Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 310 | 784 |
| » ad pricing | 48 | 1046 |
| » ad selling | 145 | 949 |
| » ad targeting | 161 | 933 |
| » advertainment | 35 | 1059 |
| » Advertising | 2 | 1092 |
| » affiliate marketing | 36 | 1058 |
| » agencies & ad departments | 134 | 960 |
| » alternative marketing | 133 | 961 |
| » Asia/Pacific | 68 | 1026 |
| » automotive | 22 | 1072 |
| » b2b | 16 | 1078 |
| » best practices | 184 | 910 |
| » Beyond Marketing | 1 | 1093 |
| » Big Picture | 1 | 1093 |
| » biz buzz | 180 | 914 |
| » branding | 93 | 1001 |
| » broadband | 76 | 1018 |
| » campaigns & creatives of note | 81 | 1013 |
| » case studies | 21 | 1073 |
| » co-op marketing & partnerships | 23 | 1071 |
| » computers & tech | 104 | 990 |
| » consumer packaged goods | 21 | 1073 |
| » CRM | 6 | 1088 |
| » cross media | 36 | 1058 |
| » deep coverage | 1 | 1093 |
| » demographics | 71 | 1023 |
| » direct marketing | 137 | 957 |
| » domain names | 74 | 1020 |
| » don't believe the hype | 65 | 1029 |
| » e-commerce | 199 | 895 |
| » email marketing | 98 | 996 |
| » entertainment | 149 | 945 |
| » Europe | 93 | 1001 |
| » events | 19 | 1075 |
| » finance | 20 | 1074 |
| » global | 34 | 1060 |
| » healthcare | 8 | 1086 |
| » I-PR & business communications | 37 | 1057 |
| » instant messaging marketing | 4 | 1090 |
| » interviews | 4 | 1090 |
| » intrusive formats | 130 | 964 |
| » Latin America | 10 | 1084 |
| » legal, government & regulation | 599 | 495 |
| » loyalty & retention | 52 | 1042 |
| » major account moves | 20 | 1074 |
| » major brands | 198 | 896 |
| » major players news | 457 | 637 |
| » measurement & analytics | 83 | 1011 |
| » media convergence | 50 | 1044 |
| » minorities | 13 | 1081 |
| » mobile marketing | 23 | 1071 |
| » multi-channel marketing | 11 | 1083 |
| » new and improved | 27 | 1067 |
| » nonsense & parodies | 62 | 1032 |
| » online ad market | 149 | 945 |
| » pearls of wisdom | 45 | 1049 |
| » people | 99 | 995 |
| » personalization | 19 | 1075 |
| » political parties & organizations | 148 | 946 |
| » privacy | 220 | 874 |
| » promotions | 26 | 1068 |
| » publishing | 292 | 802 |
| » real estate | 4 | 1090 |
| » research & stats | 236 | 858 |
| » rich media | 34 | 1060 |
| » search engine marketing | 196 | 898 |
| » Segmentation & Markets | 1 | 1093 |
| » seniors | 1 | 1093 |
| » sex sells | 11 | 1083 |
| » signs of doom | 241 | 853 |
| » signs of recovery | 6 | 1088 |
| » signs of what's to come | 173 | 921 |
| » small business | 9 | 1085 |
| » spam & anti-spam | 165 | 929 |
| » Spanish-speaking | 3 | 1091 |
| » syndication & RSS | 19 | 1075 |
| » technical innovation | 41 | 1053 |
| » telecom | 21 | 1073 |
| » text ads | 80 | 1014 |
| » tools & software | 155 | 939 |
| » top stories | 326 | 768 |
| » travel | 6 | 1088 |
| » user experience | 228 | 866 |
| » viral marketing & social media | 81 | 1013 |
| » weblog marketing | 76 | 1018 |
| » women | 11 | 1083 |
| » Youth | 27 | 1067 |
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Squatters Seize, Control Brand Names On Pinterest
[...]
Posted: Wednesday, May 16th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Closing Bell: Netflix Chastises Comcast | ScoreBig Mimics Priceline | FCC Fines Google
Streaming Media:
Netflix CEO Calls Out Comcast on Net Neutrality
Business Strategies:
ScoreBig Uses Priceline’s Model to Name Your Own Price for Live Events
Privacy:
[...]
Posted: Monday, April 16th 2012
Mailchimp Incident Highlights Value of Clear Unsubscribe Option. This Lesson Extends to Mobile Too
Most--the vast majority—of email marketing recipients will eventually unsubscribe from a mailing list. Specifically nine in 10 (91%) US email users have subscribed to a company’s email and later decided they don’t want to receive it, according to a report from Exact Target and CoTweet. The best way to handle these requests, as the following story will show, is to make the process as easy [...]
Posted: Tuesday, February 21st 2012
BoA Shows How Not to Defend a Reputation Against a WikiLeak
WikiLeak has been promising to release information that will be very damaging to a large financial institution. The site has been coy about the name, but it is widely believed that Bank of America is the institution in question. The bank has said it doesn’t know what the leak could be – but apparently it is readying for some kind of bombshell by registering domain names that could possibly be used to criticize or make fun of it.
