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YouTube Sets Potentially Unreasonable Bar for Producer Ad Sales

More details were revealed on YouTube's sell-your-own-ad-space offer to video producers. "A source tells us YouTube is requiring that do-it-yourselfers sell ads for at least a $15 CPM [...] a lot less than the going rate for professional content," writes Silicon Alley Insider. However, any producers wishing to peddle their own ad space must commit to sell at least $10,000 -- $4500 of which  [...]
Posted: Tuesday, June 10th 2008

Facebook May Face Class Action Suit, Fueled by Canadian Law School Students

The Canadian Internet Policy and Public Interest Clinic has filed a privacy complaint against Facebook, asserting it violates the Canadian Personal Information Protection and Electronic Documents Act. "Facebook does not make a reasonable effort to advise users of the purposes for which their personal information is used," the group wrote. "Facebook also does not advise users of the extent of their personal information that will be shared by joining a network." Facebook spokesmen denied tha  [...]
Posted: Monday, June 2nd 2008

Overstock Deserts, Amazon Sues, New York State

Amazon has filed suit against New York in response to a new law requiring online retailers to collect tax from buyers in the state. Rival Overstock took a less complex measure: it has canceled relationships with its 3,400 New York-based affiliates,   [...]
Posted: Friday, May 16th 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

FTC Fines Debit Card Marketers $2.2 Million

The Federal Trade Commission has settled a case against a cadre of marketers targeting "subprime consumers," reports ClickZ. EDP Technologies Corporation and others must pay $2.2 million in consumer restitution. The defendants used affiliate marketing programs to build leads and promoted prepaid bank-issued debit cards on websites, pop-ups and emails. They often charged hefty fees without authorizatio  [...]
Posted: Monday, January 28th 2008

SEM Conceives Arch-Nemesis: Negative SEO

Forbes reports the latest trend in boosting a website's cred for the Google algo: not SEO, which is so yesterday, but negative SEO - a direct jab into competitors' territory. "Negative SEO" is a new label for optimization behavior that, while arguably unethical, is not quite detectable to search engine spiders, rendering it open gam  [...]
Posted: Tuesday, July 3rd 2007

Online Marketers Spill Beans on Best, Worst Tactics

Online marketers rated what tactics worked best - and worst - in 2006 and those that they plan to focus on, and spend money on, this year, writes eMarketer, citing a yearend 2006 study by MarketingSherpa and ad:tech. The ad:tech early-adopte  [...]
Posted: Friday, February 2nd 2007

Click Fraud Index: Year-High Levels in Q4

Fourth-quarter click-fraud data from Click Forensics showed that click fraud increased to the highest levels for the year, reaching 14.2 percent (industry average), compared with 13.8 percent for Q3, 14.1 percent for Q2 and 13.7 percent for Q1 (via Search Engine Land).   [...]
Posted: Wednesday, January 31st 2007

FTC Commish: Adware Advertisers Beware

Having sent a pointed message to adware firms with its case against Zango, the Federal Trade Commission is shifting its focus to the advertisers that use "nuisance adware" firms to distribute their ads. The FTC plans to send letters to advertisers to alert them that their ads have been distributed through Zango's adware, reports ClickZ, quoting one of the FTC's Commissi  [...]
Posted: Tuesday, November 7th 2006

Zango to Pay $3 Million, Settles FTC Charges

The former 180solutions, one of the world's largest distributors of adware, and its two principals have agreed to settle Federal Trade Commission charges that they used unfair and deceptive methods to get consumers to download adware and then obstructed their efforts to remove it. Zango's settlement with the FTC bars future downloads of Zango's adware without consumers' consent, requires Zango to provide a way for consu  [...]
Posted: Friday, November 3rd 2006

