Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 67 | 129 |
| » ad pricing | 16 | 180 |
| » ad selling | 33 | 163 |
| » ad targeting | 34 | 162 |
| » ad technologies & vendors | 43 | 153 |
| » advertainment | 3 | 193 |
| » affiliate marketing | 8 | 188 |
| » agencies & ad departments | 8 | 188 |
| » alternative marketing | 13 | 183 |
| » Asia/Pacific | 15 | 181 |
| » automotive | 2 | 194 |
| » b2b | 1 | 195 |
| » best practices | 23 | 173 |
| » biz buzz | 25 | 171 |
| » branding | 8 | 188 |
| » broadband | 6 | 190 |
| » campaigns & creatives of note | 4 | 192 |
| » case studies | 3 | 193 |
| » co-op marketing & partnerships | 2 | 194 |
| » computers & tech | 14 | 182 |
| » consumer packaged goods | 1 | 195 |
| » CRM | 1 | 195 |
| » cross media | 3 | 193 |
| » demographics | 5 | 191 |
| » direct marketing | 8 | 188 |
| » domain names | 13 | 183 |
| » don't believe the hype | 11 | 185 |
| » e-commerce | 18 | 178 |
| » email marketing | 3 | 193 |
| » entertainment | 10 | 186 |
| » Europe | 16 | 180 |
| » events | 2 | 194 |
| » finance | 3 | 193 |
| » global | 4 | 192 |
| » healthcare | 1 | 195 |
| » I-PR & business communications | 2 | 194 |
| » interviews | 1 | 195 |
| » intrusive formats | 7 | 189 |
| » Latin America | 1 | 195 |
| » legal, government & regulation | 83 | 113 |
| » loyalty & retention | 7 | 189 |
| » major account moves | 1 | 195 |
| » major brands | 22 | 174 |
| » major players news | 116 | 80 |
| » measurement & analytics | 21 | 175 |
| » media convergence | 3 | 193 |
| » minorities | 3 | 193 |
| » mobile marketing | 4 | 192 |
| » multi-channel marketing | 2 | 194 |
| » new and improved | 6 | 190 |
| » nonsense & parodies | 5 | 191 |
| » online ad market | 31 | 165 |
| » pearls of wisdom | 9 | 187 |
| » people | 9 | 187 |
| » personalization | 2 | 194 |
| » political parties & organizations | 19 | 177 |
| » privacy | 26 | 170 |
| » promotions | 3 | 193 |
| » publishing | 47 | 149 |
| » research & stats | 39 | 157 |
| » rich media | 5 | 191 |
| » sex sells | 2 | 194 |
| » signs of doom | 38 | 158 |
| » signs of what's to come | 27 | 169 |
| » small business | 3 | 193 |
| » spam & anti-spam | 16 | 180 |
| » Spanish-speaking | 1 | 195 |
| » syndication & RSS | 5 | 191 |
| » technical innovation | 6 | 190 |
| » telecom | 1 | 195 |
| » text ads | 60 | 136 |
| » tools & software | 23 | 173 |
| » top stories | 66 | 130 |
| » user experience | 21 | 175 |
| » viral marketing & social media | 7 | 189 |
| » weblog marketing | 13 | 183 |
| » women | 1 | 195 |
| » Youth | 1 | 195 |
Industry Buzz & Snippets: 01/15/10
Ad Technology:
Clear Channel debuts Google-like ad platform.
Privacy:
Flash cookies could become hot button privacy issue.
Message Confusion:
Misunder [...]
Posted: Friday, January 15th 2010
Industry Buzz & Snippets: 11/10/09
Online Ad Strategies:
Groups redirect health-care ads to cheer and jeer Democrats.
Local online to grow 12% in 2009; will slow next year.
Burberry looks online for ways to gain customers.
Se [...]
Posted: Tuesday, November 10th 2009
YouTube Goes After Local News, Attempts to Sign Newspaper, TV Partners
YouTube has created a new feature called “News Near You†which uses the internet address of the visitor’s computer to determine the user’s location, and offers relevant local videos from within a 100-mile radius.The feature is just one element in YouTube’s push into news video. This summer, YouTube invited more than 25,000 news sources from Google News to become video suppliers, [...]
Posted: Tuesday, August 4th 2009
Biz Stone: Twitter to Charge Brands for Use
Twitter co-founder Biz Stone has confirmed the microblogging network will begin charging companies for certain components of its service.
Rumors that Twitter may start charging for use began taking concrete form in November.
"We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge fo [...]
Posted: Tuesday, February 10th 2009
EU To Microsoft: For the Last Time, Stop Bundling IE With Windows
This week Microsoft suffered a heavy blow when the European Commission (EC) issued an order demanding that it remove its browser from the Windows operating system package.
"Microsoft's tying of Internet Explorer to the Windows operating system harms competition between web browsers, undermines product innovation and ultimately reduces consumer choice," the Commissi [...]
Posted: Friday, January 23rd 2009
YHOO Layoffs Draw More Blog Coverage than Most Ad Campaigns
Yesterday Yahoo began making good on its promise to lay off 1500 members of its staff -- nearly 10% of the search brand's workforce.
Affected departments include sales, marketing, content, administration, engineering, and acquisitions like Maven Networks and Right Media Exchange. According to Advertising Age, marketers from its category- [...]
