Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 310 | 737 |
| » ad pricing | 48 | 999 |
| » ad selling | 145 | 902 |
| » ad targeting | 161 | 886 |
| » ad technologies & vendors | 181 | 866 |
| » advertainment | 35 | 1012 |
| » Advertising | 2 | 1045 |
| » affiliate marketing | 36 | 1011 |
| » agencies & ad departments | 134 | 913 |
| » alternative marketing | 133 | 914 |
| » Asia/Pacific | 68 | 979 |
| » automotive | 22 | 1025 |
| » b2b | 16 | 1031 |
| » best practices | 184 | 863 |
| » Beyond Marketing | 1 | 1046 |
| » Big Picture | 1 | 1046 |
| » biz buzz | 180 | 867 |
| » branding | 93 | 954 |
| » broadband | 76 | 971 |
| » campaigns & creatives of note | 81 | 966 |
| » case studies | 21 | 1026 |
| » co-op marketing & partnerships | 23 | 1024 |
| » computers & tech | 104 | 943 |
| » consumer packaged goods | 21 | 1026 |
| » CRM | 6 | 1041 |
| » cross media | 36 | 1011 |
| » deep coverage | 1 | 1046 |
| » demographics | 71 | 976 |
| » direct marketing | 137 | 910 |
| » domain names | 74 | 973 |
| » don't believe the hype | 65 | 982 |
| » e-commerce | 199 | 848 |
| » email marketing | 98 | 949 |
| » entertainment | 149 | 898 |
| » Europe | 93 | 954 |
| » events | 19 | 1028 |
| » finance | 20 | 1027 |
| » global | 34 | 1013 |
| » healthcare | 8 | 1039 |
| » I-PR & business communications | 37 | 1010 |
| » instant messaging marketing | 4 | 1043 |
| » interviews | 4 | 1043 |
| » intrusive formats | 130 | 917 |
| » Latin America | 10 | 1037 |
| » legal, government & regulation | 599 | 448 |
| » loyalty & retention | 52 | 995 |
| » major account moves | 20 | 1027 |
| » major brands | 198 | 849 |
| » major players news | 457 | 590 |
| » measurement & analytics | 83 | 964 |
| » media convergence | 50 | 997 |
| » minorities | 13 | 1034 |
| » mobile marketing | 23 | 1024 |
| » multi-channel marketing | 11 | 1036 |
| » new and improved | 27 | 1020 |
| » nonsense & parodies | 62 | 985 |
| » online ad market | 149 | 898 |
| » pearls of wisdom | 45 | 1002 |
| » people | 99 | 948 |
| » personalization | 19 | 1028 |
| » political parties & organizations | 148 | 899 |
| » privacy | 220 | 827 |
| » promotions | 26 | 1021 |
| » publishing | 292 | 755 |
| » real estate | 4 | 1043 |
| » research & stats | 236 | 811 |
| » rich media | 34 | 1013 |
| » search engine marketing | 196 | 851 |
| » Segmentation & Markets | 1 | 1046 |
| » seniors | 1 | 1046 |
| » sex sells | 11 | 1036 |
| » signs of doom | 241 | 806 |
| » signs of recovery | 6 | 1041 |
| » signs of what's to come | 173 | 874 |
| » small business | 9 | 1038 |
| » spam & anti-spam | 165 | 882 |
| » Spanish-speaking | 3 | 1044 |
| » syndication & RSS | 19 | 1028 |
| » technical innovation | 41 | 1006 |
| » telecom | 21 | 1026 |
| » text ads | 80 | 967 |
| » tools & software | 155 | 892 |
| » top stories | 326 | 721 |
| » travel | 6 | 1041 |
| » viral marketing & social media | 81 | 966 |
| » weblog marketing | 76 | 971 |
| » women | 11 | 1036 |
| » Youth | 27 | 1020 |
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Squatters Seize, Control Brand Names On Pinterest
[...]
Posted: Wednesday, May 16th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012
Closing Bell: Netflix Chastises Comcast | ScoreBig Mimics Priceline | FCC Fines Google
Streaming Media:
Netflix CEO Calls Out Comcast on Net Neutrality
Business Strategies:
ScoreBig Uses Priceline’s Model to Name Your Own Price for Live Events
Privacy:
[...]
Posted: Monday, April 16th 2012
Mailchimp Incident Highlights Value of Clear Unsubscribe Option. This Lesson Extends to Mobile Too
Most--the vast majority—of email marketing recipients will eventually unsubscribe from a mailing list. Specifically nine in 10 (91%) US email users have subscribed to a company’s email and later decided they don’t want to receive it, according to a report from Exact Target and CoTweet. The best way to handle these requests, as the following story will show, is to make the process as easy [...]
