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Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri

Business Strategies: Apple designer 'winces' over some past product choices Campaigns of Note: LG Electronics USA Debuts 'Only LG' Ad Campaign Customer Experience: Three Myths abou  [...]
Posted: Friday, May 25th 2012

Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows

Business Buzz: 2012: Year of the Online Political Ad [INFOGRAPHIC] Business Strategies:  [...]
Posted: Thursday, May 3rd 2012

Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation

  [...]
Posted: Tuesday, April 24th 2012

Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers

Ad Technology: CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution ChaCha Partners With Adometry   [...]
Posted: Tuesday, April 17th 2012

Closing Bell: Netflix Chastises Comcast | ScoreBig Mimics Priceline | FCC Fines Google

Streaming Media: Netflix CEO Calls Out Comcast on Net Neutrality Business Strategies: ScoreBig Uses Priceline’s Model to Name Your Own Price for Live Events Privacy:   [...]
Posted: Monday, April 16th 2012

Mailchimp Incident Highlights Value of Clear Unsubscribe Option. This Lesson Extends to Mobile Too

Most--the vast majority—of email marketing recipients will eventually unsubscribe from a mailing list.  Specifically nine in 10 (91%) US email users have subscribed to a company’s email and later decided they don’t want to receive it, according to a report from Exact Target and CoTweet. The best way to handle these requests, as the following story will show, is to make the process as easy   [...]
Posted: Tuesday, February 21st 2012

Overestimating the Wisdom of the Crowd

The Gap's attempt to launch a new logo was a failure – at least judging from the comments about it online. Within hours of its release, the retailer hinted on its own Facebook page it might be willing to scrap the two-year project in favor of a design submitted by the public. "We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs. We love our version, but we'd l  [...]
Posted: Wednesday, October 13th 2010

ReturnPath: Don't Ignore a Customer Who Ignores You

One mistake e-mail marketers make is to ignore customers who show no interest in their e-mails - and continue to send out messages with the same frequency, ReturnPath says. In a new study that follows up its 2008 survey of e-mail practices among e-commerce companies, ReturnPath found most retailers did exactly that - sending as many as 9 to 11 messages per month to inactive subscribers. None of the com  [...]
Posted: Wednesday, August 18th 2010

4 Surprising Things You Can't Trust Online

By now most people are aware of the obvious security pitfalls of the web: phishing attacks, identity theft and so on. Everything else, though - or so we would like to think - is okay. Not so, unfortunately. Consider the following surprisingly unsafe activities. Third Party Certificate Authorities Third-party encryption made the web safe to bank and conduct financial transactions. Now, though, a new problem is emerging: there are too many third-party "certificate authoritie  [...]
Posted: Tuesday, August 17th 2010

Industry Buzz & News: 6/17/10

Online Ad Market: Online news commands highest CPM. HP partners with Yahoo for targeted advertisements. Mobile search is   [...]
Posted: Thursday, June 17th 2010

Local Search Attracts Fraud Too

Fraud is endemic for internet advertisers  - with perpetrators becoming ever more innovative. Local search advertising, now, is attracting its own breed of fraud - described as geo-listing hijackings b  [...]
Posted: Thursday, May 20th 2010

Microsoft Takes Aim at Click Laundering with Two Lawsuits

Microsoft has filed two federal lawsuits in U.S. District Court in Seattle against perpetrators of what it is calling click laundering. The lawsuits were filed against Eric Ralls, president of a company called RedOrbit Inc. and several 'John Does' whom Microsoft hopes to identify as part of the legal process of discovery, according to TechFlash. Click fraud typically oc  [...]
Posted: Wednesday, May 19th 2010

4 Reasons to Fire Your Digital Ad Agency

Not all digital ad agencies are as savvy on these strategies and technologies as they proclaim, according to the initial survey results of integrated marketing agencies by Andrew Ballenthin, president of Sol Solutions. Ballenthin recently conducted a sample review of integrated marketing agencies to see where they were at in their own application of  [...]
Posted: Thursday, April 29th 2010

Solving Hotmail-Firefox Email Issues

More than half of major online retailers have not correctly coded their emails to avoid a common rendering problem with Hotmail displayed in the Firefox browser, according to a recent white paper [pdf] from Smith-Harmon. However, the problem can be resolved with simple coding. Because email clients support different CSS and HTML coding, ensuring that promotional emails render c  [...]
Posted: Wednesday, April 14th 2010

Don't Be Afraid of Negative Reviews

The occasional negative review on online review sites, such as Yelp or TripAdvisor, is nothing to fear, according to a report by Forrester Research, which recently studied the issue. In its report, Forrester evaluated 4,000 reviews in the Electronics and Home & Garden categories on the Amazon.com site and found that more than 80% of the reviews were positive - and the negative reviews   [...]
Posted: Monday, March 8th 2010

Click Fraud Gets More Elaborate with 'Real' Purchases

A Harvard Business School professor has identified a new breed of click fraud that not only simulates clicks on a Google ad - but also seemingly generates a 'real' customer purchase on the advertiser's website. Professor Ben Edelman, who has researched such related issues as invisible online ads - sleight-of-hand tactics used by some websites to sell more advertising than they have space for - calls this new form   [...]
Posted: Thursday, January 21st 2010

Competitive Data Ripe for Picking on SocNets

Social networks have become a goldmine of information for companies skilled in the art of connecting the dots - a little-noticed development that is beginning to concern companies. According to a global study commissioned by Cisco only one in seven of the companies that participated in the research has a formal process to adopt consumer-based social networking tools for business purposes - indicating that the potential  [...]
Posted: Friday, January 15th 2010

Industry Buzz & Snippets: 01/15/10

Ad Technology: Clear Channel debuts Google-like ad platform. Privacy: Flash cookies could become hot button privacy issue. Message Confusion: Misunder  [...]
Posted: Friday, January 15th 2010

New Statistics Support Controversial Ad Strategy

New statistics that show half of all Americans would watch ads for money support the premise behind a controversial ad technology patent filed by Apple that would compel recipients of cheap mobile devices to watch videos at any time. More than half of Americans (52%) say they’d be willing to watch the ads if paid to watch them, such as through a discount on their cable bill, according to a multi-country survey by Synovate. The US was the second-highest market globally that said this, after   [...]
Posted: Tuesday, December 15th 2009

Rebuffers Kill Online Video Campaign

Online videos are among the top ten internet marketing strategies for 2009, according to SEO. That, however, assumes the technology works. The online video ad medium is still in early days and there is growing statistical and anecdotal evidence suggests that poor viewing experiences are more common than thought. Not surprisingly, videos that fail to load can be devastating to a marketing in  [...]
Posted: Monday, December 14th 2009