Posted: Thursday, December 11th 2008
Google's Analytics: Biased Toward Google Sites?
Some publishers are suspicious about the accuracy of panel-based measurement systems (e.g., comScore, Nielsen NetRatings), believing their count to be grossly underneath the real number of unique visitors to their sites.
Now they have growing reason to suspect Google of worse, even biased, figures.
Panel-based measurement gathers a sample of internet users and records their habits, typically by installing software on their computers that track online activity. The data is then scaled out t [...]
Posted: Wednesday, August 20th 2008
Olympics Coverage: Too Hot for NBC to Share
NBC lawyers are working around the clock to prevent millions of online publishers from "stealing" Olympic coverage and embedding it on unauthorized blogs, websites and social networking pages.
The network is also issuing takedown notices to video sharing sites like Veetle.com:
[...]
Posted: Thursday, August 14th 2008
User Consent: Just an Afterthought to Behavioral Tracking
Letters released by the House Energy and Commerce Committee reveal that many internet and broadband companies use targeted-ad technology without clearly informing users.
The largest online ad firm of all, Google, said it tracks web-surfing behavior across affiliate sites. And this isn't the first such outing: two months ago, The New York Times [...]
Posted: Tuesday, August 12th 2008
Yahoo Says No to Search Buyout, Restructuring Proposal by Microsoft, Icahn
Yahoo has rejected yet another offer from both Microsoft and Carl Icahn. On Friday, Microsoft offered to buy its search business if CEO Jerry Yang and his board were replaced by Carl Icahn and directors of his choice.
Yahoo Chairman Roy Bostock called the proposal an "odd and opportunistic alliance" between Microsoft and Icahn. "We will not be bludgeoned into a transaction that is not in the best interes [...]
Posted: Monday, July 14th 2008
Microsoft Makes it Clear: Yahoo Didn't Dump 'Em for the Shareholders' Sake
At the Cannes International Advertising Festival this week, Microsoft exec Kevin Johnson called Yahoo's search deal with Google anti-competitive and bad for advertisers.
But advertisers already knew the latter, and -- judging from unearthed documents dating months before the Yahoo/Google liaison -- apparently Yahoo has [...]
Posted: Monday, June 23rd 2008
Ask Puts Promotional Guns Behind Privacy Policy
Ask.com wrote an open letter to privacy advocates and the California Attorney General's office, toting a more prominent "Privacy" link on its website.
From the letter:
As of today, Ask.com has added a [prominently placed] direct link to our privacy policy ... right on our homepage. It is only one of four non-search related weblinks ... We’ve also made sure that the "Priv [...]
Posted: Thursday, June 19th 2008
Google Pulls Video Out of Search Results
Google has removed the ability to view videos in its "blended" search results, reports Search Engine Land.
A recent study found that users prefer "blended" search results to search that lists pages by aggregate relevance -- which sometimes fails to account for images, video and news content.
Typically, video result [...]
Posted: Friday, June 6th 2008
Microsoft Loses Cool, Gives Yahoo Three-Week Ultimatum
Microsoft has sent Yahoo a letter stating it has three weeks to move on its $44.6 billion buyout offer.
If the companies fail to form a pact by then, "we will be compelled to take our case directly to your shareholders, including the initiation of a proxy contest to elect an alternative slate of directors," wrote CEO Steve Ballmer of Microsoft.
90 percent of Yahoo's shareholders are [...]
Posted: Monday, April 7th 2008
Industry Buzz & Snippets: 4/3/08
Ad Networks and Analytics:
CEO Matt Sanchez admitted Videoegg will incorporate non-video ad inventory because the in-video ad market is still small.
18,000 broadband users in the UK unknowingly had t [...]
Posted: Thursday, April 3rd 2008
Trademark Use on AdWords is an Infringement, Court Rules
Late last year, Storus Corp sued Aroa for use of a trademarked term, "smart money clips," in AdWords ad copy.
The United States District Court for the Northern District of California has just ruled in Storus' favor (PDF), setting a precedent for future instances of supposed trademark violation in AdWords copy.
In defense of its violation, Aroa argued the use of the word "smart" in the phrase "smart money clips" is l [...]
Posted: Tuesday, April 1st 2008
Chinese Music Industry Lashes Out at Baidu
Two groups representing musicians and songwriters in China have failed a lawsuit against Baidu, citing copyright violation.
The search engine makes it easy for users to access free music. Its service has become so popular that in December 2007, Baidu's search share beat Google in China by 34 points, capturing 5.2 percent of searches globally.
In [...]
Posted: Monday, March 3rd 2008
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
Click Fraud Rate Climbs to 16.6% in Q4
The overall click fraud rate for the pay-per-click (PPC) industry averaged 16.6 percent in the fourth quarter of 2007.
The rate of click fraud for all of 2007 was up 15 percent over 2006 levels, according to Click Forensics, citing data from the Click Fraud Index, MarketingCharts [...]
Posted: Thursday, February 7th 2008
Super Bowl Advertisers Fumble Search, Social Media; Gain Elsewhere
This year's Super Bowl marked the second most-watched TV show in US history, clocking 97.5 million watchers, reports the BBC News.
Some of the biggest brands in the world vied to capitalize on buzz created by Super Bowl ads, but few maximized their multimillion-dollar investments [...]
Posted: Wednesday, February 6th 2008