In recent days it has taken "hundreds" of d [...]
Posted: Monday, December 27th 2010
Overestimating the Wisdom of the Crowd
The Gap's attempt to launch a new logo was a failure – at least judging from the comments about it online. Within hours of its release, the retailer hinted on its own Facebook page it might be willing to scrap the two-year project in favor of a design submitted by the public. "We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs. We love our version, but we'd l [...]
Posted: Wednesday, October 13th 2010
Will Apple Communicate Better With Its Customers? Its First Twitter Account Suggests It Wants To
Mistakes were made, Apple CEO Steve Jobs said - and not just by Apple. Thus began Apple's expected apology over the antenna reception problems that have been plaguing the iPhone 4. In a press conference held Friday morning, Jobs sought to portray the weakness in the iPhone 4's antenna as an issue that affects all mobile phones, the Los Angeles Times wrote. Also, he said, most iPhone users were not reportin [...]
Posted: Friday, July 16th 2010
Industry Buzz & News: 6/17/10
Online Ad Market:
Online news commands highest CPM.
HP partners with Yahoo for targeted advertisements.
Mobile search is [...]
Posted: Thursday, June 17th 2010
How Not to Run an Online Promotion
It is becoming more instructive to see how not to run a social media campaign than how to pull off a successful one. The latest object lesson comes from Dunkin’ Donuts, which was promoting its free iced coffee day -- “the kind of promotion that generally creates a lot of positive feedback in fans both online and off,†notes Inquisitr.
Dunkin’ Donuts Facebook wall, however, was inundated with fans co [...]
Posted: Wednesday, May 12th 2010
4 Reasons to Fire Your Digital Ad Agency
Not all digital ad agencies are as savvy on these strategies and technologies as they proclaim, according to the initial survey results of integrated marketing agencies by Andrew Ballenthin, president of Sol Solutions.
Ballenthin recently conducted a sample review of integrated marketing agencies to see where they were at in their own application of [...]
Posted: Thursday, April 29th 2010
Publications Rethink Anonymous Comments. Should Your Site?
The Washington Post, New York Times and several other papers are rethinking policies that allow online commenters to remain anonymous, according to a report in the New York Times.
The Washington Post, for example, is considering giving greater weight to comments that are signed. The Huffington Post is another example; that site is expected to announce changes that rank commenters based on how well other r [...]
Posted: Monday, April 12th 2010
Click Fraud Gets More Elaborate with 'Real' Purchases
A Harvard Business School professor has identified a new breed of click fraud that not only simulates clicks on a Google ad - but also seemingly generates a 'real' customer purchase on the advertiser's website.
Professor Ben Edelman, who has researched such related issues as invisible online ads - sleight-of-hand tactics used by some websites to sell more advertising than they have space for - calls this new form [...]
Posted: Thursday, January 21st 2010
Competitive Data Ripe for Picking on SocNets
Social networks have become a goldmine of information for companies skilled in the art of connecting the dots - a little-noticed development that is beginning to concern companies.
According to a global study commissioned by Cisco only one in seven of the companies that participated in the research has a formal process to adopt consumer-based social networking tools for business purposes - indicating that the potential [...]
Posted: Friday, January 15th 2010
Senate Sniffs Out Shady Direct Marketing
A recently released Senate Commerce Committee staff report is taking aim at the dark side of 'aggressive' online direct marketing, and has singled out shady and controversial practices by three companies - Affinion, Vertru and Webloyalty, in addition to the hundreds of retailers that have used their services.
The report details purchase procedures in which consumers rarely realize they are signing up for a monthly cl [...]
Posted: Wednesday, November 18th 2009
Mobile & Web Plays Seek US Hispanics
A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -Â have just been launched with the intent of targeting the 46-million-strong US Hispanic market.
In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 11/10/09
Online Ad Strategies:
Groups redirect health-care ads to cheer and jeer Democrats.
Local online to grow 12% in 2009; will slow next year.
Burberry looks online for ways to gain customers.
Se [...]
Posted: Tuesday, November 10th 2009
SocNets Poised to Follow Email Down Spam Path
Social networking sites are increasingly becoming a prime target for spammers - a point driven home recently by the massive $711 million judgment Facebook was awarded against the so-called "king of spam" Sanford Wallace.
Spam has been a staple of most email inboxes for years - and has made it increasingly difficult for legitimate marketers' messages to reach their intended audience. Its volumes have [...]
Posted: Monday, November 2nd 2009
Facebook Revamps Privacy Policy; Asks for Feedback
Facebook has tweaked its privacy policy and is asking its 300-million-plus user base for feedback by Nov. 5th.
This outreach is, some say, a wise move for the site, which has been burned by user backlash before on privacy issues - most famously over its now retired Beacon platform, which initially [...]
Posted: Friday, October 30th 2009