Posted: Tuesday, February 21st 2012
BoA Shows How Not to Defend a Reputation Against a WikiLeak
WikiLeak has been promising to release information that will be very damaging to a large financial institution. The site has been coy about the name, but it is widely believed that Bank of America is the institution in question. The bank has said it doesn’t know what the leak could be – but apparently it is readying for some kind of bombshell by registering domain names that could possibly be used to criticize or make fun of it.
In recent days it has taken "hundreds" of d [...]
Posted: Monday, December 27th 2010
Overestimating the Wisdom of the Crowd
The Gap's attempt to launch a new logo was a failure – at least judging from the comments about it online. Within hours of its release, the retailer hinted on its own Facebook page it might be willing to scrap the two-year project in favor of a design submitted by the public. "We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs. We love our version, but we'd l [...]
Posted: Wednesday, October 13th 2010
ReturnPath: Don't Ignore a Customer Who Ignores You
One mistake e-mail marketers make is to ignore customers who show no interest in their e-mails - and continue to send out messages with the same frequency, ReturnPath says. In a new study that follows up its 2008 survey of e-mail practices among e-commerce companies, ReturnPath found most retailers did exactly that - sending as many as 9 to 11 messages per month to inactive subscribers.
None of the com [...]
Posted: Wednesday, August 18th 2010
Industry Buzz & News: 6/17/10
Online Ad Market:
Online news commands highest CPM.
HP partners with Yahoo for targeted advertisements.
Mobile search is [...]
Posted: Thursday, June 17th 2010
Local Search Attracts Fraud Too
Fraud is endemic for internet advertisers - with perpetrators becoming ever more innovative.
Local search advertising, now, is attracting its own breed of fraud - described as geo-listing hijackings b [...]
Posted: Thursday, May 20th 2010
Microsoft Takes Aim at Click Laundering with Two Lawsuits
Microsoft has filed two federal lawsuits in U.S. District Court in Seattle against perpetrators of what it is calling click laundering.
The lawsuits were filed against Eric Ralls, president of a company called RedOrbit Inc. and several 'John Does' whom Microsoft hopes to identify as part of the legal process of discovery, according to TechFlash.
Click fraud typically oc [...]
Posted: Wednesday, May 19th 2010
How Not to Run an Online Promotion
It is becoming more instructive to see how not to run a social media campaign than how to pull off a successful one. The latest object lesson comes from Dunkin’ Donuts, which was promoting its free iced coffee day -- “the kind of promotion that generally creates a lot of positive feedback in fans both online and off,†notes Inquisitr.
Dunkin’ Donuts Facebook wall, however, was inundated with fans co [...]
Posted: Wednesday, May 12th 2010
4 Reasons to Fire Your Digital Ad Agency
Not all digital ad agencies are as savvy on these strategies and technologies as they proclaim, according to the initial survey results of integrated marketing agencies by Andrew Ballenthin, president of Sol Solutions.
Ballenthin recently conducted a sample review of integrated marketing agencies to see where they were at in their own application of [...]
Posted: Thursday, April 29th 2010
Solving Hotmail-Firefox Email Issues
More than half of major online retailers have not correctly coded their emails to avoid a common rendering problem with Hotmail displayed in the Firefox browser, according to a recent white paper [pdf] from Smith-Harmon. However, the problem can be resolved with simple coding.
Because email clients support different CSS and HTML coding, ensuring that promotional emails render c [...]
Posted: Wednesday, April 14th 2010
Using SocNets? Great - Just Be Sure to Talk About What Your Customers Want
Just about every brand now has a toehold in social media - even such established staples as Land O’Frost and Sara Lee Deli, both of which recently launched campaigns centered around Facebook.
For Land O’Frost, its new community called Land O’Moms, is the brand’s first foray into social media, writes the New York Times. Consumers use the site to exchange recipes and parenting advice, download coupons, r [...]
Posted: Friday, March 5th 2010
Click Fraud Gets More Elaborate with 'Real' Purchases
A Harvard Business School professor has identified a new breed of click fraud that not only simulates clicks on a Google ad - but also seemingly generates a 'real' customer purchase on the advertiser's website.
Professor Ben Edelman, who has researched such related issues as invisible online ads - sleight-of-hand tactics used by some websites to sell more advertising than they have space for - calls this new form [...]
Posted: Thursday, January 21st 2010
Competitive Data Ripe for Picking on SocNets
Social networks have become a goldmine of information for companies skilled in the art of connecting the dots - a little-noticed development that is beginning to concern companies.
According to a global study commissioned by Cisco only one in seven of the companies that participated in the research has a formal process to adopt consumer-based social networking tools for business purposes - indicating that the potential [...]
Posted: Friday, January 15th 2010