium prices, then vend the rest on Rig [...]
Posted: Tuesday, January 20th 2009