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Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri

Business Strategies: Apple designer 'winces' over some past product choices Campaigns of Note: LG Electronics USA Debuts 'Only LG' Ad Campaign Customer Experience: Three Myths abou  [...]
Posted: Friday, May 25th 2012

Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows

Business Buzz: 2012: Year of the Online Political Ad [INFOGRAPHIC] Business Strategies:  [...]
Posted: Thursday, May 3rd 2012

Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation

  [...]
Posted: Tuesday, April 24th 2012

4 Surprising Things You Can't Trust Online

By now most people are aware of the obvious security pitfalls of the web: phishing attacks, identity theft and so on. Everything else, though - or so we would like to think - is okay. Not so, unfortunately. Consider the following surprisingly unsafe activities. Third Party Certificate Authorities Third-party encryption made the web safe to bank and conduct financial transactions. Now, though, a new problem is emerging: there are too many third-party "certificate authoritie  [...]
Posted: Tuesday, August 17th 2010

Will Apple Communicate Better With Its Customers? Its First Twitter Account Suggests It Wants To

Mistakes were made, Apple CEO Steve Jobs said - and not just by Apple. Thus began Apple's expected apology over the antenna reception problems that have been plaguing the iPhone 4. In a press conference held Friday morning, Jobs sought to portray the weakness in the iPhone 4's antenna as an issue that affects all mobile phones, the Los Angeles Times wrote. Also, he said, most iPhone users were not reportin  [...]
Posted: Friday, July 16th 2010

Hotels Go On Offensive Against Negative Reviews

Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author. Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay,   [...]
Posted: Monday, May 17th 2010

Publications Rethink Anonymous Comments. Should Your Site?

The Washington Post, New York Times and several other papers are rethinking policies that allow online commenters to remain anonymous, according to a report in the New York Times. The Washington Post, for example, is considering giving greater weight to comments that are signed. The Huffington Post is another example; that site is expected to announce changes that rank commenters based on how well other r  [...]
Posted: Monday, April 12th 2010

Don't Be Afraid of Negative Reviews

The occasional negative review on online review sites, such as Yelp or TripAdvisor, is nothing to fear, according to a report by Forrester Research, which recently studied the issue. In its report, Forrester evaluated 4,000 reviews in the Electronics and Home & Garden categories on the Amazon.com site and found that more than 80% of the reviews were positive - and the negative reviews   [...]
Posted: Monday, March 8th 2010

New Statistics Support Controversial Ad Strategy

New statistics that show half of all Americans would watch ads for money support the premise behind a controversial ad technology patent filed by Apple that would compel recipients of cheap mobile devices to watch videos at any time. More than half of Americans (52%) say they’d be willing to watch the ads if paid to watch them, such as through a discount on their cable bill, according to a multi-country survey by Synovate. The US was the second-highest market globally that said this, after   [...]
Posted: Tuesday, December 15th 2009

Senate Sniffs Out Shady Direct Marketing

A recently released Senate Commerce Committee staff report is taking aim at the dark side of 'aggressive' online direct marketing, and has singled out shady and controversial practices by three companies - Affinion, Vertru and Webloyalty, in addition to the hundreds of retailers that have used their services. The report details purchase procedures in which consumers rarely realize they are signing up for a monthly cl  [...]
Posted: Wednesday, November 18th 2009

Facebook Revamps Privacy Policy; Asks for Feedback

Facebook has tweaked its privacy policy and is asking its 300-million-plus user base for feedback by Nov. 5th. This outreach is, some say, a wise move for the site, which has been burned by user backlash before on privacy issues - most famously over its now retired Beacon platform, which initially   [...]
Posted: Friday, October 30th 2009

Complaints vs Video AdNets Rise as Buyers Pay for Ineffective Ads

With the popularity of online video advertising on the rise, media buyers are faced with large variations in pricing and options to decipher. Pre-roll video ads can run anywhere from CPMs under $10 to $50 CPMs - and if buyers aren't careful, they can end up paying for ineffective ads. Some industry observers are pointing out that video ad networks are deliberately inflating ad impression numbers by running video ads that begin automatically when a user lands on a site, with those ads sometime  [...]
Posted: Tuesday, September 29th 2009

Hacked Accts Divulge Twitter's Thirst for Solvency ... and Meditation

A French hacker that managed to penetrate a number of sensitive Twitter employee accounts has leaked documents that reveal the company's financial ambitions, pending profit models and a "growing sense of entitlement" among its workers, Valleywag reports. The hacker, who goes by the pseudo Hacker Croll, accessed the email, Paypal, Amazon, Apple, AT&T, MobileMe, and Gmail accounts of higher-ups  [...]
Posted: Thursday, July 16th 2009

Domino's Employees Incite YouTube Brand Scandal

Two Domino's employees have released a series of YouTube videos in which they playfully molest food products before allegedly passing them on to customers. In the most recent video posted on YouTube, "Michael" -- one member of the duo -- inserts cheese into his nose and waves salami over his backside before placing both ingredients on a pair of sandwiches.   [...]
Posted: Wednesday, April 15th 2009

Revised TOS Gives Facebook Perpetual Rights to User Content

This month Facebook revised its Terms of Use, a document it is legally permitted to update at any time without informing users. Users demonstrate tacit acceptance of the Terms by continuous use of the site. The revision grants Facebook complete, perpetual ownership of content up  [...]
Posted: Monday, February 16th 2009

Unwanted 'American Idol' Text Message Backfires on AT&T

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom. The wordy SMS read: AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game  [...]
Posted: Wednesday, January 14th 2009

Twitter Finally Draws Attention from the Spammer Community

Perhaps as a tribute to its mainstream legitimacy, Twitter's turf has been invaded by at least two spammer-orchestrated scams. In the most widespread of the two, users receive a direct message from a follower, bearing this or similar bait: "hey! check out this funny blog about you...", followed by a link to a webpage. After clicking on the link, victims are presented with a false Twitter login page. Usernames and passwords entered on the page become vehicles for spammers to distribute sim  [...]
Posted: Tuesday, January 6th 2009

Retailers Top Forrester's Customer-Experience Ranking

Only 11% of companies garnered a rating of "excellent" in this year's Customer Experience Index of large US firms, released by Forrester Research, Inc., -- and 38% of firms were rated as "poor" or "very poor." Barnes & Noble and USAA topped Forrester's ranking, while Charter Communications and Me  [...]
Posted: Friday, December 19th 2008

NY Governor Proposes iPod Tax

Hoping to expedite the close of the state's $15 billion budget gap, New York Governor David Paterson is proposing a tax on music and other downloads made online. To download online content from a site like iTunes, for example, users must create an account with a billing address, so additional fees to New York residents can be applied with relative ease, observes the New York   [...]
Posted: Wednesday, December 17th 2008

'New Technology' Enabled Terrorists in Mumbai Attacks

Terrorists that struck Mumbai last month demonstrated sophisticated use of modern technology to organize their attacks. The news casts a less jocular sheen on a recently-released US Army report about seemingly-idle mobile and web technologies that could be used to enable terrorism. Before launching their att  [...]
Posted: Tuesday, December 9th 2008