Anti-Spyware Tools Gobble up Advertisers' Cookies

A new study details the effect of 11 spyware-tracking programs on advertisers' cookies, and finds that Google's cookies evaded all challengers. The soon-to-be-released study from independent researcher Ben Edelman details the ability of 11 spyware-tracking programs to detect cookies from 50 different ad systems, ClickZ writes. Six of the programs targeted Yahoo's pay-per-click ad conversion tracking cookies, for example.   [...]
Posted: Friday, September 15th 2006

Service Fights Web Trademark Abuse

Marketers' growing concern with the use of their trademarks online by their own web marketing partners and affiliates has given rise to a new service. The ProtectMyMark service from Molander & Associates attempts to help marketers combat the misuse and abuse of trademarks online, helping find, correct and thereafter monitor for such behavior. The service helps marketers recover fees collected but no  [...]
Posted: Thursday, August 24th 2006

Study: Adware Ads Marketers' Fault, Not Intermediaries'

Most pop-ups served by nuisance adware programs can be traced directly to marketers - not intermediaries - according to a new study. Marketers are apparently directly responsible for more than half of pop-ups and other online advertising through adware, reducing the level of plausible deniability regarding their direct connection to the much-despised medium, reports the Associated Press, citing a study by the nonprof  [...]
Posted: Thursday, August 10th 2006

DMA Issues Affiliate and Ad Network Guideline

Some big marketers, relatively new to online marketing, have had their ads served via spyware-generated pop-ups, junk websites and other unseemly media, writes ClickZ; so, in an effort to end affiliate marketing practices and ad network buys that undermine brand, the Direct Marketing Association (DMA) has released relevant best practices guidelines. "The Federal Trade Commission had talked to us s  [...]
Posted: Wednesday, June 21st 2006

Warner Bros., 180solutions in Controversial Partnership

Controversial adware firm 180solutions's Zango.com site has been offering streams of two Warner Bros online-only shows - the (appropriately named) soap opera "Deception" and animated show "Medical Island" - and will soon offer a third show, reports MediaPost. Visitors can view the shows only if they agree to download pop-up ad-serving software, which serves  [...]
Posted: Thursday, May 11th 2006

'Spyware Warriors' Discuss Digital Underbelly

The dynamic duo that helped uncover a possible Mideast cyber-terror connection, in a podcast focusing on "botnets" talks about a new breed of web criminal threatening ecommerce. Wayne Porter and Chris Boyd, whose job is to spend their days i  [...]
Posted: Monday, April 17th 2006

Direct Revenue Adware Shenanigans, Indirect Yahoo Funding Revealed

New York State Attorney General Eliot Spitzer's recently filed suit against Direct Revenue has revealed some of the underhanded tactics and dealings of the adware company, reports MediaPost. Among the juicy tidbits of information to be revealed from copies  [...]
Posted: Thursday, April 13th 2006

Claria to Exit Adware Biz, Focus on PersonalWeb

In a long-anticipated move, Adware pioneer Claria announced Tuesday that by June it would leave that business much maligned by online publishers, consumer groups and privacy advocate, reports the Associated Press. Claria said last summer that it would be focusing on new personalization services, and now says i  [...]
Posted: Wednesday, March 22nd 2006

DirectRevenue Settles Class Action, to Pay $300,000

Spyware/adware firm DirectRevenue is in the process of reaching a final agreement on landmark terms to settle a March 2005 class action suit brought against it, writes Jeff Molander at ThoughtShapers.com. The case of Sotelo v. Direct Revenue Friday received the preliminary approval of Federal Judge Virginia Kendall of the Northern District of Illinois in Chicago. The company and class representative Steph  [...]
Posted: Wednesday, March 15th 2006

Click Fraud Doesn't Grow, but Marketers' Concern Does

The number of online advertisers and search engine marketing firms saying click fraud was a serious issue increased threefold in 2005 from the previous year, according to the December 2005 "State of Search Engine Marketing" report by the Search Engine Marketing Professionals Organization (SEMPO), writes ClickZ. "It's not so much that it's getting worse, but there is a heightened awareness about it," Kevin Lee, chairman of SEMPO and coc  [...]
Posted: Monday, February 27th 2006